Anna Furmanov

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

You’re not missing data. You’re missing clarity.

AI made it easy to create more content, more dashboards, more noise. But it didn’t make it easier to understand what your buyers actually want. And that’s the real problem.

I fix the Clarity Gap that slows your growth, using buyer truth, not internal guesswork.

Marketing teams are suffering from a clarity crisis:
- messaging that doesn’t land
- pipeline that feels unpredictable
- deals that stall for “mysterious” reasons
- sales rewriting everything marketing creates

This is the Clarity Gap: the gap between what companies think buyers want and what buyers actually want.

And the cost of that gap is massive:
- wasted spend
- slower revenue
- confused buyers
- internal misalignment
- a GTM engine that feels like it’s working way too hard for the results it produces

I fix the Clarity Gap that slows your revenue.

I use deep, whole-person buyer insights (the stuff no dashboard can show you) to realign your ICP, refresh your narrative, and give your GTM team the clarity it needs to create demand, win more deals, and move faster.

When companies see the real truth behind why people buy, everything becomes easier — messaging, sales, roadmaps, campaigns, prioritization, growth.

If your GTM feels busy but ineffective, or you’re guessing more than you want to admit, it’s not a channel problem. It’s a clarity problem. 

Go to market using research, not assumptions.

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
"What stood out most was her ability to uncover surprising insights and help the team sharpen our strategic bets. Anna is collaborative, organized, and grounded in how marketing work connects to tangible outcomes."
—VP of Marketing, Everyday Speech

★★★★★
"We were consistently impressed by her commitment to a user-centric marketing approach, with each step being deeply rooted in voice of customer research."
—Founder & CEO, Cognitive ToyBox

★★★★★
“What I appreciated most was how every part of her work tied back to the voice of the customer...She helped us operationalize that mindset, making our marketing more grounded, empathetic, and effective.
—Director of Growth Marketing, Everyday Speech

Founder

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Digital Third Coast

Making a measurable difference by helping organizations clarify, measure, and achieve their digital marketing goals.

Chief Executive Officer

Director of Business Development

Enterprise Fleet Management

Local fleet management solutions for your company vehicles offering maintenance, acquisition, financing, insurance, fuel plans, disposal and more.

Account Executive

Mitchell Martin Inc

Senior Account Manager

Glotel, Inc.

Prior experience at Glotel includes Account Management and Technical Recruiting.

Regional Sales Executive

Digital Third Coast is a digital marketing agency based in Chicago. We specialize in search engine optimization (SEO), digital PR, and paid media marketing.

Lyndsey Maddox

Time for Music Madness at Digital Third Coast!

We’ve covered themes from road trips and summer songs to guilty pleasures and ultimate hype songs. This year, in honor of the Chinese New Year, our theme is FIRE HORSE! 

Enjoy our playlist (link in comments)

CEO of Digital Third Coast Internet Marketing, a nine-time winner of Best & Brightest Companies to Work For | SEO and paid media

I was so honored to join 🍁 Glenn Schmelzle for a chat about robots and humans! Glenn is an absolute joy to talk with; his combination of candor and intelligence made for a great conversation.

Open article: Pushing back on AI campaigns with humans in the loop, with Lyndsey Maddox by funnelreboot.com

Pushing back on AI campaigns with humans in the loop, with Lyndsey Maddox

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The Battle

Anna Furmanov

Lyndsey Maddox

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taplio

The Battle

Anna Furmanov

Lyndsey Maddox

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lyndsey Maddox's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLyndsey Maddox's LinkedIn Performance