CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

Today I won a Shopify hack-off.

But the truth is I'm not a big fan of hacks.

I actually hate them...

Mostly because they don't actually make a meaningful impact.

Especially the CRO hacks you see littered all over LinkedIn.

The truth is some of these might win, 
but most of the time the impact is fluff 
and short term a feel good sugar rush.

It doesn't actually solve or 
even touch the REAL problems.

That is my biggest problem with hacks.

So instead of offering a hack.

I offered visibility into a REAL problem.

One that cripples 94% of the 
Shopify stores in our data set.

We call it the Product Discovery Problem.

Most stores don't even know it exists.

Curious to know if you're in the 94% of stores bleeding out revenue?

If enough people show interest on this post, I will package it up for all to use ☺️ 

P.S. Thanks to Nick Penev for hosting. 

All the sponsors SHIPMAX, hellotax, eCom Hot Sauce, POSITIVE SPARKS MARKETING LTD, TALENTS BOUTIQUE - E-commerce Recruiting agency, Forceget Supply Chain Logistics - Powered by AI, Bullseye Sellers Marketplace Agency. 

And the other participants who provided some really meaningful hacks. 🎯Phil Rees, Lada Khazanov, Phil Byrne, Jochen Hildebrandt, Burak Yolga, Arni Gali "Arnius Galinskas", Erin Watt, Pasha Knish, Ernesto Barrientos, AJ Saunders, Dušan Popović, Will Laurenson, Chase Coleman, Geoffrey Lang. Many of which do provide long-term sustainable growth.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

You wanna know the most neglected growth lever in ecomm? 

No... not Direct Mail, or AppLovin... 
I am not talking about marketing channels 
Or even post-purchase upsells

Or cross-promoting other brands 
on your thank you page for affiliate revenue.

I am not talking about any of those 
common tactics that are thrown around.

I am talking about a growth hack.

One that actually produces 
long-term sustainable growth.

I am talking about the one thing we'll have in common 
that you can't live without, if you're an ecomm store..

It's your on-site experience.

"You would say that your a CRO agency..."

The truth is most brands neglect it.

Our data shows nearly 75% of 8-figure brands on Shopify don't even have an AB Testing tool installed.

That is wild. 

So I am going to unpack how you 
ACTUALLY turn it into a growth lever.

Most brands are squandering it.

Join me and 15 others growth hackers 
as we talk Growth Hacks for Shopify stores.

Link in the comments to register.

Looking forward to seeing you there.

What does CRO actually look like for a growing brand?

Let's say ecomm brands doing 10-50mil

Contrary to what some people will say...

It's not just: 
"run more AB tests."
"personalize your experience."

Or the slew of other things you'll hear...

It starts with understanding 
how users navigate your funnel.

Where are the bottlenecks? 

What is your Metric on Fire.

We call it the Intra-Site Funnel.

It always exposes the biggest gaps 
crippling your store's performance.

This is foundational and cannot be ignored.

But here's what most brands get wrong:

They skip the foundation entirely.

Whether they just ignore it 
(a lot in this bucket...)

Or by jumping straight to testing ideas 
without understanding their store's funnel

That's not CRO.

You can't skip the first 
step in the process.

If you're at 10, 20, 30 million 
and haven't mapped out 
where your funnel
breaks down...

You're wasting your time 
and not actually getting 
to the root of the issue.

Start with the Intra-Site Funnel. 

It's foundational to turning 
your on-site experience 
into a growth lever.

P.S. This is clip from a great time I had with Matthew Holman on his Subscription Prescription Podcast. 

👇 Link in the comments if you'd like to here some more of that podcast!

Kelly Millar

𝗖𝗘𝗢 & 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝘁 𝗞𝗠 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴. I am an expert at driving brand growth and visibility through personal branding, thought leadership, company brand building and PR.

𝕋𝕙𝕖 𝕓𝕣𝕒𝕟𝕕𝕚𝕟𝕘 𝕕𝕚𝕗𝕗𝕖𝕣𝕖𝕟𝕥𝕚𝕒𝕥𝕠𝕣.

