Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Brad Redding

Elevar

Elevar powers conversion tracking for direct-to-consumer brands on Shopify & Shopify Plus. Our server-side tracking transforms shopping behavior into structured, trackable events with attribution, resulting in near 100% conversion accuracy. With real-time event monitoring and integrations with Facebook Conversion API, Google Ads, GA4, TikTok, Klaviyo, Pinterest, Bing and 40+ more digital marketing channels, we ensure brands never miss tracking a conversion.


#714 on the 2022 Inc 5000 list

Founder (Acquired January 2024 by Buxton)

Conversion Tracking Playbook

Accelerate your eCommerce growth and become an analytics and tracking expert. Join me in learning how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

Podcast Host

SaaS Academy

I coach ambitious SaaS founders in SaaS Academy along their journey to scale their business.

Coach

SOUTH / www.south.io

SOUTH helps brands articulate visually, convert effectively, and function with ease. 

We provide brands with end-to-end services — from the seed of a vision through implementation, and oftentimes reinvention. This entails working in the trenches with our clients and providing transparent consultation every step of the way.

VP of Operations

Blue Acorn

Managed and trained team of Business Analysts responsible for executing our discovery process, requirements building, platform and eCommerce subject matter expertise, data modeling, Google Analytics analysis, and client roadmap/KPI curation for eCommerce clients on Magento and Demandware platforms.

Manager of Business Analysts + Engagement Manager

I manage two agile scrum development teams of 12 team members/each as well as our cross functional relationships with our Optimization and DevOps teams.  I'm responsible for exceeding our clients goals and expectations through our full suite of UX, development, optimization, strategy, and DevOps support services.

General Manager

I'm responsible for ensuring the successful delivery of our development and strategic services on budget and on time, while adhering to the utmost level of quality.  I'm actively involved in all aspects of our client consulting, management, and deliverables while managing our team of eCommerce Consultants/Technical Account Managers.

Director of Client Success

Project Owner for agile team developing eCommerce solutions based on today's best technologies to ensure we are providing our clients the best service on the best of breed platforms.  We don't stop just at development - optimizing and attracting is even more important to ensure continued success after deployment. Currently we are a Magento Gold certified partner; I work daily in Enterprise and Community editions.

eCommerce Consultant

MYiLIVE

MYiLIVE.com launched as a local marketplace bringing boutique shopping to the web by allowing you to peruse the racks and sales of not only your favorite local retailers, but retailers you otherwise may never know about, all in one place.

As of November, 2010, MYiLIVE.com was no longer supported.  The technical backbone was white-labeled and licensed to partner companies.  

Features include, but aren't limited to:
- Shopper/Seller Marketplace Profiles
- PayPal Chained + Parallel Payments API Implementation
- Complete E-Commerce checkout functionality
- Product/Business Searches
- Customizable category hierarchy
- Personalization shopper features 
- Facebook Selling Application 
- Much More...

One of our first partners was Nolcha, an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, pop up shops, and more.

We were responsible for the complete redesign, branding, feature enhancement, UI, development and launch of the new Global Fashion Brands, a marketplace for independent fashion designers and retailers in January 2011 (www.globalfashionbrands.com).  

Global Fashion Brands received a multitude of press including Vogue, NY Post, Lucky, and more.

Founder

The Washington Post

Acted as the sole Account Manager of a small team in the New Digital Ventures group to launch "The Capitol Dish", a daily deal site for restaurants by The Washington Post in October, 2010.  I leveraged many existing relationships, while building new ones, with Washington D.C. Area merchants to help quickly grow the business in an extremely competitive market.  

Led by a well rounded team, we expanded to "The Capitol Deal" in March, 2011 to feature merchants across all business sectors.

New Digital Ventures

NAHB

Develop and maintain quality relationships with manufacturers across the building and home technology industries.  Create new revenue streams, streamline and maximize online and web promotional campaigns, and help create annual marketing strategy for sales campaigns.

Handle all sales and budget for Pillars Multifamily Conference Exhibit Space.

Acct Sales Manager

Founder @ Elevar | Server-Side Tracking for D2C & Omni Brands

I've lived in the eCommerce world for the past 17 years building, launching, and optimizing eCommerce businesses. In 2017, I co-founded Elevar which is my 2nd SaaS business serving eCommerce brands.

Ensure that 100% of your conversions are tracked and delivered to your marketing channels like Facebook, TikTok, Google Ads, GA4, and 40+ other channels with Elevar’s server-side tracking. Plus boost Klaviyo flow performance by 2-3x with Session Enrichment.

I also coach other SaaS founders as part of SaaS Academy.

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The Battle

Anthony Morgan

Brad Redding

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taplio

The Battle

Anthony Morgan

Brad Redding

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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