Strengthening self-leadership for lasting high performance and a calmer life balance | Personal & professional growth | Great leadership begin from within | 25 years in Comms & Leadership

Many women in leadership come to a point where the load grows faster than their capacity to carry it. 

Patience thins, confusion grows and you end up doing more and more… while feeling less and less like yourself.

I’m a leadership coach for emotionally intelligent women in demanding roles: 
The steady one, the strong one, the calm and capable one everyone relies on.

...all while you feel exhausted and find yourself wondering:

“Why am I this tired when I’m doing everything right?”
“How do I lead in a way that doesn’t drain me?”

I help you strengthen your self-leadership from the inside out — with boundaries, courage and practical tools — so you can lead in a way that feels grounded and genuinely YOU. This means doing the right things, for the right reasons, having energy left at the end of the day. 

Here are 3 ways we can work together:

I. Individual coaching or mentoring
Tailored support based on your needs, or my 7-week program for strengthening your mental, emotional and physical capacity.

II. Group program
Ledarprogrammet Perspeqtiv: a small-group leadership program for women leaders, on site in Malmö (Swedish).

Boundary Bootcamp: a 2 week challenge to help you set (and hold!) strong, clear boundaries and start prioritising yourself again. 

III. For teams & organisations
Team and leadership development, workshops and lectures.
Best discussed in conversation 🤓

With me, you get:
🌱 Grounded, research-backed methods blending coaching, neuroscience and emotional intelligence
🌱 A structured, warm space to reflect, grow and take real action
🌱 A certified ICF coach committed to your long-term capacity, not quick performance hacks

Based in Sweden. 
Working globally.
Languages: Swedish & English.

DM me to book a call — let’s chat!

Annika Mohlin 🌱

Ikväll är det gala-dags✨

Nominerad kandidat nr 7… det är jag det!

Så fint det känns. Stolt och glad över att lyftas fram som en kvinna som lyfter andra kvinnor 💛

Och jag är i gott sällskap: 13 andra nominerade som också gör skillnad – på sitt sätt, i sina sammanhang, för sina kvinnor. En ynnest att få vara med i ett sånt gäng. Något jag vill fira!

Hela Empower Her-galan firar och boostar kvinnor i alla åldrar, och det viktiga arbetet som görs för kvinnors ledarskap, hälsa och hållbarhet. Så häftigt - tack för att ni ordnar LIW Association Alexandra – för kvinnor & hälsa och @CC.Lifeboost

Jag ser fram emot att inspireras, mingla och fylla på med go energi. Det lär vankas bubbel och glitter också... som sig bör på gala, tänker jag ✨

Ska du dit?
Kom förbi mitt kontor på ett glas bubbel innan! 🥂

Vi ses Camilla Ekholst Jenny Ahlqvist De Souza Anna-Maria Lundgren Birgitta Manders Susanne Hindsö Ljunggren Elin Perttu - och vem mer?

LinkedIn Login, Sign in | LinkedIn

JSESSIONID

LinkedIn

li_at

Talks about #coaching, #selfcare, #leadership, #communication, and #mediarelations

LIW Association

Alexandra – för kvinnor & hälsa

CEO Ledarskapskraft

⭐️ Dedicated leader with a passion for service and sales. I strive to contribute to the success of the organization. ⭐️

Kommunikationsspecialist | Internkommunikation | Medarbetarengagemang | Företagskultur | Projektledare | Externkommunikation | Marknadsföring | Verksamhetsstöd | Kommunikatör | Problemlösare | Relationsbyggare

Project Coach | Project Coordinator | Coach in transition and migration work | Project Manager | Trainer | Communications | Business Support | Sales | Contract Management | Business Support | Problem Solver

Tryckeriet från idé till wow. Kreativa. Personliga. Pålitliga.

Empowering People Leading Change | Organizational Change Management | Leadership Development | Training & Facilitation | Keynote & Guest Speaking

I help good girls become confident leaders of themselves and their teams | Coach for people-pleasers and perfectionists done being the good girl | Nästa grupp Ledarprogrammet Perspeqtiv startar februari 2026 🔭

Kolla dessa cheferna.
Första gruppen någonsin i Ledarprogrammet Perspeqtiv.

I fredags sågs vi för sjätte och sista gången. Då hyllade vi de kliv som var och en tagit under programmets tio månader. Både de egna och varandras.

För vi snackar KLIV, inte steg.

Det blir så i en liten, tajt grupp där man vågar lyssna inåt och tänka högt.

🎉Vi hyllade mod.
🎉Vi hyllade att stå i sina värderingar.
🎉Vi hyllade att våga utmana, att experimentera utan att veta hur det ska gå.

