CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

Today I won a Shopify hack-off.

But the truth is I'm not a big fan of hacks.

I actually hate them...

Mostly because they don't actually make a meaningful impact.

Especially the CRO hacks you see littered all over LinkedIn.

The truth is some of these might win, 
but most of the time the impact is fluff 
and short term a feel good sugar rush.

It doesn't actually solve or 
even touch the REAL problems.

That is my biggest problem with hacks.

So instead of offering a hack.

I offered visibility into a REAL problem.

One that cripples 94% of the 
Shopify stores in our data set.

We call it the Product Discovery Problem.

Most stores don't even know it exists.

Curious to know if you're in the 94% of stores bleeding out revenue?

If enough people show interest on this post, I will package it up for all to use ☺️ 

P.S. Thanks to Nick Penev for hosting. 

All the sponsors SHIPMAX, hellotax, eCom Hot Sauce, POSITIVE SPARKS MARKETING LTD, TALENTS BOUTIQUE - E-commerce Recruiting agency, Forceget Supply Chain Logistics - Powered by AI, Bullseye Sellers Marketplace Agency. 

And the other participants who provided some really meaningful hacks. 🎯Phil Rees, Lada Khazanov, Phil Byrne, Jochen Hildebrandt, Burak Yolga, Arni Gali "Arnius Galinskas", Erin Watt, Pasha Knish, Ernesto Barrientos, AJ Saunders, Dušan Popović, Will Laurenson, Chase Coleman, Geoffrey Lang. Many of which do provide long-term sustainable growth.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

You wanna know the most neglected growth lever in ecomm? 

No... not Direct Mail, or AppLovin... 
I am not talking about marketing channels 
Or even post-purchase upsells

Or cross-promoting other brands 
on your thank you page for affiliate revenue.

I am not talking about any of those 
common tactics that are thrown around.

I am talking about a growth hack.

One that actually produces 
long-term sustainable growth.

I am talking about the one thing we'll have in common 
that you can't live without, if you're an ecomm store..

It's your on-site experience.

"You would say that your a CRO agency..."

The truth is most brands neglect it.

Our data shows nearly 75% of 8-figure brands on Shopify don't even have an AB Testing tool installed.

That is wild. 

So I am going to unpack how you 
ACTUALLY turn it into a growth lever.

Most brands are squandering it.

Join me and 15 others growth hackers 
as we talk Growth Hacks for Shopify stores.

Link in the comments to register.

Looking forward to seeing you there.

What does CRO actually look like for a growing brand?

Let's say ecomm brands doing 10-50mil

Contrary to what some people will say...

It's not just: 
"run more AB tests."
"personalize your experience."

Or the slew of other things you'll hear...

It starts with understanding 
how users navigate your funnel.

Where are the bottlenecks? 

What is your Metric on Fire.

We call it the Intra-Site Funnel.

It always exposes the biggest gaps 
crippling your store's performance.

This is foundational and cannot be ignored.

But here's what most brands get wrong:

They skip the foundation entirely.

Whether they just ignore it 
(a lot in this bucket...)

Or by jumping straight to testing ideas 
without understanding their store's funnel

That's not CRO.

You can't skip the first 
step in the process.

If you're at 10, 20, 30 million 
and haven't mapped out 
where your funnel
breaks down...

You're wasting your time 
and not actually getting 
to the root of the issue.

Start with the Intra-Site Funnel. 

It's foundational to turning 
your on-site experience 
into a growth lever.

P.S. This is clip from a great time I had with Matthew Holman on his Subscription Prescription Podcast. 

👇 Link in the comments if you'd like to here some more of that podcast!

CRO Specialist @ Maksimer

I help *smart* eCommerce brands dramatically improve their bottom line through rigorous, data-driven experimentation across the customer journey.

My creativity and analytical thinking skills are my greatest assets alongside an unrelenting focus on why actual humans behave the way they do in the digital realm - particularly when making purchase decisions online.

I have a background in business studies and hold a postgraduate degree in Management, Organizations and Governance from the London School of Economics and Political Science. 

I'm a lifelong learner with an unquenchable thirst for knowledge as my primary driving force.

"Rerum Cognoscere Causas" /// "To Know the Causes of Things"

Luka Nikolić

If you're in CRO and looking for a job, let me know. I've got a decent network of people I'm happy to connect you with free of charge. It's a tough market out there; if you've been struggling for a while, DM me and I'll see what I can do. RIP my inbox in 3, 2, 1... 🪦 #cro #shopify #ecommerce #jobhunting

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