Agency Different™

Helping agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth.

Founder & CEO

Futurecraft Consulting

Helping business leaders own their future, before it owns them.

We help B2B leaders modernize their Sales & Marketing Ecosystem™ to achieve better growth. This includes brand positioning, digital presence, sales and marketing infrastructure and go-to-market strategy.

The Gummy Project

Supporting endangered species, one gummy at a time.

The Gummy Project is a purpose-driven brand that sells low sugar, plant based gummies. For every bag sold, we donate to support endangered keystone species. After launching in Canada, we expanded into the US and became available for purchase at Safeway, Sobeys, Whole Foods, Flair Airlines, Fairmont Hotels, Four Seasons, Wynn/Encore Hotels in Las Vegas, and my personal favourite - at Winnipeg Jets games. 

All the while, working to support The Bee Conservancy in New York and Ocearch, a global organization working to bring our oceans back to a place of health and abundance.

Co-Founder & CMO (CSE: GUMY)

Vejii

At Vejii, we believe that by making vegan products more accessible to all, we can enable humanity to take better care of themselves and the planet.

The goal was to create the "Vegan Amazon." A one-stop online shop for everything vegan, from food and grocery to cleaning products, pet supplies - even wine! The company went public within one year, growing from the US into Canada and the UK, before ultimately being acquired :)

Co-Founder & CMO (CSE: VEJI)

Think Shift

Responsible for acquiring new clients and growing YOY revenue growth, I took a 15-year old company from $3.5M (annually) to $14M (annually) in just three years, by creating an innovative content and inbound marketing program, that included marketing and sales automation platforms.

We grew the business from Canadian clients in the US, Europe and Middle East during this time and I had the honour to lead strategic planning workshops in Argentina, Australia, Brazil, Israel, Switzerland and the United States.

Director of Strategic Growth

CropLife International

Responsible for the development and execution of communications strategies to address key issues in diverse markets, including Asia, Africa and the U.S.

Global Communications Manager

Canola Council of Canada

A two-year contract, leading the development and execution of an international market access plan and communications strategy. Responsible for penetration and growth in key export markets including the US, China, Japan, Mexico and India.

Market Access & Development Manager

CAMA (Canadian Agri-food Marketers Alliance)

Board of Directors

McKim Cringan George

Account Coordinator

Metro Nitelife

An entertainment agency that managed nightlife promotions. This included pulling together investors to build a 700-person capacity nightclub with a staff of 45 people which was sold within its first year.

Founder & GM

Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards.

Today, Anthony helps agency principals Systemize Repeatable Growth™.

Although a 23-year agency veteran, Anthony's unique perspective was born and bred in the 9+ years spent client-side, living in Europe and working with some of the best agencies in the world (Ogilvy, BBDO and more).

During this time, Anthony researched, evaluated and was pitched to by hundreds of agencies - making him an expert in what clients truly look for and care about when selecting an agency.

As a testament to this, in 2011, Anthony was brought on by the Canadian government to help redefine their RFP process for Canadian Crown Corporations.

In 2013, Anthony 'defected' back to the agency side, where he used his 'inside information' to grow a small agency from $3.5M to $14M in just three years; growing the client base from North America into Europe and the Middle East.

To date, Anthony has closed over $43M in agency new business and financing.

As a tenacious entrepreneur, Anthony has also built his own consulting practice and co-founded two ecommerce companies - exiting both successfully after taking each of them public (CSE) within 12 months.

Anthony Gindin

IntouchCX

Reports to: Chief People & Administrative Officer | SVP, People Strategy & Development
Direct Reports:  5
Indirect Reports: 11

Key Accountabilities: Corporate recruiting, performance management, DEI & community/ESG strategy and programming, people solutions (analytics), employee services, corporate employee experience, organizational effectiveness, organization design, talent management programs, strategic planning, EVP development, process improvement, leadership and coaching

Matrix Relationships: ELT, Regional Leaders, all departments under the People team, Campus Operations, Client Ops Leaders, Finance, Marketing & Internal Communications

Vice President, Global People Strategy & Solutions

Reported to: Executive Vice President, People
Direct Reports: 4
Indirect Reports: 2

Key Accountabilities: Organizational development, organizational management (change management), organizational effectiveness, organization design, DEI & community partnerships, corporate engagement, performance development, corporate employee engagement, process optimization, leadership and coaching

Matrix Relationships: ELT, Human Resources, Finance, Campus Operations, Marketing, Sales, IT, Client Experience

Vice President, Global Organizational Development 

Reported to: SVP, Global Campus Operations 
Direct Reports: 5
Indirect Reports: 37

Key Accountabilities: Muti-site management, campus operations optimization, employee experience and engagement, volume recruiting, facilities management, IT operations management, leadership and coaching

Matrix Relationships: SLT, Human Resources, Client Ops Leaders, Regional & Global Business Leaders

Director, National Campus Operations - Canada

W&O Training Solutions

W&O Training Solutions' vision is to empower organizations to build a workforce of engaged and skilled employees through tailored training solutions, setting the stage for long-term business success and resilience.