Jag är så stolt över dessa chefer, vår allra första "kull".

Jag är också stolt över att Elin och jag vågade säga "JA, vi kör”. Ibland vet man bara att något är rätt. Och då ska man köra.

Grattis till ”examen” Anna Wickholm Anna Assarsson Renée Sibolt Camilla Brink Schütz Tove Svärd Helene Jensen Vanja Söderblom och vi ses på julmingel i eftermiddag. Tillika första träffen med Nätverket Perspeqtiv ✨

🔭 Leder du andra och vill utvecklas i ditt ledarskap tillsammans med andra kvinnliga chefer? Då kan Perspeqtiv vara rätt plats.

💌 Sugen på att vara med? Hör av dig till mig eller Elin.
♻️ Känner du någon som borde veta om det här? Dela gärna vidare. Tack!

I help female leaders lead and succeed without self-compromising • Lead with boundaries and energy ​>​> leave the good girl behind ​• Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

How a red shirt helps me overcome self-doubt.
(a tip for all the good girls out there)

Research repeatedly shows that women carry far more of this than men:

Nasty thoughts sneaking up on us to tell us we’re 
> not good enough
> not smart enough
> not worthy of taking up space

Call them self-doubts or limiting beliefs — 
they’re ugly and paralyzing either way.

When those thoughts visit me, I know my confidence might shiver... which will change how I show up.

Enter: 
My red training shirt.
The one I wear when I lead my workout classes.

The gym floor is an arena where I feel fully confident.

I’ve been an instructor for 25 years. I know I’m good at it — and when I’m in that role, there's a certain energy and a certain vibe. A strong one.

So I visualize putting on that red shirt... 
...and with it, I shift myself into that energy. 

👊 Boom. I can do anything again.

✍🏼Tell me: what’s your “red shirt”, if you have one?
(If you don't, look in the comments and I'll guide you)

PS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

No alternative text description for this image

“I want to do this workshop every year.”
 
That's what a woman told me some weeks after doing my "design-the-new-year" workshop. 

It meant a lot that she said it — still makes me smile 😊
 
The good news?  
I 𝘥𝘰 run this workshop every year!  

More than 400 women have done it online already — many of them coming back again and again, to create a new, updated roadmap. 

Because what we do works. 

Every now and then women message me (or tell me, if I meet them) that they've reached a milestone or ticked something off that came to them during this workshop. 

Last week I opened registration for the 𝗧𝗵𝗲 𝗕𝗮𝗱 𝗚𝗼𝗼𝗱 𝗚𝗶𝗿𝗹'𝘀 𝟮𝟬𝟮𝟲 𝗣𝗹𝗮𝗻.

In only 90 minutes, you’ll set your direction and craft a roadmap with the actions so that you can make 2026 a year with you firmly in the driver’s seat.

It’s free. It’s in English.  
You don’t have to speak — just show up and follow my guidance. Your roadmap is yours only. 

🗓️ Tuesday, January 6
⏰ 13.00-14.30 CET
💻 Online on Teams
🌟 Free to join

Sign up here: https://lnkd.in/dwaT_m3n

PS. I share the recording with all registered, so if you want to join but timing is bad — you can still do it on your own. 

📸 I run this workshop both online and IRL. Last Thursday I led it live at Börsdamerna. Thanks for having me!

This week it started. 

Someone mentioned Christmas gifts.
Another said her Christmas stress is ramping up. 

Soon all activities around school, sports, shows and concerts start lining up.... 

November and December are hectic. 

Sooo much that needs to be done and delivered.... 
You can feel it, right? 

But saying you don’t have time to take care of yourself,
is like saying you’re too busy driving to stop for gas.

To all busy, loyal, hardworking good girls who hold everything (and everyone) together:

If you want to feel less stressed, have more energy and actually enjoy the parts of life that matter most to you... 
...but feel you can't afford taking a break... 

...where will you end up? (hint: burnt out)

> Working more hours won’t make you less busy.
> Going nonstop won’t make you more productive.
> Saying YES to do more tasks won't create more hours in a day.

Just like stopping for gas is important,
so is stopping to recharge yourself. 

Even when life is busy.
E s p e c i a l l y when life is busy. 

If you read this and feel:
—Tired
—Tired of feeling tired
—Guilty taking time to rest 
—Constantly in production mode
—"I just have to finish this little thing too" 

>>> You need to stop for gas. NOW.

