⭐️⭐️⭐️⭐️⭐️ "Anthony did a phenomenal job improving the performance of our LinkedIn ad campaigns. We immediately felt the difference and are now receiving leads for hundreds of dollars less than we were previously. I can't recommend him enough"

𝗦𝗽𝗲𝗲𝗱𝘄𝗼𝗿𝗸 𝗶𝘀 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗴𝗲𝘁 𝗴𝗿𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀

Are you looking to get better customers for your B2B product or service?

LinkedIn Ads are the best way to reach and attract professional buyers at scale.
🔸Target Bigger Customers
🔸Generate Sales Leads
🔸Scale Your Pipeline

See the results we get for clients 👉 https://speedworksocial.com/results/


GREAT FOR B2B:
✔️SaaS & Software
✔️Digital Products & Services
✔️Information Technology
✔️Professional Services
✔️Agencies
✔️... and Sales, HR, Legal, Finance industries!

After working with 100s of Software Products, SaaS Platforms, and Professional Services, we've figured out what works in the LinkedIn Ads and B2B space. If you want to get the absolute best performance from your LinkedIn Ad campaigns – get in touch!


SERVICES:
🔸Campaign Strategy & Setup
🔸Ad Copy & Design
🔸Expert Ads Management
🔸Social Posts & Thought Leadership
🔸Retargeting & Lead Nurturing

Learn more about our services 👉 https://speedworksocial.com/services/


Getting started is easy... Let's connect and jump on an intro call.

📅 Grab a call: https://speedworksocial.com/free-consultation/
📩 Or email: hello@speedworksocial.com

Anthony Blatner

My LinkedIn profile alone drove 16M impressions and 200+ booked calls last year. Here's how to kickstart yours in 2026 👇

1. 𝗣𝗼𝘀𝘁 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆: You have to create a LOT of content to find your voice and your style. Eventually you'll figure out your rhythm and see your engagement increase. Same if you're doing on behalf of a company leader.

2. 𝗕𝗼𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿 𝗮𝗱𝘀: Take your best posts and target them at your ICP instead of relying on the organic algorithm. And then retarget those who engage, so you're always in front of your warm audience and they get to know you.

3. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗜𝗖𝗣 𝗳𝗼𝗹𝗸𝘀 𝘄𝗵𝗼 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲: Sales Nav has filters for Viewed your profile recently. Go down that list once per week and connect with people who are visiting your profile (from your boosted TL ad).

4. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁 𝘁𝗼 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲-𝗮𝗯𝗹𝗲 𝗺𝗲𝗱𝗶𝗮: This is a great way to keep a warm audience engaged. Encourage them to subscribe to your podcast, YouTube channel, follow on social, or sign-up for your newsletter.

5. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗱𝘀: Once they've engaged with a few of my posts (via a few layers of retargeting) or visited my website, then send a conversation ad to invite them to my main offer.


In today's age of social, posting is a great place to start. It builds the foundation for other forms of marketing.

And if you're in business, it's likely that people are already visiting your profile and page to learn more. Have great content there that engages them.

Raise your hand if you have big 2026 goals 🖖

Founder/CMO @ Speedwork: Scale w/ LinkedIn Ads 🚀 | SpeedworkSocial.com | Top 50 Linkedin Certified Marketing Expert | Ex-IBM | We’re Hiring!

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟲? January is the best time to learn a new skill and apply it for the year.

LinkedIn Learning offers a wealth of great courses, and I had the pleasure of publishing two last year.

After 10 years and working with 1,000+ companies, I boiled down everything you need to know into this foundational course → "B2B Marketing on LinkedIn"

𝗪𝗮𝘁𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻:
✔️ How LinkedIn works different than other platforms
✔️ The foundations to ads, prospecting & social strategy
✔️ How to combine paid & organic for maximum impact
✔️ Top performing ads, scripts, and post samples
✔️ How to track and measure your results

Through real-world examples and hands-on exercises, you will gain practical skills and insights to fine-tune your LinkedIn strategy. 

By the end of the course, you will have a clear action plan to integrate LinkedIn into your marketing efforts, ensuring greater reach, engagement, and conversions. 

Whether you are new to LinkedIn or looking to deepen your expertise, this course provides the essential tools and knowledge to thrive in the B2B marketing landscape.

