Enavi

We do Customer-First CRO. We dive deep into understanding the customer, why they buy and why they don’t buy. These learnings influence the changes we make on a site and help you convert more of the 97%+ of users that aren't.

CEO & Founder

Imperial Motion

Got contracted out and continued to run the DTC show.

Over a 4 year span grew over 2000%.

Ecommerce Manager

Was about to quit and they found out I was learning development, so they promoted me.

Started out updating the site, then took over the marketing, and then literally handled everything DTC.

600% growth for the DTC Channel in the first year.

Ecomm/Marketing Manager and Web Developer

Pick'n and pack'n shipments, screen print'n tees, and to help pass the time learning and dreaming about starting my own marketing agency.

Warehouse Associate

Data Imagery

Web Developer

The Y (YMCA)

Yet another sales job. Selling Y memberships on Pearl Street :)

Sales Associate

Bose Corporation

Helped close down Bose at the Tacoma Mall, while snagging myself a pair of wireless noise-cancelling headphones (remote life game changer -> highly recommend).

Big 5 Sporting Goods

Sold shoes through college at the Big Lots of sporting goods stores.

Just Sports

Sold sport's team apparel and merchandise at my local shopping mall. Go Big Red!

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

So the testing platform says its a win.
And the sugar rush feels soooo damn gooooood.

But can we actually trust the data?

That's the question we are going to breakdown next Tuesday.

And not by going deep into testing statistics 
to tell you're are doing it all wrong!

No... that's not how we do things at Enavi.

We want to make CRO more approachable 
and this topic is an important one for that. 

We want to help brands dodge the land mines 
they didn't even realize their AB Testing 
results and programs are creating.

So be weary of the excitement of a winning test. 
The otherside of a sugar rush is usually a sugar crash.

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

Most “winning” Shopify tests quietly set your store up to lose.

You celebrate a statistically significant lift.

Slack fills with emojis.

Then 3 months later… revenue growth stalls, repeat purchase drops, attribution looks weird, and nobody links it back to that “win”.

The problem goes deeper than gimmicky urgency banners or generic templates.

The way most tools frame experiments trains teams to chase short-term sugar rushes instead of compounding gains.

On 9 December 2025 at 11:00 AM ET, Enavi’s Anthony Morgan and Sheldon Adams are running a workshop with Convert for Shopify brands that feel this pain and want to fix it.

They will cover:

- Why so many Shopify wins fade and how your testing setup can amplify the problem.

- The Golden Research Loop that turns customer insight into durable lifts.

- A diagnostic way to spot places where tests harm LTV and long term growth.

Replay + 2026 ready resources included.

If your last “win” made the graph spike then sag, this session is for you.

ECOMMERCE TRADE LTD

Our company operates a portfolio of ecommerce sites, in the fashion retail and fmcg/specialty food sectors, in Hungary and Romania. Our flagship website, LifeStyleShop.hu is one of the largest local players in the footwear ecommerce space in Hungary.

We also provide CRO consulting services to ecommerce companies looking to grow and scale in todays challenging climate. We help with audits,training and done-for-you CRO services.

General Manager

Ecommerce Hungary

Board Member

I've founded three high level ecommerce masterminds, bringig together high-level, ambitous and open ecommerce business owners in a monthly mastermind meeting. I organize, fill and moderate these events, as well as take part in them as a practicing ecommerce business owner.

Ecommerce Mastermind founder

Full Commerce Consulting

Our group of veteran ecommerce experts helps companies, mainly SMEs develop and improve their online sales results. Our main focus is conversion rate optimization and UX improvement, for improved top-line and bottom line growth.

Co-founder - Lead conversion rate consultant

Katex Trade Ltd

I manage the purchasing and sales process for the wholesale, retail and online operations of the company, mainly in the footwear and accessories lines of business. Our main wholesale sector brands are New Balance, Ipanema, Gabor, Birkenstock, Wrangler, Kangaroos and Rider, whereas in our retail business we sell a wide variety of brands, including Desigual, Adidas, Nike, Puma, Tamaris, Merrell, Bugatti, Lloyd, s.Oliver, Rieker and many others. 