PS. I know that you know this already. And sometimes it's helpful with a little reminder 💛

PPS. If you like my content, I also have a newsletter: 
https://lnkd.in/dExxZiqj

It takes a village to raise a child, they say. 
Mine raised a very good girl. 

I learnt how to fit in long before I learnt how to be me. 

I'm done with those edits. 
The coming chapters look different.

Making a Good Girl

I thought I was being helpful.
It turned out I was standing in the way.

For a long time, I believed good leadership meant having the answers and always being available. 

That fixing things was the same as supporting. That stepping in with a solution was the best help. That getting back on track quickly was development. 

Until one day. 

A team member was stuck and came to ask about something. I immediately saw how we could solve it. It was simple – but I didn’t have the time to explain. 

So instead I asked: "What are your thoughts?"

Silence. I went back to what I was doing.

A little later, my colleague returned – with a plan. 
And it was better than mine 🌟 

I think that’s when it hit me.

Every time I stepped in to “help,” I was taking something away: 
> the belief in their own ability 
> the satisfaction of figuring it out yourself 
> the growth that comes from handling challenges

I was taking away opportunities to grow 😬

So I started doing things in a different way. Challenging and uncomfortable at first, no doubt: 

> I held back my answers
> Asked better (and more) questions
> Got more comfortable with being uncomfortable
> And resisted the urge to step in as some kind of problem-solving superhero (difficult for good girls like me) 

I learnt that I didn't have to carry everything. And I certainly didn't have to carry them. 

My version of being a helpful leader was my bad good girl stepping in. 

The real growth – for both me and the team – came when I started unlearning that.

Curious: what's a leadership lesson you've learnt from being "in it"?

“Next year will be different.”

I’ll slow down. I’ll start saying no. I’ll prioritise myself more.

Don’t know how many Decembers I’ve said that to myself.
And then… life happened:

High expectations, fully-packed calendar, delivering results, kids to activities, oh gosh any dinner ideas anyone…?

And oupppss I was back in the familiar good-girl-loop of being everything for everyone — except myself.

For me, it took a burnout to realise and change how I lead myself. 
I don’t want it to get that far for you. 
I want you to fast-track your learning and make better choices, sooner than I did. 

Let me help you a little bit: 
On January 6 I’ll run one of my favourite workshops.

✨ The Bad Good Girl’s 2026 Plan ✨

In this (free) workshop, you’ll
> Get clear on what matters to you: what you need, want and long for in 2026.
> Create a personal roadmap that puts you on the priority list (right where you belong BTW).
> Learn how to create more space for wellbeing, rest and a life you enjoy — without dropping your ambition.

Make 2026 the year you choose, not just cope.

Next year will be different 💪🏼

✍🏼 Registration is now open — comment "DIFFERENT" if you want to join.

Hope to see you there!

Sara Escobar, Johanna Birkfeldt and 126 other attendees

View event: The Bad Good Girl’s 2026 Plan

We leak a lot of energy trying to control what we can’t.

Like the November weather. 
And the 'emotional weather' of others: 

> How people react
> Whether someone’s disappointed
> Predicting needs before they’re spoken

This is classic bad good girl behaviour:

Working overtime in places where our influence is exactly.... zero.

Like unpaid ’emotional meteorologists’. 

I write about this in today's newsletter. 

Enjoy your weekends everyone!

November is… special, isn’t it? Not in the magical way — more in the damp, dark, “why is the sky made of wet wool?” kind of way. Not my favourite mont

Open article: A Bad Good Girl's Take on November by Annika Mohlin 🌱 • 2 min read

Varför vänder ni er bara till kvinnor?

Det är en av frågorna vi brukar få om Ledarprogrammet Perspeqtiv.

Svaret:
Så länge det ser ut som det gör i företagsledningar och bolagsstyrelser vill vi göra vad vi kan för att boosta och stärka kvinnliga ledare.

Perspeqtiv är förstås bara en pusselbit bland många. 

Ett mer jämställt och emotionellt intelligent samhälle kräver dialog och förändring på flera nivåer. Vi fokuserar på att stötta kvinnor i att stärka sitt ledarskap och sin kapacitet, samtidigt som vi hejar på alla – kvinnor och män – som driver utvecklingen från andra håll.

Vi brukar få fler frågor: 

— Behöver man ha direktrapporterande för att vara med?
— Gör ni Perspeqtiv på engelska?
— Hur länge ska man ha varit chef? 
— Tänker ni starta en online-grupp någon gång?
— Kan ni köra det här programmet inhouse bara för oss?

Bläddra i dokumentet om du är nyfiken på svaren 🤓

📅 Vi startar 3 nya grupper under 2026, den första i februari. Platserna har börjat gå åt. 
💌 Sugen på att vara med? Hör av dig till mig eller Elin på DM eller i mail.

