Anne-Margriet Smith ✍🏽

Schrijf Smith

Your content should be doing more than just “existing.”

You know great content matters. You need sharp, strategic messaging that actually drives leads, sales, and credibility.

But instead, you’re stuck with:
❌ Writers who don’t get your industry
❌ Jargon-heavy, AI-generated fluff that doesn’t convert
❌ Content that sounds just like your competitors (aka forgettable)

That’s where I come in. I create B2B copy that sells.

✅ Web & Landing Pages – Clear, conversion-driven copy that turns visitors into leads
✅ Thought Leadership & Ghostwriting – Authority-building content for CEOs & founders
✅ Email & Content Strategy – Data-backed messaging that keeps your brand top-of-mind
✅ Case Studies & White Papers – Proof-driven storytelling that builds trust & closes deals

Results? Let’s talk numbers.
- Increased conversion rates by 21% in 3 months for a B2B SaaS company
- Drove 43% more inbound leads through optimized email campaigns
- Helped a fintech startup refine its brand voice, leading to faster enterprise sales cycles

Trusted by Industry Leaders:
Clients include Xebia, IG&H, ABN AMRO, Prets, and other B2B companies that know boring content doesn’t sell.

Why work with me?
✅ I get it. No endless briefings, no hand-holding. Just high-impact copy—delivered.
✅ Data meets psychology. My copy isn’t just “well-written”—it’s built to convert.
✅ Dutch? English? Both? 🇳🇱 🇬🇧 Your messaging, flawlessly adapted for an international audience.

Need words that work? Let’s talk.

📩 annemargriet@schrijfsmith.nl | 📞 +31 (0)6 10886026

Freelance B2B Copywriter 

ABN AMRO Bank N.V.

• Adviseren en monitoren dat alle bankactiviteiten binnen de juridische kaders werden uitgevoerd, in overeenstemming met de complexe en veranderende regelgeving van externe toezichthouders.
• Geïmplementeerd een cultuur van integriteit waarbij medewerkers werden aangemoedigd om zelfstandig passend gedrag te bepalen bij lastige dilemma's, met een focus op scherpte en nuance.
• Functie vervuld als de brug tussen regelgeving en de business, waarbij zowel een voorschrijvende, controlerende als adviserende rol werd aangenomen.
• Dialogen initiëren en faciliteren over transparante productontwikkeling, duidelijke regelgeving en verantwoord ondernemen, binnen een dynamische en veelzijdige werkomgeving.

Compliance Advisor Retail & Private Banking Nederland

• Ondersteunen van de Global Head of Compliance in dagelijkse operationele en strategische taken, aangevuld met het leiden van een team van 5 secretaresses en ondersteuners.
• Agenderen en notuleren van MT Compliance en andere strategische vergaderingen, waarbij ik zorg droeg voor nauwkeurige verslaglegging en opvolging van actiepunten.
• Verantwoordelijk voor het schrijven, redigeren en coördineren van belangrijke documenten zoals jaarplannen, presentaties en adviesstukken, vaak in samenwerking met de manager.
• Verzamelen en beoordelen input van stakeholders, waarbij complexe informatie werd vertaald naar toegankelijke content voor de business.
• Regelmatige interactie met externe toezichthouders zoals DNB en AFM, inclusief correspondentie en organisatie van overlegmomenten.
• Fungeren als communicatieschakel tussen de afdeling Compliance team en andere afdelingen binnen de bank

Business Manager to Head of Group Compliance

Fortis Bank

• Coördineren van projecten binnen het Compliance domein tijdens een transitiefase.
• Bewaken van de projectvoortgang en rapporteren aan senior management.

Project Officer / PMO Compliance Transitie Team

• Ondersteunen van de opzet en inrichting van het Central Transition & Integration Office (CTIO) in Amsterdam, als onderdeel van het grotere overnameproject van ABN AMRO.
• Beheren van logistieke en operationele taken, waaronder huisvesting voor expats, contractmanagement en de selectie van CV's.
• Organiseren en notuleren van vergaderingen en evenementen voor het CTIO.

