Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

Most companies are losing revenue they can't see.

B2B healthcare companies have pipeline sitting in stalled deals and ghosted prospects. DTC subscription brands are watching 70-80% of traffic exit with zero value capture.

The problem isn't effort—it's architecture.

I help B2B healthcare and DTC subscription brands build revenue architecture that captures what they're losing, without burning cash on new headcount or wasted ad spend.

What I've Helped Companies Do:

Merge multiple brands to tell easy to understand market stories. 
Identify $430K in lost revenue that could close this quarter.
Build $1.9M in pipeline in 6 weeks without new hires.
Capture 15-20% more revenue from exits for subscription brands.
Avoid expensive consultant hires


What I Focus On:
Revenue architecture built on buyer psychology and trust, not tactics or volume.
For B2B: I help healthcare companies fix inefficient outbound, shorten sales cycles, and build repeatable pipeline without adding headcount.
For DTC: I help subscription brands monetize exits and reduce churn by understanding why buyers don't convert, then capturing that lost revenue.

The Approach:
Most growth strategies are expensive guesses. I build systems around how buyers actually decide, where trust breaks down, and where revenue is hiding in plain sight.

If you've hit a revenue ceiling, seeing a lot of churn, your GTM isn't converting, or you're losing revenue you can't see, let's catch up.

Anthony J Nelson

Raise Health

Co-founder & CEO

Signature Performance, Inc.

Chief Innovation Officer

Cerner Corporation

Drive strategy and deployment within Healthcare IT for Revenue Cycle and business operations

Director and Principal Architect

Driven by personal experiences and a passion for impact, healthcare technology is my playground.  I love collaboration and bringing together diverse backgrounds and thoughts to create impactful solutions. Nothing is more enjoyable than a room full of people passionate about delivering positive change in the world.

Craig Mason

I had a blast working with the KU Seniors in JMC 645. Myndset partnered with these amazing students to build out marketing and media strategies for us across, website, social, video, audio, photography, brand identity and more!
They blew my socks off with what they created!
Thanks Alex Treaster for the opportunity to partner with my Alma Mater The University of Kansas on this really cool project

Mental Health Advocate. Tech Enthusiast. Dorky Dad. Entrepreneur Moving Mental Health Impact Upstream

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The Battle

Anthony J Nelson

Craig Mason

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The Battle

Anthony J Nelson

Craig Mason

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Craig Mason's LinkedIn Performance

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Performance ScoreCraig Mason's LinkedIn Performance