Anna Furmanov

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

You’re not missing data. You’re missing clarity.

AI made it easy to create more content, more dashboards, more noise. But it didn’t make it easier to understand what your buyers actually want. And that’s the real problem.

I fix the Clarity Gap that slows your growth, using buyer truth, not internal guesswork.

Marketing teams are suffering from a clarity crisis:
- messaging that doesn’t land
- pipeline that feels unpredictable
- deals that stall for “mysterious” reasons
- sales rewriting everything marketing creates

This is the Clarity Gap: the gap between what companies think buyers want and what buyers actually want.

And the cost of that gap is massive:
- wasted spend
- slower revenue
- confused buyers
- internal misalignment
- a GTM engine that feels like it’s working way too hard for the results it produces

I fix the Clarity Gap that slows your revenue.

I use deep, whole-person buyer insights (the stuff no dashboard can show you) to realign your ICP, refresh your narrative, and give your GTM team the clarity it needs to create demand, win more deals, and move faster.

When companies see the real truth behind why people buy, everything becomes easier — messaging, sales, roadmaps, campaigns, prioritization, growth.

If your GTM feels busy but ineffective, or you’re guessing more than you want to admit, it’s not a channel problem. It’s a clarity problem. 

Go to market using research, not assumptions.

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
"What stood out most was her ability to uncover surprising insights and help the team sharpen our strategic bets. Anna is collaborative, organized, and grounded in how marketing work connects to tangible outcomes."
—VP of Marketing, Everyday Speech

★★★★★
"We were consistently impressed by her commitment to a user-centric marketing approach, with each step being deeply rooted in voice of customer research."
—Founder & CEO, Cognitive ToyBox

★★★★★
“What I appreciated most was how every part of her work tied back to the voice of the customer...She helped us operationalize that mindset, making our marketing more grounded, empathetic, and effective.
—Director of Growth Marketing, Everyday Speech

Founder

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Mateo Elvira

Content Creator

Chief Storyteller @ Elvira Media 🚀 | Video Production & Marketing Strategy for EdTech 📹📈💡

Tired of working with expensive production teams or marketing agencies that just don’t get it? I hear you. I’m Mateo Elvira, a marketing strategist and storyteller, and I help organizations like nonprofits, school districts, and communication teams execute digital marketing campaigns that actually connect with their audiences—without breaking the bank.

As the founder of Elvira Media, a growth agency, I focus on delivering creative solutions to real problems. Whether it’s helping a school district better engage families, launching a nonprofit’s next big campaign, or bringing fresh ideas to a marketing team, I believe the best work happens when it’s authentic, impactful, and tailored to your goals.

With a background in video production, content marketing, and digital strategy, I create stories that inspire action. No fluff, no jargon—just results that make a difference. And if you’ve ever been frustrated by out-of-touch vendors or overblown budgets, you’ll find my approach refreshingly simple: listen, collaborate, and get it done right.

My mission is to help organizations like yours amplify their voice, grow their reach, and solve the problems that matter most.

Ready to tell your story in a way that resonates? Let’s make it happen.

Founder & Chief Passion Officer

💻We help EdTech companies grow their business by effectively increasing the number of qualified leads and revenue, while also reducing the cost of acquiring new customers.

+ Video Production & Editing
+ Recruitment Marketing
+ Content Repurposing
+ Voiceover & Audio
+ Go-To-Market Strategy Design
+ Marketing Strategy
+ Demand Generation
+ Customer Acquisition
+ Social & Content Strategies
+ Attribution, Insights & Analytics
+ Event Follow Up
+ Appointment Setting
+ Sales Development Strategy
+ Outbound Calling 

B2B Revenue Operations & Growth Marketing

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Anna Furmanov

Mateo Elvira

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