Data Analyst | Tableau Consultant | Author of How to Become a Data Analyst

If you're reading this you probably either:
1. Want a job in data. 
2. Want a friend in data.
3. Need a data analyst. 

If you're #1, I was you, just one year ago! I've shared how I went from beginner to experienced data professional since the beginning.

Its my goal to create the kind of content a younger version of me would have wanted to consume!

#2, thanks for being here! Feel free to give me a wave. Lets be social!

#3's, hello 👋. If you haven't yet, check out my portfolio site, or my Annie's Analytics company page on here where I offer consulting services.

Heres my story. 

In February of 2022, I decided to learn data analytics for fun. I created a Tik Tok account, and started documenting my journey to learn this new hobby (@anniesanalytics). 

Very soon, I realized that every day I was waking up and just wanting to write SQL, build visualizations, learn Python.... Work with data! So, I decided that once I finished graduate school (in Healthcare) in July, I was going to become a data analyst. 

Along the way, I have shared here and on Tik Tok everything I can about what it's like to learn data analytics, and how you can do it for free or at least very cheaply. I've shared about the ups and downs of job searching. I've even shared about how I have built a portfolio, and set myself up as a real analyst. 

Now I also do YouTube videos, especially my series where I invite other data analysts to have a coffee chat with me, but we live stream it! We talk about our journeys into data and what our jobs look like now. https://youtube.com/playlist?list=PL3wIL0Blsv2vf8aAjTQXo017YntAXqrZc


Want to see my Portfolio as it was when I got my first job in analytics? I left it here in exactly the same state that it was when I got my job in July of 2022 to serve as an example to you, if you are a job seeker now! https://anniesanalytics.wixsite.com/annie-nelson/projects-6 

Want to see my current portfolio I am using now that I have gained some more skills? https://anniesanalytics.carrd.co/

Or the LinkedIn group here: https://www.linkedin.com/groups/12635532

Discord here! https://discord.com/invite/m9vZKtReFM

Annie Nelson

Hitting the title of "senior data analyst" was a revelation for me, because I realized that the path ahead suddenly had a lot more forks and turns than it did on the way here.

Progressing Junior -> Senior felt like a very linear path. I took detours by becoming a SME in Tableau as a junior, but the corporate path was still well paved.

I try to be proactive about my career - I am very happy where I am right now and I'm not in a rush to keep progressing, but I understand that career steps are not done in the moment. I should always have a direction.

But what IS my direction now?

The next level on my team is "staff", which could be a target. But what does it even mean to be a staff level data analyst?

Since I got promoted 2x this year, I know it would be quite a while before I could be promoted again to staff. I suppose that would give me a long time to figure out what staff even means on my team.

Up isn't the only way to go.

I enjoy working with the business - more than I enjoy data for the sake of data. One option could be moving from the data team to a business team.

Or, like many do analysts, I could go the way of taking on a true business role and drop the 'data analyst' from my title - such as product manager.

Since I haven't held any of those roles before, I would have to do a lot of research to figure out what steps I'd need to take if I wanted to make a change like that.

Another option is to move to an organization that is bigger / smaller. If I worked at a startup I would get the chance to wear a lot more hats, and likely be much closer to the business strategy than I do now as an analyst on a data team at a public company.

I suppose the road has always been this wide, but I didn't realize it because I had been focused on what was right in front of me - improving myself and my skills to go in the direction of senior.

For me, it wasn't really about the senior title. What appealed to me was that "Senior" gave me a benchmark of qualities and skills that I (a former nanny) could aspire towards as I learned to be an effective tech person.

I guess you could say that I'm looking for my next benchmark - who do I want to be? What skills do I need to cultivate? What kinds of projects should I be getting experience with?

Eventually I will figure it out 🫡

If you want to know how the AI bubble is going, here's the top comment from a news post about big AI changes to coming to Gmail.

AI will be implemented throughout - it can read, respond to, and prioritize your emails for you. And it's turned on automatically! 

Notice the likes.

I'm considering counter-pitching the AI company that reached out to me to help me "10x my posting efficiency by recycling my existing popular content" 

and offering to pay them $10 to send me their client list so I can make sure to unfollow them.

