Ignite Prompts

Co-Founder

Founder

Merkle

• Designed and implemented omnichannel marketing strategies, increasing campaign performance by 20% while strengthening publisher relationships.

• Spearheaded strategic partnerships for content syndication, driving a 30% boost in MQL and SQL lead generation through targeted asset development.

• Directed marketing operations, managing a $8MM content syndication budget across 20+ publishers and generating over 130,000 qualified leads.

• Managed and mentored a team of 3 marketing professionals, delivering actionable insights through
quarterly business reviews and improving team efficiency by 15%.

• Leveraged tools like Integrate, Tableau, and Paprika to optimize CRM, analytics, and reporting workflows, resulting in a 25% reduction in turnaround time for client deliverables.

Senior Content Strategist

InvestPub, LLC

• Increased subscription revenue by 508% YOY, generating $1.5MM in additional revenue through strategic growth marketing initiatives.

• Managed comprehensive marketing operations, including agency partnerships, segmented email
campaigns, strategic targeting, and offer development, boosting customer engagement by 40%.

• Designed and executed high-converting marketing assets, including long-form promotions, VSLs, emails,
and on-page funnel optimizations, directly contributing $350,000 in additional revenue.

• Oversaw media planning, product launches, hotlist development, and funnel strategy optimization,
achieving a 25% improvement in campaign ROI.

• Utilized tools such as Click Funnels, Google Analytics, Active Campaign, Infusionsoft (Keap), Salesforce,
and Everflow to streamline marketing funnels, analytics, and affiliate management.

Senior Copywriter & Brand Manager

Bobbibands

BobiBands is revolutionizing the way your food is being packaged and delivered. This tamper-evident seal provides an extra layer of protection and security keeping your food safely sealed inside the containers while keeping unwanted contaminants (and hungry hands) out. Our patent-pending design has been carefully constructed to fix virtually all to-go containers ranging from hot to cold, damp or dry.

Co-Founder / CEO

Agora Financial/Saint Paul Research

• Spearheaded the development and launch of a new brand, The Rich Retirement Letter, achieving 757
ranked keywords, 10k Pinterest followers, and 5.4k Instagram followers within 7 months.

• Directed acquisition strategies across SEO, YouTube, social networks, and content syndication, driving a 35% increase in organic traffic and customer engagement.

• Wrote high-performing copy for long-form sales letters, VSLs, landing pages, emails, and insert ads, directly contributing to over $500,000 in revenue growth.

• Secured First Place in an international media buying competition with a $5k budget, achieving 179 orders (99 more than the runner-up) and creating an offer that generated over 3,500 orders.

• Partnered with external stakeholders to execute brand development and growth initiatives, ensuring a 20%improvement in campaign efficiency and client retention rates.

Marketing Copywriter

Self Employed

Marketing Consultant

Best Mattress

In this role I supervised, appraised, and trained the sales teams while conducting market research and reviewing consumer insights to design and implement data-driven sales and marketing strategies. 

Some key achievements include: 

• Increasing sales by coaching the Sales Representatives on augmented selling techniques, including upselling and cross-selling.

• Being lauded for consistently delivering excellent performance resulting in being recognized as part of the Top 3 Luxury Brand Salespersons.

Sales Manager

Nutryst LLC

In this role, I cultivated strategic partnerships with top producing affiliates to introduce and negotiate mutually beneficial initiatives to increase profits while outlining research-based marketing plans to drive brand awareness and sales. 

A key achievement includes: 

• Growing the company revenue from less than $1K per day to over $400K monthly within six months.

Affiliate Sales Manager

EPC Empire

In this role, I coordinated account management for key clients with ad spends totaling $20K daily and performed competitor and trend analyses to identify the target market and main consumer touchpoints. 

A key achievement includes: 

• Yielding over $1.1M in revenue by executing data-driven social media marketing strategies to expand brand awareness and to reach the target audience.

Copywriter / Media Buyer

Amica Mutual Insurance

Account Manager

Are you still searching for ways to boost your revenue without sacrificing your integrity?

During my career, I've interacted with thousands of customers face-to-face, impacted hundreds of thousands more through digital marketing, and generated millions in revenue with effective copywriting.

Having dedicated nearly 20 years to studying sales, marketing, psychology, and business - I’ve Learned one BIG truth...

… Every customer interaction NEEDS to provide a high-value experience, while also creating win-win scenarios for everyone involved.

