Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Webtrends Optimize

Stop Overspending on Website Optimisation Tools! 🚀

Tired of juggling multiple platforms for experimentation, personalisation, social proofing, and product recommendations? Webtrends Optimize offers it ALL in one powerful toolkit – without breaking the bank. Get enterprise-grade features at a price that makes sense.

Whether you're a DIY expert or prefer a trusted partner, we'll help you take your website optimisation to the next level in 2025. Ready to drive serious results? Let's talk!

Global Sales Manager

Knexus

Knexus AI helps ecommerce leaders who need to improve product discovery, education and social proof on their websites and apps, to use their already existing social content to sell more online.

Account Executive

Glassbox

Change of role as part of the transition from the SessionCam brand to Glassbox.

Helping businesses to improve UX and conversion on their web and native app properties by utilising Glassbox.

Responsible for the first introduction to the solutions, right through to completing contracts.
- Outbound Lead Generation
- Discovery
- Demonstration
- Quoting
- Proof of Value/Proof of Concept
- Negotiation
- Contracting

Focus on UK, EMEA and APAC, also working with resellers and agency partners in the regions.

2x quarterly MVP

Experience of using LinkedIn, LinkedIn Sales Navigator, Salesforce, Salesloft, Zoominfo, Lusha, and Google/Microsoft Office Programs.

Sales Account Executive

SessionCam

Responsible for the initial demo of SessionCam (and latterly Glassbox post-acquisition in October 2020) right through to completing contracts. Focus on UK, EMEA and APAC, also working with our agency partners in those regions.

- Discovery
- Demonstration
- Quoting
- Proof of Value/Proof of Concept
- Negotiation
- Contracting

Experience of using LinkedIn, LinkedIn Sales Navigator and Zoho.

Enterprise Sales (SessionCam and Glassbox)

BDR/SDR with a focus on the US, booking meetings and generating opportunities for our team of AEs.

Experience with using LinkedIn, LinkedIn Sales Navigator, Zoominfo, Zoho and Monster dialing software.

Business Development Manager/Sales Development Representative

Brentwood Leisure Trust

Part of the team running a multi-award winning exercise programme, designed to improve mental, social and physical wellbeing through sport.

The role involved the facilitating of individual classes as well as collection and processing of client data, promotion through social media and outreach activity, plus networking with partner organisations.

The role also involved presenting findings to stakeholders and contributing to a study linking physical activity and wellbeing.

Project Activator

Phoenix 98 FM

Presenting and producing programmes for Brentwood and Billericay's Community Radio Station, Phoenix FM.
  
The Orient Hour started out as Leyton Orient’s Official Club radio show, providing a weekly platform to discuss club news, before going independent. The show featured current and former members of staff as well as a number of pundits with connections to the club.  I was also an admin of both the Twitter and Facebook accounts for the show, promoting the activities of the club and the programme. The role also involved the editing of audio content and distribution on Mixcloud, iTunes and on the Phoenix FM website.

I also produced and presented Phoenix Sport – a show devoted to live score updates and local sports interviews, as well as playing a mixture of current and older chart music, as well as local bands.  

Midweek Matchzone was an in-depth sports programme presented in conjunction with snooker legend Ronnie O’Sullivan, where we discussed the sports issues of the day. 

I also produced a show for infamous sports agent and music manager Eric Hall, as well as producing and presenting current affairs and other sports content.

In recognition of my work with the station, including the production of a number of weekly web articles, I was made a Company Director in November 2017.

Presenter/Producer/Company Director

Travelex

Setting of exchange rates for all Travelex UK stores and ATMs as well as the fixing of rates online for EMEA.  The role also involved the preparation of management reports on a weekly and monthly basis, as well as data analysis.

Pricing and Inventory Analyst

BNY Mellon

Working within the pricing and valuations section of the business, I was the administrator in
charge of generating the Net Asset Value for a number of investment funds, also responding to client queries and generating reports.

Valuations Administrator

KPMG UK

Worked in a rapidly growing, London based team, advising businesses in the information, communication and entertainment sectors on complex VAT issues.

Consultant, Indirect Tax

Passionate about helping businesses grow through smart conversion optimisation strategies.

6+ years experience in CRO, from deep-dive analytics to cutting-edge experimentation.

I believe in moving beyond basic A/B testing and leveraging personalisation, social proof, and product recommendations to truly delight customers. 

Let's connect and explore how I can help you achieve your goals!

taplio

The Battle

Anthony Morgan

Chris Hood

Followers

Posts

Engagements

Likes

Performance ScoreAnthony Morgan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anthony Morgan

Chris Hood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Morgan's LinkedIn Performance