Here's the link 👉 https://lnkd.in/gmgzHQ8e

Ohhh, ahhh - you can now setup and launch your own Brand Link in-stream video ads via the Partnership tab in LinkedIn Campaign Manager.

How does it work?
1. LinkedIn presents a list of post candidates where you can run your in-steam ad.
2. You select which one you want to add your video to.
3. You upload your video and provide a destination URL.

Currently it's just a small preselected list of big name publishers, like Reuters and Fortune. If your brand has a close affiliation with one of these, give it a try.

Will be interesting to see how this feature continues to evolve.

Welcome back and Happy New Year 🥳

LinkedIn is moving faaaast, and organic is about to get even smarter.

Our latest blog breaks down what will actually work on LinkedIn in 2026: the posts that build trust, the formats people actually engage with, and how organic can make your paid campaigns perform better.

If LinkedIn is part of your plan, start here ⬇️

In 2026, the brands winning on LinkedIn aren’t just running strong ads, they’re building demand before they ever pay for a click. Buyers research quie

Open article: The 2026 LinkedIn Organic Playbook: What’s Actually Working Now (and How It Accelerates Your Paid Strategy) by Anthony Blatner • 2 min read

The 2026 LinkedIn Organic Playbook: What’s Actually Working Now (and How It Accelerates Your Paid Strategy)

Planning to try LinkedIn Ads in 2026? Start with the simplest (and most effective) strategy: The thought leader ad funnel 🔥

So here it is for you -- swipe it, put it in your content planner, or share it with your content manager. Let's dive in:


1. 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆: Other ICP dream clients will want the same results. 🧲

2. 𝗕𝗮𝗰𝗸 𝗶𝘁 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀: Show that you have a repeatable process.

3. 𝗦𝗵𝗼𝘄 𝗲𝘅𝗽𝗲𝗿𝘁 𝘃𝗶𝗱𝗲𝗼𝘀 𝗰𝗹𝗶𝗽𝘀: Video = face time = the fastest way to build a relationship with prospect at scale. They'll feel like they know you.

4. 𝗔𝗱𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗼𝘀𝘁𝘀: A little personal touch goes a long way in our digital world. Share stuff outside of work. Let people get to know you as a real person, not just an avatar. 🫶

5. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗼𝗳𝗳𝗲𝗿: We know social platforms hate links in posts, so this is the best one for you to boost.

--

This is the perfect funnel for people-centered businesses. It's perfect for founders, coaches & consultants. And it's also great for subject matter experts inside an enterprise company.

Because when you put it all together - prospects will show up to calls saying "I've been seeing ALL of your posts!"

**Of course, there is a lot more that goes into the execution, and honing in the performance.

--

Drop a like if your marketing team is pushing for more 'thought leadership' this year 👇

One thing I keep seeing with LinkedIn Ads: teams optimize for the metrics that are easiest to get, not the ones that actually matter.

High clicks and low CPLs look good, but they don’t mean much if sales can’t turn those leads into pipeline.

The teams doing this well are clear on who they’re targeting, lead with value instead of a demo ask, and build in follow-up and nurture after the form fill.

That’s when LinkedIn Ads start acting like a growth channel instead of a cost center.

Full breakdown here 👇

In B2B marketing, lead quality always trumps lead volume. Chasing vanity metrics like low CPL (cost per lead) or high CTR (click-through rate) often r

Open article: How B2B Companies Can Use LinkedIn Ads to Generate High-Quality Leads by Anthony Blatner • 2 min read

How B2B Companies Can Use LinkedIn Ads to Generate High-Quality Leads

No, LinkedIn pages aren't dead. In fact, they're frequent destination in your sales process - that you need to pay more attention to.

LinkedIn Pages rank very high in Google.
Your prospects are already visiting them. 

Plus, followers are one of the best signals to see from your ABM accounts. Yet, followers can be darn hard to earn sometimes.

It takes really great content to get prospects to follow your company.
But content alone won't always do it.

It takes true community engagement.

(Like, someone actually replying to the comments... and not leaving them hanging)

But really, the best ones spark the discussions in the posts and in the comments. Because we know the organic algorithm is all anti-viral these days.

That's what separates "just posting" from a real organic social strategy.

Strong pages support strong brands, and make everything else in the sales process easier.

So if you're struggling to get results from LinkedIn, build your organic foundation first. Focus on engaging your network, not just pushing content to it (before you consider ads).

