Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

Anthony Lamot

Better Private Market Data for Funds, Banks & M&A Teams | Chief Revenue Officer @ openthebox | Pavilion Belgium Lead

With nearly a decade in the strategic growth and marketing landscapes, I've focused on propelling B2B businesses to new heights, currently at openthebox. Our mission is to revolutionize the business data market with innovative solutions that align with Mediafin's vision. My role is to infuse the organization with diverse perspectives and industry expertise, fostering a culture of continuous growth and value creation.

Since joining openthebox, I've been instrumental in building a robust B2B growth engine, leveraging my expertise in social networking and new media. My approach combines strategic planning with tactical execution, utilizing social media marketing to enhance our market presence and drive revenue. At Pavilion and RevGenius, I continue to expand my network and knowledge, ensuring our team remains at the forefront of industry trends and best practices.

Jona Koekelcoren

We just tripled our sales team! 

(Since both Steve and I spent around 50% of our time selling up until now, with 0 quota-carrying salespeople 😉) 

Super happy to welcome Robin Geers and Seppe Van Hove to the openthebox team as Account Executive and BDR. 

The energy is already through the roof. And, just 3 days in, they’re already working on their first deals and leads. 

Because you learn fast from onboarding… But even faster from selling. 

And honestly, guys of this caliber can handle the heat. Couldn’t be more trusting of them representing openthebox in the market. 

Now, let’s close those deals 🚀

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How did we build our Decision Making Unit feature at openthebox? 

Let Filip explain it to you! 

Finding the people that matter at target companies shouldn't be as difficult as it is today. It's our mission to strip this process from opacity. DMU in its current form is just our first step towards making this a smooth, obvious process. 

We believe that in a few years, this should be like looking up PitchBook information or booking meetings with calendar links: you won't believe you ever used to do it any other way.

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲: 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴 𝗨𝗻𝗶𝘁𝘀 🎥
Starting the year off with our next instalment of Building the Feature, and this time we’re sharing a behind the scenes look at how our Decision Making Unit (DMU) feature came together.

🎯The goal: Reduce guesswork around who actually influences and approves decisions.

DMU surfaces decision makers and key influencers based on validated sources, with a simple way to double-check roles when needed thanks to the quick click to Linkedin.

Filip Wauters walks us through the thinking and trade-offs in our rapid fire Q&A and our latest blog post: https://lnkd.in/ebFUV_6K

Security: locked down 🔐

Another milestone in the openthebox journey: kicking off 2026 with our brand new ISO 27001 certification 🚀

Massive effort & achievement by the whole team!

𝗣𝗿𝗼𝘂𝗱 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗼𝗽𝗲𝗻𝘁𝗵𝗲𝗯𝗼𝘅: 𝗪𝗲’𝘃𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗜𝗦𝗢 𝟮𝟳𝟬𝟬𝟭 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 🎓 
This wasn’t a checkbox exercise or a fast-track label.

It was a six-month, end-to-end journey that made implicit ways of working explicit, from documenting processes and clarifying ownership to embedding clear security governance.

Beyond the certificate, ISO 27001 strengthened our organisational maturity, accountability, and execution, all essential where trust, data quality, and compliance matter most to our customers.

We were happy to welcome Annemie Valkeneers from DQS to our office to personally deliver the certificate, making it a shared moment with the whole team.

A big thank you to everyone involved, especially our Managing Director Steve Deplacie, CTO Jeroen Van den Bossche and Stijn Boussemaere from Spinae, who helped lay the right foundations.

Now starts the next phase: keeping it alive, every day 🚀

Most of the best deals never show up in a process.

They’re discussed quietly.

Between shareholders.

Between advisors.

Before anything is “live.”

By the time a deal hits a broker list, pricing tension already exists.

openthebox helps teams see those companies before a process forms.

When timing is still on your side.

Good deals aren’t found late.

They’re identified early, while they’re still optional.

I'm a firm believer that we need to embrace capitalism again in Europe. It's what got us all our wealth, our freedom, our democracy, our welfare, our healthcare. You cannot have these things without a strong economy - and for that we need to be more than just a compliant consumer bloc. 

But we stopped being proud of what we do and what we are - and in some ways we've taken our eyes off the ball. Luckily, we're in a really strong position to build on. 

We also need to build. Technology, businesses, ideas. And for all of that, you need capital to be able to move freely. We already have free movement of goods and people in the EU. 

But we do not facilitate easy moving of capital across or into our bloc at all. 

2026 marks the year where openthebox takes on this challenge. To become the critical infrastructure of Europe's next decades of capital investments.

It's been 422 years since the Nieuwe Brug in Amsterdam became the world's first stock exchange. 

It's time we build bridges once again. We'll be doing our part in private markets. 

Let's go 🌉 

Proud of this whole team already!

Europe doesn’t lack ambition. It needs the bridge between capital, data, and conviction.

Last week, we hosted our first QBR of 2026.

A moment to look back on a formative year for openthebox, align on the year ahead, and welcome fresh energy with new additions to the team.

One theme kept coming back throughout the day: building the bridge.

We took Amsterdam's iconic 'Nieuwe Brug' of the 17th century as inspiration - the world's first stock exchange - where big ideas took shape. We challenged ourselves with a simple question: why aren't we building as many bridges anymore?

At openthebox, we want to make Europe more investable by bridging fragmented markets and clear insight, and turning data into conviction and action. The critical infrastructure for the next decades of Europe's economic future.

And of course, we took time to celebrate properly too, with great food, drinks, and even better conversations.

Proud of what we’ve built so far. Even more excited for what’s next. 🚀

taplio

The Battle

Anthony Lamot

Jona Koekelcoren

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taplio

The Battle

Anthony Lamot

Jona Koekelcoren

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jona Koekelcoren's LinkedIn Performance

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Performance ScoreJona Koekelcoren's LinkedIn Performance