This task includes all negotiations with suppliers and vendors, selection of models, pricing and promotion, advertising and marketing of brands and shops. I also analyse in-house reports of turnover, profitability and sell through data, as well as other KPIs, to improve the performance of the brands and the shops.

As of 2014, we also became the agents for Hungary for the premium women's shoe brand Gabor. 

We launched an e-commerce site for the company's products under my supervision in April, 2012. The webshop is www.lifestyleshop.hu. I am in charge of the ecommerce strategy as well as online marketing activities related to the shops. Our Romanian ecommerce site launched successfully in May 2014, while our Slovakian ecommerce shop launched in October, 2014

My team includes several sales professionals, marketing experts and well as the complete ecommerce team, and related administrative and logistics staff.

Head of sales and ecommerce

•	Managed sales team (2 sales managers, 2 back office support)
•	Handled key accounts (shoe and sports chains)
•	Developed sales offers through negotiations with suppliers and key accounts
•	Managed retail operations (stores, purchasing, instore marketing, other marketing)

Sales Director - Footwear wholesale and retail

•	Contacted and corresponded with customers (retail stores and chains, footwear and sports)
•	Maintained continuous relationships with buyers and shop managers
•	Assisted in developing sales collections and offers

Sales Manager

Rider Trading s.r.o.

Managing the operations of Rider Trading, the representative of the Rider, Ipanema and Grendha  brands of beach sandals as well as Body Sculpture branded sports equipment for the Slovakian market. The company sells these product to independant retailers as well as chain of shoe and sports stores. I support and consult with the salesforce to set and achieve sales targets and business goals.

Country Manager

KPMG Consulting

Business valuation and business planning projects for local and international clients
Balanced Scorecard implementation at large local company

Consultant

Kpmg

I worked in the financial statement audit department at KPMG in Hungary. I was a junior auditor and team member in various audit engagements at medium and large companies, both local and multinational.

Junior Auditor

Ecommerce Founder - Conversion rate specialist - Ecommerce Mastermind organizer

Nem vagy egyedül az e-kereskedelem kihívásaiban!

Sok e-kereskedő szembesül a piaci verseny okozta nehézségekkel. Weboldal forgalom generálása? Az könnyű!

Igen, "könnyű" – ha okosan és célzottan költünk rá. 

De a látogatókat vásárlóvá konvertálni, miközben webáruházunk nyereséges marad? Ez a valódi kihívás.

Itt jön képbe a módszeres, alapos, adat- és ügyfélközpontú konverzióoptimalizálás (CRO). 

Hogyan kezdj neki?

KÉPZÉS: Csapatunk rendszeresen szervez konverzióoptimalizálási tréningeket.

HELYZETFELMÉRÉS: Igényelj egy 30 perces, ingyenes konzultációt a Calendly linkemen keresztül.

TANÁCSADÁS: Szakértőink készen állnak, hogy személyre szabott tanácsokkal lássanak el.

AUDIT: Weboldaladat egy átfogó, 400+ konverziós tényezőt vizsgáló auditnak vetjük alá.

FULL-STACK CRO: Bízd ránk webáruházad teljes körű konverzióoptimalizálását a folyamatos javulás elérése érdekében

13 éves tapasztalatta rendelkezeml az e-kereskedelem és saját webáruházak üzemeltetésének terén, csapatom és én tisztában vagyunk a sikeres, nyereséges webshop működtetésének kihívásaival. 

Mint tanácsadók, évek óta segítjük a magyar e-kereskedőket abban, hogy webáruházaik teljesítményét jelentősen javítsák, így nagyobb sikereket érjenek el.

Vedd fel velünk a kapcsolatot, és kezdjük el együtt a munkát webáruháza sikerének útján.

taplio

The Battle

Anthony Morgan

András “Andy” Kobza

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taplio

The Battle

Anthony Morgan

András “Andy” Kobza

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Morgan's LinkedIn Performance

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