Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Scaling eCommerce brands from 7 to 9 figures using my Google Ads growth system | $253M revenue generated & over $35M in spend managed 🚀

Are you an eCommerce founder or growth manager who’s:

✅ Struggling to scale consistently with Google Ads
✅ Spending but not seeing predictable, profitable ROAS
✅ Unsure if your agency actually knows what they’re doing

I help 6–10 figure brands turn underperforming Google Ads accounts into scalable, high-growth revenue engines — using my 3-Phase ROAS Scaling System™.

🔥 Real Client Wins:

💰 $957K Ad Spend → $7.35M Revenue (7.68 ROAS)
💰 $157K Ad Spend → $2.39M Revenue (15.27 ROAS)
💰 $9.1K Ad Spend → $82.5K Revenue (9.07 ROAS)

📈 The 3-Phase ROAS Scaling System™
The proven system behind every client win:

1️⃣ ROAS Reality Check
Live strategy call + full account teardown. We break down what’s working, what’s not and show you exactly what your campaigns should look like.

2️⃣ Segmentation Engine
We rebuild from scratch using segmented Shopping, DSA for Search, and manual campaigns only where performance justifies it.

3️⃣ Performance Flywheel
Weekly manual optimisations using a 50+ point improvement framework — driving compounding ROAS every single month.

No PMax shortcuts. No black-box automation. Just engineered structure, built on data and outcomes.

✅ Why Brands Choose Us:

✔ Risk-free 30 day trial
✔ No lock-in contracts
✔ Flexible, high-visibility strategy
✔ Work directly with me — no juniors

Ready to unlock serious profitable growth?

📩 DM me
🌐 greenmintdigital.com

Ramzy Ibrahim

Like most eCom brands trying to scale, this one was no different.

They increased ad spend to increase sales - which worked at first:

Month 1 → $4,603 spend | 45 sales
Month 4 → $9,833 spend | 73 sales

But as spend rose, cost per sale jumped from $101 → $134.
Margins shrank.
Efficiency collapsed.
They thought they’d hit their scaling ceiling.

Until they reached out to us.

In just 30 days, we took their account:
→ Cost / Conv. $134 → $84
→ Sales 73 → 92
→ ROAS 5.01 → 6.19
→ Spend $9,833 → $7,717

That’s higher sales and ROAS
with less spend and lower cost per sale.

In fact, their cost per sale hit its lowest point of the entire year
even compared to months when they spent far less.

So how did we do it?

Using my 3-Phase ROAS Scaling System™
the same framework built on $59M+ in spend and $427M+ in eCom revenue.

I documented the full breakdown for you here 👇

Scaling 6–10 figure eCom brands with Google Ads using my 3-Phase ROAS Scaling System™ | $427M+ Revenue | $59M+ Ad Spend

More Sales. Higher ROAS. Less Spend.

Google doesn’t know your products. You do.

That’s why relying blindly on automation leads to volatility.

Google’s AI can’t see your upcoming sale, your bestseller trends, or your warehouse inventory.
It just reacts.

So when seasonality hits:
→ Budgets shift too late
→ Priorities lag
→ ROAS drops while the system “relearns”

What we do instead:
✅ Feed Google our logic through segmented structure
✅ Prioritise products proactively before data catches up
✅ Control what’s shown, when and to who

Automation should follow strategy - not lead it.

Most agencies outsource thinking to Google.
We feed it better strategy.

🟢
If you’re leading growth - how much of your current performance do you trust Google to manage alone?

taplio

The Battle

Anthony Morgan

Ramzy Ibrahim

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taplio

The Battle

Anthony Morgan

Ramzy Ibrahim

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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Performance ScoreAnthony Morgan's LinkedIn Performance