And if you want to do it faster, better, "funner" - talk to our team at Speedwork -- LinkedIn Ads Agency

Here's the process to improve the Lead Quality of your LinkedIn Ads 🥇
 
𝟭. 𝗧𝗵𝗲 "𝗠𝘂𝗹𝘁𝗶-𝗥𝗼𝗹𝗲" 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿
LinkedIn profiles are messy. Someone might be a "Marketing Manager" at their day job but also list themselves as "Founder" of their side hustle.

If you are targeting Enterprise/Mid-Market, you need to layer your exclusions.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: Exclude the opposite criteria of your ICP to filter out the misfits. If you target large companies, explicitly exclude small company sizes. This prevents your ads from serving to a VP’s side project profile instead of their main role.
  
--

𝟮. 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝗳𝗶𝘁 𝘁𝗶𝘁𝗹𝗲𝘀
There's a handful of commonly excluded criteria that you can make before you even launch your campaigns.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: Standard exclusions almost always include: Intern, Student, Unemployed, Retired, and Job Seekers. (funny enough, Owner is often a low quality title when targeting anything larger than small biz)

--

𝟯. 𝗔𝘃𝗼𝗶𝗱 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲𝘀 ("𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻" 𝗮𝗻𝗱 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲𝘀)
This is the silent budget killer. "Reach people similar to your target audience" sounds good, but gives the algorithm permission to color outside the lines you just drew. It almost always dilutes lead quality in favor of cheaper impressions.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: If you have a very broad and large ICP, you can consider it. For everyone else, turn it off. Trust your own targeting data over the algorithm’s guess.

--

𝟰. 𝗧𝗵𝗲 𝟭-𝗪𝗲𝗲𝗸 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗖𝗵𝗲𝗰𝗸
Don't "set it and forget it." Even if you target "Senior Decision Makers," LinkedIn will naturally serve ads to the cheapest segment within that audience first (often the more junior people).

• 𝗧𝗵𝗲 𝗙𝗶𝘅: Check the 𝘋𝘦𝘮𝘰𝘨𝘳𝘢𝘱𝘩𝘪𝘤𝘴 tab in Campaign Manager after the first few days. You'll often find that the majority of your impressions are going to your least desired part of your audience. You need to segment your campaigns further to force spend toward the C-Suite.

--

𝟱. 𝗧𝗵𝗲 𝗟𝗲𝗮𝗱 𝗚𝗿𝗮𝗱𝗶𝗻𝗴 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽
B2B sales cycles are long. You can’t wait 6 months for "Closed-Won" data to optimize your ads.

• 𝗧𝗵𝗲 𝗙𝗶𝘅: We set up a grading system with Sales. As soon as a lead hits the CRM, the rep grades it as "Qualified" or Not. We feed that data back into the ad account weekly.


High volume looks good in a weekly report. High quality looks good in the bank account.
 
How are you currently grading your inbound leads?

A few of my personal takeaways from last year:
 
→ Keep a physical to-do list for the day. Having it right in front of me keeps me on track.
→ At the end of the day, plan your next day, instead of trying to remember where you left off.
→ For every meeting, send an agenda before, and action items after so everyone is aligned.
 
→ Record your calls, our memory stinks (<3 Fathom.ai)
→ If an email is too complex, send a video (<3 Loom)
→ Talk to text instead of typing - SO much faster (<3 Wispr Flow)
 
→ Monitor & control your expenses (<3 Ramp)
→ Protect your attention - unsubscribe, use do not disturb (<3 Inbox When Ready)
 
→ A good mic gives a good first impression (a bad mic makes you seem tech-challenged)
→ You’d be surprised at who is reading all of your posts 👀
 
→ Ask 'How did you hear about us', AND 'Why did you choose us' - that info is gold
→ Join sub-groups in your industry - scrolling LinkedIn is great for discovery, but the real juicy details are in niche communities.

What are some of yours?

If thought leadership is the most effective type of B2B marketing - why do bigger companies struggle the most to get their subject matter experts involved?

Enterprise companies are brimming with smart people, now you need a system to get that content out of their head and into LinkedIn (and into your marketing campaign).

In this webinar, we'll walk you through the process to creating an enterprise thought leadership content engine.

