⭐️⭐️⭐️⭐️⭐️ "Anthony did a phenomenal job improving the performance of our LinkedIn ad campaigns. We immediately felt the difference and are now receiving leads for hundreds of dollars less than we were previously. I can't recommend him enough"

𝗦𝗽𝗲𝗲𝗱𝘄𝗼𝗿𝗸 𝗶𝘀 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗲𝘁 𝗴𝗿𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀

Are you looking to get better customers for your B2B product or service?

LinkedIn Ads are the best way to reach and attract professional buyers at scale.
🔸Target Bigger Customers
🔸Generate Sales Leads
🔸Scale Your Pipeline

See the results we get for clients 👉 https://speedworksocial.com/results/


GREAT FOR B2B:
✔️SaaS & Software
✔️Digital Products & Services
✔️Information Technology
✔️Professional Services
✔️Agencies
✔️... and Sales, HR, Legal, Finance industries!

After working with 100s of Software Products, SaaS Platforms, and Professional Services, we've figured out what works in the LinkedIn Ads and B2B space. If you want to get the absolute best performance from your LinkedIn Ad campaigns – get in touch!


SERVICES:
🔸Campaign Strategy & Setup
🔸Ad Copy & Design
🔸Expert Ads Management
🔸Social Posts & Thought Leadership
🔸Retargeting & Lead Nurturing

Learn more about our services 👉 https://speedworksocial.com/services/


Getting started is easy... Let's connect and jump on an intro call.

📅 Grab a call: https://speedworksocial.com/free-consultation/
📩 Or email: hello@speedworksocial.com

Anthony Blatner

My LinkedIn profile alone drove 16M impressions and 200+ booked calls last year. Here's how to kickstart yours in 2026 👇

1. 𝗣𝗼𝘀𝘁 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆: You have to create a LOT of content to find your voice and your style. Eventually you'll figure out your rhythm and see your engagement increase. Same if you're doing on behalf of a company leader.

2. 𝗕𝗼𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿 𝗮𝗱𝘀: Take your best posts and target them at your ICP instead of relying on the organic algorithm. And then retarget those who engage, so you're always in front of your warm audience and they get to know you.

3. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗜𝗖𝗣 𝗳𝗼𝗹𝗸𝘀 𝘄𝗵𝗼 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲: Sales Nav has filters for Viewed your profile recently. Go down that list once per week and connect with people who are visiting your profile (from your boosted TL ad).

4. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁 𝘁𝗼 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲-𝗮𝗯𝗹𝗲 𝗺𝗲𝗱𝗶𝗮: This is a great way to keep a warm audience engaged. Encourage them to subscribe to your podcast, YouTube channel, follow on social, or sign-up for your newsletter.

5. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗱𝘀: Once they've engaged with a few of my posts (via a few layers of retargeting) or visited my website, then send a conversation ad to invite them to my main offer.


In today's age of social, posting is a great place to start. It builds the foundation for other forms of marketing.

And if you're in business, it's likely that people are already visiting your profile and page to learn more. Have great content there that engages them.

Raise your hand if you have big 2026 goals 🖖

Founder/CMO @ Speedwork: Scale w/ LinkedIn Ads 🚀 | SpeedworkSocial.com | Top 50 Linkedin Certified Marketing Expert | Ex-IBM | We’re Hiring!

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟲? January is the best time to learn a new skill and apply it for the year.

LinkedIn Learning offers a wealth of great courses, and I had the pleasure of publishing two last year.

After 10 years and working with 1,000+ companies, I boiled down everything you need to know into this foundational course → "B2B Marketing on LinkedIn"

𝗪𝗮𝘁𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻:
✔️ How LinkedIn works different than other platforms
✔️ The foundations to ads, prospecting & social strategy
✔️ How to combine paid & organic for maximum impact
✔️ Top performing ads, scripts, and post samples
✔️ How to track and measure your results

Through real-world examples and hands-on exercises, you will gain practical skills and insights to fine-tune your LinkedIn strategy. 

