AI Marketing Masters by Annika Helendi

Helping marketers and solopreneurs leverage AI so they could easily do a 5-person job alone. 

Follow my Youtube channel for free automation tutorials and join the AI Marketing Masters community to get access to all the shortcuts - blueprints, templates and prompts.

Founder

astronaut.marketing

Custom SEO-driven growth strategies for B2B SaaS startups in the $1-10M ARR range.
// Strategy creation, consulting and advisory
// Open to fractional CMO roles

Fractional CMO, Growth Consultant, SEO Strategist

Blessed Pirate

Get weekly LinkedIn posts for publishing. Build your personal brand as an expert - https://blessedpirate.com

ContentFly

* Developed and implemented the go-to-market strategy
* Bootstrapped ContentFly to $500k ARR in 2019
* Developed and launched 2 add-on products

Co-Founder & CMO

Dashbird

* Developed and implemented the go-to-market strategy
* Built the initial marketing team
* Raised a seed round of $800k in 2018

Teamweek 

* Took over and lead a 12-person internationally distributed team 
* Revamped the business and turned it profitable in 2 months. 
* Grew the revenue by 100% in 2017 (to $700k ARR).

Toggl

* Generated 1.8 million signups over 4 years without a marketing budget (60% year-over-year growth)
* Put together and lead the initial marketing team
* Worked with cross-functional teams to create growth loops, improve the product experience and customer lifetime value.

Head Of Marketing

🪭AI fangirl. Founder. Marketer.

📌 Helping B2B startups grow since 2012

📌 Generated close to 2 million SEO signups in Toggl (and helped to generate many more millions through my consulting work)

📌Favorite roles: founder, CEO, CMO, fractional CMO, SEO strategist, growth consultant

📌Career highlights: made Teamweek profitable and scaled it to €700k ARR with a fully distributed remote team, raised a seed round for Dashbird, launched a bunch of bootstrapped startups during Covid that all failed, been able to avoid having a boss for over 5 years, worked with over a 100 founders, launched a profitable side-business (Blessed Pirate).

Annika Helendi

Karola Karlson

Marketing Fix

Consulting consumer and tech companies on brand & growth strategy, marketing, and paid advertising. 

In 2020 - 2024, I worked with Restream, Job Today, Arbonics, Green Future Project, Salto X, Click & Grow, MeetFrank, Lingvist, cord.co, Starship, Whatifi, Elisa, Ampler, Others, Mentornaut, Montonio, EAS, Tallinn Black Nights Film Festival, and many more.

Reach out at marketing@karolakarlson.com if you need help with:

➟ Brand strategy
➟ Growth strategy
➟ Marketing strategy
➟ Workshops + marketing audits
➟ Meta advertising
➟ Google advertising
➟ Landing page CRO
➟ Social media marketing

Find out more here:
https://karolakarlson.com/contact-work-with-me/

Helping Brands with Growth & Marketing Strategy | Paid Digital | Brand

Bolt

- Leading the team in charge of Bolt's global brand campaigns
- Working with regional teams to ensure alignment with CVI & brand
- Project managing Bolt's global brand projects such as the 2020 End of Year campaign from start to finish

Marketing Manager for Bolt E-scooters (4-month interim role)
- As one of the senior people in the Marketing team, temporarily helping Bolt's e-scooters team to launch and implement the marketing & brand strategy for Bolt's e-scooter product
- Coordinating the marketing input and asset creation for tender applications

Global Branding & Marketing

- Growing the Bolt Marketing team to 30+ people over 12 months
- Overseeing the regional marketing structure, local marketing campaigns, and budgets across all 30+ operating markets
- In charge of Bolt's global branding and marketing projects, coordinating the collaboration between regional and HQ marketing teams
- Working closely with all user acquisition teams: social media, paid advertising, content marketing
- Project managing ASO and website projects

Head of Global Marketing

Leading Bolt's global Performance Marketing team:

- Building up the online paid acquisition strategy (Facebook, Google, etc.) for demand and supply, scaling to 30+ countries
- Overseeing marketing design and branding projects
- Managing App Store optimisation and website projects 
- Initiating the launch of Bolt's global blog and influencer marketing program
- Responsible for company’s paid user acquisition strategy and execution across all channels: online ads, social media, website, app stores, content marketing

Performance Marketing Manager

MeetFrank

Overseeing the global branding and growth marketing strategy for MeetFrank, including email marketing, PPC, Facebook ads, social media, ASO, CRO, SEO, and other fancy abbreviations.

