Growth Culture

Chief revenue enabler

Remedy Logic

Chief Client Officer

T12.ai

Board Member

Raise Health

Go-to-Market Advisor

Pavilion

Executive Member

Fractional Revenue Officer

Big Health

Director of Commercial Operations, Revenue and Marketing | Anxiety and Insomnia Digital Therapeutics

Waystar

Product Marketing and Revenue Enablement

Optum (formerly The Advisory Board)

Advisory Board

Product and Growth Marketing

Associate Director Sales and New Business Development

Client Advisor and Implementation Lead (Provider Revenue Growth)

Senior Marketing Associate (Provider Revenue Growth)

Assumption Challenger | Elevating Commercial Success | Empowering Healthcare Entrepreneurs

The way companies build pipeline and drive revenue is changing. Go-To-Market Engineers and Revenue Architects are replacing bloated sales and marketing teams with lean, AI-powered revenue systems—and I help companies make that transition.

If your outbound isn't converting, deals are stalling, or GTM spend is wasted, I work with healthtech and enterprise B2B companies to build high-performance GTM systems that generate more revenue with fewer resources.

What We Solve:
Inefficient outbound and lead generation that isn’t driving revenue
Sales cycles that drag on too long and conversion rates that are too low
Messaging that doesn’t resonate with buyers and stalls pipeline growth
GTM motions that are stuck in traditional, headcount-heavy models

What We Build:
AI-Powered GTM Systems that automate and optimize revenue workflows
Precision Outbound Frameworks that surface high-intent buyers and increase meeting rates
Sales & Revenue Enablement Playbooks that shorten deal cycles and improve close rates
GTM Infrastructure that aligns sales, marketing, and customer success for long-term growth

Go-To-Market Engineers and Revenue Architects are reshaping how companies grow. If you’re looking to build a lean, scalable revenue engine, give me a shout!

Anthony J Nelson

Alec Latimer Consulting

I run Win-loss analysis initiatives.

> 10 in-depth buyer interviews
> Jobs-to-be-done structure and methods
> One workshop + advisory
> 1-2 months

Win-Loss Consultant

Zendesk

• Rebuilt a Win/Loss and Churn program
• Diagnosed critical growth and churn problems

Senior Product Marketing Manager

NWEA

• Built a Win/Loss program from scratch
• Helped PM and PMM use buyer insights to reposition flagship product positioning, including changes to messaging, GTM strategy, and competitive focus
• Led competitive positioning and competitive sales enablement

Senior Manager, Product Marketing and Market Intelligence

National Journal

• Product leader on research and insights businesses in policy
• Diagnosed critical growth challenges using customer research
• Led a small team on our highest-rated, most-requested customer research project

Director

• Worked in product on research and insights businesses in healthcare
• Interviewed > 350 executive-level customers to diagnose their biggest strategic challenges

Senior Analyst

I run a Win-Loss consultancy where I use Jobs-to-Be-Done methods to find customer insights that translate to strategy. People work with me when they want to figure out how to beat a key competitor, align with other leaders, or find product-market fit.

I’m a dyed-in-the-wool researcher. Spent nearly a decade on research products at Advisory Board and National Journal. And then launched several Win-Loss programs.

But the research doesn't matter if it doesn't connect to strategy. Making that translation is a skill I've been honing as a researcher since day 1 at Advisory Board. And more recently as a product leader and PMM. To take that to the next level, I've been a student of Jobs-to-Be-Done methodology for many years now, and applied the framework to dozens of products.

Some notable downstream results from clients:
>> 2.5x year-over-year growth from a growth-stage startup in healthcare
>> 3-point improvement in renewals from a mature k12 edtech business

Alec Latimer

taplio

The Battle

Anthony J Nelson

Alec Latimer

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