By the end of the course, you will have a clear action plan to integrate LinkedIn into your marketing efforts, ensuring greater reach, engagement, and conversions. 

Whether you are new to LinkedIn or looking to deepen your expertise, this course provides the essential tools and knowledge to thrive in the B2B marketing landscape.

Here's the link 👉 https://lnkd.in/gmgzHQ8e

Ohhh, ahhh - you can now setup and launch your own Brand Link in-stream video ads via the Partnership tab in LinkedIn Campaign Manager.

How does it work?
1. LinkedIn presents a list of post candidates where you can run your in-steam ad.
2. You select which one you want to add your video to.
3. You upload your video and provide a destination URL.

Currently it's just a small preselected list of big name publishers, like Reuters and Fortune. If your brand has a close affiliation with one of these, give it a try.

Will be interesting to see how this feature continues to evolve.

Welcome back and Happy New Year 🥳

LinkedIn is moving faaaast, and organic is about to get even smarter.

Our latest blog breaks down what will actually work on LinkedIn in 2026: the posts that build trust, the formats people actually engage with, and how organic can make your paid campaigns perform better.

If LinkedIn is part of your plan, start here ⬇️

In 2026, the brands winning on LinkedIn aren’t just running strong ads, they’re building demand before they ever pay for a click. Buyers research quie

Open article: The 2026 LinkedIn Organic Playbook: What’s Actually Working Now (and How It Accelerates Your Paid Strategy) by Anthony Blatner • 2 min read

The 2026 LinkedIn Organic Playbook: What’s Actually Working Now (and How It Accelerates Your Paid Strategy)

Planning to try LinkedIn Ads in 2026? Start with the simplest (and most effective) strategy: The thought leader ad funnel 🔥

So here it is for you -- swipe it, put it in your content planner, or share it with your content manager. Let's dive in:


1. 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆: Other ICP dream clients will want the same results. 🧲

2. 𝗕𝗮𝗰𝗸 𝗶𝘁 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀: Show that you have a repeatable process.

3. 𝗦𝗵𝗼𝘄 𝗲𝘅𝗽𝗲𝗿𝘁 𝘃𝗶𝗱𝗲𝗼𝘀 𝗰𝗹𝗶𝗽𝘀: Video = face time = the fastest way to build a relationship with prospect at scale. They'll feel like they know you.

4. 𝗔𝗱𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗼𝘀𝘁𝘀: A little personal touch goes a long way in our digital world. Share stuff outside of work. Let people get to know you as a real person, not just an avatar. 🫶

5. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗼𝗳𝗳𝗲𝗿: We know social platforms hate links in posts, so this is the best one for you to boost.

--

This is the perfect funnel for people-centered businesses. It's perfect for founders, coaches & consultants. And it's also great for subject matter experts inside an enterprise company.

Because when you put it all together - prospects will show up to calls saying "I've been seeing ALL of your posts!"

**Of course, there is a lot more that goes into the execution, and honing in the performance.

--

Drop a like if your marketing team is pushing for more 'thought leadership' this year 👇

One thing I keep seeing with LinkedIn Ads: teams optimize for the metrics that are easiest to get, not the ones that actually matter.

High clicks and low CPLs look good, but they don’t mean much if sales can’t turn those leads into pipeline.

The teams doing this well are clear on who they’re targeting, lead with value instead of a demo ask, and build in follow-up and nurture after the form fill.

That’s when LinkedIn Ads start acting like a growth channel instead of a cost center.

Full breakdown here 👇

In B2B marketing, lead quality always trumps lead volume. Chasing vanity metrics like low CPL (cost per lead) or high CTR (click-through rate) often r

Open article: How B2B Companies Can Use LinkedIn Ads to Generate High-Quality Leads by Anthony Blatner • 2 min read

How B2B Companies Can Use LinkedIn Ads to Generate High-Quality Leads

No, LinkedIn pages aren't dead. In fact, they're frequent destination in your sales process - that you need to pay more attention to.

