DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Gravitai 

Elaborating further within my position in the marketing department, my expertise has been pushed additionally by focusing on the company's internal marketing processes and development. Increasing efficiency with both business and project management focusing on obtaining new leads and clients.

Head Of Marketing

While at Gravitai as Head of Marketing, I supported and Co-Founded 'Drinking The Purple Juice' - the #1 Odoo Community Newsletter supporting the ecosystem across tips, tricks and news, with the aim to build a thriving support ecosystem built on best practices and informing Odooers of current trending topics.

Head Content Manager (Drinking The Purple Juice)

Providing support as a Team Lead for SEO optimisation best practices across the fine jewellery and luxury watch sector (TAG Heuer, IWC Schaffhausen, TUDOR & Breitling). Acting as both a lead and intermediary between the technical team and client to ensure that requirements, needs and expectations are being met by all three parties.

Search Engine Optimisation Project Lead (Irish Jewellers)

Providing support through media relations, digital marketing, social media management and web development to Gravitai within the CRM Marketing industry to establish a brand presence and increase outreach across Gravitai's marketing communication channels.

Lead Marketing Coordinator & Digital Designer 

Working with a renowned jewellers, based in Dublin, Ireland, on a company re-brand and improvements to their e-commerce website to increase sales and leads in the luxury jewellery sector focusing on high-value engagement rings and high ticket items such as luxury timepieces.

Digital & Marketing Advisor (Irish Jewellers)

Starting my automation pathway, I first worked on simple marketing tasks and email optimisation within Gravitai while focusing on solutions towards improving marketing processes and further development within the company.

Junior Marketing Automation Specialist 

OCA, the Odoo Community Association

As a member of the OCA (Odoo Community Association) - we help speak up and contribute to the wider Odoo Community across OCA projects, events and objectives to assist in growing the goal of making Odoo mightier together as a collective.

Member

Upwork

Working with companies globally in Australia, Portugal, Somalia, Ireland, Germany & United Kingdom via being a 'Digital Marketing Specialist' advising with email marketing, digital marketing and content adoption/distribution to help companies drive up leads and their marketing processes.

Digital Marketing Specialist

Rankflow

In relation to my position at Rankflow, I operated within the Furnpeak Affiliate Marketing project. This focuses on the Sex Industry product sector dealing and managing content production to increase sales across Furnpeak's affiliate programs and website.

Affiliate Marketing Content Manager (Furnpeak)

Operating for Rankflow in a Content Editor capacity dealing with the management in affiliate content creation in collaboration with Furnpeak (Affiliate) writers. Focusing on the delivery of content and projects while also dealing with SEO practices.

Affiliate Marketing Content Editor 

Dee.ie

Content advising and copyrighting technical heavy related content with a focus on the technology development industry. Focusing on related topics like GDPR, Consulting, Open & Closed Source Software, Laws & Regulations around Cookies & Software Development and compliance.

Content Advisor & Copywriter 

Kernow Fixings

Providing my knowledge and writing acumen on Covid-19 related content with the purpose to inform readers on current Coronavirus events that took place in the United Kingdom. The reason being, to help the flow of visitors and digital presence under the white-label of ProtectaSan.

Content Consultant & Copywriter (ProtectaSan)

Wunder Mobility

Wunder Mobility, a revolutionary technology-based company in Germany, was looking to keep their marketing channels open and emphasise on the recent release of their mobility industry-first platform. I advised with content creation of marketing emails being released to their audience.

Email Marketing Copywriter (Wunder Mobility Marketplace)

In a senior capacity, I helped tailor and design UI design for the Wunder Mobility platform. Working on copyrighting, UI & UX design to help draw in customers to bespoke applications that would drive traffic to the marketplace that Wunder Mobility had built.

Senior Copywriter & Content Advisor (Wunder Mobility Marketplace)

Powerful Presence

Functioning as a copyrighter and content advisor for Powerful Presence (Australian Dating Company) I helped with digital print formats such as e-books to entice in customers for the business for a short term project that was being released to the public and their customers.

Copyrighter & Content Advisor

Elstree Studios Academy

After getting results at A-Level, I returned to Elstree Studios Academy for an internship studying producing and production for a range of industry companies working on videography and photography for industry music videos, aircraft photography, trailers, spoken word poetry and in-house productions.

The work that I completed ranged from several clients, including the following:

- The Royal Navy (RE)
- Hertfordshire Fire Brigade 
- Apples & Snakes 
- Mobo Awards 
- ESA In-House Productions 

I performed in a range of roles spanning from producing and organising shoots and events while also creating videography and photography cotnent for the Royal Navy. This was an extraordinary chance to gain further skills within the media industries, understanding both the techniques and resources that are needed to get said productions and projects done.

Producer/Production Videography & Photography Specialist

Apples & Snakes 

Working with the biggest poetry and spoken word company in the UK to work as a producer, videographer & photographer operating with the United Kingdom's biggest spoken word and poetry artists to produce relevant and consistent content when it comes to Apple & Snakes and the ESA Black Box series.

Producer, Videographer & Photographer 

A digital enthusiast with a slight obsession, anything technology related. 

Both studying at a high industry level and now working in the Marketing CRM & Cloud sector, I have been able to proceed and establish my knowledge further to exceed internal and client targets.

Gravitai, The Force That Connects Cloud Platforms, operates with both SMEs and large enterprise businesses to help implement, support and enable in-house teams.

taplio

The Battle

🐧 Anthony Lamot

Jordan Kinsella

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