Potentializer Academy

From complexity to clarity. From exhaustion to sustainable vitality. From raw potential to measurable impact. The Potentializer Academy partners with ambitious leaders, teams and organizations to turn relentless change and pressure into competitive advantage. We don’t just coach—we potentialize.

✔️ Radical personalization: We leverage neuroscience, genomics, and biohacking to future-proof leadership. Biology becomes an edge, not a bottleneck.
✔️Proven framework: Our four-phase journey—Reveal, Reboot, Rebalance, Reconnect—translates deep self-awareness and energy alignment into anti-fragile systems and strategic sense-making, tracked with tailored metrics for real-world ROI.
✔️Human-powered leadership: We amplify uniquely human traits—resilience, creativity, empathy, and strategic clarity—so you thrive alongside AI. AI won’t replace you, but leaders who potentialize their human edge will.
✔️Tangible results: Our clients report a 30–50% boost in sustainable energy and 28% more optimal performance zone.

Who we serve:  C-suite, execs, scaling founders, and mission-driven teams in high-growth sectors where the stakes are high and the pace is relentless. If you’re tired of productivity hacks and superficial fixes, you’re in the right place.

Before: You’re running on fumes, lost in strategic fog, watching AI rewrite the rules, and wondering how to stay relevant.
 After: You cut through noise with DNA-informed decision filters, convert stress into stamina, and lead with a vitality that inspires teams and drives measurable progress—even in the most volatile environments.

The world needs you here. Now. 

Complexity isn’t your fault—but clarity is your responsibility. AI can’t thrive in ambiguity. You can. The faster the world changes, the more your human edge matters.

 When enough is enough—when you’re done fooling yourself with old playbooks—step into what’s possible. Book a strategy call and let’s activate your next level.

Founder & CEO | Science-backed Executive Coaching for High-stakes Leaders

Pro-fusion Conseils

Pro-fusion Conseils accompanies small businesses and organisations in understanding today's tools and transformations—IT and communications from a human perspective.

Coaching, training, strategic communications

Pro-fusion Conseils offers trusted advisory services and consulting to understand, implement and anticipate change and digital advances. We help professionals and small businesses successfully transition to make the best use of their digital tools.

Project Leader and Founding Partner

Heroic Public Benefit Corporation

Heroic is a social training platform that integrates ancient wisdom, modern science, and world-class, scientifically-validated behavioral design tools to help you show up as the best, most Heroic version of yourself so we can change the world together—one person at a time, starting with you and us TODAY.

We’re also a history-making, crowdfunded Public Benefit Corporation committed to running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love as we strive to fulfill our Mission to help create a world in which 51% of humanity is flourishing by the year 2051.

We’ve served hundreds of thousands of people from every country around the world, over 10,000 people from over 100 countries have joined our Heroic Coach certification and empowerment program, and over 1,000+ Heroic Ambassadors are working together with our Coaches as force multipliers leading our movement and changing lives in their families, businesses, and local communities.

It’s always Day 1 at Heroic.

Heroic Ambassador

ingomu - be more

Leading a Learning Community on optimizing energy and presence to lead a fulfilling, well-rounded life.

Ingomu Coach

Le French Book

Le French Book is dedicated to handpicking and translating in good reads from France and bringing these stories to the broadest possible audience. If we love it, we’ll translate it. And we love mysteries and thrillers.

Founder

Potentializing individuals and organizations | Executive Coach | Consultant | Strategic Communication | Branding | Self-leadership | Optimization | Resilience | Biohacking

You used to wake up with purpose. Now, you’re grinding, second-guessing, and wondering if the next AI breakthrough will make your edge obsolete. Survival mode compounds lost impact and shrinking influence. The world won’t wait for you to catch up.

It doesn’t have to be this way. You can have clarity, energy and results that last.

At the Potentializer Academy, we activate what’s possible, turning complexity into strategic clarity, exhaustion into sustainable vitality, and raw potential into measurable impact. 

Our science-backed framework:
➡ Reveal: Uncover innate strengths and energy patterns (DNA, neuroscience—not guesswork).
➡ Reboot: Align work with biology. Lead from vitality, not depletion (or caffeine).
➡ Rebalance: Build anti-fragile systems. Turn ambiguity into advantage.
➡ Reconnect: Anchor leadership in purpose. Inspire teams. Drive progress.