LinkedIn Pages rank very high in Google.
Your prospects are already visiting them. 

Plus, followers are one of the best signals to see from your ABM accounts. Yet, followers can be darn hard to earn sometimes.

It takes really great content to get prospects to follow your company.
But content alone won't always do it.

It takes true community engagement.

(Like, someone actually replying to the comments... and not leaving them hanging)

But really, the best ones spark the discussions in the posts and in the comments. Because we know the organic algorithm is all anti-viral these days.

That's what separates "just posting" from a real organic social strategy.

Strong pages support strong brands, and make everything else in the sales process easier.

So if you're struggling to get results from LinkedIn, build your organic foundation first. Focus on engaging your network, not just pushing content to it (before you consider ads).

And if you want to do it faster, better, "funner" - talk to our team at Speedwork -- LinkedIn Ads Agency

Here's the process to improve the Lead Quality of your LinkedIn Ads 🥇
 
𝟭. 𝗧𝗵𝗲 "𝗠𝘂𝗹𝘁𝗶-𝗥𝗼𝗹𝗲" 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿
LinkedIn profiles are messy. Someone might be a "Marketing Manager" at their day job but also list themselves as "Founder" of their side hustle.

If you are targeting Enterprise/Mid-Market, you need to layer your exclusions.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: Exclude the opposite criteria of your ICP to filter out the misfits. If you target large companies, explicitly exclude small company sizes. This prevents your ads from serving to a VP’s side project profile instead of their main role.
  
--

𝟮. 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝗳𝗶𝘁 𝘁𝗶𝘁𝗹𝗲𝘀
There's a handful of commonly excluded criteria that you can make before you even launch your campaigns.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: Standard exclusions almost always include: Intern, Student, Unemployed, Retired, and Job Seekers. (funny enough, Owner is often a low quality title when targeting anything larger than small biz)

--

𝟯. 𝗔𝘃𝗼𝗶𝗱 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲𝘀 ("𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻" 𝗮𝗻𝗱 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲𝘀)
This is the silent budget killer. "Reach people similar to your target audience" sounds good, but gives the algorithm permission to color outside the lines you just drew. It almost always dilutes lead quality in favor of cheaper impressions.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: If you have a very broad and large ICP, you can consider it. For everyone else, turn it off. Trust your own targeting data over the algorithm’s guess.

--

𝟰. 𝗧𝗵𝗲 𝟭-𝗪𝗲𝗲𝗸 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗖𝗵𝗲𝗰𝗸
Don't "set it and forget it." Even if you target "Senior Decision Makers," LinkedIn will naturally serve ads to the cheapest segment within that audience first (often the more junior people).

• 𝗧𝗵𝗲 𝗙𝗶𝘅: Check the 𝘋𝘦𝘮𝘰𝘨𝘳𝘢𝘱𝘩𝘪𝘤𝘴 tab in Campaign Manager after the first few days. You'll often find that the majority of your impressions are going to your least desired part of your audience. You need to segment your campaigns further to force spend toward the C-Suite.

--

𝟱. 𝗧𝗵𝗲 𝗟𝗲𝗮𝗱 𝗚𝗿𝗮𝗱𝗶𝗻𝗴 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽
B2B sales cycles are long. You can’t wait 6 months for "Closed-Won" data to optimize your ads.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: We set up a grading system with Sales. As soon as a lead hits the CRM, the rep grades it as "Qualified" or Not. We feed that data back into the ad account weekly.


High volume looks good in a weekly report. High quality looks good in the bank account.
 
How are you currently grading your inbound leads?

A few of my personal takeaways from last year:
 
→ Keep a physical to-do list for the day. Having it right in front of me keeps me on track.
→ At the end of the day, plan your next day, instead of trying to remember where you left off.
→ For every meeting, send an agenda before, and action items after so everyone is aligned.
 