Personal Assistant Head CTIO

Invest in France Agency

Internship

𝐓𝐞𝐜𝐡, 𝐅𝐢𝐧𝐚𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬—𝐥𝐞𝐭 𝐦𝐞 𝐠𝐮𝐞𝐬𝐬.⁣

You’re chasing ambitious business goals but stuck with content that’s… meh.

✅ Your product? Brilliant.
✅ Your expertise? Unmatched.
✅ Your message? A jargon-heavy, AI-flavored mess no one reads.

You don’t have time for another rewrite. You need content that works, so your audience gets it, trusts it, and buys from it.

𝐋𝐞𝐭’𝐬 𝐛𝐞 𝐡𝐨𝐧𝐞𝐬𝐭, 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦:
🔹 Content that fails to engage is bad. Content that doesn’t convert? Even worse.
🔹 Writers who just don’t “get” your business.
🔹 Inconsistent messaging across platforms.

🙋🏽‍♀️ 𝐇𝐢, 𝐈’𝐦 𝐀𝐧𝐧𝐞-𝐌𝐚𝐫𝐠𝐫𝐢𝐞𝐭, 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲-𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐬𝐨𝐥𝐯𝐞𝐫.
I turn complex ideas into sharp, strategic content that sells.
With a background in finance, compliance, and storytelling, I write data-driven, psychology-backed messaging that cuts through the noise, influences decisions, and drives revenue.
⁣
𝗪𝐡𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞? (Besides the fact that I’m awesome…)⁣
🔍 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐌𝐚𝐝𝐞 𝐒𝐢𝐦𝐩𝐥𝐞:⁣
I turn regulatory updates, SaaS solutions, and white papers into stories that sell.⁣

📚 𝐃𝐚𝐭𝐚 & 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲-𝐃𝐫𝐢𝐯𝐞𝐧 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠:⁣
Because words alone don’t sell. Understanding human behavior does.

🌍 𝐒𝐡𝐚𝐫𝐩. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜. 𝐁𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 (🇳🇱|🇬🇧)
Whether Dutch or English, your content will be sharp, engaging, and culturally relevant.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬. 𝐓𝐫𝐮𝐬𝐭𝐞𝐝 𝐛𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬:
I’ve worked with startups, fintech companies, and consulting firms like Xebia, IG&H, ABN AMRO, and other B2B giants, who know that boring content doesn't sell.
⁣
"𝘈𝘯𝘯𝘦-𝘔𝘢𝘳𝘨𝘳𝘪𝘦𝘵 𝘵𝘶𝘳𝘯𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘵𝘦𝘤𝘩 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘪𝘯𝘵𝘰 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘭𝘦𝘢𝘯 𝘪𝘯 𝘢𝘯𝘥 𝘵𝘢𝘬𝘦 𝘢𝘤𝘵𝘪𝘰𝘯." 
– Rachèl van Boven, Xebia
⁣
𝐂𝐨𝐧𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫:⁣
✧ Powered by sarcasm, coffee, and structure
✧ Fab 40-something turning mess-ups into masterplans
✧ Managing 3 kids, multiple clients, and still delivering killer copy...on time

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐢𝐯𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐝𝐨𝐮𝐛𝐥𝐞 𝐞𝐬𝐩𝐫𝐞𝐬𝐬𝐨 𝐤𝐢𝐜𝐤? 

📩 annemargriet@schrijfsmith.nl

P.S. Still reading? Either you’re my ideal client, or you’re procrastinating. Either way: go connect.

Hey there, B2B marketing world! 

I'm the founder of Schrijf Smith and your go-to, sass-tastic copywriter on a mission to put the "WOW" in your brand messaging (without the snoozefest). With a flair for sarcasm and a punchy writing style, I help B2B organizations strut their stuff with anything but ordinary content. Say goodbye to bland copy and hello to a vivid, engaging brand voice that turns heads and drives results.

