Speedwork

Managing Director | Founder/CMO

Listen in to learn more about LinkedIn Ads ⤵
🔊 Apple Podcasts:
https://podcasts.apple.com/us/podcast/linkedin-ad-radio/id1692236492

🔊 Spotify:
https://open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=823089550e564df9&nd=1

🔊 Google Podcasts:
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbGlua2VkaW4tYWQtcmFkaW8v

LinkedIn Ads Radio Podcast Host

𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐇𝐞𝐥𝐩𝐬 𝐆𝐫𝐞𝐚𝐭 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐆𝐞𝐭 𝐆𝐫𝐞𝐚𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬

Are you looking to get better customers for your B2B product or service?

LinkedIn Ads are the best way to reach and attract professional buyers at scale.
🔸Target Bigger Customers
🔸Generate Sales Leads
🔸Scale Your Pipeline

See exactly how it works 👉 https://speedworksocial.com/linkedin-lead-funnel/


GREAT FOR B2B:
✔️SaaS & Software
✔️Digital Products & Services 
✔️Information Technology
✔️Professional Services
✔️Agencies
✔️... and Sales, HR, Legal, Finance industries!


After working with 100s of Software Products, SaaS Platforms, and Professional Services, we've figured out what works in the LinkedIn Ads and B2B space. If you want to get the absolute best performance from your LinkedIn Ad campaigns – get in touch!


SERVICES:
🔸Campaign Strategy & Setup
🔸Ad Copy & Design
🔸Expert Ads Management
🔸Retargeting & Lead Nurturing
🔸Consulting & Training

Client Results 👉 https://speedworksocial.com/results/


Getting started is easy... Let's connect and jump on an intro call.

📅Grab a call: https://speedworksocial.com/free-consultation/
📩 Or email: anthony@speedworksocial.com

LinkedIn Ads Expert | Top 30 Certified LinkedIn Marketing Expert

LinkedIn

Check out my LinkedIn Learning courses on LinkedIn Ads and B2B Marketing.

B2B Marketing on LinkedIn: https://www.linkedin.com/learning/b2b-marketing-on-linkedin-25364250/intro

LinkedIn Ads: Smart Tips and Tricks That Drive Results: https://www.linkedin.com/learning/linkedin-ads-smart-tips-and-tricks-that-drive-results/linkedin-ads-quick-tips-for-better-results

LinkedIn Learning Instructor | LinkedIn Ads Courses

Jackrabbit Mobile

* Founded and bootstrapped the agency from 0 to $2M+
* Launched 50+ apps including mobile, front-end and backend web, hardware, IoT, and VR.
* Led client services including product strategy, agile software development, UI/UX design, and backend development.

Founder

* Traveled internationally to consult for IBM's WebSphere Commerce platform. 
* E-commerce development for $100M+ online stores.

Senior eCommerce Consultant

⭐️⭐️⭐️⭐️⭐️ "Anthony did a phenomenal job improving the performance of our LinkedIn ad campaigns. We immediately felt the difference and are now receiving leads for hundreds of dollars less than we were previously. I can't recommend him enough"

𝗦𝗽𝗲𝗲𝗱𝘄𝗼𝗿𝗸 𝗶𝘀 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗲𝘁 𝗴𝗿𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀

Are you looking to get better customers for your B2B product or service?

LinkedIn Ads are the best way to reach and attract professional buyers at scale.
🔸Target Bigger Customers
🔸Generate Sales Leads
🔸Scale Your Pipeline

See the results we get for clients 👉 https://speedworksocial.com/results/


GREAT FOR B2B:
✔️SaaS & Software
✔️Digital Products & Services
✔️Information Technology
✔️Professional Services
✔️Agencies
✔️... and Sales, HR, Legal, Finance industries!

After working with 100s of Software Products, SaaS Platforms, and Professional Services, we've figured out what works in the LinkedIn Ads and B2B space. If you want to get the absolute best performance from your LinkedIn Ad campaigns – get in touch!


