DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Qvest.US

Manager, Marketing Technology Consulting

Intouch B2D

Martech Solutions Lead ensuring Salesforce + Marketing Cloud implementation aligns with client expectations

Specialization: Salesforce, Eloqua, SQL, IQVIA, Journey Builder, Automation Studio, Pardot, Adobe Marketo, Veeva

Spearheaded project initiatives to enable clients’ objectives

Director, GTM Strategy & Enablement

Deloitte

MarTech, Account Based Marketing (ABM) & Demand Generation consultant managing discovery, solution-fitting and strategic implementation
Demand and Lead Generation SME within MarTech space, helping clients dissect the marketing funnel (RevOps) and strategies to optimize the lead flow & conversion

Core areas of expertise:
•	Marketing Technology (MarTech)
•	RevOps
•	Content Strategy
•	Marketing Automation (Pardot, Marketo, Marketing Cloud certifications)
•	Demand Generation
•	Search Marketing
•	Account Based Marketing (ABM) (Salesforce Certification)

Senior Consultant, Marketing Transformation 

Cushman & Wakefield

Marketing Automation Manager – implement and optimize all Demand and Lead Generation Journey campaigns through Marketing Automation-SFMC, Pardot

Enable multi-touch 1:1 campaigns to drive demand and generate prospects/leads for Enterprise targets
Management, tracking and reporting of company analytics & dashboard

Demand Generation Manager

Hard Hat Hub

Responsible for:
• Social Advertising
• Paid Social Campaign Management 
• Growth Hacking 
• Inbound Marketing
• Landing Page creation and input on design 
• Content Strategy
• Paid Search Management
• Audience Development
• Conversion Rate Optimization
• Search Engine Optimization
• Google Analytics

Digital Marketing Manager

Cision

• Create and distribute a weekly newsletter on the Search Marketing and Content Marketing industries to help drive sales and increase knowledge of the industry
• Lead product demos of our cloud software and consult with clients on Inbound and Content Marketing best practices
• Optimize and A/B test client content for optimal click through rates and audience targeting via a PPC model
• Educate clients on effective ways to use Content Marketing for lead generation and social media engagement
• Research competitors to provide competitive analysis
• Provide knowledge on how paid amplified content can help SEO efforts and SERP placement
• Collaborate with clients on content strategy and help them determine key performance indicators (KPI) so they may accurately measure their ROI
• Analyze and report client data through Google Analytics
• Product manager for marketing automation partnerships

Content Marketing Manager

•	Assist clients in determining key performance indicators and measure their ROI
•	Consult with clients to help them improve their link building, expand audience, search optimization and determine relevant keyword lists
•	Ensure that our clients are developing their audience through social channels, proper SEO tactics and targeting influential members of the media
•	Onboard new clients to ensure they are using our platform to meet their needs
•	Assist sales team in demonstrating value of products clients currently do not subscribe to

Product Specialist - SaaS

•	Work with broad range of client to optimize their Broadcast/Print/eNews Media Monitoring
•	Educate clients on best practices for planning their PR and Marketing campaigns
•	Handled a broad range of technical issues, not limited to HTML code and user interface

Client Services Account Manager

BuildCentral, Inc.

•	Interview industry professionals to constantly update our database of projects
•	Collect contacts, leads, and developments for the creation of new project reports
•	Respond to client inquiries for improved client satisfaction, retention and relationships

Primary Market Researcher

•	Update and edit data reports for our online publication database
•	Use journalistic research skills to gather and analyze significant information for our clients

Secondary Market Researcher

Inside Indiana Magazine

Provided coverage and analysis of Indiana Football &amp; Basketball for website and magazine
Gained a greater understanding of digital and print media through hands-on experience
Educated on the complexities of media advertising from an advertising and publication standpoint 
Attended press conferences and worked with several mediums 
Produced game preview and post-game analysis articles using communication skills to coordinate interviews

Intern Staff Writer

Cape Cod Baseball League

Public Relations Intern for the Bourne Braves
Conducted post-game and individual player and coach interviews
Wrote game and feature articles for team website and local newspaper 
Coordinated on-site advertisements between team and local businesses 
Worked in a team environment to create media kit through stat and trend compilation
Acted as a brand ambassador for the team through coordination of advertisements and revenue generation
PA Announcer
Gained valuable on-air experience on a fill-in basis for Braves home games
Comfortable in high pressure situations and in front of numerous clientele

Public Relations Intern

Bleacher Report

Assisted Bleacher Report staff by editing aspiring journalists' articles

Intern Editor

I am a Growth Marketing Strategist (used to say Growth Hacker, but jargon changes quickly in Marketing), Marketing Technologist, and Consultant.

I started my career in SaaS, and it was there that my fascination with Search and Content blossomed into an obsession. With a Marketing and Journalism background, Paid and Organic Search offered me a way to showcase my writing skills, reach new audiences, influence them - and the analytics - which were still immature, but exciting - allowed me to see what was working and what wasn't. It was the perfect blend of science, creativity, data, testing and optimization. It led me from Coordinator to managing our new Content Marketing team. 

I decided to pivot to startups with my next role. As fascinated with Search and Content as I was - I didn't want to be a channel marketing specialist. I wanted to influence the growth of our business in ways that weren't limited to the optimization of one channel. 

I got hired in a startup incubator and was introduced to CMS and Marketing Automation with HubSpot. I was instantly hooked on Marketing Automation. And a connected CMS? Whoa! The idea that I could strategize and then automate orchrestration was energizing. I loved wearing a million different hats, that every day could be different, and to focus all my efforts on growing the business and our presence in the market. 

On Fridays in our incubator, we would spend time with other companies, sharing what we had worked on for the week and sharing our learnings. I taught 10+ other companies about the power of a connected suite that included CMS and MAP and being able to deliver so much with just my own set of hands. 

Which led me to consulting. I got into consulting out of the passion I had for capability realization. I enjoy working with teams and Product Owners to develop comprehensive MarTech roadmaps that align with top-line business objectives, and also enables more personalization and orchestration tools at the fingertips of the Marketing professionals I work with.

taplio

The Battle

🐧 Anthony Lamot

Kevin Luchansky

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