This is precision executive coaching for high-stakes environments. Survival is not a strategy. 

✓ 650+ leaders potentialized
✓ 30-50% boost sustainable energy 
✓ 12-16 hrs focus time reclaimed weekly 
✓ 28% better performance zone
 ✓ DNA-informed strategies for C-suite, execs, founders, high achievers, and teams

When you thrive, your teams and organizations do too. The future belongs to those who potentialize their human edge.

MY STORY 
From adversity to mastery to mission, founding five businesses, winning a national martial arts title at 50, coaching execs across continents. I know what it means to turn chaos into clarity and exhaustion into momentum. Now I help others do the same.

EXPERIENCE & CREDENTIALS
→ 30+ years supporting corporate execs
→ 2,200+ hours of 1:1 coaching
→ Abbott, Accor, Areva, AstraZeneca, Atos Origin, Axa, Carrefour, Eutelsat, Imerys, Orange, Safran, Saft, Salesforce, Tarkett, Total, + +
→  PCC, CHPC, Certified Neurosensorial Coach/Consultant, Certified Heroic Coach, Certified Meet Yourself™ Axon Coach, Black Belt, National Martial Arts Champion

YOUR MOVE
Enough survival mode. The future belongs to leaders who potentialize their edge. Book your strategy call. The world needs you at your most vital, most impactful. Now.

Book: https://calendly.com/potentializer-academy/lets-talk
Explore: www.potentializer-academy.com
Email: contact@annetrager.com

Complexity isn’t your fault—but clarity is your responsibility.
AI can’t thrive in ambiguity. You can.

“Anne’s an incredible coach, grounded, and no-bullshit. Couldn’t recommend her more. You won’t regret it.” 
“If you want to up your game, find more clarity, and learn to harness your energy, work with Anne.”

Anne Trager, CHPC, PCC

Michael Stewart

Business Planning PLUS

To realise the full potential of your business, you need to create a high performing team. 
(Let me start by saying, I'm not a leadership coach or have a company that does team building exercises.)

I work with many business owners to help put in place initiatives and business plans that see us resolve the growth, control or structural challenges that come with running a business.

Whether your business is large or small; growing, stuck or declining - if you own or lead a business then there are constant questions that challenge. Questions like:

+ Will what got us to here, get us to where we want to go?
+ How come I am always fighting fires and I never get chance to sit back, think and develop the business?
+ Why is it that we have opportunities arise and we never seem to be able to maximise on them?
+ We're going like a train, but how do I ensure the business doesn't come of the rails?
+ How is it that with all this hard work we're still only surviving and not thriving?

Constantly turning over questions like these can leave us paralysed. At best they occupy our mind, cause a lack of focus and distract us from operating at the top of our game.

Your energy, drive and instinct will only take your business so far. To create a springboard for even greater success we need to convert that into a culture across your business and see your whole team deliver every day. You also need to create plans and initiatives from constant improvement across the 11 key areas of business.

"My business is better with you working in it."

What's the chance that with me by your side we can make your business better, faster?

Take control. Build a better plan. Accelerate your success.

Business Growth Specialist and Consultant

52art Ltd - Growth through marketing

PROVEN BOARD-LEVEL MARKETING EXPERTISE THAT BUILDS STRONGER BUSINESSES

Marketing is so much more than executing a plan of marketing comms and tactics. A sound strategic marketing plan driven by a real, insightful and intimate understanding of your customers and your markets will see your marketing and sales efforts flourish.

After nearly 25 years in marketing and 13 working as a freelance marketing director and CMO, there are questions that business leaders are constantly searching for the answwers to:

+ What do I get in return for the budget we spend?
+ Is the advice we recieve sound and consequently are we doing the right things?
+ Are our suppliers doing a good job? In fact, what does a good job look like?
+ Are Sales and Marketing operating as a team to deliver the revenue aspirations of the business?
+ Are my marketing team experienced enough to see the wider business picture and make commercial and strategic decisions or recommendations?

Creating a considered, focused and measurable plan of marketing activities will MAXIMISE THE LIFETIME VALUE of your customers and BRING NEW CUSTOMERS to your business.

Get the skills of a proven marketing leader, sat on your side of the table, and see your marketing and growth transformed.