SERVICES:
🔸Campaign Strategy & Setup
🔸Ad Copy & Design
🔸Expert Ads Management
🔸Social Posts & Thought Leadership
🔸Retargeting & Lead Nurturing

Learn more about our services 👉 https://speedworksocial.com/services/


Getting started is easy... Let's connect and jump on an intro call.

📅 Grab a call: https://speedworksocial.com/free-consultation/
📩 Or email: hello@speedworksocial.com

Anthony Blatner

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗴𝗼𝗼𝗱 𝘁𝗼 𝗴𝗿𝗲𝗮𝘁? Excited to share my 2nd course: LinkedIn Ads Smart Tips & Tricks. Here's a sneak preview:
 
In this free course on LinkedIn Learning, we break down today's strategies and tactics that will help take your ads to the next level.
 
Whether you're a seasoned marketer or just getting started with LinkedIn Ads, you'll come away with a few new tips and tricks in your toolbelt.
 
In the course, we cover:
1. LinkedIn ad strategy best practices.
2. Tips for your ad campaign configurations.
3. Tactics for every ad type.
4. Reports & tracking guidance.
5. Optimization tips to squeeze out top performance.
 
Watch the video attached for 5 of my favorite tips & tricks.
 
These are the small tweaks that make a big difference... and these are just the tip of the iceberg.
 
Let me know what you think—or tag someone who wants to improve their B2B marketing!
 
🟢 Dive into the course: https://lnkd.in/gzZNj4a8
🤝 Get help implementing: https://lnkd.in/g_Eu7mnY
🟣 Want more ad tips? Follow Anthony!
 
LinkedIn for Marketing
LinkedIn for Learning

Founder/CMO @ Speedwork: Scale w/ LinkedIn Ads 🚀 | SpeedworkSocial.com | Top 50 Linkedin Certified Marketing Expert | Ex-IBM | We’re Hiring!

Small, but very helpful LinkedIn Ads update: Lead Forms now pre-fill based on the campaign-targeted position.
 
On LinkedIn, many people have 2nd and 3rd roles on their profile (heck I've seen people with 10+).
 
Those additional roles can be: side hustles, advisor roles, investors, etc etc.
 
For example: I've published courses on LinkedIn Learning, and I list that on my profile.
 
So given all these extra roles that people can have, previously looking at the Job Title + Company listed on the lead form submission data may "look" like your leads were off-target, just because it was pulling in the wrong role versus what you were targeting.
 
Your lead data should look more on-point going forward 🙏

I spy a new feature rollout 🕵️‍♂️ → The new Content Hub
 
This will be very handy for Thought Leader Ad content management.
 
This is especially useful for enterprise accounts that have a lot of internal thought leaders, and a lot of organic mentions out there.
 
Great to see more features coming for the very effective thought leader ad format.
 
A few wishlist items:
* Ability to search/filter for employees easier
* Create lists of employees (who we most commonly boost)
* Management of auto-approval for employees
* Content performance indications (like engagement rate or reactions) to guide us when selecting which post to boost.
* Better TL ad reporting - it's very limited when exporting + getting API data

Love to see the updates LinkedIn for Marketing 🙌

Last week, I saw someone say Thought Leader Ads are flashy but don't drive sales. Whaaat?! Check this out 👇
 
Vertical: Executive Education
Target Audience: Business Owners
ACV: $24,000
 
We're using Thought Leader ads to tell the story... and prospects are eating it up.
 
The average dwell time is 6.76 seconds. (2.3x longer than a typical company page ad).
 
The average CTR on cold TLAs is 5%. (12x higher)
So our CPC is $0.90. (11x lower)
 
Those are better stats than even Meta can offer, and the LinkedIn targeting is on-point because we know we're reaching business owners.
 
That said, Meta is great addition for retargeting because yes most people spend some leisure time on FB or IG throughout the day.
 