Allt du skulle vilja veta om Perspeqtiv, men varit för skraj att fråga om

”Jag har varit chef i drygt två år. Det är först nu som jag känner mig som en ledare.”

Helene hade sitt team utspritt över hela Sverige och dåligt samvete för att hon inte räckte till.

”Jag vill vara en närvarande ledare. Men hur är jag det på distans?”

Det var utmaningen hon tog med sig till Perspeqtiv. Engagerad, nyfiken och trött på att försöka vara överallt samtidigt.

Ganska snart insåg Helene hur hon kan vara närvarande även på distans.

Efter några månader hade hon hittat sitt angreppssätt, sin struktur för hur hon leder sitt team; både gruppen som helhet och var och en individuellt.

Helene är en sådan som verkligen gör det hon säger att hon ska göra. Hon har reflekterat, testat, justerat och till slut hittat sitt sätt. Med ett helt annat lugn nu än för nio månader sedan.

Och något som alla i gruppen märkt:

Hennes generositet. Hon delar med sig, stöttar, speglar, bjuder på sina lärdomar och hjälper andra att växa. Är inte det ledarskap i sig? 😉

Imorgon har vi sjätte och sista träffen med den allra första gruppen i Ledarprogrammet Perspeqtiv. Tusen tack Helene för att du varit med och allt du bidragit med. Det ska bli så roligt att följa din fortsatta framfart!

🔭 Helene är en av de mer "nya" cheferna. De flesta har mellan 3-10 års erfarenhet. Medan några har över 15 år - och matar sin fortsatta nyfikenhet på att växa som ledare och människa.

Busy day today? Every day busy up until Christmas? 

Here’s how I stay calm and focused, even with a super tight schedule. 

Because it’s nothing but a myth that working nonstop will help you get more done (spoiler alert: it won’t)

The best way to keep doing high quality work is to: 
✅ Take a break

Try one of these today: 

🌱 Look out a window
Notice what you see — colors, shapes, shadows, textures... 
Using your senses helps your mind slow down and stay in the moment. 

🌱 Think of three things you’re grateful for
Say them out loud or write them down. 
Gratitude helps to boost your mood and will make you feel happier! 

🌱 Step outside
Take a 20-minute walk—or even stand outside for 5 minutes. 
Fresh air clears your mind and gives you new energy. 

Think you don’t have time? 
You DO. 

Taking short breaks will make both you and your work better. 

You'll feel better → your work will be better. 

AND: you'll have time and energy left for the things (and people ❤️) that matter most to you. 

Need support in making more space for you and what you love?

I can help. 
👇
Join my (free) workshop on Tuesday January 6, 2026. 

In just 90 minutes we’ll create your roadmap for 2026, with your goals, needs and well-being in focus.

✍️ Sign up here:
https://lnkd.in/dwaT_m3n

No matter age, industry or nationality, the women leaders I coach are talking about the same things.

Since recap and wrap season is here –
these are the patterns I'm noticing, wrapped up in a timely, seasonal outfit 😉

Curious: Does any of this feel familiar to you? 


PS. The rage-bait age thing? Yes, it's in the carousel too. 

PPS. I do my last coaching session for 2025 today. 
Thanks everyone who've trusted me to support you with your leadership, well-being, confidence... well: life 💛

What women leaders came for coaching on

Sandra Macele

Marketing Consulting I Organizational Restructuring I Recruiting and Talent Development in MKT I Marketing Process & Budget Optimisation I Strategies (Creative, Communication, Product, Channel) I Creative Direction I Performance Marketing I Marketing Services (Video Production, Photography, Copywriting etc.)

Markets: EMEA & USA
Verticals coverage: B2B, B2C, B2B2C, G2C

INDUSTRY EXPERIENCE: Technology ● Government ● Fashion ● Architecture ● Pharma ● Media ● Banking ● Food Retail ● Other Consumer Goods

P.S.: Not all clients are stated here.

Chief Executive Overthinker

EKWB

Department Reorganization I Led diverse marketing teams (creative, product, communications, digital/e-commerce) 40 people I Strategies for Marketing, Sales, People I Budget Optimization I Crissis Management I Talent Recruitment & Onboarding I Markets: US & EMEA I Verticals coverage: B2C & B2B

Chief Marketing Officer

Transforming creative unit inside marketing | Consultancy on strategic projects I Creative strategies I Mentoring I Markets: US & EMEA I Verticals coverage: B2C

Marketing Consultancy

Doorson

Marketing Services I Marketing Consulting B2B

Creative Director and Consultant

SENSILAB

Performance Marketing I Creative Services I Marketing Consulting

Intra lighting d.o.o.