Portfolio or Fractional Marketing Director/CMO

Since I started working for myself I’ve developed a unique take on:

= The role of culture as a necessary foundation for sustained success AND how do you create it
= The importance of business planning in high performance and a model to effectivley generate a plan
= What marketing really is and how marketing thinking is the driver behind all great ideas and businesses
= How sales and marketing are entwined through-out today’s buying journey
= Building resilience in your business and people in a challenging market 

I focus on painting a straight-forward and logical picture to enable an audience to be inspired to take action. If I can “rock people’s worlds” and the audience re-evaluates where they are, then together we’ve made an impact. 

Whether you need someone to kick off the day, be an inspiring and challenging keynote or someone to conclude proceedings, you’ll get nothing less than 110% energy. 

With intriguing and irreverent titles, people also comment on how I take complex ideas and break them apart. I bring concepts to life with examples from The Red Arrows, the RNLI, James Dyson doing the vacuuming and even Billy Connolly and Bananarama.

Here’s some of the sessions I’ve delivered as a flavour:

= How to be the HUNTER and not the HUNTED
= STOP! You are talking to the wrong people!
= Business lessons from Billy Connolly and The Red Arrows
= Why salespeople are not from Mars, and marketers not from Venus
= Shifting more boxes with way of The Wolf
= What can Bananarama teach us about marketing?

I also cover a range of specific marketing related subject areas:

= Targeting customers effectively
= Defining your competitive advantage
= Creating a compelling and powerful customer promise
= Unlocking the cash that is trapped in everyone’s business data
= How does social media really fit into your business?

If you’d like to see further content from any of these sessions with a view to me speaking at your company or event, don’t hesitate to drop me a message.

Business culture and marketing speaker

Numerous projects delivering an array of work packages with businesses in numerous sectors through Growth Accelerator, Winning Pitch, PERA and the Manufacturing Advisory Service. Client sectors included:

+ Textile manufacturing
+ Personal development and fitness
+ Logistics and fulfillment
+ Food
+ Creative design
+ Security and electrical installation

Businesses ranged from significant group operations to complete start-ups. Advice and guidance covered:

+ Business planning
+ Customer segmentation and targetting
+ Strategic marketing including positioning and defining competitive advantage
+ Tactical opportunities to drive business growth through customer acquisition and by maximising lifetime value

Delivering projects right up to the withdrawl of the Business Growth Service at the end of November '15

Registered and approved coach for both GrowthAccelerator and the Manufacturing Advisory Service

The Marketing Centre

Associate work as a portfolio/fractional Marketing Director/CMO to SME client base.

Marketing Director

ProGARM

A long and fruitful relationship helping cement ProGARM as the market leader in the Arc Flash protection market.

Marketing Director (part-time)

James Walker Textiles Limited

I provide strategic marketing and business consultancy to James Walker Textiles, working wth the MD of the business and the board.

Focusing on business planning, market development, driving revenues and profit.

Little Blue Ltd

As a Business Analyst for Little Blue I enable business owners, directors and managers to keep their fingers on the pulse of their business and harness the power they have in their customer data. In addition, I recognise opportunities to streamline business processes, saving time and money as well as creating a better customer experience..
 
By analysing, designing, building and implementing cloud based business tools, Little Blue delivers:
 
· Customer Relationship Management (CRM)
· Sales Force Automation (SFA)
· Customer Experience Management (CXM)
· Voice of the Customer (VOC)
· Service Management Solutions (ITSM)
· Contact Centre Solutions
· Bespoke business systems specifically tailored to your requirements.

All these tools have the ability to transform how your business operates and greatly accelerate the value you extract from your data.

· Close more deals and convert more customers
· Maximise the value of every customer
· Increase loyalty and reduce customer churn
· Improve your customer experience and your competitive advantage
· Create customers who are passionate advocates
· Manage your team more effectively

Business Analyst

It Just Makes Sense 4 Business

::: ARE YOU A COACH? :::
IJMS4Biz is an exciting new way for business coaches like you to help rewrite the story into one of greater success for business owners in your local area.

This is ground breaking. If you are an independent business coach simply get in touch and I'll show you how IJMS4Biz ties together some innovative technologies to make that happen, and how it can create an additional monthly income for you. There is no cost to join us - we're not selling you a franchise!

::: ARE YOU A BUSINESS OWNER? :::
If you know your business could be doing better, then It just Makes Sense 4 Business is an exciting new innovation to bring you access to some of the best independant coaches in the UK for a fraction of the cost of 1-2-1 coaching.