Review Board Member - Psychological Health & Safety

Prairie Theatre Exchange

The vision for Prairie Theatre Exchange is to be vital, relevant, and responsive. We strive to be a centre for innovation in theatre and performance practice: a home for interdisciplinary and diverse works. We are a home for artists from the Prairies (Manitoba, Saskatchewan, Alberta) and beyond. We prioritize professional development for artists in the Prairies. We are a contemporary professional theatre company which reflects the ever-evolving communities and audiences we serve with artistry, confidence and heart.

Member Board of Directors

Fort Garry Women's Resource Centre

Fort Garry Women’s Resource Centre is committed to creating a community where women, gender diverse people & children are safe, healthy, valued and empowered.

Tripwire Media Group

Reported to: President and CEO
Direct Reports:  4
Indirect Reports: 32

Key Accountabilities: Business operations, HR (total rewards, payroll, L&D, employee engagement and well-being, DEI) strategic planning, compliance & risk, governance, financial management, M&A strategy, partner relationships, IT management, vendor relations, leadership and coaching

Matrix Relationships: Sales, Business Development, Creative teams

Vice President & Chief Operating Officer

Reported to: Owner
Direct Reports: 2
Indirect Reports: 5

Key Accountabilities: Business operations, strategic planning, HR/people and culture development, employee relations, payroll, compensation & benefits, culture transformation, AP/AR, business development, marketing, IT integration, leadership and coaching

Matrix Relationships: Creative teams, Sales

Director, Operations & Culture

Exchange District Business Improvement Zone

The role of the BIZ, a non-profit organization, is to bring local businesses together to promote the area, to improve the District’s physical appearance, to support events that attract people to the community, and to play an advocacy role for local business on issues of common concern. The management board is comprised of twelve elected members from Exchange District businesses and one City Council appointee, whom oversee the operation of the BIZ. Directors are elected to the Management Board at an Annual General Meeting (AGM) which is typically held in the fall. The yearly programming structure and operating budget are subject to approval by the BIZ members at the AGM and then City Council.

Athena Leadership

Athena Leadership is a developmental forum providing opportunity for like-minded women+ to network, enhance leadership ability, and share expertise. It provisions learning and mentorship and the creation of stronger networks. Athena encourages its members to think bigger, and develop themselves personally and professionally in setting example for others in the community.

Founding Member Board of Directors

Kit and Ace

Reported to: District Director, East Coast Canada
Direct Reports: 3 
Indirect Reports: 35

Key Accountabilities: Muti-site management, business operations, P&L management, community relations & event planning, HR/people and culture, scheduling, location scouting, business development, pricing strategies, GTM strategy, succession planning, inventory, leadership and coaching

Matrix Relationships: SLT, HR & Training, Product, Design, Marketing, Finance, Supply Chain, Real Estate

Director, Retail Operations & Business Development

F2 Styling & Events | F2SE.ca

Direct Reports: 2
Indirect Reports: Up to 60

Key Accountabilities: Business management, operations, client relationships, marketing/advertising strategy, partner relationships, strategic planning, AP/AR, business development, employee relations

Founder & Managing Director

Club Monaco

Reported to: Director, Retail Operations
Direct Reports:  12
Indirect Reports:  2

Key Accountability: Business operations, HR and employee relations, succession planning, retail management, community relations & event planning, pricing strategies, inventory, leadership and coaching

Matrix Relationships: SLT, HR, Operations, Merchandising, Marketing/PR, Supply Chain

Manager, Retail Operations & Human Resources 

With over 15 years of leadership experience in Operations, HR/People & Culture, Strategy, and Business Transformation, Allana has successfully led global cross-functional teams across diverse industries—including tech, academia, retail, healthcare, non-profit and advertising. She thrives in complex business environments, driving strategic initiatives that enhance organizational performance and employee experience.

An award-winning executive leader, Allana is known for her ability to align business strategy with people strategy, fostering inclusive, high-performing cultures. She is passionate about leading with impact, ensuring that organizational effectiveness and employee well-being go hand in hand.

A sought-after speaker and trusted strategic advisor, Allana is committed to advancing organizations and their people. She drives transformative, data-informed improvements that fuel engagement, innovation and sustainable growth.

taplio

The Battle

Anthony Gindin

Allana Schmidt, CPHR

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