Tallinn Black Nights Film Festival

The Tallinn Black Nights Film Festival is one of the biggest film festivals in Northern Europe, hosting more than 1000 guests and industry delegates and over 160 journalists. The festival screens around 250 features and more than 300 shorts and animations and sees an attendance of 80 000 people annually. 

- Creating a visual identity for 2019 festival's social media posts and Facebook ads
- Paid social media strategy and management before and throughout the festival period

The 2019 festival sold the most tickets to date. 🚀

Paid Social Media & Social Media Branding

MindTitan

- Overall marketing strategy
- Website design + setup
- Facebook advertising
- Social media marketing
- Graphic design
- PR and content marketing

Growth Marketer, MindTitan

- Consulting on marketing and growth strategy
- Managing Facebook marketing campaigns
- Ad development, graphic design
- Landing page CRO + copywriting

Growth Marketer, MeetFrank

AdEspresso

Gathering all my experience of creating and optimising Facebook Ads. Spicing it up with the best insights from across the web. Knitting it together into on-point guides for you to read.

Contributing Writer

Scoro

Experience:

– Running and overseeing all digital marketing projects
– Handling website analytics, A/B testing, and CRO
– Working on AdWords and Facebook Ads accounts + collaborating with agencies
– Managing the keyword strategy and increasing website's organic reach
– Creating a landing page strategy and implementing it
– Managing the content marketing team and publishing articles, eBooks, infographics and other content
– Overseeing and engaging in website auditing and SEO – a 400% increase in organic traffic in 7 months
– Working closely with the sales team on outreach, upselling, and lead nurturing campaigns

Digital Marketing Manager

– restructuring of the corporate blog, including a brand new content marketing strategy and fresh blog layout
– being responsible for SEO research and increasing organic website traffic by over 400% in 7 months
– overseeing content creation and contributing quality content to the blog
– establishing a weekly newsletter with thousands of subscribers
– writing engaging copy for email campaigns, sales pitches, landing pages, etc.
– overseeing the strategy behind landing pages and website design
– managing lead nurturing campaigns and sales offers

Content Marketing Manager

150sec.com

150sec.com is the first community focused website for CEE (Central & Eastern Europe) region, featuring startup, tech & business news. Senior contributor and writer covering topics about startups, conferences, VCs and empowering the ecosystem.

– Covering the Baltic region startup scene, interviewing founders, looking for exciting tech startups to write about, always open to pitches

Individual Contributor

Festival of Opinion Culture 2015

Communication with NGOs and media companies, PR support and advice, event marketing

Manager and PR Advisor for Theme Stage Organizers

I help consumer and tech companies with growth & marketing strategy, paid advertising, and brand messaging. Meanwhile, I run a marketing blog +  weekly marketing newsletter, and deliver one-off marketing audits + workshops.

 Write at marketing@karolakarlson.com or DM to work with me.

1. Hire me as a visiting CMO / hands-on marketing consultant for the next 3-6 months. I’ll help you create a marketing strategy as well as implement it for you.
2. Hire me to conduct a 20h marketing audit for your company. 
3. Hire me to create a marketing workshop/training for your team.

Specialising in brand, growth marketing and digital marketing, I work with global brands to help them grow faster. I am also blogging on Facebook advertising and growth marketing in my blog with 50,000 monthly readers at karolakarlson.com.

I'm an expert in strategic marketing & growth. I've got extensive experience Facebook & LinkedIn advertising, brand message ad USP definition, website conversion rate optimisation, data & tracking, email marketing, and design.

I can do all that thanks to the experience of building up and leading the global marketing team at Bolt & MeetFrank, and consulting tens of other companies. I've also blogged for many top marketing blogs, including Entrepreneur, HubSpot, AdEspresso, Content Marketing Institute, Copy Hackers, and many more.

taplio

The Battle

Annika Helendi

Karola Karlson

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