Utlising innovative technologies and the power of monthly momentum meetings IJMS4Biz will provide the support you need to see your business fulfil its full potential.

If you are ambitious about growing your business then connect or send me a message and I'll show you how. No cost. No obligation.

Founder and Director

SIL Holdings Ltd

I provide strategic marketing and business consultancy for the Group and each of the Group's companies.

SIL Group is one of the world's foremost groups operating in luxury fibre, yarn and textile manufacture. With an almost uninterrupted involvement from animal to finished cloth the Group operates on a global stage and has within it a number of recognised and respected brands within fibre, yarn and cloth manufacture.

I am responsible to the Group board and individual managing directors for the strategic marketing and business advice.

Projects include Group positioning, business analysis and consultancy work in individual companies, the development and overhaul of company websites and other marketing collateral and finally in the development of internal communications.

Group Marketing Director (part-time)

All Your Travel Needs.co.uk

I was asked in June '12 to be involved in the launch of a high quality, highly-personalised travel agency business focusing predominantly on senior and regular business travellers.

My work involved the formalisation of the businesses value proposition, creation of an identity for the business and the development of collateral and promotional activity for launch and on-going.

Strategic Marketing Consultant

The Original Factory Shop

I was asked to undertake an initial piece of work to assess current ecommerce business performance and to make recommendations across ecommerce and multi-channel for growth and commercial success.

The assessment and resulting strategic plan covered:
•	The proposition for ecommerce and home-shopping for the short, medium and long-term for TOFS
•	How the retail estate and the ecommerce channel would work in the context of home-delivery of items ordered in-store and the potential for click-and-collect of online orders
•	Improvements that needed to be made to the website user experience based on Google Analytics insight and in the light of ecommerce best practice
•	The suitability of the current ecommerce platform for the future development of ecommerce and options for the change of platform
•	The role of customer data, the need for a single customer view and to exploit CRM to maximise sales and customer lifetime value
•	Opportunities for customer acquisition and the relative merits of various channels in relation to the TOFS business model
•	The scale of the opportunity that was available through marketplaces such as Ebay and Amazon
•	Financial modelling showing the growth potential for multi-channel and the financial effects of conversion improvement, customer acquisition and the role of CRM in driving sales

With a greater understanding on the opportunities for ecommerce and multi-channel trading we embarked on a journey to grow ecommerce as part of a multi-channel strategy.  

The project was handed over to a new head of ecommerce whom I continued to support with strategic advice until October '12

Ecommerce consultant

"The money we spent with Michael is some of the best we've ever spent in this business."

Would you like someone to quickly and effectively give you the most productive plan you've ever had for your business? A plan to accelerate your growth?

What about someone who can use their experience and tools to suggest solutions to the constant challenges of structure, control or growth that you face as a business leader or owner? Not only that but what if they could also "project manage" these transformational projects for you?

Since starting my own business in 2011 I've worked with more than 60 SME businesses, helping them become stronger, more profitable and more commercially sustainable.

Seeing quotes like the one above, would it make sense to explore whether your business could be even more successful with me alongside you?

Gain control, get someone in your corner with key skills and accelerate your business.

Most founders are addicted to being the hero.

They’d rather cling to chaos than admit their business isn’t designed to grow.

The truth is:

You’re not overwhelmed because the business is complex.

You’re overwhelmed because it only works when you personally drag it forward every day.

That isn’t entrepreneurship.
It’s self-employment with admin.

We glorify graft.

We glorify being the bottleneck.

We glorify founders who brag they can’t take a week off.

That’s not importance. It’s operational failure.

If the business slows down the moment you step away, you’re not the engine.

You’re the handbrake.

So here’s the question that separates leaders from martyrs:

If you vanished for 30 days, would the business grow, stay flat, or fall apart?

Most founders already know the answer.
They just don’t like it.

Real growth doesn’t come from being indispensable.

It comes from building a business that doesn’t need you in the first place.

15 year Business Growth Advisor at Business Planning+ | Helping business leaders in £5m–£50m businesses add 20-30% in new revenue without working 60hrs per week | DM for more info | Mountain loving, flat-lands golfer

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The Battle

Anne Trager, CHPC, PCC

Michael Stewart

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The Battle

Anne Trager, CHPC, PCC

Michael Stewart

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Stewart's LinkedIn Performance

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