Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Digital Marketing Consultant

Deciml App

Growth Marketing Manager

Beep App

- Driving app and website User Acquisition (UA) through mix marketing methods.
- Building and managing comprehensive omnichannel source attribution tracking.
- Managing SEO projects and assets for UA-enhancing organic traffic. 
- Optimizing conversion rates and CACs for established growth avenues.

AmariXL

Boutique Customer Experience Agency for Shopify stores based out of Toronto in Canada.
Working in diverse industries in a versatile work environment where I take on different hats involving Copywriting, Marketing, Optimization, Analysis and Content Creation all bound to a single goal - User experience optimization for maximum Customer Retention for small brands which are not eligible for A/B testing, yet committed to providing optimal e-commerce experiences to their small user base. 

- Product Content Strategy for Dado Cosmetics - a skincare brand serving clients all over Canada.
- Website Optimization & Email Marketing CVO campaigns for L'epicerie Nouvelle - online grocery store for french goods serving in Montreal.
- User Research, Competitive analysis and Content Marketing Strategy for PRAKI - the haircare project.
- Heuristic Analysis & Optimization strategy for Brown Divas Dolls.

Ecommerce Marketing Manager

TASSETS

Copywriter

Dekhotosahi.in

An e-commerce venture similar to Amazon started in Mumbai with a diverse inventory. 
- Generated SEO optimized content for all site pages: 
1. Terms & Conditions 
2. Privacy Policy
3. About Us
4. Contact Us
5. Vision & Mission
6. Shipping Policy
7. Return & Refund Policy, etc.

Web Content Writer

EkAnek

Search Engine Optimization Team Lead

Lady Shri Ram College For Women

Happy to finally give something back to my department!

Head of Social Media, Journalism Department

College Magazine Blog, Lady Shri Ram College, DU

- Lady Shri Ram College Magazine WordPress Blog Sub-editor (2020-21)
- Responsible for analyzing, editing, selecting, and publishing various submissions on the magazine blog site.

Sub-editor

The Placement Cell, Lady Shri Ram College for Women

Working at a position of responsibility where I'm responsible for:
- Vetting CVs.
- Research and find out companies hiring graduates for the year 2020-2021 in subjects associated with Arts, Economics, and Finance background.

Research Wing Associate

DTC CRO Specialist & User Researcher | I merge AI Innovation with Research-Backed Strategy to make E-commerce Brands Win | CXL & Experiment Nation Certified Optimizer

As a seasoned marketing strategist of 6 years, I’ve transformed my career from a long-form content writer to an SEO expert, CRO specialist, and now, a dynamic leader in multichannel growth. My journey is defined by a deep understanding of how content, data, and user behavior intersect to drive scalable growth across digital products.

Starting as a content creator, I honed my ability to craft compelling narratives that resonate with target audiences. This foundation in storytelling naturally evolved into a passion for SEO, where I mastered the art of driving organic traffic and optimizing websites for search engines.

Transitioning into CXL-certified Conversion Rate Optimizer (CRO), I leveraged my analytical mindset to boost user engagement and conversion metrics. I extensively worked with qualitative and quantitative  metrics and insights, ensuring that every decision was backed by insights and aimed at enhancing the user experience.

Today, as Head of Growth at Beep App, I lead comprehensive strategies that encompass user acquisition, retention, and product optimization. My role involves managing SEO projects and partner collaborations, orchestrating omnichannel marketing campaigns, and implementing robust attribution tracking systems. My goal is to create seamless and impactful growth strategies that are not only innovative but also sustainable in the fast-paced digital landscape.

Throughout my career, I’ve been committed to staying at the cutting edge of digital marketing and growth. Whether it’s scaling a startup or optimizing a well-established brand, I bring a holistic, customer-centric approach that drives measurable results.

Let’s connect if you want to hear from someone who can turn complex growth challenges into clear, actionable strategies.

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The Battle

Anthony Morgan

Yashika Bhati

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taplio

The Battle

Anthony Morgan

Yashika Bhati

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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