That’s why my mission is to help companies improve their customer acquisition through high-value experiences resulting in higher revenue.

Follow me on LinkedIn and DM me to see how I can help you.

Anthony Holyoak

Itaú Unibanco

In my role as Data and Analytics Consultant Coordinator at Itaú Unibanco, I have been steering data strategy initiatives, enhancing processes, and fostering a data-driven culture. My responsibilities encompass leading analytics consulting teams, streamlining communication, and integrating insights across business and data engineering units. I'm committed to nurturing organizational growth through data-centric education and implementing analytical frameworks that shape business evolution and product development.

Coordinator - Data and Analytics Consultant

In my capacity as Decision Science Coordinator at Itaú Unibanco, I have been pivotal in guiding a data analysis team focused on process optimization and indicator development for consortiums. My leadership in ETL process maintenance using SAS, Alteryx, and Hadoop, and orchestrating data demand flows has been instrumental in driving both product and commercial strategies. I have supported the establishment of data-driven strategic frameworks and cultivated a data-centric organizational mindset, consistently fostering skill development and advocating for data literacy across all levels of the company.

Coordinator - Decision Science

As a Data Product Owner I led the production, management, and prioritization of data activities for consigned credit products. My role was deeply rooted in fields such as Data Architecture and Engineering, Data Science, and decision-making. I honed skills in data visualization, mastered information management systems and tools like Hive, and enhanced my data analysis capabilities, vital for spearheading Big Data initiatives.

Data Product Owner

As a Senior Decision Scientist, I embraced the challenge of modernizing data architectures to leverage Big Data and cloud practices. This role involved a strategic approach to resource optimization, complexity reduction, and enhanced data governance. I was entrusted with spearheading BI projects to facilitate near real-time analytics for financial indicators in the credit card sector, furthering technical development and career progression for analysts and interns under my guidance.

Senior Scientist - Decision Science

As a Senior Business Intelligence Analyst, I spearheaded the development of a Data Warehouse for customer relationship management (CRM), aiming to enhance client engagement. My role involved leading systematic gap resolutions, employing Kaizen and 5w methodologies. I also conducted introductory courses on ETL and data analysis, utilizing Alteryx and managing around 50 analytics projects focused on reports and alerts, while fostering the technical and career development of other analysts and interns.

Senior Analyst - Business Intelligence

Atuei na construção e melhorias de DW de remuneração variável de operações de cartões.
Liderei o desenvolvimento técnico e de carreira de estagiários.

Analista de Business Intelligence Pl

In my role as a Junior Business Intelligence Analyst, I dedicated myself to developing and refining BI routines, always prioritizing quality and efficiency. My responsibilities included automating processes to reduce the lead time for report and alert delivery, utilizing my proficiency in data visualization and presentation, and leveraging Microsoft Office tools.

Junior Analyst - Business Intelligence

During my internship in Telemetry, I supported the development and processing of data models for variable compensation calculations related to credit card operations. This role involved hands-on experience with data visualization and proficiency in Microsoft Office, equipping me with a foundational understanding of data handling and analysis in a financial context.

Internship - Telemetry

FLG Comercio De Rolamentos

As a founding partner at FLG Comércio de Rolamentos, my entrepreneurial journey was marked by establishing and growing a successful company from the ground up, reaching annual receipts of R$500K. My focus was on creating and fine-tuning business processes to ensure operational excellence. This hands-on experience in business development and process management laid the groundwork for my professional growth, eventually leading me to pursue new career opportunities beyond this venture.

FLG Compressores e Equipamentos Ltda

Assistente administrativo

Charting the course of data-driven decision-making, I stand at the intersection of analytics and innovation, transforming insights into action. My educational foundation in Mathematics from Universidade de São Paulo (USP) and a specialized MBA from Fundação Getúlio Vargas (FGV) honed my ability to see beyond numbers to their strategic implications.

Recognized consistently for high performance at Itaú Unibanco, my contributions in data analytics and business intelligence have earned accolades, and peers describe me as a source of inspiration and a catalyst for growth. With a suite of certifications, including Big Data, Data Science, and Agile methodologies, I strive for continual learning and application.

I am lauded for technical acumen paired with a heartfelt leadership approach, motivating teams to transcend expectations. If you're navigating the complex waters of data and seeking a strategic collaborator, let's connect and craft the future of analytics together.

taplio

The Battle

Anthony Holyoak

Andrey Luiz

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