Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

Arthur Root

Nostra

Helping brands deploy enterprise infrastructure in minutes. Nostra customers include: Compound, Pashion Footwear, BRUNT, Remi, Jolie, Forever21, and Mila.

Customer Support/Founder/CEO

Remi

Partner

Hampton

Member

On Deck

Fellow ODF7 ODS4

At Nostra, we help Shopify brands drive revenue and lower cost per click through faster site speeds. We work with fast growing brands like BRUNT, Pashion Footwear, Glamnetic, and Eat Mila.

Here’s what we do:

1. Faster site speed

We boost your website’s speed by 2x+ with Nostra’s Edge Delivery Engine, giving your customers a better digital experience.

2. Drive revenue

With faster site speed, you’ll see higher AOV as customers can toggle between products quickly with no delay.

3. Increase conversion

Drive more customers through the funnel by avoiding site leaks and drop off caused by slow site speed.

Before Nostra,  I spent time working for Castlight Health, Comcast/NBC, Appthority (acquired by Symantec) and TitanHouse. 

To learn more about how we can collaborate, drop us a line at nostra.ai or DM me.

Or feel free to email me directly at arthurroot@nostra.ai

Nostra testimonials:

“Nostra is a unicorn in the eCommerce space. The biggest thing I like about Predictive Commerce Edge Delivery Engine is the plug-and-play ability on their speed product and the quality of summer from their personalization product.” - Dexter Da Silva, Director of Digital Product @ Compound Studio  

“The first thing I noticed was how quickly we saw noticeable improvement. Being able to do an install so quickly, so affordably, and so easily, and with such dramatic results is awesome. It’s been the most seamless process with the fastest results ever, so that’s been huge. Our performance score went from 32 to 76.” - Haley Paveon, Founder & CEO @ Pashion Footwear

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Anthony Morgan

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