One of the reasons LinkedIn has become so tedious recently is that it's nearly impossible to find an original thought on here.

The space once occupied by thought leaders is now crowded by people who know how to gather an emotional reaction out of the largest amount of people.

Yes, it's conventional content creator wisdom to reuse your old posts that have performed well. I don't care. Its boring. 

Followers is just a vanity metric if most of your followers are just going to skip all of your posts because they've seen the content before (multiple times).

Blue Ribbon

> Problem detected: SMB in LATAM and South of USA neither measure key metrics of their businesses nor makes decisions based on data.

> Blue Ribbon address that problem by educating stakeholders and setting up a culture around data, OKR, KPIs, surveys.

Data Analyst

Clarin

> Problem detected: media outlets in LATAM do not support their  news with data and easy-to-read visualizations.

> Write a weekly op-ed based on data about finance and economics,  writing and visualizations are understandable and engaging.

OpEd Writer

TPCG Financial Services Agente de Valores S.A

> TPCG is an investment bank, who was looking for an analyst to  research about private companies and governments fiscal health.

> Lead research and valuation on fixed income and equity securities.

> Wrote reports, in English, to local and international clients.

>> Achievements: readership increased +40% YoY / Conversion rates
were increased by 10%.

Financial Analyst

Universidad Torcuato Di Tella

> Problem detected: University needed an easygoing professional to teach about finance and investing.

> Taught about capital markets, Excel and wealth management to students from MBA, Msc in Finance and undergraduate programs.

>Achievements: Taught to +200 students per year / Explained technical details to non-technical audiences / Experienced creating effective, clean visualizations to different audiences.

Teacher in MBA and Master in Finance

Raymond James Financial, Inc.

> Research about companies in sectors such as consumer staples, discrecionary and IT, based in the USA.

> Settled up spreadsheets with financial metrics to answer questions about each business.

> Communicated technical concepts to average clients.

>> Achievements: Learned about how to value a company and human behavior / Lead "morning calls".

Investment Analyst

Inversor Global

> Performed A/B testing, which improved conversion rates across  landing pages and email campaigns.
> Improved SEO performance, resulting in page speed improvement +60% and increased organic traffic by 20%.
> Automated KPI reporting using Google Analytics, saving 6 hours of manual work each week.
>> Created new business division supported by data: online education.

Digital Marketing Intern

Qippu

> Qippu organized personal finances in LATAM. 
> Macesfacil educated  new users on how to profit from their Apple devices.
> Berkshire tackled affordable housing' problem in FL, USA.
>> Achievements: Qippu and MacesFacil achieved distinctions both from Intel and Endeavor (Uruguay) / Berkshire was sold to a private investor.

Entrepreneur

📢 Blending data with business knowledge!

It’s my motto! I work in the data analysis business, from where I try to solve problems by making data-driven decisions. 

⚠️ Hey, we all make decisions based on data… have you choosed a restaurant or hotel based on Google Maps? or have you asked Siri to query what song is being played?

🔔 There you go… those are examples of a decision based on data. Therefore, its important to make sure that we work with the right datasets -input- in order to solve problems or answer questions -output-.
That is when I come in. I learned technical processes to turn data into insights which invite shareholders to act. To accomplish this task, I have a toolbox full of soft and hard skills. 

✔️  On one hand, I learned to speak and write in R, Python and SQL; making visualizations in Tableau (preferred) and Power Bi. In addition, I have knowledge and experience in finance, accounting, statistics, it literacy and economics. 

✔️ On the other hand, I am pretty good storyteller and translator (indeed, I love to explain difficult concepts to people until they say ´aha, it was very easy to understand!´)

✔️ Lastly, I consider myself to have a very curious mindset, positive attitude towards challenges and humbleness. Sure, I am the kind of person who is willing to say ´Sorry, I don´t know about but I will do my best to learn and master that subject´ 

📢 *At present, I want to work in a data team in a company*. My dream is to work in companies related to consumer staples, consumer discretionary, supply chain, finance (payments or banks), IT or health (hospitals or software related.

🇪🇺 Citizenship: Croatia 
🇦🇷 Citizenship: Argentina.
💪 Ready to work!

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The Battle

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Engagements

Likes

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