→ Record your calls, our memory stinks (<3 Fathom.ai)
→ If an email is too complex, send a video (<3 Loom)
→ Talk to text instead of typing - SO much faster (<3 Wispr Flow)
 
→ Monitor & control your expenses (<3 Ramp)
→ Protect your attention - unsubscribe, use do not disturb (<3 Inbox When Ready)
 
→ A good mic gives a good first impression (a bad mic makes you seem tech-challenged)
→ You’d be surprised at who is reading all of your posts 👀
 
→ Ask 'How did you hear about us', AND 'Why did you choose us' - that info is gold
→ Join sub-groups in your industry - scrolling LinkedIn is great for discovery, but the real juicy details are in niche communities.

What are some of yours?

If thought leadership is the most effective type of B2B marketing - why do bigger companies struggle the most to get their subject matter experts involved?

Enterprise companies are brimming with smart people, now you need a system to get that content out of their head and into LinkedIn (and into your marketing campaign).

In this webinar, we'll walk you through the process to creating an enterprise thought leadership content engine.

And then how to turn it into a Thought Leadership Ad Funnel, using LinkedIn's Thought Leader ad format, to enhance your full funnel marketing approach.

I've worked with 500+ companies on their LinkedIn marketing and we've built this engine many times over.

Join us on Thursday at 2pm ET / 11 am PT: https://lnkd.in/gMD8sGpE

No alternative text description for this image

𝗟𝗮𝘀𝘁 𝘆𝗲𝗮𝗿, 𝗕𝟮𝗕 𝘀𝗼𝗰𝗶𝗮𝗹 𝗲𝘅𝗽𝗹𝗼𝗱𝗲𝗱 - 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿, 𝗶𝘁'𝘀 𝘁𝗮𝗯𝗹𝗲 𝘀𝘁𝗮𝗸𝗲𝘀.

If you're not showing up on social, you can be sure your competitors are.

LinkedIn's traffic has increased.
User engagement has increased.
Video watch time is up.

Now, I'm an "Ads Guy", but before you start advertising, maximize your organic social first (those free impressions).

Your prospects are already looking you and your company up on here. And, posts are indexed by Google and LLMs. Big for AEO/GEO.

--

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗴𝗮𝗺𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲:
1. Create content your ICP wants to learn.
2. Format it for LI.
3. Post 3x+/week.
4. Do it consistently.
5. Boost the best with ads.
6. Retarget with your main offer.

𝗕𝘂𝘁, 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲𝘀𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀:
• Posts aren’t consistent – so viewers forget about you.
• Posts don’t grab attention – so they don't get read.
• Post don't spark engagement – so no clicks.

What's the best way to change it? 
>> Put someone in charge to own it. 

We've helped:
+ 𝗦𝗲𝗻𝗶𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 find their voice on social.
+ 𝗡𝗲𝘄 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 draw more visitors than big competitors.
+ 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝘁𝗲𝗮𝗺𝘀 attract significant deals via posting.

It's not terribly complicated, just good consistent content that works (not mediocre AI-generated stuff).

We use a Thought Leadership content framework to help executives communicate key points, AND deliver offers that attract leads – just like this post :)

Want a free organic social plan? Schedule a call at Speedwork -- LinkedIn Ads Agency

I see a lot of SaaS teams blame LinkedIn Ads when results stall.

But most of the time, the issue isn’t the platform, it’s how the campaigns are being run.

I’ve reviewed a lot of LinkedIn ad accounts over the years, and the same mistakes show up again and again:
- Optimizing for clicks instead of revenue
- Treating targeting like a set-it-and-forget-it task
- Skipping retargeting or using it too late
- Relying on “nice-looking” creative that doesn’t actually say anything

None of this is complicated to fix, but it does require being intentional.

We wrote a blog breaking down the most common LinkedIn Ads mistakes SaaS companies make and how to avoid them.

