Agency Different™

Helping agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth.

Founder & CEO

Futurecraft Consulting

Helping business leaders own their future, before it owns them.

We help B2B leaders modernize their Sales & Marketing Ecosystem™ to achieve better growth. This includes brand positioning, digital presence, sales and marketing infrastructure and go-to-market strategy.

The Gummy Project

Supporting endangered species, one gummy at a time.

The Gummy Project is a purpose-driven brand that sells low sugar, plant based gummies. For every bag sold, we donate to support endangered keystone species. After launching in Canada, we expanded into the US and became available for purchase at Safeway, Sobeys, Whole Foods, Flair Airlines, Fairmont Hotels, Four Seasons, Wynn/Encore Hotels in Las Vegas, and my personal favourite - at Winnipeg Jets games. 

All the while, working to support The Bee Conservancy in New York and Ocearch, a global organization working to bring our oceans back to a place of health and abundance.

Co-Founder & CMO (CSE: GUMY)

Vejii

At Vejii, we believe that by making vegan products more accessible to all, we can enable humanity to take better care of themselves and the planet.

The goal was to create the "Vegan Amazon." A one-stop online shop for everything vegan, from food and grocery to cleaning products, pet supplies - even wine! The company went public within one year, growing from the US into Canada and the UK, before ultimately being acquired :)

Co-Founder & CMO (CSE: VEJI)

Think Shift

Responsible for acquiring new clients and growing YOY revenue growth, I took a 15-year old company from $3.5M (annually) to $14M (annually) in just three years, by creating an innovative content and inbound marketing program, that included marketing and sales automation platforms.

We grew the business from Canadian clients in the US, Europe and Middle East during this time and I had the honour to lead strategic planning workshops in Argentina, Australia, Brazil, Israel, Switzerland and the United States.

Director of Strategic Growth

CropLife International

Responsible for the development and execution of communications strategies to address key issues in diverse markets, including Asia, Africa and the U.S.

Global Communications Manager

Canola Council of Canada

A two-year contract, leading the development and execution of an international market access plan and communications strategy. Responsible for penetration and growth in key export markets including the US, China, Japan, Mexico and India.

Market Access & Development Manager

CAMA (Canadian Agri-food Marketers Alliance)

Board of Directors

McKim Cringan George

Account Coordinator

Metro Nitelife

An entertainment agency that managed nightlife promotions. This included pulling together investors to build a 700-person capacity nightclub with a staff of 45 people which was sold within its first year.

Founder & GM

Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards.

Today, Anthony helps agency principals Systemize Repeatable Growth™.

Although a 23-year agency veteran, Anthony's unique perspective was born and bred in the 9+ years spent client-side, living in Europe and working with some of the best agencies in the world (Ogilvy, BBDO and more).

During this time, Anthony researched, evaluated and was pitched to by hundreds of agencies - making him an expert in what clients truly look for and care about when selecting an agency.

As a testament to this, in 2011, Anthony was brought on by the Canadian government to help redefine their RFP process for Canadian Crown Corporations.

In 2013, Anthony 'defected' back to the agency side, where he used his 'inside information' to grow a small agency from $3.5M to $14M in just three years; growing the client base from North America into Europe and the Middle East.

To date, Anthony has closed over $43M in agency new business and financing.

As a tenacious entrepreneur, Anthony has also built his own consulting practice and co-founded two ecommerce companies - exiting both successfully after taking each of them public (CSE) within 12 months.

Anthony Gindin

Datatonic

Architected the North American Go-to-Market strategy for enterprise AI solutions on Google Cloud (GCP), building the entire commercial engine from the ground up to deliver 100% YoY growth to over $10M.

Directed the sales strategy and execution for the full enterprise sales cycle, coaching the team on everything from solution design to C-level negotiation.

Designed and implemented the complete sales operating model, including the Salesforce CRM infrastructure, MEDDICC sales methodology, and a new sales compensation plan to drive new logo acquisition.

Pioneered a suite of internal AI enablement tools to accelerate team performance, leveraging AI for dynamic scenario training, automated sales call coaching, and deep-dive client analysis.

Head of Sales

Celero Solutions

Spearheaded the commercial strategy for a $90M business line, leading a 15-person team responsible for selling a complex portfolio of cloud hosting, managed services, and professional services.

Secured a landmark $10M multi-year enterprise deal by leading a complex, cross-functional sales motion and rebuilding a key strategic client relationship from the ground up.

Engineered a 30-point increase in Net Promoter Score (NPS) by transforming the client experience function. While leading the team, I personally architected and implemented a new CRM on Microsoft Dynamics to provide the data and systems needed for this turnaround.

Modernized the demand generation engine by designing and implementing a new content marketing strategy on HubSpot

Senior Director of Product, CX & Sales

Director of Sales and Client Experience

Director of Sales and Marketing

Prairie Mobile Communications

Architected and built the company's first inbound marketing and channel sales engine from scratch, delivering record-breaking results for the corporate division.

Personally implemented the HubSpot CRM and launched new programs for content marketing, SEO, and SEM to create a scalable framework for both direct and partner-led lead generation.

Managed and grew the partner sales channel, collaborating with SaskTel, Motorola, and Kenwood to create joint marketing programs and open new revenue streams.

GTM Strategy & Channel Sales Lead

WG Consulting

Professional business consulting services to a variety of corporate entities delivering guidance on business valuations, financial reporting, strategic and multi-disciplinary marketing tactics.

Business Growth Specialist | Independent Consultant

Monsanto Company

Led team of marketing professionals in multiple locations to develop and drive marketing strategy and P&L performance. Responsible for new global product launch marketing strategies and management of individual brands portfolio. Owned the pricing strategy for all products, developing the market research strategy to maximize value capture on new and existing products, also completing B/E and NPV analysis.

Director of Marketing | Technology Division

Delivered highly effective marketing campaign strategy and implementation support working directly with the company’s primary advertising agency and media buyer to strengthen brand identity and improve brand share.

Marketing Associate

I help businesses translate the potential of AI into real-world performance by architecting the high-growth commercial engines that drive results.

As a builder from scratch, I thrive on architecting new ventures. At Datatonic, I built the entire North American GTM strategy and sales process for clients in the entertainment, media, telco, and gaming industries, delivering 100% YoY growth to over $10M. Beyond the GTM framework, I also personally architected and built a suite of internal AI tools, including scenario training and sales call analysis, to make our sales team smarter and more effective.

As a leader at scale, my focus shifts to re-architecting for performance. At Celero, I led a remote, 15-person team of senior AEs, product managers, and CX specialists across North America for a $90M business line focused on the banking and credit union sectors. By designing new systems and integrating disparate functions, my leadership resulted in a 30-point increase in NPS and a landmark $10M enterprise deal.

This unique blend of experience across a diverse range of industries, including telecom, financial services, media, and gaming, allows me to be both a high-level strategist who can design the vision for AI systems, and a hands-on operator who can actually build the tools and lead the teams to execute it. I am always open to connecting with fellow leaders and builders who are serious about creating real business value.

Specialties: Go-to-Market (GTM) Strategy, Sales Leadership, AI Strategy, AI Tool Development, Team Building, Revenue Growth, Change Management, CRM Implementation, Enterprise Sales

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The Battle

Anthony Gindin

Wade Gamey

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