Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

Anthony Lamot

Driving Growth & Customer Retention Through Marketing Technology, CRM, Search (SEO) and Lifecycle Strategy

I’m a Marketing Technology & Growth Leader with a track record of scaling marketing automation, CRM, and customer engagement strategies to drive revenue, retention, and business transformation.

My expertise lies in MarTech strategy, lifecycle marketing, account-based marketing (ABM), and CRM optimization—helping businesses unlock the full potential of their data, personalize customer experiences, and increase marketing efficiency.

Key Strengths & Impact Areas:
✅ CRM & Lifecycle Marketing Leadership – Designed and executed automated customer journeys that increased engagement and pipeline contribution.
✅ Marketing Automation & RevOps – Led the strategy and deployment of Salesforce Marketing Cloud, Pardot, and CDPs, improving campaign performance and marketing-to-sales alignment.
✅ Data-Driven Personalization & CX Strategy – Developed advanced segmentation and predictive modeling strategies that boosted conversion rates.
✅ Demand Generation & ABM – Spearheaded multi-channel ABM strategies that improved lead qualification and sales efficiency.
✅ Growth & Digital Transformation – Implemented MarTech roadmaps, digital CX initiatives, Search Strategy, and automation frameworks to scale operations and increase efficiency.

Having worked with global enterprises (Amazon, Google Cloud, GM, Audi) and high-growth startups, I bring a unique mix of strategic vision, hands-on execution, and leadership to marketing organizations looking to scale.

I’m passionate about bridging technology and marketing to drive sustainable growth. Let’s connect if you’re looking for a marketing technology leader to optimize your CRM, automation, and growth strategy.

Kevin Luchansky

Normally I am behind the questions. This time I had the chance to answer them. 

Thanks Omar Reyes, this is a fun marketing newsletter series that I enjoyed being a small part of

MarTech & Digital Marketing Leader | SEO | CX Transformation | Performance Marketing | Growth Operations & Marketing Automation

View newsletter: Let's Talk About Marketing

Open article: Interview With Kevin (Marketing Consultant) by Omar Reyes • 4 min read

Interview With Kevin (Marketing Consultant)

agree 100% with Kirsten Schlau's take here. Less layers, the better. 

Need to simplify the stack and allow Marketers the ability to segment and activate to enable personalization in near-real time. 

We're seeing this across the market as well - marketers and product owners want less reliance on developers and data engineers to execute orchestration. 

#MarTech

Open article: Databricks + Braze = The Future of Smart Marketing by Kirsten Schlau • 4 min read

Databricks + Braze = The Future of Smart Marketing

taplio

The Battle

Anthony Lamot

Kevin Luchansky

Followers

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Performance ScoreKevin Luchansky's LinkedIn Performance

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taplio

The Battle

Anthony Lamot

Kevin Luchansky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Luchansky's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Luchansky's LinkedIn Performance