Give it a read 👇

LinkedIn Ads are one of the most effective paid media channels for B2B SaaS growth – but only when used strategically. Many startups and growth-stage 

Open article: Top Mistakes SaaS Companies Make with LinkedIn Ads (and How to Avoid Them) by Anthony Blatner • 3 min read

Top Mistakes SaaS Companies Make with LinkedIn Ads (and How to Avoid Them)

The holidays are great and all – but Q1 is where the real holly jolly of the B2B world is.

Why?

Everyone is back to work and excited for the year.

Traffic is way up online – meaning ad costs are way down. In fact, they're the lowest of the year (get in now while the gettin's' good!)

Many are starting to plan their campaigns, but haven't launched yet - meaning competition is lower, which also helps with ad costs.

Companies are talking about their initiatives for the year, and Leaders are exploring new tools, services, solutions to achieve those initiatives.

They're booking demos, they're asking for proposals, and they're moving to closed/won.

Aka we're in Buying Mode season.

Merry Q1 y'all!

"Social" is the most influential channel in business today. Paid Social is the amplifier... Are your organic & paid strategies working together?

My favorite module in my new course, B2B Marketing on LinkedIn is "Integrate organic and paid strategies for maximum impact".

Most companies treat them like separate worlds: organic runs on hope, paid runs on budget. But the magic happens when they work in sync... when your organic content fuels paid performance, and your paid campaigns lift your organic reach.

In this module, I break down how to boost the right posts (not just any post), how to turn personal profile content into high-performing Thought Leader Ads, and how to use Events and Newsletters as tools in your full funnel strategy.

The takeaways: Help you build a strategy where every dollar spent and every post published work together to drive awareness, engagement, and pipeline.

You’ll never look at your LinkedIn strategy the same way again.

🎥 Find this course module on LinkedIn Learning or below 👇
https://lnkd.in/gjzCfrRq

Integrate organic and paid strategies for maximum impact

Welcome back to work. 2026. B2B buying season is officially open. Areeee you ready?!

What's B2B buying season?

It's Q1 - it's the fast track of the B2B customer journey.

How so?

The world goes back to the office this week. People are fresh off a long vacation, and excited to dig into the new year.

Somewhere in the back of their mind over the holidays they've been thinking about the upcoming year. (some more/less than others)

They have goals, initiatives, hopes, and dreams. They also have challenges and jobs to be done.

They know they will need info, data, software, and a little help to achieve those. 🏆

That means, they're in buying mode.

What you do in Q1, sets the tone for the year ago. 

Let's get after it, LinkedIn!

Google Trainer | 🏆 1st Greek LinkedIn Certified Marketing Expert | Helping Businesses Grow via Advanced Marketing Strategies, PPC, SEM, SEO, CRO | Growth Architect & Behavioral Economist.

Hello and welcome to my profile! I'm Vasileios, a Development Economist with over 14 years immersed in the world of Digital Marketing. Fun fact: I'm also the first LinkedIn Certified Marketing Expert in Greece! I hold a BSc in Economics and Regional Development and an MSc in Behavioral Economics and Growth & Sustainability. As a Google Partner and a seasoned marketer, I've managed over $15 million in ad spend across various channels including Meta, Google, LinkedIn, X, and others, consistently achieving outstanding results through strategic planning and best practices.

In addition to my proficiency in SEO and CRO, I specialize in harnessing my understanding of social norms and behaviors to craft highly effective, tailored marketing strategies. These strategies resonate with specific audiences, delivering impressive conversion rates. My approach is to try to create and communicate micro-win-win moments, via proper framing and messaging.

My professional philosophy is simple yet profound: "If you know what you are looking for, then you just need a plan to get there." This approach guides me in helping businesses find clarity and reorient towards enhanced profitability through data-driven problem-solving.

In the ever-evolving field of marketing, ambiguity is often the only constant. My experience has helped me thrive in this environment, identifying the most effective solutions in a landscape where answers are seldom clear-cut. My ability to navigate these grey areas helps identify the most effective strategies, that tend to stand out in a crowded marketplace, in dynamic and complex market conditions.