And then how to turn it into a Thought Leadership Ad Funnel, using LinkedIn's Thought Leader ad format, to enhance your full funnel marketing approach.

I've worked with 500+ companies on their LinkedIn marketing and we've built this engine many times over.

Join us on Thursday at 2pm ET / 11 am PT: https://lnkd.in/gMD8sGpE

No alternative text description for this image

𝗟𝗮𝘀𝘁 𝘆𝗲𝗮𝗿, 𝗕𝟮𝗕 𝘀𝗼𝗰𝗶𝗮𝗹 𝗲𝘅𝗽𝗹𝗼𝗱𝗲𝗱 - 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿, 𝗶𝘁'𝘀 𝘁𝗮𝗯𝗹𝗲 𝘀𝘁𝗮𝗸𝗲𝘀.

If you're not showing up on social, you can be sure your competitors are.

LinkedIn's traffic has increased.
User engagement has increased.
Video watch time is up.

Now, I'm an "Ads Guy", but before you start advertising, maximize your organic social first (those free impressions).

Your prospects are already looking you and your company up on here. And, posts are indexed by Google and LLMs. Big for AEO/GEO.

--

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗴𝗮𝗺𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲:
1. Create content your ICP wants to learn.
2. Format it for LI.
3. Post 3x+/week.
4. Do it consistently.
5. Boost the best with ads.
6. Retarget with your main offer.

𝗕𝘂𝘁, 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲𝘀𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀:
• Posts aren’t consistent – so viewers forget about you.
• Posts don’t grab attention – so they don't get read.
• Post don't spark engagement – so no clicks.

What's the best way to change it? 
>> Put someone in charge to own it. 

We've helped:
+ 𝗦𝗲𝗻𝗶𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 find their voice on social.
+ 𝗡𝗲𝘄 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 draw more visitors than big competitors.
+ 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝘁𝗲𝗮𝗺𝘀 attract significant deals via posting.

It's not terribly complicated, just good consistent content that works (not mediocre AI-generated stuff).

We use a Thought Leadership content framework to help executives communicate key points, AND deliver offers that attract leads – just like this post :)

Want a free organic social plan? Schedule a call at Speedwork -- LinkedIn Ads Agency

I see a lot of SaaS teams blame LinkedIn Ads when results stall.

But most of the time, the issue isn’t the platform, it’s how the campaigns are being run.

I’ve reviewed a lot of LinkedIn ad accounts over the years, and the same mistakes show up again and again:
- Optimizing for clicks instead of revenue
- Treating targeting like a set-it-and-forget-it task
- Skipping retargeting or using it too late
- Relying on “nice-looking” creative that doesn’t actually say anything

None of this is complicated to fix, but it does require being intentional.

We wrote a blog breaking down the most common LinkedIn Ads mistakes SaaS companies make and how to avoid them.

Give it a read 👇

LinkedIn Ads are one of the most effective paid media channels for B2B SaaS growth – but only when used strategically. Many startups and growth-stage 

Open article: Top Mistakes SaaS Companies Make with LinkedIn Ads (and How to Avoid Them) by Anthony Blatner • 3 min read

Top Mistakes SaaS Companies Make with LinkedIn Ads (and How to Avoid Them)

The holidays are great and all – but Q1 is where the real holly jolly of the B2B world is.

Why?

Everyone is back to work and excited for the year.

Traffic is way up online – meaning ad costs are way down. In fact, they're the lowest of the year (get in now while the gettin's' good!)

Many are starting to plan their campaigns, but haven't launched yet - meaning competition is lower, which also helps with ad costs.

Companies are talking about their initiatives for the year, and Leaders are exploring new tools, services, solutions to achieve those initiatives.

They're booking demos, they're asking for proposals, and they're moving to closed/won.

Aka we're in Buying Mode season.

Merry Q1 y'all!

"Social" is the most influential channel in business today. Paid Social is the amplifier... Are your organic & paid strategies working together?

My favorite module in my new course, B2B Marketing on LinkedIn is "Integrate organic and paid strategies for maximum impact".

Most companies treat them like separate worlds: organic runs on hope, paid runs on budget. But the magic happens when they work in sync... when your organic content fuels paid performance, and your paid campaigns lift your organic reach.

In this module, I break down how to boost the right posts (not just any post), how to turn personal profile content into high-performing Thought Leader Ads, and how to use Events and Newsletters as tools in your full funnel strategy.

