Agency Different™

Helping agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth.

Founder & CEO

Futurecraft Consulting

Helping business leaders own their future, before it owns them.

We help B2B leaders modernize their Sales & Marketing Ecosystem™ to achieve better growth. This includes brand positioning, digital presence, sales and marketing infrastructure and go-to-market strategy.

The Gummy Project

Supporting endangered species, one gummy at a time.

The Gummy Project is a purpose-driven brand that sells low sugar, plant based gummies. For every bag sold, we donate to support endangered keystone species. After launching in Canada, we expanded into the US and became available for purchase at Safeway, Sobeys, Whole Foods, Flair Airlines, Fairmont Hotels, Four Seasons, Wynn/Encore Hotels in Las Vegas, and my personal favourite - at Winnipeg Jets games. 

All the while, working to support The Bee Conservancy in New York and Ocearch, a global organization working to bring our oceans back to a place of health and abundance.

Co-Founder & CMO (CSE: GUMY)

Vejii

At Vejii, we believe that by making vegan products more accessible to all, we can enable humanity to take better care of themselves and the planet.

The goal was to create the "Vegan Amazon." A one-stop online shop for everything vegan, from food and grocery to cleaning products, pet supplies - even wine! The company went public within one year, growing from the US into Canada and the UK, before ultimately being acquired :)

Co-Founder & CMO (CSE: VEJI)

Think Shift

Responsible for acquiring new clients and growing YOY revenue growth, I took a 15-year old company from $3.5M (annually) to $14M (annually) in just three years, by creating an innovative content and inbound marketing program, that included marketing and sales automation platforms.

We grew the business from Canadian clients in the US, Europe and Middle East during this time and I had the honour to lead strategic planning workshops in Argentina, Australia, Brazil, Israel, Switzerland and the United States.

Director of Strategic Growth

CropLife International

Responsible for the development and execution of communications strategies to address key issues in diverse markets, including Asia, Africa and the U.S.

Global Communications Manager

Canola Council of Canada

A two-year contract, leading the development and execution of an international market access plan and communications strategy. Responsible for penetration and growth in key export markets including the US, China, Japan, Mexico and India.

Market Access & Development Manager

CAMA (Canadian Agri-food Marketers Alliance)

Board of Directors

McKim Cringan George

Account Coordinator

Metro Nitelife

An entertainment agency that managed nightlife promotions. This included pulling together investors to build a 700-person capacity nightclub with a staff of 45 people which was sold within its first year.

Founder & GM

Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards.

Today, Anthony helps agency principals Systemize Repeatable Growth™.

Although a 23-year agency veteran, Anthony's unique perspective was born and bred in the 9+ years spent client-side, living in Europe and working with some of the best agencies in the world (Ogilvy, BBDO and more).

During this time, Anthony researched, evaluated and was pitched to by hundreds of agencies - making him an expert in what clients truly look for and care about when selecting an agency.

As a testament to this, in 2011, Anthony was brought on by the Canadian government to help redefine their RFP process for Canadian Crown Corporations.

In 2013, Anthony 'defected' back to the agency side, where he used his 'inside information' to grow a small agency from $3.5M to $14M in just three years; growing the client base from North America into Europe and the Middle East.

To date, Anthony has closed over $43M in agency new business and financing.

As a tenacious entrepreneur, Anthony has also built his own consulting practice and co-founded two ecommerce companies - exiting both successfully after taking each of them public (CSE) within 12 months.

Anthony Gindin

SOLUM

Seek, pitch, and close business deals with strategic retail accounts. Specifically, work with Canada’s top retailers looking to improve their operations and in-store marketing capabilities with ESL (electronic shelf labels), digital signage, and other innovative technology solutions.

Strategic Accounts Lead

CLIENTS:
Kent Hardware, Loblaws, Rogers, Rona, Staples, Tanguay, Telus, The Beer Store

Seek, pitch, and close business deals with retailers looking to improve their operations and in-store marketing capabilities with ESL (electronic shelf labels), digital signage, and other innovative technology solutions.

Director of Business Development

Avida

SUCCESSFULLY SIGNED CLIENTS:
Avis Budget Group, Harry Rosen, MacEwen Petroleum/Quickie Convenience, Meltwich Food Company, Segway Powersports Canada, Yogen Fruz

Seek, pitch, and close business deals with prospective clients looking to elevate their retail experiences through impactful digital solutions that engage shoppers.