As a leader, I believe in leading by example. Hard work, mutual respect, and unwavering support are the pillars of my leadership style. I strive to create an environment where my team feels valued and empowered, fostering a culture of excellence and collaboration. This approach has not only enhanced team productivity but also cultivated a positive and inclusive workplace.

My ambition is to be recognized as a leading authority in my field. I am committed to continuous learning and skill development, ensuring that I stay ahead of industry trends and best practices. This dedication has been key to overcoming numerous professional challenges, allowing me to grow and evolve as a marketer and a leader.

I invite startups, founders, and business enthusiasts to connect. Let's book a 30-minute call to discuss your digital marketing strategies, and how we can elevate your business together.
👉https://calendly.com/mylonas-vasilis/30min_intro-talk_calendly

Vasileios Mylonas 🤘

Today was my speech at Inspire Day in Milan.

And it took me a bit to post this.

Not because I was tired.
But because I wanted to let it sink in.

All of you who came.
Who inspired me.
Who got inspired.
Who quoted me during the talks.
Who tagged me on your stories.
Who sent me messages with images and lines from my presentation.

You have no idea what that does to a speaker.

If I’m honest, for the next few days one sound will keep replaying in my head:

My name being called on stage.
The opening slide behind me.
That first second of silence before I started speaking.

That moment.

That’s the one you carry home with you.

Thank you, Milan.
Thank you, Inspire Day.
And thank you to every single one of you who made this feel less like a talk and more like a shared moment.

Founder of The Cool Legion & The Cool Lion | 🏆 1st Greek LinkedIn Certified Marketing Expert (Top 30 Influencer Worldwide) | Digital Strategist, Performance Marketing, PPC, SEO, CRO & Analytics | Author & Public Speaker

At the airport.
Gate open. Coffee overpriced. Vibes immaculate.

On my way to Milan for Inspire Day | L'evento italiano dedicato a LinkedIn®  where I’m not just attending…

I’m opening the event as the honorary international speaker. No pressure. 😅

I’ve packed:
• My laptop
• My slides (Final_finalv3.7, obviously)
• My The Cool Lion t-shirt 
• My passion for discussion - beware people
• And a dangerous amount of bad jokes nobody asked for

Forgot my charger because sh*t happens.

Plan for tomorrow:
Open Inspire Day.
Inspire people.
Try not to say “LinkedIn” every 40 seconds.
Fail at that last one.

If you’re going to be there, come say hi.
I’ll be the Greek guy by the espresso machine.

Milan, see you in a bit.
My phone is on roaming.
Hope my humor catches up on the time difference.

Huge thanks to Inspire Day | L'evento italiano dedicato a LinkedIn® for having me, the vibes and the experience have been great. Loved the crowd and their connection with my presentation.

This speech will always have a special place in my heart.

Inspire Day | L'evento italiano dedicato a LinkedIn®

View company: Inspire Day | L'evento italiano dedicato a LinkedIn®

Come trasformare connessioni in conversioni? Questo è uno dei principali obiettivi per chi utilizza LinkedIn. 

Una strada ce l'ha mostrata Vasileios Mylonas 🤘, LinkedIn® Ambassador. 

Non ci sono segreti o scorciatoie, ma molto lavoro quotidiano e consapevolezza rispetto al proprio target e obiettivi! 

#InspireDay

Monday morning.

Back home.
Back to routine.
But my head is still somewhere between the stage and the Duomo.

Last week in Milan, I opened Inspire Day | L'evento italiano dedicato a LinkedIn® as the honorary international speaker.

This week, I’m opening my laptop with the same feeling.

Because something strange happens after a talk like that.

You don’t come back with notes.
You come back with echoes.

People quoting you.
Tagging you.
Repeating your lines.
Telling you what stuck with them.