⬇ LinkedIn drives qualified prospects
⬇ Retarget on LinkedIn
⬇ Retarget on Meta + GDN
📱 Schedule a call
⬇ Nurture via Email
✔️ Close
 
At the end of the day:
 
Cost of Acquisition: $3,816 / customer
Return on Ad Spend: 6.28x
 
I think it's important to callout, this funnel would NOT work with traditional company page ads. At 10x higher costs of $9-15 CPC, the CAC would be higher than the ACV.
 
Thought Leader Ads are enabling new funnels on LinkedIn that weren't previously possible.
 
That's a win for marketers (and for LinkedIn too)

Heads up for anyone running LinkedIn Ads:
Your Dwell Time metric is getting a boost 📈
 
LinkedIn is revising how Average Dwell Time is calculated to better reflect total viewing time per impression.
 
✅ Backdated to April 1, 2025
✅ Completed by October 16
✅ Expect to see a 20–30% increase on average
 
Why it matters:
Dwell Time is a leading signal of content quality and audience engagement.
This change gives us a more accurate read — especially for video and long-form content.
 
🧠 Pro tip: Compare Dwell Time against your CTR to understand performance. Some of the highest CTR ads have the lowest Dwell Time, and some of the highest Dwell Time ads have the lowest CTR. So don't kill the wrong ad.
 
The average used to be about ~3 seconds for a company page ad. Will be interesting to see what the new averages look like.
 
Let me know if you’re seeing any surprising shifts already.

People get 2nd opinions from other doctors all the time. So why not get another opinion on your LinkedIn Ads?
 
Are your metrics good?
Are you using the best strategy?
Or... could they perform even better?
 
Alllll valid questions.
 
I've personally worked with 300+ B2B organizations on their LinkedIn Ads over 10 years and $100M in ad spend.
 
Bring your strategic questions, bring your content questions, or bring your hardcore optimization questions.
 
Should you run demand gen or lead gen?
Should you use lead forms or web forms?
How should you integrate thought leadership content?
 
Once we chat and analyze your account, I can advise on strategy and tactics for your LinkedIn efforts. 
 
Plus, our team has built tools on top of the LinkedIn Ads API to pull more data than you can get in-platform, and chart it in a way that's useful.
 
Let's chat - visit Speedwork -- LinkedIn Ads Agency to schedule your free audit.

Q4 is wonky in B2B. Join us next week for the LinkedIn ads strategies to end your year strong 💪

Every EOY... traffic dips, costs surge, and your prospects would rather think about gift shopping.

So, instead of seeing your campaigns get snowed in... 

𝗝𝗼𝗶𝗻 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

🎁 𝗦𝘁𝗮𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗼𝗿𝗰𝗵𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁 - simple strategic moves when competition spikes.
🎁 𝗪𝗼𝗿𝗸 𝗱𝗲𝗺𝗮𝗻𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗶𝗻 𝗺𝗼𝘁𝗶𝗼𝗻 - how to close out the year strong and hit your goals.
🎁 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗶𝗽𝘀 & 𝘁𝗿𝗶𝗰𝗸𝘀 to smooth your sleigh ride into the new year.

We'll be LIVE streaming this event on LinkedIn. (You don't have to enter your email in a Zoom screen or anything)

And we'll answer your questions live too - plus, attendees can get a free mini audit of their ad account after.

Click attend so you don't miss it 👉 https://lnkd.in/grShqE-Y

It's been our busiest month ever over here at Speedwork, and we're looking for one more LinkedIn Ads Pro to join our team, full-time.
 
• Step into a well defined process with lots of best practices.
• Work with great clients.
• Work alongside our experienced team.
 
We're looking for someone who:

• Has years of experience hands-on in LinkedIn Ads
• Has worked with various B2B marketing strategies and knows when to deploy each tactic.
• Has strong communication (& meme) skills
• Probably spends a lottttt of time on LinkedIn (just like us)
 
Interested? DM Molly for more info or visit the Careers page on our site.

Everyone says SaaS ads should educate.

Yes, but they also need to grab attention. And you’ve got 3 seconds to do that.

If your ad doesn’t spark curiosity or show value instantly, it’s gone.

We analyzed 20+ top-performing SaaS LinkedIn ads to see what actually works.

