Anne-Margriet Smith ✍🏽

Schrijf Smith

Your content should be doing more than just “existing.”

You know great content matters. You need sharp, strategic messaging that actually drives leads, sales, and credibility.

But instead, you’re stuck with:
❌ Writers who don’t get your industry
❌ Jargon-heavy, AI-generated fluff that doesn’t convert
❌ Content that sounds just like your competitors (aka forgettable)

That’s where I come in. I create B2B copy that sells.

✅ Web & Landing Pages – Clear, conversion-driven copy that turns visitors into leads
✅ Thought Leadership & Ghostwriting – Authority-building content for CEOs & founders
✅ Email & Content Strategy – Data-backed messaging that keeps your brand top-of-mind
✅ Case Studies & White Papers – Proof-driven storytelling that builds trust & closes deals

Results? Let’s talk numbers.
- Increased conversion rates by 21% in 3 months for a B2B SaaS company
- Drove 43% more inbound leads through optimized email campaigns
- Helped a fintech startup refine its brand voice, leading to faster enterprise sales cycles

Trusted by Industry Leaders:
Clients include Xebia, IG&H, ABN AMRO, Prets, and other B2B companies that know boring content doesn’t sell.

Why work with me?
✅ I get it. No endless briefings, no hand-holding. Just high-impact copy—delivered.
✅ Data meets psychology. My copy isn’t just “well-written”—it’s built to convert.
✅ Dutch? English? Both? 🇳🇱 🇬🇧 Your messaging, flawlessly adapted for an international audience.

Need words that work? Let’s talk.

📩 annemargriet@schrijfsmith.nl | 📞 +31 (0)6 10886026

Freelance B2B Copywriter 

ABN AMRO Bank N.V.

• Adviseren en monitoren dat alle bankactiviteiten binnen de juridische kaders werden uitgevoerd, in overeenstemming met de complexe en veranderende regelgeving van externe toezichthouders.
• Geïmplementeerd een cultuur van integriteit waarbij medewerkers werden aangemoedigd om zelfstandig passend gedrag te bepalen bij lastige dilemma's, met een focus op scherpte en nuance.
• Functie vervuld als de brug tussen regelgeving en de business, waarbij zowel een voorschrijvende, controlerende als adviserende rol werd aangenomen.
• Dialogen initiëren en faciliteren over transparante productontwikkeling, duidelijke regelgeving en verantwoord ondernemen, binnen een dynamische en veelzijdige werkomgeving.

Compliance Advisor Retail & Private Banking Nederland

• Ondersteunen van de Global Head of Compliance in dagelijkse operationele en strategische taken, aangevuld met het leiden van een team van 5 secretaresses en ondersteuners.
• Agenderen en notuleren van MT Compliance en andere strategische vergaderingen, waarbij ik zorg droeg voor nauwkeurige verslaglegging en opvolging van actiepunten.
• Verantwoordelijk voor het schrijven, redigeren en coördineren van belangrijke documenten zoals jaarplannen, presentaties en adviesstukken, vaak in samenwerking met de manager.
• Verzamelen en beoordelen input van stakeholders, waarbij complexe informatie werd vertaald naar toegankelijke content voor de business.
• Regelmatige interactie met externe toezichthouders zoals DNB en AFM, inclusief correspondentie en organisatie van overlegmomenten.
• Fungeren als communicatieschakel tussen de afdeling Compliance team en andere afdelingen binnen de bank

Business Manager to Head of Group Compliance

Fortis Bank

• Coördineren van projecten binnen het Compliance domein tijdens een transitiefase.
• Bewaken van de projectvoortgang en rapporteren aan senior management.

Project Officer / PMO Compliance Transitie Team

• Ondersteunen van de opzet en inrichting van het Central Transition & Integration Office (CTIO) in Amsterdam, als onderdeel van het grotere overnameproject van ABN AMRO.
• Beheren van logistieke en operationele taken, waaronder huisvesting voor expats, contractmanagement en de selectie van CV's.
• Organiseren en notuleren van vergaderingen en evenementen voor het CTIO.