The takeaways: Help you build a strategy where every dollar spent and every post published work together to drive awareness, engagement, and pipeline.

You’ll never look at your LinkedIn strategy the same way again.

🎥 Find this course module on LinkedIn Learning or below 👇
https://lnkd.in/gjzCfrRq

Integrate organic and paid strategies for maximum impact

Welcome back to work. 2026. B2B buying season is officially open. Areeee you ready?!

What's B2B buying season?

It's Q1 - it's the fast track of the B2B customer journey.

How so?

The world goes back to the office this week. People are fresh off a long vacation, and excited to dig into the new year.

Somewhere in the back of their mind over the holidays they've been thinking about the upcoming year. (some more/less than others)

They have goals, initiatives, hopes, and dreams. They also have challenges and jobs to be done.

They know they will need info, data, software, and a little help to achieve those. 🏆

That means, they're in buying mode.

What you do in Q1, sets the tone for the year ago. 

Let's get after it, LinkedIn!

Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You don't fit in. You feel left behind and you can't play the social media game that other's tell you to play.... 

Well stranger it's true that the internet has changed. BUT not all is lost....

Yes, dead internet theory is alive and well, it feels like there are no humans on LinkedIn™ or any platform anymore doesn't it? 

BUT my dear rebel, you aren't alone. 

After marketing for over 10 years on social media, building over 250k followers across all my platforms and ghostwriting for some of the biggest personal brands in the world....

I quit social media last year. 

Let me explain...

I built my social media on my terms. Sharing the most unhinged content you will ever see. I streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and battled other influencers LIVE... 

It was a blast BUT..... I started trying too hard to optimize my "personal brand" and I lost my way. 

10 bans on this platform didn't help and I decided to disappear into the shadows and leave the social media game behind. I was tired of being the rebel that got punished for playing a different game.

So I spent 2025 focusing on biohacking and figuring out how to enjoy my life again after years of hustling and obsession with work... 

It was a great year but truth be told I missed the banter. So I started questioning my choice to disappear...

It was during this journey that I learned a ton about private AI, cybersecurity as well as alternative tools that felt cool to use again. I tapped into my driving force....

Being a rebel without a cause. 

I like building things my way, on my time and saying whatever the heck I want. That's my roots. 

That's the way of the rebel, it's playing a different game with different goalposts and embracing it 1000% without any shame. 

AI and big tech want to put us into a cage. 
But we can use them to build our own kingdoms. 
We CAN build our own freedom.

So if that resonated with you, and you want to learn the "Rebel's Guide to the Creator Economy" and find a lane that serves you best...

I hope you'll follow me in 2026.

Cheers and lets crush it!

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝗿𝗲𝗯𝗲𝗹 𝘄𝗮𝘆? 

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

LinkedIn doesn't have enough real humans.

Here's what we can do about it....

Howdy folks, it's been a whiiiiiile.

I spent 2025 mostly offline working on my health and myself and some cool projects.

Truth is though, I missed the banter... 

Scrolling this feed this past week I can see that most of you miss the good ol days when people kinda read your content, commented back...

AND actually connected human-to-human. 

I know I know...

It's easy to feel lost and upset about what has changed.

(guilty as charged over here hehehe)

But truth is it's harder to show up
AND work towards a solution. 

So look if you are a rebel, an outcast and feel lost on this platform I hope we can connect.

I believe it's still possible to build a business here...

n also have fun doing it!

PS Join me. Lets make our corner of LinkedIn great again.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

Join 14k+ others and sub here: https://lnkd.in/eagxG_7k

LinkedIn is boring. I am not. Follow for memes, anti-guru hate speech, practical AI tool workflows and to join my movement of rebel creators.

I became what I hated.

A guru with a 6-figure course launch...

Actually.. I fell just short of a 6-fig launch. 

But see that's how this silly game works...

(nobody cares what's true anymore) 

Anyways... the product was "AI Writing Made Easy" and it was the best LinkedIn writing course about AI in early 2024.

But I was a terrible guru. 

I refused to promise buyers platform growth OR an increase in revenue because I couldn't honestly assure that. 

Not only that... 

But I didn't leverage buyers into...

→ Selling a "special" paid community.
→ Upselling more courses, secrets, workshops.

Because I had realized a dark truth...