It’s not more education. It’s clarity.

See the examples 👇

Introduction With its advanced targeting options and professional audience, it’s no surprise that LinkedIn has become the go-to platform for B2B marke

Open article: The Top LinkedIn Ad Examples for SaaS by Anthony Blatner • 3 min read

There's a small mistake most people make in their posts – that great copywriters can spot a mile away. Have you seen it?
 
When your copy says “companies” or “marketers,” it feels distant.
When it says “you,” it feels personal.
 
People respond at a much higher rate when spoken to. They also comment at a much higher rate (which gets your posts that much more of a boost)
 
💬 Example:
❌ “Companies are struggling with pipeline now.”
✅ “If you're struggling with pipeline, then...”
✅ “Are you struggling with pipeline?”
 
This little shift changes everything.
More attention. More clicks.
 
👉 Watch this short clip to see why this works — and how to do it right.
 
Then listen to the full episode on LinkedIn Ads Radio with Kaila Vander Horn for the full breakdown. 🎧

I'm always curious about trends - today, let's hear when do y'all actually visit LinkedIn?
 
We talk a lot about content strategy, but timing plays a role in reach.
 
The algorithm rewards early engagement — so posting when your audience is active can help or hinder performance.
 
I’m curious… when do you usually check LinkedIn?

What time of the day do you usually visit LinkedIn?

Is your marketing plan ready for the holidays? Join us today to talk LinkedIn Ads in Q4! https://lnkd.in/gypcFKdw

View company: Speedwork -- LinkedIn Ads Agency

A practical, no-fluff plan to drive qualified demos through the most competitive weeks of the year, without wrecking CPL, and roll into January with momentum.

Virginia Reed, Chabelli Souza and 22 other attendees

Beat the Holiday Sales Hangover: An End-of-Year LinkedIn Ads Sprint

Organic impressions down? They are for everyone - but, Kaila has the solution 👇
 
Kaila & I talk social on the latest episode of LinkedIn Ads Radio. She shares the story of an enterprise page she manages that went from posting 3x per week to 5x per week - and impressions rose by 92%.
 
The reason? 
More content... that means:
 
• More testing
• Reaching more days & time zones
• Taking advantage of LinkedIn showing more content from 2+ weeks ago.
 
In short: Do more.
 
The best organizations: Create a lot of content. Test a lot. Fill the feed.
 
You'll find what's working faster, get into a better rhythm.
 
Use ChatGPT, or call Kaila.

Senior Vice President, Head of Digital Marketing

Vice President, Digital Marketing and Analytics

Bringing digital organizing, marketing, data, polling and tech strategy to some of the world's best public relations, crisis communications, investor relations, and event publicity teams at DKC. 

My role consists of leading a team that combines cutting edge data science and digital marketing strategies, and applying them to our sports, entertainment, non-profit, conference and public safety clients.

Senior Strategist

NationBuilder

•	Determined strategy and outbound efforts surrounding political campaigns, associations, nonprofits, and international politics in Latin America and Africa. 
•	Responsible for conducting intiial meetings and moving the customer through contract work and implementation. 
•	Worked with multiple presidential campaigns developing digital strategy and brought in roughly $700,000 in new revenue.

Director of Politics and Advocacy

•	Worked closely with many of NationBuilder’s largest customers, helping them to achieve organizing goals. 
•	Assisted customers with strategy surrounding field operations, digital communications, fundraising, and workflow. 
•	Managed over 450 accounts worth over $650,000 in annual revenue.

•	Face of the company to customers; from opening conversations through implementation. 
•	Handled support and helped create digital strategy efforts with candidates, nonprofits, political parties, and many other organizing efforts.

Community Strategist

Elissa Silverman for DC Council-at-Large

•	Managed DC wide campaign for vacant seat in a Council-At-Large special election. 
•	Tasks included creating and managing the field program, organizing the candidate’s schedule, maintaining the budget, managing the campaign database, and creating/implementing strategy. 
•	Finished 2nd in a crowded field without taking corporate contributions, paving the way for the candidate to win city-wide in 2014.