Creative Marketing Services I Marketing Consultant B2B

Creative Director & Consultant

Erpium / Creative Agency

Marketing Campaigns production and execution.

Creative Director

Ministry of Economy and Technology

Content and Communication for the activities of ministry I Processes organization

Strategic Marketing Consultant

HBO GO

Online marketing support for HBO Adriatic region.

Director and Producer

HS PLUS

Creative Department organization I Performance Strategies I Process Setting I Talent Onboarding I Markets: EMEA I Verticals coverage: B2C

Strategic Consultant

Studio Moderna

Led 20+ member creative department I Drove client results with impactful and engaging content, setting the stage for sustainable growth I Branding & Performance 

Markets: EMEA
Vertical coverage: B2C

Head of video production

Stop Milking Leads. Start Building People. I Community System Fuelled by your data >>> Check featured

YOU
You are choosing to work with people who believe in doing the right thing. You challenge the status quo and expect the same integrity and accountability (you have) from those around you.

ME
I’m a constructive idealist—bold enough to challenge outdated systems, yet grounded in making authenticity, impact, and trust commercially viable. With a background as a creative director, CMO, and consultant, I combine strategic thinking, sharp people instincts, and fearless storytelling to push brands and leaders to be both real and revolutionary.

Whenever I talk to academics about marketing, I feel like I’ve just lit a cigarette in a daycare.

You can see it in their face.

They do this tiny micro-flinch, like a moth just flew into their mouth.

😄

“Marketing …” they say the word with the same tone you’d use for “tax fraud.”

Then, ten minutes later:

“I do care about getting my work out there… to the right people… in a way that preserves integrity… and doesn’t feel commercial.”

So we spend the next hour debating and doing linguistic gymnastics:

“Maybe we call it… non-commercial, integrity-aligned dissemination of research outputs.”

Which, if you remove the "holy water", means:

marketing.

Look.
I get it.

The moth in my mouth is that the entire ecosystem runs on the idea that if something is visible, it must be less serious.

Meanwhile, outside that closed world, the internet is on fire with people whose highest qualification is:

“I once read a thread about dopamine.”

These people will happily build a full marketing and sales funnel around that dopamine thread.

Some of them even sell $10,000 service in behavioral science, which knowledge, they acquired through an online certificate.

😂 (True story.)

And then we all act shocked that public understanding of anything is a complete disaster.

It’s almost impressive.
In a tragic way.

But here is a deeper structural issue:

Academia actually needs outsiders to translate science into patents, products, applications, and the real-world impact.

Sanberg & McDevitt literally argue in Nature that universities should explicitly reward patents, licensing, and commercialization in career advancement to unlock translation without destroying academic missions.

If the work is meant to shape society …
... then someone has to bridge the gap between knowledge and the world.

(Thanks to a friend for this insight!)

And in my experience and through my observations ...

Scientists have the same agency needs as us, the artists:

- work needs to be interpreted correctly
- wants control over how it enters culture
- (+ we both tend to have colourful personalities 😁 )

But when the academia refuses translation to the rest of us …
... the charlatans win, because they aren’t afraid to put a headline and a CTA on nonsense.

And they aren’t afraid of the “M” word, either.

This is our biggest structural failure.

We need the bridge!

_____________
To get my content in your feed, please tap the double 🔔

For the people who think dangerously well. ​>​>​> Scaling Intellectual Authority / Thought Leadership 🌃 (Storyteller, raised on cyberpunk fiction.)

It was a warm(ish) Saturday night in the south of Spain. My friends sat outside, eating, drinking, talking, laughing.

I was folded over my laptop on the sofa, full Hunchback of Notre Dame posture, fixing my website.

I skipped the dinner.
Again.

This was 5 days ago.

And I’m grieving the life I keep postponing.

Yet the same work that’s stealing my nights is also the thing that makes me feel most alive.

I’m having the time of my f*cking life building something that only exists because I won’t walk away or give up on.

This is the bit freedom-peddlers cut out:
freedom and sacrifice share the same body.

When I moved to Spain this year:
cat and the laptop came with me.

And the part of me that doesn’t know how to rest also came with me.

This is the official launch of my new business chapter: 
https://lnkd.in/evrY9b7m

ps: Your engagement is very much appreciated. 🖖 
And a thank you to all of you, reviewing my work.

The part of solopreneurship nobody puts on the sales page

Most people have hidden motives on LinkedIn, even if they’re not fully conscious of them.