Personal Assistant Head CTIO

Invest in France Agency

Internship

𝐓𝐞𝐜𝐡, 𝐅𝐢𝐧𝐚𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬—𝐥𝐞𝐭 𝐦𝐞 𝐠𝐮𝐞𝐬𝐬.⁣

You’re chasing ambitious business goals but stuck with content that’s… meh.

✅ Your product? Brilliant.
✅ Your expertise? Unmatched.
✅ Your message? A jargon-heavy, AI-flavored mess no one reads.

You don’t have time for another rewrite. You need content that works, so your audience gets it, trusts it, and buys from it.

𝐋𝐞𝐭’𝐬 𝐛𝐞 𝐡𝐨𝐧𝐞𝐬𝐭, 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦:
🔹 Content that fails to engage is bad. Content that doesn’t convert? Even worse.
🔹 Writers who just don’t “get” your business.
🔹 Inconsistent messaging across platforms.

🙋🏽‍♀️ 𝐇𝐢, 𝐈’𝐦 𝐀𝐧𝐧𝐞-𝐌𝐚𝐫𝐠𝐫𝐢𝐞𝐭, 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲-𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐬𝐨𝐥𝐯𝐞𝐫.
I turn complex ideas into sharp, strategic content that sells.
With a background in finance, compliance, and storytelling, I write data-driven, psychology-backed messaging that cuts through the noise, influences decisions, and drives revenue.
⁣
𝗪𝐡𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞? (Besides the fact that I’m awesome…)⁣
🔍 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐌𝐚𝐝𝐞 𝐒𝐢𝐦𝐩𝐥𝐞:⁣
I turn regulatory updates, SaaS solutions, and white papers into stories that sell.⁣

📚 𝐃𝐚𝐭𝐚 & 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲-𝐃𝐫𝐢𝐯𝐞𝐧 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠:⁣
Because words alone don’t sell. Understanding human behavior does.

🌍 𝐒𝐡𝐚𝐫𝐩. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜. 𝐁𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 (🇳🇱|🇬🇧)
Whether Dutch or English, your content will be sharp, engaging, and culturally relevant.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬. 𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐛𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬:
I’ve worked with startups, fintech companies, and consulting firms like Xebia, IG&H, ABN AMRO, and other B2B giants, who know that boring content doesn't sell.
⁣
"𝘈𝘯𝘯𝘦-𝘔𝘢𝘳𝘨𝘳𝘪𝘦𝘵 𝘵𝘶𝘳𝘯𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘵𝘦𝘤𝘩 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘪𝘯𝘵𝘰 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘭𝘦𝘢𝘯 𝘪𝘯 𝘢𝘯𝘥 𝘵𝘢𝘬𝘦 𝘢𝘤𝘵𝘪𝘰𝘯." 
– Rachèl van Boven, Xebia
⁣
𝐂𝐨𝐧𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫:⁣
✧ Powered by sarcasm, coffee, and structure
✧ Fab 40-something turning mess-ups into masterplans
✧ Managing 3 kids, multiple clients, and still delivering killer copy...on time

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐢𝐯𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐝𝐨𝐮𝐛𝐥𝐞 𝐞𝐬𝐩𝐫𝐞𝐬𝐬𝐨 𝐤𝐢𝐜𝐤? 

📩 annemargriet@schrijfsmith.nl

P.S. Still reading? Either you’re my ideal client, or you’re procrastinating. Either way: go connect.

Hey there, B2B marketing world! 

I'm the founder of Schrijf Smith and your go-to, sass-tastic copywriter on a mission to put the "WOW" in your brand messaging (without the snoozefest). With a flair for sarcasm and a punchy writing style, I help B2B organizations strut their stuff with anything but ordinary content. Say goodbye to bland copy and hello to a vivid, engaging brand voice that turns heads and drives results.

