Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Hinesight Marketing

• Analyzed competitors for startups to develop effective content strategies.
• Conducted research and data analysis to enhance brand assets for startups.
• Created engaging content strategies tailored to each startup's unique needs.

Marketing Specialist

Enterprise Podcasting

In my role as a Sales Executive at Enterprise Podcasting, I specialized in providing top-tier podcasting solutions to businesses looking to expand their brand presence and engage with their audience in new, innovative ways. My focus was on understanding client needs and delivering tailored podcasting services that aligned with their marketing and communication goals.

Key Contributions:

Revenue Generation: Consistently exceeded sales targets by developing and executing strategic sales plans, resulting in substantial growth for the company.
Client-Centric Approach: Fostered strong relationships with key clients, understanding their unique challenges and offering podcasting solutions that drove their brand forward.
Market Expansion: Played a pivotal role in expanding the company’s market reach, identifying new business opportunities, and introducing innovative podcasting services that resonated with clients.
Core Skills:

Strategic Sales Planning
Client Relationship Management
Consultative Selling
Market Analysis and Expansion
Podcasting Solutions and Services
Negotiation and Closing

My experience at Enterprise Podcasting has honed my ability to combine creativity with business acumen, ensuring clients receive podcasting solutions that not only meet their needs but exceed their expectations.

Sales Representative

PodCentral

Generated $75,000 in Sponsorships: Leveraged my deep understanding of digital marketing and client needs to secure high-value sponsorship deals.
Launched 50+ Podcasts: Played a pivotal role in launching over 50 podcasts, aligning content strategies with client goals and ensuring high-quality production.
Built a Travel Podcast Studio: Conceptualized and developed a unique travel podcast studio, enhancing client offerings and expanding market reach.

Sales Specialist

I help founders and investors connect through media, data, and storytelling.As the founder of Next Round, I’m building a venture media ecosystem that powers early-stage discovery — combining education, interviews, and frameworks to make fundraising smarter for founders and sourcing faster for investors.🎙 Podcast: Weekly conversations with leading VCs, angels, and operators.🧠 Playbooks: Founder Codes - actionable frameworks that help startups grow, scale, and raise.💌 Newsletter: Founder and Investor Editions with insights, dealflow, and community updates.My mission is to help founders get discovered earlier and help investors find conviction faster.

taplio

The Battle

Anna Furmanov

Christopher Hines

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