Two core motives show up again and again under how we behave online…

A. Our need for safety > 
“I don’t want to be judged, exposed, rejected, or look stupid.”
Driven by corporate conditioning, social threat, etc.

B. Our need for expression > 
“I want to be heard, understood, recognized, respected for my mind.”
Driven by identity expression, creativity, and intellectual impact, etc.

These motives often express themselves in three behavior profiles:

TYPE 1, which is safety-dominant pattern
→ clings to tone-dead corporate voice
→ hopes opportunities just “happen”

TYPE 2, which is expression-driven
→ loves ideas and writing
→ wants an audience
→ wants impact (+ income)

TYPE 3, the torn hybrid (most people)
"I want visibility AND I want safety AND I want clients AND I hate selling AND I want inbound AND I don’t want to look salesy."

If this is you:
 → you kill your own pipeline through inner conflict
 → no template or course will help until you get honest about what you actually want and what you’re willing to do for it

With Scaling Authority, we focus primarily on developing TYPE 2 individuals.

People who want public thought leadership.

For this reason, Jean-Philippe Derout, G. Kofi Annan, and I are organizing a free webinar, Wednesday next week.

We will go through this presentation live and clarify the right business strategy for you, regardless of your pattern.

Register here:
https://lnkd.in/eVyiJhHA

Wrong approaches for desired outcomes

Yesterday, I accidentally dragged myself into one of those bizarre social media situations everyone fears.

I got a critical comment under the 92-page carousel I posted.

Surprisingly, I don’t get many of those.
Maybe a handful in two years.
And it wasn’t really hateful.

This gentleman had that tone people use when they want to sound clever while poking holes in your work.

And the cynical layer we usually use when life is unkind.

And who am I to judge!

I’ve been villainized for my tone of voice and the way I speak so many times that I’ve lost count of the nights I fell asleep crying.

He also had credentials in his profile:
ABD, MS, SME, Human Behavior and Development.

Again. 

Who am I to judge a behavior expert ...

I’d seen him before.
He was critical then, too.

All good, I expect my audience to be.

His comment had edge, but I saw it purely as a PR situation.

All I had to evaluate was what I say, how much I say, and both over-explaining and under-explaining can make things worse.

My devil horns were activated. 
It was a nice challenge.

I replied respectfully, showing no fear (a bit of my teeth), but made sure to shut the discussion down, leaving the door open for a private conversation.

(Otherwise, it wouldn't be productive.)

My mistake was this:
I didn’t check his background.

And I didn’t think much of it from apart I wrote above.

More: I felt compassion for him.

I don't want to publicly rip down a gentleman in his 60s, 70s just because he is a bit feisty.

Then I made an even bigger mistake and tagged him under an acquaintance’s post, because the topic aligned.

I thought maybe he’d understand the point better in a different context, because this acquaintance explained it really well.

While I was sleeping, this gentleman detonated that comment section, too.

😅 

My acquaintance did what I didn’t — he looked the man up.

And found a public disciplinary order from the Wisconsin licensing board: the gentleman had never been licensed, had been providing services anyway, and had been formally prohibited from practicing.

Not exactly a minor footnote.

And then I woke up this morning, seeing that my acquaintance blocked me for bringing that man into his space.

Perfect.

😅 

The whole thing sent my mind straight back to another "qualified expert" character I had among my audience.

He was also proudly identifying as a psychopath.

Well, the entire reason I’m bringing this to your attention:

There are a lot of very unwell, very destructive people on the internet, and we attach more significance to them than they actually deserve.

And all academic statuses, degrees, and role identifiers in profiles ... mean absolutely nothing if the mind is educated but the character is not.

_____________
To get my content in your feed, please tap the double 🔔

I’m running 13 people through my new cohort. Meanwhile, I personally ran through all seven stages of an existential crisis.

Had a full 4-day anxiety spiral + impostor syndrome trial version that included:

“I suck. Shut it all down. Become a florist.”

I didn’t need a tranquilizer, but let’s just say the option wasn’t off the table.

Mistake #1:
I called it a Sprint.

Someone later corrected me:
“Sandra… this is an INTENSIVE.”

😃 

Mistake #2:
People were (and still are) REALLY invested.

I completely miscalculated how the structure of the cohort
would directly impact their emotions.

It is beautiful.
And terrifying (weight of responsibility).

Like watching human nature under a microscope.

But here’s the biggest upside:

From inside that meltdown of mine I had ...
I finally see clearly what people struggle with at scale with social media. 

And where any of us can help, and can not help.

So I wrote a mini report.