Here's the scoop on 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗼 𝗯𝗲𝘀𝘁:

• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: Transforming dull web copy into attention-grabbing, SEO-friendly prose that converts visitors faster than you can say, "Show me the leads!"
• 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Crafting irresistible email campaigns that make your subscribers go, "Oh, heck yes!"
• 𝗕𝗹𝗼𝗴𝗴𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Serving up thought-provoking, conversation-starting content that turns your competitors green with envy
• 𝗦𝗮𝗹𝗲𝘀 & 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀: Writing high-converting sales copy that makes your offer as enticing as a triple chocolate sundae

𝗧𝗶𝗺𝗲 𝘁𝗼 𝗯𝗿𝗮𝗴 (𝘫𝘶𝘴𝘵 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦):

• Rescued a client's website from the depths of dullsville, boosting conversion rates by 21% in 3 months.
• Helped a SaaS company generate 43% more leads through email campaigns so good they made people dance in their chairs.

So, if you're on the hunt for a copywriter who's ready to shake things up and make your B2B content more fun than a barrel of monkeys, let's connect! Your brand voice will thank you (and so will your audience).

Contact me at 𝗮𝗻𝗻𝗲𝗺𝗮𝗿𝗴𝗿𝗶𝗲𝘁@𝘀𝗰𝗵𝗿𝗶𝗷𝗳𝘀𝗺𝗶𝘁𝗵.𝗻𝗹 or call me at +𝟯𝟭 (𝟬) 𝟲 𝟭𝟬𝟴𝟴𝟲𝟬𝟮𝟲 to get started.

Sandra Pan

Partnership Leaders

Partnerships are the beating heart of every company. Connect with like-minded folks through Community, Connections, and Resources. Partnership Leaders are building the future of partnerships enabling every partner team to drive revenue and success for their organization. Want to join? DM me!

Member

AlphaSights

Consultant

Premier Talent Partners

Skills: Consulting • Project Management • Partnerships Management • GTM Strategy • Personal Branding • Product Partnerships • Product Marketing • Content Marketing • B2B/B2C SaaS • FinTech • EdTech • CRM • Salesforce • Artificial Intelligence • Generative AI • Linkedin

Consultant 

Various Startups

Advising SaaS Startup Founders on their GTM and Scale operations.

SaaS Strategic Startup Advisor

Clever Inc.

Led cross-functional teams to deliver $4M in evergreen revenue within 6 months through strategic process and partner engagement. Implemented a new platform and process opening up a new revenue stream with channel partners, advocate to our partners and customers, drive business with customer interest to partners with marketing initiatives, business guidance, contract renewals. Strategically implementing and accelerating the sales cycle through streamlined processes, being apprised of each deal status, channel manager to partner AEs. Building out marketing campaigns, forecasting with collected data. Maintain active relationships with partners, including proactively resolving business and technical issues, working cross-functionally with Customer Success, Marketing, BD, and Finance. Identifying, drive process to improvement in deals closed. 

• Driving $4M to channel partners within 6 months. Potential Evergreen Revenue. 
• Managing 380+ accounts. Closed 203 deals in less than 6 months.
• Integrated GTM strategies and process that increased close rate by 80%

Partnerships Manager

LoungeBuddy

Principal Strategist. Research, identify, build new relationships, manage existing partners. Work with partners in identifying pain points, implementing and translating asks. Bridge the gap between software engineers and partners by leveraging technical knowledge and industry best practices. Work cross-functionally with software team to translate the partners asks into new features, mapping out feature rollout plans, liaison between partners, overseeing product integrations, weekly check-ins with partners to review milestones, roadmaps, progress, issues, and new business initiatives. 
• Primary point of contact for project progress and cross-functional leadership to ensure project execution. 
• Leveraged unique skillset combining project management and product design management. 
• Knowledged in API, Mobile, and Software Product projects for Partner Loyalty Programs and Lounge Check-Ins.

Strategic Partnerships Manager

Heap

Spearheaded business development through proactive prospecting and expansion of target markets, with emphasis in e-commerce and businesses using shopping carts and retail. Researched and understood the data analysis eco-system and competitors. Acquired new business, educated clients on services, and facilitated prospective client meetings. Building out savvy relevant cadences, create rapport, account management, closing deals. 
•	Consistently met KPI, business quotas. 
•	Utilized SalesLoft and SalesForce to streamline client management.