Selling on LinkedIn is easier if you have no soul because all you have to do is SELL THE DREAM. 

(with 0 care if ur product delivers)

I can't freaking do that.

So eventually I had to just accept it.

So I....

Shut down a second course launch.
Killed an attempt at a paid community.
Nuked all my LinkedIn coaching offers.
Deleted everything, including the course...
AND ghosted 100k+ followers! 

I spent most of 2025 offline, and for a while I was pretty frustrated with myself; that I couldn't sell out and go all in. 

But as I had time to reflect... 

I realized. 

I built my business by being myself. 

I didn't need to quit building business online.

I just had to do it my way

(n play my own game)

See I believe...

You dont have to become what you hate to build a life of freedom..  

You just gotta sell something you believe in.

👊

PS Am I smiling or cringing here?

(I'm not sure either)

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

I write for rebels here: https://lnkd.in/eagxG_7k

It's unfortunate what happened to this guy. I mean I get it.

70% of new fathers report higher stress levels.

It's hard to raise a kid and post on LinkedIn.

But enough is enough.

A friend in need is a friend indeed.

Sooo I'm helping Tasleem show up on LinkedIn regularly in 2026.

I've seen him go from perfect hair to a frazzled beard thanks to becoming a new father.

Hey the real world is stressful!!

But you know what's more stressful than kids?

The kind of carnage we see on LinkedIn these days.

LinkedIn's lost it's soul.

I'm not even sure there are any real people here anymore?

It's mostly just AI slop and the same self absorbed nonsense.

I've had enough of it.

Tas has had enough of it.

That's why we've agreed to meet every week and keep each other accountable for showing up on LinkedIn and making this place more fun for all.

Tas was there for me in hard times.

I want to return the favor.

So look LinkedIn, we're gonna make this a better place in 2026.

P.S. What's the worst thing about LinkedIn you'd want changed this year?

Gary Vs $1.80 commenting strategy STILL WORKS!!

If u are broke this is how to win in 2026... 

Are you hot? Don't read further u still fine babe.

(the rest of you read on)

Have a budget? Pay for ads or you lose. 
Don't have a budget? Hustle or you lose.

Last year LinkedIn introduced thought leader ads and I called the end of organic reach.

Creators do NOT matter here. That is fact.

The platform cares about money. The money is in paid ads. 

BUT not all is lost, u still have a shot my fellow peasant...

→ 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 $𝟭.𝟴𝟬 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

It = leaving real comments on 90 posts a day.

But most creators get it wrong.
It’s not about the volume.

You ACTUALLY HAVE TO READ the post, be interested in the person and want to genuinely get to know them and their brain and their business.

You can’t automate this.
You can’t outsource this.
You can’t shortcut this.

Starting from 0 with $0 budget means putting in the work, and networking with people’s content that you actually find interesting and are your target audience.

Automating this method is spammy, you are too broke too outsource this work to an underpaid virtual assistant.

Want to build a business online without a budget?

You have to outwork those with money to burn.
You have to outTHINK those outsourcing their brand.

Otherwise yes.. it's time to go work at McDonalds peasant. 

Sorry but this is the brutal truth.

Adapt or lose.

Splash cash or work hard.

👊

Substack is built for creators. LinkedIn is not. 

I got treated better in 6 days on Substack than I did in 6 years of building here... 

David Paykin runs the tech, AI and biz partnerships at Substack and found me after my first post on the platform ranting about ChatGPT...

He fired off a helpful intro email to me and....
Got me verified in LESS THAN 24 HOURS!!!

This blows my mind.

We jumped on a call. He shared what Substack is doin in 2026. 

Substack pushes good content weeks after you post.
Substack has actual silos of fresh creative content.
Substack is a writing FIRST platform (phew)...

AND....

They have live streaming that alerts your entire email list... 

David is a champ and asked for nothing from me.

Pretty darn rare on the internet these days.

So thanks my dude and well....

I for one am excited to build my newsletter on a platform where every follower gets a chance to become an email subscriber, where the team gives back to it's users and.....

Where I actually have someone to email if I get banned.

(lol)

PS Have you tried Substack yet?

--

Join me on Substack and check out my newsletter.

(I post 5 days a week)

The Rebels Guide to the Creator Economy.

