DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

openthebox

Chief Revenue Officer

Pavilion

Executive Belgium Lead 🇧🇪 - Part of Amsterdam Chapter

RevGenius

Member

Best in Class 

Performing a range of roles from growth marketing manager and GTM strategist to head of growth/fractional CMO at IMEC, Vandersanden, Sparklink, Smooved, CTRL Home, Davai, Planet B, Berenson Cybersecurity, Live the World, Nett Energie.

Freelance Growth Consultant

UPTHRUST

Chief Revenue Officer @ openthebox

Crowdselling

Head of Growth

GrowForce -Growth Marketing Agency

GrowForce Academy Host

Growth Strategist

Johnson & Johnson

Young Talent Program | Marketing & Sales

Volta. 

Chef De Partie

Revue

Better Private Market Data for Funds, Banks & M&A Teams | Chief Revenue Officer @ openthebox | Pavilion Belgium Lead

With nearly a decade in the strategic growth and marketing landscapes, I've focused on propelling B2B businesses to new heights, currently at openthebox. Our mission is to revolutionize the business data market with innovative solutions that align with Mediafin's vision. My role is to infuse the organization with diverse perspectives and industry expertise, fostering a culture of continuous growth and value creation.

Since joining openthebox, I've been instrumental in building a robust B2B growth engine, leveraging my expertise in social networking and new media. My approach combines strategic planning with tactical execution, utilizing social media marketing to enhance our market presence and drive revenue. At Pavilion and RevGenius, I continue to expand my network and knowledge, ensuring our team remains at the forefront of industry trends and best practices.

Jona Koekelcoren

Still looking for a great Account Executive to join the openthebox team! 

If you'd like: 
- A mission-driven team working on a single goal, together
- Working with some of the best at what they do 
- To sell a product financial services professionals need 
- A high tempo, but good work-balance
- High impact with everything you do 

=> Then this is where you need to be. Send me a DM, or apply via the posting!

🚀 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗮 𝗿𝗼𝗹𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗲𝗻𝗴𝗶𝗻𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗶𝘁?

Join openthebox as our next 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 and take on a full-cycle role supported by inbound demand, a strong GTM team, and a product that delivers results.

If you want impact and fast career development, you will feel right at home.

💡 3 to 5 years SaaS/B2B
💡 English and Dutch
💡 Hybrid Brussels/Ghent

👉𝗘𝗮𝘀𝘆 𝗔𝗽𝗽𝗹𝘆: https://lnkd.in/eG4-fguh

It must be Black Friday, because with openthebox's new release, it'll be raining DEALS for financial professionals! 

Why settle for mere data, when what you really want is intelligence? 

Here's what we're releasing that'll make any finpro's life easier:

💡 AI Summary: Stop digging through reports. Get an instant executive snapshot of a company’s financial performance and administrators: fully summarized and ready in under a minute.

💧 Cash Flow Statement: Clear cash insights, zero spreadsheets needed.

📊 Enterprise Valuations: Quick, transparent value estimates based on trusted Vlerick Business School benchmarks.

🏢 Consolidated Financials: Group-level visibility made effortless.
Each update brings you closer to what really matters: understanding companies, not just collecting numbers.

🔍 Advanced Search: All new parameters added to Advanced Search, now also with a new select feature that gives you easier control about which companies you want to track, save or export. 

🚀 Explore the full release via link in comments!

𝗕𝗮𝗻𝗸𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗳𝗲𝗮𝗿 𝗔𝗜. 𝗧𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗲𝗮𝗿 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.

As Paolo Sironi (IBM) shared in our recent session, AI isn’t coming to replace bankers: It’s coming to replace business models that no longer add value.

The banks that win won’t be the most digital. They’ll be the most contextual and the most conscious. They’ll use AI to scale trust, transparency, and advisory instead of automation alone.

Paolo also reminded us that banking is, at its core, about risk.
Not removing it, but understanding it and making it visible, explainable, and aligned with purpose.

That’s where AI becomes an advantage. It helps banks take risk responsibly and redefine how value is created.

🎥 My full conversation with Paolo is available here: https://lnkd.in/e-KrXZPS

Mastery is so magnetic. 

Maybe this is a personal thing. 

But I just can’t get enough of it. 

Saw a Tamino show last week, Kaytranada earlier this year in London. Masters of their craft. Can’t take your eyes off them. 

A frankly insane Calhanoglu corner kick to Zielinski who finesses that assist into the top corner on the volley. (I’m not even an Inter Milan fan but I’ve watched that clip easily 10+ times.) 

An aligned team delivering killer features followed by crisp, perfect product marketing and a briefed sales team exciting customers and prospects about the new possibilities. 

A chef and team delivering the perfect plate right when the whole table’s sitting down, glasses topped off. Every detail perfectly executed.

It’s not a state, rather a pursuit, and it’s so rarely achieved. Even by the very best. It’s the scarcity that makes it so compelling. 

It’s addictive.

I’m just a sucker for mastery. 

And I’ll sure as hell strive for it every day. 

And try to surround myself with people with that same addiction.

taplio

The Battle

🐧 Anthony Lamot

Jona Koekelcoren

Followers

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Performance ScoreJona Koekelcoren's LinkedIn Performance

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taplio

The Battle

🐧 Anthony Lamot

Jona Koekelcoren

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jona Koekelcoren's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJona Koekelcoren's LinkedIn Performance