If you enjoy my content, I also have a newsletter: https://lnkd.in/eVyiJhHA

I study how emotion shapes trust and how trust earns market authority | Identity & Positioning | Brand Strategy

The Game is Psychological 

In my region, we have a term for that forehead vein that pops out when someone is being ridiculous: “žila glupača”. Literally, the stupidity vein.

It activates when:

→ you enter a dumb conversation
→ face someone with zero critical thinking
→ you’re smiling on the outside, screaming inside
→ when you listen to someone who complains for sports

Nothing works.
Everything is hard.
Life is unfair.

…and suddenly you feel the pressure rising in your forehead.

My stupidity vein activates at point #4.

What about yours?

P.S.: In my newsletter, I answer your questions every Sunday: https://lnkd.in/eVyiJhHA

13 points of a reality check

90% of men are betas.
Weak.
Soft.

I was told this by a self-proclaimed "alpha".

The third week passed, and I am still thinking of this conversation.

These types of claims usually happen right after leg day and right before someone tries to sell you ... something.

Ekkhhmmm.

By alpha, I am referring to the classic ideology.

(include Tarzan voice when reading)

"Me strong."
"Me no cry."
"Me man, you woman."

I get a visceral reaction to this rhetoric … 

If we applied this alpha definition consistently, a huge portion of the men I respect, who are capable of feeling and are building amazing things ...

... would be eliminated immediately.

Engineers.
Researchers.
Product designers.
System architects.
Founders with long-term mindset.

The men who are usually labeled “geeky.”

Those who don’t dominate rooms but have exceptional emotional intelligence.

According to the "alpha mythology" ...

... these men are pus**es.

(This exact word was used, not here for a story writing effect)

Now … this is solely my opinion.

In reality, these me are often patient.

In long-term partnerships (professional or personal), they’re often the safest people to build with.

Many of them spent years developing depth instead of acting out “masculinity”.

They can tolerate uncertainty without turning it into aggression or punching it into submission.

They don't think of retaliating.

Pardon me, but I’m pretty sure that’s cognitive stamina.

I’ve worked alongside these men.

The most competent ones never needed to announce their strength because they were too busy applying it.

The alpha narrative gives insecure men, who (often) don’t know how to emotionally regulate … a stage, they (often) use to compensate for the emptiness inside of them.

If we’re going to talk honestly about power in business, we need to retire this alpha–beta cartoon.

It’s biologically sloppy, intellectually lazy, and strategically useless.

_______________
To get my content in your feed, please tap the double 🔔

P.S. Visual inspiration adapted from an image by an unknown creator found on Pinterest.

Half of social media is one person’s idea, copied 200 times before lunch.

Results of 252 people voting on: “Which reply feels more genuine?” Extremely interesting.

This was not about grammar, as some thought, but about our tone interpretation.

For example:

“Thanks.”
→ some were visibly “annoyed” in the comment section around the dot

“Thanks!”
→ ! at the end, tends to be interpreted as uplifting

“Thanks 😊”
→ more/too much emotional exposure
→ some interpreted it as a covert niceness (fake)

“Thanks so much, appreciate it.”
→ double appreciation in words, most positive

The reason why we voted as we did is influenced by our history, experiences, and our own interpretation.

Your intention can be 100% genuine.

But once it leaves you, meaning is controlled and interpreted by the reader. 

Perception. 

Example: 
I can't count how many times I was told, I sound angry, when I wasn't angry at all.

The good news is there is a “market” for:
→ Thanks.
→ Thanks!
→ Thanks 😊
→ Thanks so much, appreciate it.

folks.

But the possibility of the fastest market breakthrough:
→ the DOT people. 

Yes, the most hated answer.

Because contrast gives the market differentiation. 

;)


Would love to see you in my newsletter: https://lnkd.in/eVyiJhHA

For the people who think dangerously well. I Inbound Development with Thought Leadership POV I Scaling Intellectual Authority

Analysis of your votes

There’s a particular type of post that keeps multiplying on this platform like mold in a warm room.

The janitor story.

Always the same setup, and every author claims it really happened.

Statistically, that would require LinkedIn to be built on top of Hogwarts.

It’s far less romantic.

These stories feel copy-pasted because they are.

Not copied word-for-word…

Copied structurally and emotionally engineered.

The janitor is a prop in someone else’s hero’s journey.

And many of these are written by ghostwriters.

None of these ghostwriters seems to realise that these posts don’t uplift or honour the fragile labour of society…

They use them for engagement to make the owner of the LinkedIn profile look humble.