Read the first article here: https://lnkd.in/eagxG_7k

Chatting about Substack as the place to be for creators in 2026

I deleted Instagram, Facebook, cut a billion AI tools, changed my profile pic to a cartoon and ghosted LinkedIn for 6 months. . .

Now the rebuild has begun on my terms.

Shoutout to anyone else showing up and trying again.

Lets get it stranger....

PS Don't repost this for others!

Pretty sure they'll be ok without this post.

I'm old. 

But my 8 hour morning routine keeps my young... 

3:00am → Wake up
3:01am → Smile
3:05am → Cold shower
3:09am → Make 3 CUPPA coffees
3:15am → 100 Pushups and 15k steps
3:31am → Write five elite LinkedIn posts
3:57am → Comment "WOO" on 1000 posts
4:22am → Eat a cheap $500 steak for breakfast
9:69am → 650 pushups, 3 more coffees & tanning
4:33am → Post on linkedin. Get rich. Be hot. Win. 

Now I know this might seem extreme.

But this routine is the key to my rugged good looks and well... my incredible LinkedIn profile. 

Let me break it down for you:

Struggling with lead gen?
↳ Drink more coffee.

Nobody reading your posts? 
↳ Do 750 pushups and lose some weight u fatty.

Everyone but Bryan Johnson says you can't live forever.
But they are wrong (he is too)

You don't need to spend thousands on peptides. 

All you really need is. 

My incredible, elite morning routine.

PS I lied; I hate smiling.

(comment ETERNAL for the guide)

Making $1000 an hour is simple. 

Step 1: Make your LinkedIn profile a landing page.
Step 2..... 

Just kidding, this isn't one of THOSE posts...

𝗙𝗮𝗰𝘁: if you make $$ on LinkedIn, you are winning. 
𝗙𝗶𝗰𝘁𝗶𝗼𝗻: everyone makes money on LinkedIn.

It's easy to feel down, scrolling the feed.

10k months.
100k MRR AI tools. 
1000 dollar coaching calls.

It's all in our face all of the freaking time on every flippin scroll. 

But we only see the wins. 
Trust me, we all lose.

(and many people inflate their numbers) 

So the next time you feel down, just stop for a second and walk over to a mirror..

Look at yourself and scream WOOOO. 
↳ celebrate a small win and encourage yourself. 

Then, get back to work.

Let's GO!

✌️

LinkedIn blocked me from commenting for 24 hours.... 

So Imma go hang out on Substack today...

If you wanna join me and check out my newsletter there come say hello.

It's called: "A Rebel's Guide to the Creator Economy"

Oh...... you didn't know?

Yeah so if you comment too much LinkedIn thinks you are a robot. 

(I used to do this every day back in 2020-2021)

Guess I gotta take it a bit easier huh...

PS Have you ever been blocked or restricted on LinkedIn?

Cz I sure have ha ha ha ha....

Open article: Rebels and non-conformists are the pioneers of change... by substack.com

Rebels and non-conformists are the pioneers of change...

This is my 3rd post of the week. 
I have hit my weekly target. 
Good job Luke. I am king.
I've also decided that.
This post will be so.
Formatted like dis.
That it doesn't.
Make much.
Sense.
woo
!!

These are the 13 commandments of organic reach.

(A mostly helpful guide to get u 200k followers)

It took me 6 years to hit 200,000 followers.

But you can do it in triple the time. 

Let's get started eh?

Blessed are the impressions, cz dopamine...
Blessed are the mid selfies, for they get the likes
Blessed are the live streams, for they reach no one
Blessed are the em-dash haters for they are correct
Blessed are the AI comments for they boost our stats
Blessed are the coaches, for they will take your moneys
Blessed are the engagement pods, for they kill your soul
Blessed are the "We hit 500k MRR posts" for they are tru
Blessed are the "how to" educational posts, for they zzzzz
Blessed are the "comment this" posts for they make us $$
Blessed are the memes for they help me show up........

All but half of these will get as much reach as we should all like, but less than half of you will use these methods as much as they deserve.

So you see...

Organic reach is fleeting.
Followers don't matter.

But ancient texts (and modern translations) live on forever.

PS Yeah there's only 11 commandments (sue me)

taplio

The Battle

Anthony Blatner

Luke Matthews

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taplio

The Battle

Anthony Blatner

Luke Matthews

Followers

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony Blatner's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony Blatner's LinkedIn Performance