And you realize:

The real impact of a speech is not what you say on stage.
It’s what people keep saying after you leave it.

So this Monday is not a “back to work” Monday.

It’s a “carry the energy forward” Monday.

If you were there, you know.
If you weren’t, I hope you felt a bit of it through the screen.

Milan gave me memories.
You gave me meaning.

What’s the one LinkedIn feature that quietly builds your authority?
Most people don’t even use it: LinkedIn Articles.

Here’s why they’re a game-changer:

🚀 Position Yourself as a Thought Leader
Writing long-form content lets you dive deep into your expertise, showcasing your knowledge in a way posts can’t.

🚀 SEO for Your Profile
Articles are indexed by search engines and LinkedIn’s own search, driving organic traffic to your profile.

🚀 Engage Your Audience Over Time
Unlike posts, articles have a longer shelf life. They continue to bring value and visibility long after publishing.

💡 Pro Tip: Write articles that solve a specific problem for your audience. Then, repurpose key insights into posts to extend their reach.
Are you using LinkedIn Articles? If not, what’s stopping you? Let’s discuss below! 🚀👇
#LinkedInTips #ContentStrategy #ThoughtLeadership #AuthorityBuilding

Outlive changed how I think about time.

Not productivity time. Not busy time. But usable time — years where your body and mind actually let you do what you care about.

What struck me most is how quietly decline starts. By the time something feels wrong, the damage is already done. The book makes a simple but uncomfortable case: waiting for signals is usually waiting too long.

That idea translates surprisingly well beyond health. Careers decay the same way. Relevance fades gradually. Skills atrophy silently. By the time results drop, the system has already failed.

Attia’s approach is preventive, data-driven, and long-term. Build strength early. Measure what matters. Fix problems upstream. Optimize for decades, not quarters.

It’s not a motivational message.
It’s a strategic one.

Vasileios Mylonas - Linkedin Expert - Outlive

Well what can I say?

I become a poet when inspired 😁

Grazie 🌙Elisabetta Pesenti,
Grazie Inspire Day | L'evento italiano dedicato a LinkedIn®

Autrice e Conduttrice del Podcast “Mamme in Carriera”| Founder & COO @La Luna del Grano | Proud mom of 4 | Coach Professionista ICF (ACC) | Trainer

"Ma tu, ogni quanto posti su LinkedIn?" 🙄

Ogni volta che sento questa domanda, vorrei nascondermi. Il mio lavoro vero è offline: formazione e parità di genere con La Luna del Grano - Società Benefit, coaching 1:1, il mio Podcast #MammeinCarriera. 
Sui social mi sono sempre sentita quella che "non si applica abbastanza". 

Poi ricevo l'invito di Terziario Donna Confcommercio Milano per l'Inspire Day | L'evento italiano dedicato a LinkedIn®... Ero indecisa se andare, pensavo di uscirne con l'ansia. 

Invece - SBAM - colpo di scena! Ne esco serena.

Ho capito che il mio intuito aveva ragione, mi porto a casa 3 pillole:

✅ Meno impressioni, più follower. Non conta chi ti vede passare, ma chi resta perché crede in ciò che dici. 

✅ Qualità, non rumore. Meglio poche interazioni reali che mille menzioni a caso. 

✅ La divulgazione è una maratona, non uno sprint. Siamo qui per la partita lunga. 

Grazie agli organizzatori, a tutti gli speaker, ma in particolare a Stefano Ferri, Vasileios Mylonas 🤘e Santina Giannone per avermi ricordato di essere autentica.  

Ah. Non taggo tanti altri per non confondere l'algoritmo... l'ho imparato oggi! 😉 

A domani per il secondo round! 🚀

#InspireDay #LinkedIn #PersonalBranding #Autenticità

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Vasileios Mylonas 🤘

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taplio

The Battle

Anthony Blatner

Vasileios Mylonas 🤘

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Blatner's LinkedIn Performance

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