Agency Different™

Helping agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth.

Founder & CEO

Futurecraft Consulting

Helping business leaders own their future, before it owns them.

We help B2B leaders modernize their Sales & Marketing Ecosystem™ to achieve better growth. This includes brand positioning, digital presence, sales and marketing infrastructure and go-to-market strategy.

The Gummy Project

Supporting endangered species, one gummy at a time.

The Gummy Project is a purpose-driven brand that sells low sugar, plant based gummies. For every bag sold, we donate to support endangered keystone species. After launching in Canada, we expanded into the US and became available for purchase at Safeway, Sobeys, Whole Foods, Flair Airlines, Fairmont Hotels, Four Seasons, Wynn/Encore Hotels in Las Vegas, and my personal favourite - at Winnipeg Jets games. 

All the while, working to support The Bee Conservancy in New York and Ocearch, a global organization working to bring our oceans back to a place of health and abundance.

Co-Founder & CMO (CSE: GUMY)

Vejii

At Vejii, we believe that by making vegan products more accessible to all, we can enable humanity to take better care of themselves and the planet.

The goal was to create the "Vegan Amazon." A one-stop online shop for everything vegan, from food and grocery to cleaning products, pet supplies - even wine! The company went public within one year, growing from the US into Canada and the UK, before ultimately being acquired :)

Co-Founder & CMO (CSE: VEJI)

Think Shift

Responsible for acquiring new clients and growing YOY revenue growth, I took a 15-year old company from $3.5M (annually) to $14M (annually) in just three years, by creating an innovative content and inbound marketing program, that included marketing and sales automation platforms.

We grew the business from Canadian clients in the US, Europe and Middle East during this time and I had the honour to lead strategic planning workshops in Argentina, Australia, Brazil, Israel, Switzerland and the United States.

Director of Strategic Growth

CropLife International

Responsible for the development and execution of communications strategies to address key issues in diverse markets, including Asia, Africa and the U.S.

Global Communications Manager

Canola Council of Canada

A two-year contract, leading the development and execution of an international market access plan and communications strategy. Responsible for penetration and growth in key export markets including the US, China, Japan, Mexico and India.

Market Access & Development Manager

CAMA (Canadian Agri-food Marketers Alliance)

Board of Directors

McKim Cringan George

Account Coordinator

Metro Nitelife

An entertainment agency that managed nightlife promotions. This included pulling together investors to build a 700-person capacity nightclub with a staff of 45 people which was sold within its first year.

Founder & GM

Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards.

Today, Anthony helps agency principals Systemize Repeatable Growth™.

Although a 23-year agency veteran, Anthony's unique perspective was born and bred in the 9+ years spent client-side, living in Europe and working with some of the best agencies in the world (Ogilvy, BBDO and more).

During this time, Anthony researched, evaluated and was pitched to by hundreds of agencies - making him an expert in what clients truly look for and care about when selecting an agency.

As a testament to this, in 2011, Anthony was brought on by the Canadian government to help redefine their RFP process for Canadian Crown Corporations.

In 2013, Anthony 'defected' back to the agency side, where he used his 'inside information' to grow a small agency from $3.5M to $14M in just three years; growing the client base from North America into Europe and the Middle East.

To date, Anthony has closed over $43M in agency new business and financing.

As a tenacious entrepreneur, Anthony has also built his own consulting practice and co-founded two ecommerce companies - exiting both successfully after taking each of them public (CSE) within 12 months.

Anthony Gindin

Account Director

Director - Ontario Chapter

Meat & Poultry Ontario

Marketing and Communications Manager 

Agricultural Manufacturers of Canada (AMC)

National marketing and communications lead, collaborating with the Executive Director, Board of Directors and corporate partners to revitalize the organization by executing a renewed strategic direction. Responsible for marketing strategy & execution including digital & social media, advertising & promotions, special events, sponsorships as well as media & government relations support. 

Editorial director for all AMC publications including newsletters, magazines, member & industry communications, & print publications. 

Other responsibilities include managing external vendor & agency relationships, revenue stream generation, fundraising, member relations, budget development & management for the marketing department.

Projects
- Collaborating with the convention committee, led all planning, budgeting, promotion, execution & site management of AMC’s marquee convention & trade show. My first year as project lead saw a 615% increase in event revenue;
- Revamping of AMC sponsorship strategy providing extended value to our key sponsors and partners, doubling our sponsorship revenue by 2018;
- Project lead implementing CRM platform to boost online sales, improve member relations, increase communications & collect insights. This platform has been instrumental in reducing overhead, improving member communication & gaining resource efficiencies;
- Development and implementation of social media strategy, exceeding proposed campaign KPI’s within the first 3 months of launch;
- Overhaul of all AMC digital and print publications providing improved communications vehicles to members, industry & government as well as generating innovative and unique opportunities to our advertisers. Resulted in an increase in engagement, brand awareness & increased ad sales in 2019; and
- Development of new AMC knowledge event series providing valuable networking & educational opportunities to members across Canada while generating a new revenue stream for the organization;

Manager, Marketing and Communications (National)

Corteva Agriscience

Key Responsibilities Include:
   - Led Marketing Communications Strategy and execution for Eastern Canada BU. (corn, soybean and forage portfolios);
   - Brand Strategy & Management for Pioneer Brand;
- Development and implementation of annual marketing communications plan;
   - Led client brief process with key internal stakeholders and agency;
   - Developed and manage fully integrated, multi-channel campaigns & promotions from strategy/planning to execution (in both English & French languages);
   - Project lead and management on customer facing events and trade shows;
   - Director of media strategy, planning & purchasing;
   - Led sales team through campaign & product launches;
   - Primary agency contact and director;
   - Budget control of all mar/comm related expenses including agency, media & production costs;
   - Led production of sales tools, catalogs and sales materials including print on demand & grassroots resources;
   - Product positioning;
   - Agency/vendor contract negotiation/RFPs, accruals; and
   - Oversaw national and provincial level sponsorships, negotiation through execution.

Marketing Communications Coordinator, Eastern Canada

Hub Creative Group

Key responsibilities include:
- Account and project management;
- Digital strategy and campaign development;
- Social media strategy and management;
- Website design and development;
- Content strategy;
- Statistics analysis and reporting; 
- Implementation of content management systems, e-marketing and e-commerce platforms;
- Vendor relations;
- Event support;
- Photography;

Manager, Digital Marketing and Web Development

St. Clair College

Delivered training and technical support to students with learning disabilities using current assistive technology and software tools available to aid in the achievement of academic success.

Assistive Technologist

Lambton-Kent District School Board

Web Developer

Born and raised on a dairy & cash crop farm in southwestern Ontario, I am a senior marketing communications professional with a passion for agriculture and agri-food. 

Experienced in marketing & brand strategy, corporate communications, digital, campaign development, end-to-end event planning and management and fundraising.

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The Battle

Anthony Gindin

April Jackman

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