Anthony Day 🕛

Blockchain Leader | LinkedIn Top Voice | 81k+ | Web3 | Metaverse | Podcast Host | Keynote Speaker | I Help Web3 Companies GROW🚀

Driving growth with Blockchain and Web3 technologies since 2016; Advising the Fortune 500 on strategy, go-to-market and digital transformation since 2004... 

I help large organisations and start-ups to harness the benefits of decentralised technologies to create commercially viable businesses and digital transformations. This comes from experience in leading and scaling large ecosystem and delivery teams to bring Blockchain-enabled platforms into production. 

Marketing Director at VeChain Foundation, driving real world B2B and B2C apps that reward everyday sustainable actions with the full spectrum of Blockchain features and technologies. 

I'm passionate about engagement with the community and helping non-experts to understand, and appreciate, the value of Blockchain technology. I host the Blockchain Won't Save the World Podcast which provides easy-to-understand examples from top-tier projects as well as stories behind entire nations’ Blockchain communities. You can find more here:
Podcast: https://open.spotify.com/show/16sxcLtLUqOY2o85geleQ2
YouTube: www.youtube.com/channel/UCPzETvz1Q8xMNaLRYYnPokQ

I'm interested in driving adoption of Web3 in new and established sectors. I bring industry experience in Supply Chain Management, Business Operations, Energy, Consumer & Industrial Products, Sustainability and Healthcare, which helps to contextualise how decentralised technology can be applied in ‘traditional’ organisations as well as Blockchain-native projects. 

My strengths lie in strategy development, product management, marketing, operating model and proposition design, business development, crafting the business case behind complex transformations, bringing multiple organisations together to drive change, and the leadership of multi-million dollar programmes whether that be for the FTSE100, governments, or emerging start-ups.

Web3 & Growth Advisor

Supporting the Banksters team to grow by providing expertise in terms of Blockchain, Web3 Ecosystem Development, Product and Marketing Strategy. 

Anthony Day

Aidan S.

I Rank Brands Across LLMs (ChatGPT, Claude, Grok, Perplexity) | AEO for SaaS & DTC | $100M+ Revenue | Upwork Expert-Vetted | CEO @AEO Labs

STOP BURNING MONEY ON AI CONTENT THAT DOESN’T SHOW UP IN CHATGPT

Recent industry studies show that 30–40% of users now ask LLMs before they ever open Google.

If your brand isn’t showing up there;
you’re losing visibility, traffic, and revenue

That’s the gap I fix.

— 

👋 I’m Aidan, Co-founder and CEO @ AEO Labs

Helping SaaS and DTC companies rank across ChatGPT, Perplexity, Claude & other LLMs using AEO (Answer Engine Optimization), programmatic SEO architecture, and LLM-first content systems.

Over the last few years, I have:

- Helped TryCreate generate $25M+
- Ranked brands in ChatGPT( DM for case studies)
- Built content engines that publish 100–200 pages/month
- Earned Upwork Expert-Vetted (Top 1%)
- Featured in Entrepreneur Magazine
- Generated $100M+ total revenue across SaaS, eCom & AI

At AEO Labs, we help growth-focused teams capture visibility where modern buyers actually search, LLMs + AI engines.

I mostly partner with:

Growth-stage SaaS teams
DTC brands doing $1M–$25M
AI & Web3 marketplaces

If you’re not showing up in ChatGPT, your competitors are.

DM “AI” for a free LLM visibility audit.
Or Email: aidoshaw@gmail.com

Chief Executive Officer

SEO tools that cost $0 and come directly from Google 🔥 

Here are 8 every SEO should be using:

1). Google Search Console
2). Google Analytics
3). Google Keyword Planner
4). Google Trends
5). Google Alerts
6). Google Business Profile
7). Google PageSpeed Insights
8). Rich Results Test

These tools help you monitor rankings, analyze traffic, discover keywords, track trends, improve technical SEO, and strengthen local visibility.

♻️ Repost if this was helpful.

PS: Which Google SEO tool do you use the most?

Aidan S. - Co Founder @AEO Labs

Aidan Shaw

SEO + AEO for SaaS & DTC | I Rank Brands Across LLMs (ChatGPT, Claude, Grok, Perplexity)| $100M+ Revenue | Upwork Expert-Vetted | CEO @AEO Labs

SEO — you write it, Google ranks it, someone clicks it.

