DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

NAC / FPT Japan Holdings Group

Chief Planner

HMV record shop / Lawson Entertainment

Assistant Manager

Bells On Records

Bells On Records was founded in 2005 by Nobuyuki Watanabe (me) with the goal to release Fast Melodic Hardcore Bands from all over the world.

Founder, Director

Introduction:
I graduated from the Faculty of Law and obtained the "Certified Administrative Procedures Legal Specialist" qualification while still in university. I also challenged myself with the bar exam, but when the law school system was introduced, I gave up on my dream of entering the legal profession and started a new career in the music industry, a field I have been passionate about since childhood. 

At the age of 25, I launched a music label, discovering many talented international artists and releasing their music in Japan. After thoroughly experiencing what I wanted to do in my twenties, I joined Lawson Entertainment in my thirties. At this company, I was able to play a key role as a founding member of HMV record shop, specializing in analog records and second-hand sales.

Career Transition:
Later, seeking new challenges, I ventured into the world of Salesforce. Several years have passed since then, and I continue to learn and work diligently every day. 

I am always seeking growth and passionate about taking on challenges. Providing value to people and finding innovative solutions in the realm of Salesforce is what drives me.

Salesforce VIP Program (2):
- Trailblazer Community Forum Ambassador
- Marketing Champion

Salesforce Certification (36):
- Associate
- AI Associate
- AI Specialist
- Agentforce Specialist
- Slack Admin
- Sales Representative
- Business Analyst
- Strategy Designer
- User Experience (UX) Designers
- Administrator
- Advanced Administrator
- CPQ Specialist
- Platform App Builder
- Platform Developer I
- JavaScript Developer I
- MuleSoft Associate
- MuleSoft Developer I
- Data Architect
- Sharing and Visibility Architect
- Application Architect
- Data Cloud Consultant
- Sales Cloud Consultant
- Service Cloud Consultant
- Field Service Consultant
- Experience Cloud Consultant
- Nonprofit Cloud Consultant
- Education Cloud Consultant
- Tableau CRM and Einstein Discovery Consultant
- OmniStudio Consultant
- OmniStudio Developer
- Marketing Cloud Account Engagement Specialist
- Marketing Cloud Account Engagement Consultant
- Marketing Cloud Administrator
- Marketing Cloud Email Specialist
- Marketing Cloud Consultant
- Marketing Cloud Developer

Accredited Professional (13):
- Einstein Prediction Builder
- Sales Cloud Einstein
- Process Automation
- Security & Privacy
- Salesforce CMS
- Salesforce Maps
- Loyalty Management
- Consumer Goods Cloud
- Financial Service Cloud
- Health Cloud
- Manufacturing Cloud
- Marketing Cloud Advanced Cross Channel
- Marketing Cloud Personalization

taplio

The Battle

🐧 Anthony Lamot

Nobuyuki Watanabe

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?