Here's the scoop on 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗼 𝗯𝗲𝘀𝘁:

• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: Transforming dull web copy into attention-grabbing, SEO-friendly prose that converts visitors faster than you can say, "Show me the leads!"
• 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Crafting irresistible email campaigns that make your subscribers go, "Oh, heck yes!"
• 𝗕𝗹𝗼𝗴𝗴𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Serving up thought-provoking, conversation-starting content that turns your competitors green with envy
• 𝗦𝗮𝗹𝗲𝘀 & 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀: Writing high-converting sales copy that makes your offer as enticing as a triple chocolate sundae

𝗧𝗶𝗺𝗲 𝘁𝗼 𝗯𝗿𝗮𝗴 (𝘫𝘶𝘴𝘵 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦):

• Rescued a client's website from the depths of dullsville, boosting conversion rates by 21% in 3 months.
• Helped a SaaS company generate 43% more leads through email campaigns so good they made people dance in their chairs.

So, if you're on the hunt for a copywriter who's ready to shake things up and make your B2B content more fun than a barrel of monkeys, let's connect! Your brand voice will thank you (and so will your audience).

Contact me at 𝗮𝗻𝗻𝗲𝗺𝗮𝗿𝗴𝗿𝗶𝗲𝘁@𝘀𝗰𝗵𝗿𝗶𝗷𝗳𝘀𝗺𝗶𝘁𝗵.𝗻𝗹 or call me at +𝟯𝟭 (𝟬) 𝟲 𝟭𝟬𝟴𝟴𝟲𝟬𝟮𝟲 to get started.

Xebia

Responsible for overall content creation for Xebia Academy. The main focus is on Benelux, but I also create content for the DACH region, US, UK and India.

• Write blogs and articles for sharing Xebia Academy's knowledge in Scrum, Agile, Product Ownership, DevOps, Kotlin, DDD, Security, and more.
• Create emails to drive conversion for training courses. 
• Co-create videos to highlight our trainers' expertise and training content.
• Update Xebia Academy's website to optimize the language, translate pages and improve SEO performance. 
• Create social media posts to drive website traffic and brand awareness. 
• Help organize events to boost brand awareness and sales.
• Support Sales by creating sales collateral like brochures, leaflets, and sales emails.
• Co-create the brand's tone of voice, positioning, and company profile with a focus on sharing our upskill knowledge (B2B marketing).
• Restructure the website to improve usability and SEO performance.

Content Manager

Ligo BV

With a passion for writing and digital marketing, I was responsible for managing content at Ligo, a legal services provider for SMEs.

I took care of:
• Creating and executing Ligo's content strategy.
• Managing the website's content and CMS.
• Improving the company's SEO and organic search.
• Writing, editing/proofreading and publishing blogs.
• Managing Ligo's social media channels.
• Tools: Semrush, Hubspot, Notion, Surfer SEO.

Content Marketeer

Accenture the Netherlands

• Responsible for creating Accenture the Netherlands’ (B2B) digital content strategy with the aim to boost awareness and consideration in the buyer process and our overall brand presence. 
• Managing the Accenture Insights (blog) platform, where I publish thought-provoking thought leadership articles, research report downloads, podcasts, webcast subscriptions, event registrations, case studies, and corporate citizenship stories. 
• Setting up the cornerstone article strategy I introduced to improve SEO, grow our traffic and, ultimately, boost engagement.
• Responsible for overseeing external content production and managing the relationship with external agencies. 
• Maximizing the website’s performance by using Adobe Experience Cloud to analyze traffic data and optimizing the internal structure.                   
• (Co-)creating podcast series, webcasts, videos, and landing pages on Accenture.com, to serve (whitespace) clients different content formats. I’m also a (copy)writer and proofreader who can tailor any text to effective copy. 
• Example projects: a client story was shared on LinkedIn after which another client informed about such work at a European business unit leader. Other projects gained lots of exposure as they were picked up by international news outlets, like the Ad Age, Adweek and Business Insider coverage of HackYourFuture’s Behind the Source campaign in which we were involved.