Campaign Manager

Arvanites For Congress

•	Created, coordinated, and implemented campaign strategies, built a district-wide field program, ran the candidates campaign calendar, and managed GOTV efforts across all four counties. 
•	Organized campaign headquarters and two remote offices, and recruited & managed four field staff.

Field Director

Cartwright Congress

•	Organized Northampton, Carbon, & Schuylkill Counties in a winning primary vs. a 20-year incumbent. 
•	Made over 15,000 calls, recruited over 30 volunteers, created/ran campaign events, and helped run a successful GOTV program ending in a 14 point win.

Field Organizer

United States Soccer Federation

USSF Grade 8 Referee

Congressman Eliot Engel

Constituent Services Intern

Kiddie Soccer

Soccer Coach/Trainer

New Jersey Highlands Coalition

Research Intern

Mary Lou Readinger

Campaign Intern

As a Senior Vice President and Head of Digital Marketing at DKC, I lead a team that combines cutting-edge data science and digital marketing strategies for our diverse clients in sports, entertainment, non-profit, conference, and public safety sectors. With over seven years of experience in the digital and performance marketing industry, I bring a unique perspective that was built back in my early days of political organizing.

My passion lies in crafting targeted strategies that not only reach but also organize audiences to take meaningful action. By starting with the end goal and leveraging my diverse experience, I navigate the evolving digital landscape to create effective marketing flows. I also hold an MBA and numerous certifications in digital media / advertising platforms, such as LinkedIn Expert Level, Meta Ads, Google Ads and morel. 

Moving forward, my goal is to contribute to marketing industry growth while staying at the forefront of evolving platforms and consumer targeting methods. I believe in hard work, client-centric thinking, and a mix of political organizing wisdom with digital marketing expertise.

Nathan Adams

Special shoutout to the ReedPop team for another FANTASTIC New York Comic Con!

One of the highlights of our work every year is getting to support the marketing side of one of the biggest conventions which happens to take place in our back yard - only a short walk from our office!  As a yearly tradition, we bring along our DKC Analytics team to take it all in and experience the first day of the show.

New York Comic Con is one of those rare events where you see pure creativity on display (the cosplayers are INCREDIBLE) and people being their best selves while living their best lives. It’s an energy that’s hard to describe. You have to be there to understand it. 

While it still has another two days remaining, we're already looking forward to next year. 🎮 🦸

Big news from DKC today...it's the official launch of our AI Evolution team! 🤖 

Over the past year, we've been witnessing firsthand how the marketing and communications landscape change in real time. Search has changed more in the last 18 months than in the last 18 years. How people search, how information is sorted and how brands rank show up differently in Google than they do in AI tools like ChatGPT.

Traditionally, marketers relied on SEO strategists to manage rankings. With traditional search engines losing market share to AI-driven searches, that his shifted to a need for cross-functional teams working in tandem across PR, data science and SEO.

This is a huge shift for marketers. What many of us used to manage alone will now require new structures, dashboards, and constant coordination between communications and analytics teams to influence how AI ranks companies and  content that defines them.

In partnership with Stripe Theory, here is how DKC's new AI Evolution offering works:

1️⃣ Identify the conversations happening for our clients and their brands in AI systems
2️⃣ Map out what information sources are feeding these AI systems and shaping narratives
3️⃣ Deployment of strategic actions to shift the landscape in favor of our clients

It’s a big next step and one we are excited to lead!

Additionally, if you’re interested in a quick, free audit of how your company currently appears in AI systems, just shoot me a note and our team will take a look!

There’s a special place in my heart for activations that feature characters from The Office. 

Shoutout to Kendall Hope Tucker and the Ramp team for the awesome takeover just outside of Madison Square Park yesterday with Brian Baumgartner (Kevin) drowning in receipts as a CFO.

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The Battle

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Nathan Adams

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The Battle

Anthony Blatner

Nathan Adams

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Blatner's LinkedIn Performance

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