DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

🐧 Anthony Lamot

Primacy

Taking MarTech to the next level. In this role, I wear many hats (and I love it!):

- Salesforce Admin for various CRM clouds:  Sales, Higher Ed, Health
- Pardot Admin
- Marketing Cloud Admin
- Hubspot Admin
- Solutions Engineer
- Demand Gen / Marketing Ops
- Email Deliverability Expert
- Email Marketing Expert
- SMS Marketing Ops
- Event Infrastructure & Ops
- Integrations Specialist
- Website & Marketing Automation Integrations Specialist 

At Primacy, I work with some of the top organizations, and talent, in the world to deliver on-demand, dynamic and successful Marketing Automation programs. My specialty is optimizing processes while increasing ROI. 

Working with my Primacy team everyday is priceless. Together, we make meaningful moments for our clients - and we love every second of it!

MarTech Engineer

Salesforce Ben

Helping the Salesforce Ecosystem, one piece of original content at a time!

Influencer

SoFlo Dreamin'

Working with the top Salesforce leaders in South Florida to bring SoFlo Dreamin' to the Salesforce Community in September 2025!!

Marketing Chair

M.E.A.T. Eatery And Taproom

As the marketing and systems engineer for this growing restaurant group, I manage all digital aspects of the company, including: 

- Talent Management
- Public Relations
- TV & Radio Programming 
- Website Dev, Integrations & Management
- Social Media Management & Integrations
- Delivery Platforms
- Email Marketing
- Events

Chief Marketing Officer

Odyssey Media

Director of Marketing

Cendyn

B-2-B Marketing expert in the Hospitality + Event Technology industries, including Hotel CRM, Digital Marketing, Strategic Meetings Management and Hotel Sales and Event Management Solutions. 

Installed and admin of Marketo marketing automation software, working closely with the SalesForce admin; developing, managing and measuring global, multi-channel marketing campaigns. 

Organized and managed 60+ trade shows a year, including designing/developing experiential booths, marketing pre show, onsite and post show through various channels. 

Worked closely between the company's internal design, web, content, Ad Ops, executives and various media publications to produce highly effective marketing materials, digital campaigns, published articles, press releases and other marketing efforts. 

Areas of expertise include: 

Marketo Admin 
SEO/SEM
Digital Marketing 
Email Marketing
Tradeshows
Press Releases
Marketing Communication
Demand Gen
Brand Manager
Trademarks
Marketing + Sales Ops

Marketing Manager

The LASIK Vision Institute

Built two divisions of the company from the ground up, generating over $2 Million in sales.

Developed marketing materials, media kits, promotional items, designed and stationed convention booths, designed websites, brochures, direct mail pieces, email campaigns, B2B programs and communication roll-outs.

Worked closely with graphic and web designers, programmers, and vendors in developing websites, SEO, SEM, back end reports and measuring controls.

Responsible for the development and implementation of marketing/business/project plans and budgeting, purchasing, and requisitioning of funding.

Worked with non-profit organizations in orchestrating fund raisers and events.

Project Manager

✨Salesforce Marketing Champion ☁️, Demand Generation Architect /  Marketing Influencer / MarTech Engineer. With a focus on global marketing strategies, I help to drive business success through technology.

I help tailor solutions, forge meaningful relationships, and deliver tangible outcomes for organizations - worldwide. 

As a thought leader, please read my articles! 

Dee S.

Dee Surico

Salesforce Marketing Champion 🏆 | MarTech Engineer

What a week on the road for our Digital United crew. From #AMA2025 in National Harbor to #HCIC2025 in Las Vegas, our teams at Primacy, Mediate.ly, and ZenSource had the chance to connect in person, share what we’re building, and learn from the incredible conversations happening across higher ed and healthcare.

A huge shoutout to everyone who stopped by our booth at AMA, or came to a speaking session at HCIC— including Daniel Campagna’s session with Marcia F. from The University of Kansas Health System on future-proofing digital experiences, and Andrew Perry's panel on the future of healthcare advertising with Mayura Kumar from OSF HealthCare, Heather Linder from OU Health, and James Corr from Freshpaint.

Events like these remind us why we love this industry: smart people, exciting ideas, and shared momentum toward what’s next. Thanks to all who made the week such an energizing one!

taplio

The Battle

🐧 Anthony Lamot

Dee S.

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taplio

The Battle

🐧 Anthony Lamot

Dee S.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dee S.'s LinkedIn Performance

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