DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Deloitte

Manager

Senior Consultant

- Worked mainly on integration with Salesforce using Marketing Cloud Connector
- Involved in creating technical architecture with Solution Architect
- Created journeys to create and retrieve tasks from Salesforce CRM
- Creating custom preference pages using HTML, CSS and AmpScript
- Worked on SFMC API calls to update data extension, get automation status, get content builder detail
- Segmenting data from synchronized data extensions using SQL
- Created and maintained 70+ business units
- Guiding junior team member

Capgemini

- Worked on agile framework for developing and delivering user stories related to SFMC
- Creating complex Journey using Journey Builder and created custom app as well
- Segmenting data using SQL, data filters, importing and exporting data using Automation Studio
- Good knowledge SFMC API calls
- Creating Emails and SMS under Content Builder and adding personalization using Ampscript
- Created reports using Data ViewsSQL and also created in Analytics Builder Integrated Sales Cloud 
   using Marketing Cloud Connector and worked on integrating Google Analytics 360
- Performing quality check and training new resources on SFMC

Consultant

Accenture in India

- Build simple to complex marketing & service campaigns and cross channel campaigns in Adobe campaign classic
- Create workflows, executing queries and linking database for audience segmentation
- Good knowledge in data model, data schemas, delivery templates
- Good understanding of SQL database

Senior Analyst

Deloitte India (Offices of the US)

- Creating and optimizing HTML responsive templates following the brand guidelines and create landing pages/sign up forms using Dreamweaver in defined layouts
- Responsible for working collaboratively to create compelling channel program communications/positioning and develop integrated marketing campaigns that generates increased global awareness
- Create global and local Webinars to promote the brand awareness and drive Customer Engagement
- Create Audience list with the criterion that best targets the Customers and thereby enhancing the Email Metrics/Stats
- Test and ensure email compatibility across various platforms (mobile/desktop) and browsers
- Recommended email marketing best practices with coding, design and testing of email campaigns
- Setting-up up the Fundamental blocks in Oracle Eloqua Emails, Forms, Landing Pages, Progressive Profiling, Segmentation, campaign canvas, Lead Scoring/generation, Program Builder, Integration)
- Coordinating with US team on testing and launching the advanced email campaigns and lead nurturing programs using the Oracle Eloqua Marketing Cloud Monitoring, analyzing and reporting on the campaign performance
- Creating Twitter and LinkedIn cards in Photoshop for cross promotion of events

Analyst

Theorem

Web Developer

- Web Development with PSD(Photoshop Document) to HTML Conversion, Responsive Email Newsletters
- Testing e-mail rendering and fixing issues in listed domain using Litmus Tool Outlook 2000 to 2013, all web domains, Android, iPhone)
- Maintain 1st-hand knowledge of email best practices (use of images, subject line construction, spam filtering, fluid/responsive,
browser/client cross compatibility, etc.)
- Work with the email marketing team to understand key campaign parameters and inputs, such as subscriber audience, program
frequency, degree of personalization and overall creative approach
- Creating Lists, DataExtension, UserInitiated Emails, Setting up Campaigns, A/B Testing, Automations, Deployment Details using SFMC tool
- Manage the planning, creative vision, scheduling and execution of email marketing campaigns; including one-off, triggered and
transactional
- Manage execution of A/B testing email campaigns
- Create personalized emails using AmpScript

Associate Web Developer

Manjunath has eight plus years of experience in Marketing Automation. He has worked on different tools such as Salesforce Marketing Cloud, Oracle Eloqua and Adobe Campaign. He is capable of handling end-to-end execution of Email, SMS, Direct Mail and Telemarketing campaigns which includes creating emails/SMS, segmenting customer data and performing multi-channel journey.

taplio

The Battle

🐧 Anthony Lamot

Manjunath Rao

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