But …

These posts are ripping the attention away from those who have:

- actual stories to tell, 
- actual thought leadership to share … 
- and actual copywriting skills to deliver.

And those who don’t know how content is created, blindly believe … that this PR is actually real. 

💔

Imagine HR explaining your LinkedIn post to the CEO.

HR:
“So… this is the coach people keep tagging us under.”

CEO:
“Why.”

HR:
“The post has 130 likes.”

CEO:
“From whom.”

HR:
“People who also coach.”

CEO:
“What’s the post.”

HR:
“It’s written like a confession.”

CEO:
“About a crime?”

HR:
“No. A feeling. It’s also a selfie.”

CEO:
“Stop.”

HR:
“Yup. Kitchen background. It opens with: "I finally chose courage to talk about this.""

CEO:
“Ah.”

HR: 
“They say the system is broken.”

CEO: 
(rolls eyes in English)

HR:
“They also explain that most leaders are asleep.”

CEO:
“Are we asleep.”

HR:
“Implied.”

CEO:
“Lovely.”

HR: 
“They say they work with leaders who are "ready to do the work."”

CEO: 
“What work?”

HR: 
“Inner work. They list four things great leaders do.”

CEO: 
“Let me guess.”

HR:
“– Lead with empathy
– Create psychological safety
– Be authentic
– Choose courage”

CEO: 
“Wonderful.”

HR:
“There is also a shift.”

CEO:
“A shift where.”

HR:
“In consciousness.”

CEO:
“Does consciousness invoice monthly or annually.”

HR:
“Unknown. Then they close: "I’m opening 5 spots for a free leadership audit. Comment “LEAD” and I’ll DM you."”

CEO: 
“For our company?”

Ekkkhmmm.

____

Fundamental error: 

This is consumer-coaching communication, misaligned with how B2B buying and procurement work.

I see this a lot, also with different cases where the prime target is a conservative environment.

Check the comments to see what is wrong.

Today at 12PM EST / 6PM CET, we host a webinar.

You can apply here:
https://lnkd.in/evuMbSVD

If I zoom out to the future, a very possible scenario looks like this: 

A.) between AI models, and content libraries, anything that will look like “information transfer” will be (probably) free. 

If your offer is “I teach X,” you are competing with models that can teach X on demand.

B.) Growth-hacked funnels and mass communities will still exist. 
But economically ... they will start to feel like low-margin supermarkets.

Lots of traffic, thin trust, and constant campaigns to keep numbers up.

Like from a Black Mirror episode.

Here is one thing that can’t be mass-produced:

Your one, finite, first-person life.
Its only variable is how it is spent, and on whom.

Signature Offer Architect | I turn scattered expertise into one premium, scalable signature offer that earns more while eliminating the wrong effort. Creator of the Genius Offer Blueprint™

What do you invest in when you’re not sure what you need?

Earlier in my business, I invested in all the things that promised clarity:

➡️ Upsells and Downsell formulas
➡️ Niche-defining courses
➡️ $100K-in-90-days playbooks
➡️ “Dream client” attraction blueprints

Back then, I bought fast answers. I followed formulas. I consumed the internet like gospel. But deep down, I wasn’t building a business.

I was building a response to fear.
- Fear of failing.
- Fear of wasting time.
- Fear of being exposed as a “fraud” if it didn’t work.

When your business is built on fear, it never feels like home.
Just hustle in prettier packaging.

Because in the next evolution of business:
Depth is the new scale.
Discernment isn’t something you download.
It’s something you develop. And it’s your most underrated business strategy.

If this carousel hits differently,
Let me know which slide hit hardest.

P.S. Created in collaboration with my brilliant mirror + mentor Sandra Macele, who held the red thread with me.

Depth is the New Scale

Nothing screams authenticity more like three ghostwriters and an engagement pod.

🌿 👀 🌿

If you want to go fast, go alone; if you want to go far, go together. 

Excited for this new chapter. Some of the best minds and talents on the team.

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

Which social-media profile would you trust more?

With voting, you also see what others answered.

Which social-media profile would you trust more?

The author can see how you vote. Learn more

Which brand feels better?

With voting, you also see what others answered.

Don’t overthink, first instinct.

taplio

The Battle

Annika Mohlin 🌱

Sandra Macele

Followers

Posts

Engagements

Likes

Performance ScoreAnnika Mohlin 🌱's LinkedIn Performance

Performance ScoreSandra Macele's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Annika Mohlin 🌱

Sandra Macele

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Annika Mohlin 🌱's LinkedIn Performance

Performance ScoreSandra Macele's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnnika Mohlin 🌱's LinkedIn Performance