CFF Communications

• Analyzing media for listed and large companies in a broad range of industries. This involved online and offline media coverage of the client, their peers or the industry they work in, both national and international. 
• Creating daily media reports by selecting and summarizing the most-pressing media coverage. Also created extensive media reports on specific topics and quarterly overviews.
• Crisis monitoring and reputational issue coverage, for which I had to monitor the used tools in real-time (Factiva, Coosto, Finchline, Meltwater, Bloomberg, LexisNexis and ANP). A large chunk consisted of IPO coverage and M&A-related media outings, which included some of the biggest M&A deals involving Dutch and international companies.

Media Analyst

OnlineSeminar

• Responsible for fully updating the websites of OnlineSeminar and Freelunch, a free webinar module, in both English and Dutch. The goal was to improve the SEO to rank higher in SERP, which was achieved. 
• Content creation, online and off-line. This included client reviews, new product and how-to pages, blog posts, product brochures and user guidelines.
• Responsible for OnlineSeminar and Freelunch’s social media: LinkedIn, Facebook, Twitter, Pinterest and Slideshare. Tools I used were Hootsuite, Bitly and Buffer.

STX Services

At environmental commodities trader STX Services, I set up the role of Communications Specialist. This role mainly involved writing, proofreading, and creating external communications and sales-related content. For example, I was editor-in-chief for the weekly external newsletter, drafted and edited management updates, and created presentations, product leaflets, and event descriptions. The roll-out of the new house style was also one of my projects.

Communications Specialist

TNT Express

•	Worked at TNT Head Office (now TNT Express). 
•	Co-wrote and edited the Corporate Responsibility chapter as part of TNT’s integrated annual report, in English.
•	Drafted health & safety reports to the Management Board.
•	Drafted benchmark submissions (i.e. de Dow Jones Sustainability Indexes) .
•	Organised successful Stakeholder Dialogue Event.
•	Drafted and managed the Stakeholder Survey. 
•	Analysed and checked CSR data in TNT’s internal reporting tool.

CR Reporting Analyst

ttif.company

•	ttif.company is an integration and re-integration company. 
•	Project management for submitting tenders at the Sales department: planning, managing and drafting tenders.
•	Wrote, edited, layout and submitted tenders. 
•	Analysed tender requests in accordance with European tender regulations.
•	Analysed market trends for the Sales department.

Proposal Manager

Wrote master dissertation on the liberalization of the European postal market, with a special focus on political issues in the German and Dutch postal markets.

Master Thesis Student

Pinoké

I've played 9 years in the highest Dutch league (Hoofdklasse) with Pinoké's first men's team.

Hockey Player

Trainer of boys and girls (field) hockey teams between the ages of 14 and 16.

Trainer

Everyone has a story to tell. All you need is someone to write it for you. A story about a personal victory or hardship, a groundbreaking technological solution, a new way of working. That’s why I’m passionate about creating content: to help people or organizations share the stories that they’re most proud of.  

No matter the topic, there’s always an interesting angle to find, an inspiring motivation or a unique goal. That’s what I’m always looking for. How? As my background lies in (copy)writing, I like to create compelling articles, to dive deeper into the why, the how, the what. With a light tone of voice and a pinch of humor. Why? Content should be consumed easily, without second-guessing whether you fully understood what you’ve read, heard, or viewed. 

However, content is much more than writing alone. That’s why I believe you should craft different types of content to serve your target audience with the right content mix. A podcast mixed up with a brief article, an infographic or an explanatory video, or maybe a landing page to bring all your targeted content together. 

My experience lies in the B2B domain, with a focus on thought leadership to bring in more business, but also on lifting companies’ brand awareness with stories on corporate citizenship and personal development. Although I have experience in many different industries, because of my work for a consultancy and a PR agency, I’m most passionate about all-encompassing themes like human rights and sustainability. 

•	Content strategy
•	Content creation
•	Copywriting
•	Proofreading/editing
•	Content management systems (CMS)
•	Search Engine Optimization (SEO)
•	Translations
•	Thought leadership
•	Podcasts

taplio

The Battle

Anne-Margriet Smith ✍🏽

Mathijs Van Weerd

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