‍KM Transformational Branding Consultancy strengthens your market position. We drive brand growth and visibility through personal branding, thought leadership, company brand building and public relations. Define or refine your unique selling point. Create brand differentiators that ensure you stand out in the digital crowd. Harness the power of our highly experienced team to combine branding, rebranding, public relations, transformation and thought leadership effectively.  With these tools, we amplify your vision for a defining competitive advantage.

ℂ𝕣𝕖𝕒𝕥𝕖 𝕪𝕠𝕦𝕣 𝕖𝕩𝕥𝕣𝕒𝕠𝕣𝕕𝕚𝕟𝕒𝕣𝕪.

‍Transform your brand. Become the gold standard for your profession, product or service niche. Our team will help you discover and develop your greatest resources to create and express a cohesive brand for exponential value creation. We build multi-dimensional brands that are distinctive, purpose-driven and inspire trust. Work with our exceptional full-suite, in-house team from brand conception to implementation through to promotion. We’re experts at creating a brand awareness ripple effect. And we work with individuals and companies face-to-face, virtually and internationally to develop visionary brand leaders.

𝔼𝕩𝕡𝕖𝕣𝕚𝕖𝕟𝕔𝕖 𝕥𝕣𝕦𝕖 𝕥𝕣𝕒𝕟𝕤𝕗𝕠𝕣𝕞𝕒𝕥𝕚𝕠𝕟.

‍Skip the buzzwords that do not work. We focus on authenticity and humanising your brand. Our London-based high-quality public relations, company branding and personal branding consultancy will help you with modern challenges like how to integrate ESG, sustainability and diversity as growth opportunities or how to use PR and digital brand strategies to position yourself as a thought leader or pioneering brand.
‍

A personal branding and transformational specialist, I’ve worked with hundreds of people including entrepreneurs, industry leaders, influencers, celebrities and CEOs to build brand giants. I’ve given advice on TV, radio and I contribute regularly to international media syndicates as an authority in the branding and transformation spaces. You’re in expert, experienced hands. My hand-picked suppliers and talented team will unlock unique advantages. Our strategies and tools will enable high growth, brand awareness and ensure premium brand positioning.

I am passionate about building successful, inspiring, authentic brands that are sustainable long-term and make a powerful impact.


All services are offered in person or remotely via zoom. We work with clients in the UK and internationally.

CEO & Founder

𝕋𝕙𝕖 𝕓𝕣𝕒𝕟𝕕𝕚𝕟𝕘 𝕕𝕚𝕗𝕗𝕖𝕣𝕖𝕟𝕥𝕚𝕒𝕥𝕠𝕣.

‍KM Transformational Branding Consultancy strengthens your market position. We drive brand growth and visibility through personal branding, thought leadership, company brand building and public relations. Define or refine your unique selling point. Create brand differentiators that ensure you stand out in the digital crowd. Harness the power of our highly experienced team to combine branding, rebranding, public relations, transformation and thought leadership effectively. With these tools, we amplify your vision for a defining competitive advantage.

ℂ𝕣𝕖𝕒𝕥𝕖 𝕪𝕠𝕦𝕣 𝕖𝕩𝕥𝕣𝕒𝕠𝕣𝕕𝕚𝕟𝕒𝕣𝕪.

‍Transform your brand. Become the gold standard for your profession, product or service niche. Our team will help you discover and develop your greatest resources to create and express a cohesive brand for exponential value creation. We build multi-dimensional brands that are distinctive, purpose-driven and inspire trust. Work with our exceptional full-suite, in-house team from brand conception to implementation through to promotion. We’re experts at creating a brand awareness ripple effect. And we work with individuals and companies face-to-face, virtually and internationally to develop visionary brand leaders.

𝔼𝕧𝕠𝕝𝕧𝕖 𝕪𝕠𝕦𝕣 𝕓𝕣𝕒𝕟𝕕.

With bespoke programmes, campaigns, one-to-one and group training, webinars, and workshops; you’ll be empowered to amplify your visibility for maximum brand awareness. And you’ll emerge with clarity on your brand story to define your fundamental and distinctive brand messaging. We’ll help you to create a powerful, authentic and far-reaching impact with your company or personal brand. 

All services are offered in person or remotely via zoom (or similar) and can be tailored to suit your needs. We work with clients in the UK and internationally.



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