DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Blueprint

Production Specialist

Good Feet NW | SE | Dakotas

Salesforce Marketing/ Sales Cloud Admin/ Developer

Publicis Sapient

Salesforce Developer

Fidelis Care

Teradyne

Salesforce Developer / Administrator

Edward Jones 

Oregon Health & Science University (ONPRC)

Supported ongoing research in the lab of Dr. Mitalipov. My duties included, preserving cell culture using freeze technique, extracting DNA from the mouse tissue, DNA amplification, PCR, Western Bloating, media preparation, cell growth, invitro fertilization of mouse cells, gel electrophoresis, and microscopy.

Research Assistant

Oregon Health & Science University

Helped support Dr. Corsa's Lab in the Microbiology and Immunology Department. My responsibilities included Viral gene extraction, media preparation, gene amplification using PCR techniques, adhering to clean lab protocol.

Certified Salesforce Developer&Administrator. 
Proficient in technologies such as Apex, Test Classes, SOQL and SOSL queries, Triggers, Batch Class, HTML, CSS, JavaScript, LWC and SDLC.
Skilled in Salesforce configuration, including Custom Objects & Fields, Validation Rules, Page Layouts, Record Types, Lightning App Builder, Custom Settings, Dashboards and Reports, Workflows, Process Builder and Approval Processes & Flows.
Experienced in user and license management within Salesforce, handling tasks like new user setup/deactivation, profile and role assignment, permission sets, public groups, OWD, sharing rules, and security settings.
Salesforce Campaign Management, involved in designing, building, deploying, reporting and managing the CRM projects.
Experience SFMC modules like Email Studio, Automation Studio, Journey Builder, Contact Builder, Amp Scripts and Query Studio
Experience in integration of sales/service cloud, Webpage and FTP with SFMC.
Worked with the Delivery Partner to update/maintain the SFMC standards and best practice around the development of custom journeys.
End to End Digital marketing campaign execution and Tracking Campaign performance.
Developed POC and design prototypes for requirement and design validation with the stakeholders.
Worked on implementation review and project check point on the current process and finding the improvement opportunities.
Assistance to business users in performing UAT and live production campaigns.
Good experience in Integration with sales cloud, create/update case with Amp Script code and through custom journey.

taplio

The Battle

🐧 Anthony Lamot

Jaishree Chundawat

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