AEO — you write it, AI reads it, AI quotes it.

Same content. 
Completely different outcome.

And here's what makes this interesting. 

You don't need two separate content strategies to win at both.

The fundamentals that made SEO work, quality, authority, technical health, structured data, are the exact same fundamentals that make AEO work.

The only thing that changes is how you format your content and who you allow to crawl it.

Answer the question faster.
Add the right schema.
Open your doors to AI crawlers.
Build real authority in your space.

That's it. That's the whole shift.

Save this comparison, it's the clearest breakdown of where search is heading.

♻️ Repost if this was helpful.

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PS: We help brands get recommended inside LLMs like ChatGPT, Claude, and Gemini.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

Every SEO client wants "premium results."

Top rankings.
Beautiful design.
Leads coming in daily.

But when the budget conversation starts…

Suddenly it's:
"Can we do it for… much less?"

And we smile. 😊

Let me paint you a picture. 

You walk into a 5-star restaurant.
Order the most expensive steak on the menu.

Then ask the chef…
"Can I pay McDonald's prices tho?" 🍔

The chef would laugh you out of the building.
And honestly? RIGHTFULLY SO. 👏

Listen:

Cheap marketing doesn't just waste money.
It actively HURTS your business. 

Bad SEO? Google buries you FOREVER.
Cheap design? Customers don't trust you.
Discount copywriting? Nobody buys.

And here…

You don't save money by going cheap.
You just pay TWICE later to fix it. 💸💸

The businesses dominating your industry right now?

They didn't get there by finding the cheapest agency.

They didn't win by paying the lowest price.

- They invested.
- They trusted the process.
- They paid for EXPERTISE. 

The choice is yours.

We're just here ready to work with the ones who GET IT. 🤝

Aidan S. - Co Founder @AEO Labs

Ranking on Google is no longer enough.

Buyers aren't just searching anymore.

They're asking AI directly.
And AI is recommending whoever it trusts most.

Most brands have spent years building Google authority.

Almost none have built AI authority.

That gap is costing them sales every single day.

Here's exactly how to close it 👇

Swipe and check it our!

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PS: We help brands rank on LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

How to Show Up in Generative Search?

It's not enough to rank on Google anymore. 

Your customers are asking (LLMs) ChatGPT, Perplexity, and Gemini for recommendations. 

And if you're not the source those AI tools pull from? 

Someone else is getting your traffic.

And LLMs don’t rank pages.

They cite sources.

Which means your goal is no longer just ranking.

Your goal is becoming a trusted source across search systems.

If you want maximum visibility today, you need all three:

- Show up on Google
- Get cited by LLMs
- Build real authority

Miss one of them, and you're leaving traffic on the table.

Search is evolving.

Smart SEOs evolve with it.

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♻️ Repost to help others.

PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

How to Optimize Old Content and Get More Traffic? 

(Without Writing New Posts)

Most websites don’t have a traffic problem.

They have a content maintenance problem.

I’ve seen sites publish 200+ articles…

…and then never touch them again.

Meanwhile competitors keep updating theirs.

Here’s the simple process I use to revive old content:

1). Identify declining pages

Go to Google Search Console.

Look for pages where:

- impressions are stable but clicks dropped
- rankings moved from top 3 → page 2
- traffic has declined in the last 3–6 months

These pages are low-hanging fruit.

2). Refresh search intent

Search the keyword again.

Ask:

- What type of content is ranking now?
- What questions are competitors answering?
- What sections are missing in my article?

Search intent evolves.
Your content should too.

3). Expand topical coverage

Add sections for:

- FAQs from PAA
- comparisons
- updated statistics
- real examples

The goal is simple:

Make your page the most complete answer.

4). Improve structure

Break long text into:

- shorter paragraphs
- clear subheadings
- lists and tables

Better structure = better readability.

5). Optimize for AI search

In 2026, content isn’t just for Google.

LLMs also summarize and cite pages.

Add:

- clear definitions
- concise explanations
- structured sections

This increases the chance of being cited in AI answers.

6). Reindex and redistribute

After updating:

- request indexing in GSC
- share the article again on social platforms
- link to it from newer posts

Fresh signals help Google revisit the page faster.

Most people chase new content.

But experienced SEOs know this:

Sometimes the biggest traffic gains come from improving what you already have.

♻️ Repost if this was helpful.