• As a member of the Leadership Team (reporting directly to the CEO), bring new business opportunities to Avida by initiating contact with senior executives and uncovering ways we can help them succeed
• Persistently pursue prospects and navigate stakeholders across departments within companies, advising executives on the right products and services to help drive their businesses forward
• Oversee a team of salespeople and motivate them to bring opportunities to Avida

Watt International

CLIENT:
Price Chopper/Market 32 

Led the strategic planning of brand development and marketing initiatives for the agency’s most profitable account - Price Chopper and its three affiliated grocery retail brands across the northeast U.S.

• Worked with key stakeholders across departments at Price Chopper including merchandising, marketing, and consumer insights to sell through marketing plans and omni-channel solutions that drive sales for the 130-store grocery chain and increased revenue for the agency
• Managed a cross-functional team of strategists, marketers, and producers as we created plans and content to support Price Chopper’s business through paid and owned digital media channels
• Developed a trust-based relationship with Price Chopper’s executive team, which led to the renewal of a multi-million dollar annual retainer at increased billable rates four years in a row

Senior Client Manager

The Brand Factory

SUCCESSFULLY SIGNED CLIENTS:
INK Entertainment, Greening Homes, Kanetix.ca

Worked with the agency’s president to manage and grow business with existing clients while seeking out and developing opportunities with new clients.

• Initiated contact with one of Toronto’s top restaurant entertainment groups, Ink Entertainment, and secured a contract to lead the branding and marketing for their restaurant properties
• Wrote, sold, and executed marketing plans for Coppa’s Fresh Market, Greening Homes, and Kanetix.ca
• Revamped the agency’s internal working processes, resulting in increased efficiencies and cost savings for the agency and its clients

Account Supervisor

J. Walter Thompson Worldwide

CLIENTS:
Tim Hortons & Burger King 

Sold creative advertising campaigns through to the senior brand management teams at Tim Hortons and Burger King. 

• Pitched and won Burger King’s advertising business in Canada
• Successfully pitched and executed product launch campaigns to Tim Hortons
• Trained and managed three account executives

CLIENT:
Tim Hortons 

Sold creative advertising campaigns through to the senior brand management team at Tim Hortons (Canada and U.S.). 

• Successfully pitched and executed product launch campaigns to Tim Hortons
• Managed the client and agency partners in working through Tim Hortons’ transition from print to digital menu boards, which helped maintain millions of dollars in annual billings for the agency
• Trained and managed two interns, both of whom were hired on full time

Account Executive

SID LEE

CLIENTS:
Kraft & Red Bull

Planned and executed digital and traditional advertising campaigns for Kraft Foods and Red Bull.

• Managed high profile clients’ daily requests while developing relationships that led to increased billings
• Delivered above and below-the-line campaigns that enabled clients to surpass their marketing objectives
• Developed a relationship with the Senior CRM Marketing Lead at Kraft Canada and successfully built and sold her strategically-driven content calendars for Kraft's websites and social media channels; monitored customer engagement using Google Analytics and optimized content to increase engagement

Coordinator

Alex Walderman Consulting

Generated business with musical artists and managers to advise them on strategic ways to promote their bands through live events, social media, and guerrilla marketing.

• Created personalized marketing plans that addressed the specific needs of musical groups and solo artists
• Designed, implemented, tracked, and optimized social media marketing campaigns
• Managed the design and production of websites for Toronto-based artists

Marketing & Promotions Consultant

The Hive

CLIENT:
Rogers

Managed client requests and executed digitally-driven marketing campaigns, branded proprietary events, and sponsored music tours for Rogers.

• Coordinated the creative design, production, and distribution of on-site marketing materials, product
displays, and product demonstration stations for events such as U2’s 360° Tour
• Liaised between Rogers, Live Nation, and major record labels to promote Rogers’ music programs through web, mobile, digital, and print channels
• Trained and managed teams of promotional representatives on how to teach thousands of customers to use a mobile ticketing app
• Co-managed Rogers’ urMusic Facebook page, which led their fanbase to triple in size within one year

Interscope Records

Tour Marketing & Artist Development Intern

I am a successful business development leader with a proven ability to seek and secure revenue. 

My retail marketing experience empowers me to take a consultative sales approach, which earns trust from retailers, partners, and my sales team. The success I’ve helped my team achieve by developing sales strategies and coaching salespeople to implement them effectively gives me pride. 

By actively listening, approaching every opportunity objectively, and viewing problems from multiple perspectives, I create joint value for my team and clients, which often leads to recurring revenue.

taplio

The Battle

Anthony Gindin

Alex Walderman

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