Skills: Business Development • Outbound Sales • Sales Enablement • Growth Strategies • Account Management

Business Development

AvalonBay Communities

Primary leader of inbound/outbound sales initiatives. Managed over 400 accounts and 30 weekly leads on average, utilizing SalesForce. Drafted pricing proposals, negotiated contracts, and led marketing campaigns. Remained current on market conditions. Updated the market survey and performed monthly market reporting. Spearheaded development strategies and fostered housing relationships. Administered program to maximize revenues while minimizing costs. Assessed existing operations and implemented process improvements. 
•	Consistently met or surpassed KPIs 100% - 150%.
•	Equipped and coached more than 2 Community Consultants in sales techniques, metrics improvement, renewals, retention, prospect conversion, and establishing customer expectations. 
•	Maintained a Net Promoter Score (NPS) of above 55, promoting quality customer service, customer success, and increasing customer retention.

Sales Manager

Software & Ecommerce

Led end-to-end operations of e-commerce businesses and mobile apps with expertise in project management and agile methodologies. Managed software teams to develop, implement, optimize store platforms and mobile apps. Proficient in requirements, wire framing, planning, coordinating with devs for backend. Manage setup & management of shopify stores, social media campaigns, website, and product selection.  Experienced in order fulfillment, global supplier management, customer relationship management.

Skills: Project Management • Agile Software • Content Management Systems • Marketing • Affiliate Marketing • Sales • CRM • E-Commerce • Dropshipping • Amazon FBA

Founder

Citi Habitats

Drove new development real estate sales initiatives. Crossfunctional interviews with clients, board members, brokers, cross-functional personnel, and key stakeholders. Successfully sold properties, closed deals, and negotiated favorable contract terms. Established strategic partnerships with landlords, developers, and clients. Analyzed NOIs, Caps, and rent rolls on buildings. Led marketing action plans and bridged gaps with developers and investors with private equity side of real estate. Ensured positive outcomes for buyers and sellers.
•	Generated over $10M in revenues for new development real estate states.
•	Trusted advisor and resource to clients on the rental process, neighborhoods, and market trends. 
•	Achieved Top Producer recognition multiple times.

Sales Consultant

Personal Branding | Consulting | Partnerships | Portfolio Careers

I'm a people person at heart - connecting with others and building genuine relationships comes naturally to me. My global adventures have blessed me with friendships across continents, and I love how each conversation opens a window into someone else's world. What excites me most about showing up here on LinkedIn is the chance to connect with amazing professionals from industries and corners of the world I might never have encountered otherwise.

More than ever, we need to stand out from all the noise. You could be a great candidate or a great company but when no one knows who you are, how can they find you?

The online space has changed so much. It's gotten competitive.

Linkedin has over 1 Billion users. You could reach a lot of eyeballs.

I’m showing up here and treating my Linkedin profile as my TedTalk and showing others how to do the same. I’m showing those who want to break into Tech SaaS startups get roles in Project Management or Partnerships Management. 

I’m showing up so that I’m also top of mind for recruiters who are hiring. 

I'm showing up so that startups or entrepreneurs who need strategic consultation can easily find me. 

A few things have happened while showing up here:

✨ Recruiters reach out to me consistently
✨ Get invited to be guest speaker on podcasts
✨ Named Top Business Strategy Voice on Linkedin
✨ Become a better writer and strengthen that muscle
✨ Have made connections with folks that I would not have known


						
I am a: 
Multi-faceted, cross-functional, and results-driven management professional with expertise in partnerships, project management, relationship management, integrations, and project execution in product integrations. Adept at defining and executing operational strategies that accelerate program outcomes, optimize processes, deliver data-driven solutions. Skilled in managing complex projects, mitigating risks, collaborating with stakeholders to achieve business goals. 


Specialties
Strategy, Partnerships Manager, Project Manager, Business Development, GTM Strategies, B2B, B2C, SaaS, Artificial Intelligence, Travel, Real Estate, Ed-Tech, FinTech, Private Equity, E-commerce, APIs, Entrepreneurship, Automation, Process Improvement, Startup Eco-System, Salesforce, Tableau

Skills: Personal Branding, Relationship Building, Linkedin Growth Strategies, 1:1 Coaching, Client Management, Project Management, Product Marketing, Content Marketing, Business Analysis

taplio

The Battle

Anne-Margriet Smith ✍🏽

Sandra Pan

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