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PS: We help brands increase visibility across LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

SEO has shifted from pure Rankings to Visibility 

Across Google, AI answers, and LLMs.

Most websites are still producing generic blog posts and hoping for traffic.

The ones that are winning are building structured content systems:

– Topical clusters that build authority
– Answer-first pages that capture snippets
– Data-backed research that earns natural links
– GEO-optimized content designed for AI discovery
– Comparison and alternative pages with buying intent
– Experience-led content that demonstrates real expertise

This is no longer about publishing more.
It’s about publishing with structure and intent.

Use these 12 types as a strategic framework.

Audit what you have.
Identify the gaps.
Build accordingly.

♻️ Repost if this was helpful.

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PS: We help brands increase visibility across LLMs like ChatGPT, Claude, Gemini, etc.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

The fastest way to rank in 2026 is "Topical Authority"

Google doesn't want the best page on a topic. 
It wants the best source on a topic. 

And AI works the same way, pulling from sources they trust, not random pages that happen to mention a keyword.

Here's the difference:

A page is one piece of content.
A source is a complete ecosystem of content that covers every angle.

When you have 50 pages covering every aspect of "running shoes", buying guides, brand comparisons, sizing tips, care instructions, injury prevention, terrain types, both Google and AI see you as the authority.

When you have one page trying to rank for "best running shoes," you're competing against everyone. 

Google buries you on page 3. AI doesn't even know you exist.

Depth creates trust. 
Trust creates visibility. 
Visibility compounds.

When someone asks ChatGPT about running shoes, it pulls from the source that has answered every related question comprehensively. When someone searches Google, they land on the site that clearly owns the topic. 

Same  principle. Same winners.

Here's how to do it:

→ Pick your core topic
→ List every question someone could ask
→ Create content for each question
→ Link everything together
→ Update relentlessly

Go deep, not wide.

The brands trying to rank for everything rank for nothing. 

The brands owning one topic completely become the default answer, whether someone's searching Google or asking AI.

What's your topic? 
Are you the authority?

If not, someone else is.

And they're getting your traffic on both fronts.

♻️ Repost if this was helpful.

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PS: We help brands get recommended inside LLMs like ChatGPT, Claude, and Gemini.

DM me “LLM” for more detail!

Aidan S. - Co Founder @AEO Labs

Your brand's website is not your biggest driver of AI visibility.

Earned distribution is.

New research just dropped from Stacker and Scrunch that stopped me in my tracks.

They analysed 87 stories across 30 brands, queried 8 AI platforms with ~30 prompts per story, and tracked where AI citations actually come from.

The findings:

→ Stacker is 5.3x more likely to be the sole source of AI visibility for a story than the brand's own site.

→ On a typical story, Stacker adds 2.4 more citations for every 1 brand citation.

→ For the typical brand, nearly two-thirds of all AI responses come via the Stacker Network,  not the brand's own domain.

Read that last one again.

Two-thirds of your AI visibility isn't coming from your website. It's coming from earned media distributed across trusted third-party sources.

This confirms what I've been saying for months: in the age of AI search, your owned content is necessary but not sufficient. The brands winning in ChatGPT, Perplexity, and Gemini are the ones showing up everywhere,  not just on their own domain.

The old playbook was: create content → rank on Google → get traffic.

The new playbook is: earn distribution across authoritative sources → get cited by AI.

If your entire AI search strategy starts and ends with your own website, you're leaving visibility on the table.

Full research linked in the comments. Every headline finding is statistically significant (p < 0.006). This isn't opinion, it's data.

#StackerPartner #AEO #AISearch #GEO


Full research here: https://lnkd.in/d83TwagF

LLMs don’t randomly recommend brands.

They learned them.

From somewhere.

If you’re not showing up in the right places…
AI won’t “discover” you later.

It already trained on signals like:

→ Your website structure
→ Wikipedia & knowledge panels
→ News mentions
→ Reddit & communities
→ Review platforms
→ Podcast transcripts
→ Social profiles
→ Editorial backlinks
→ Original research
→ Author bylines

Focus on presence across the entire web.

Because LLMs don’t guess who’s credible.

They recognize patterns.

♻️ Repost to help others.

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PS: DM me t 'AI' and I'll personally audit your brand's AI visibility for free, and show you exactly what it'll take to show up.

Aidan S. - Co Founder @AEO Labs

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