DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Catchpoint

Associate Salesforce Administrator 

Cloud Mentor

Salesforce Consultant/Administrator 

Salesforce Business Analyst

7x Certified Salesforce Professional | 4x Star Ranger

Salesforce Certified Administrator with experience supporting both internal teams and external client implementations across various industries. Skilled in Salesforce configuration, user support, automation, data integrity, and system optimization. Known for a detail-oriented, collaborative approach to CRM management.

Current Role – Associate Salesforce Administrator at Catchpoint Sep 2023-Present
At Catchpoint, I play a key role in managing and optimizing the Salesforce platform to support internal teams and business processes. My responsibilities include:

1. Manage and resolve Salesforce support tickets within agreed SLAs.
2. Managing user accounts, roles, profiles, permission sets, and sharing rules.
3. Building and maintaining dynamic reports and dashboards to support business decision-making.
4. Designing and deploying automation using Flows and Process Builder.
5. Supporting sandbox management, change set deployments, and release readiness.
6. Collaborating with stakeholders to gather requirements and translate them into functional solutions.
7. Ensure data quality, integrity through validation rules and duplicate management and security across the Salesforce environment.
8. Managing and supporting GTM Salesforce-integrated applications such as ZoomInfo, RingLead, LinkedIn Sales Navigator, Outreach, Gong, and Demandbase.
9. Assisting in the integration of third-party tools and API-based data flows.

Previous Role – Salesforce Administrator/Consultant at Cloud Mentor Jan 2021-Aug 2023
At Cloud Mentor, I contributed to Salesforce solution delivery for clients in the legal tech space, including platforms like Litify and Advologix. My work involved:

1. Supporting full-cycle Salesforce implementations, from onboarding to deployment
2. Customizing standard and custom objects, record types, page layouts, and business rules
3. Assisting with the integration of external systems and custom apps into Salesforce
4. Performing data migration, cleansing, and import/export using tools like Data Loader
5. Working with consultants to define client-specific automation using Flows
6. Documenting client org setups and configurations for smooth handoffs and ongoing support
7. Participating in UAT (User Acceptance Testing) and feedback collection
8. Gaining experience in industry-specific configurations (e.g., legal case management in Litify/Advologix)

I regularly pursue certifications, Trailhead modules, and hands-on projects to sharpen my skills and deliver scalable, secure, and user-friendly Salesforce solutions aligned with business needs.

taplio

The Battle

🐧 Anthony Lamot

Shikhar Sangal

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