Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Jaw House

Personalized 1:1 expert sessions for startups, SMBs, and business leaders. It's like talk therapy for your company.

Teens of Color Abroad

TOCA provides high school students of color with global language learning opportunities.

ReSee Movies

ReSee Movies creates awesome movie technology for exhibitors, distributors, and moviegoers.

Advisor

Fun Guy Growth Marketing

My fractional work as Fun Guy Growth Marketing led me to build JawHouse.com - a marketplace that connects business leaders with fractional experts for personalized 1:1 sessions.

Growth Marketing | Fractional CMO |  Startup Advisor

DwellWell

Chief Marketing Officer

DwellWell’s all-in-one home buying platform makes it easy for modern buyers at every step. Whether buyers are years away from making a purchase and looking to learn or they are pre-approved and ready to buy now, DwellWell provides personalized tools, resources, and connections to vetted, local real estate agents that make the process a breeze. Our cash back program ensures every buyer gets money back at close, bringing joy to the final step of their journey.

Head Of Marketing

Phritz

Apple and Android app that helps users keep a personal health record (PHR) and AI that recommends appropriate care from the best providers.

mPulse

mPulse Mobile is reimagining health engagement to inspire healthier lives and deeper relationships between healthcare organizations and their consumers. Healthcare’s leading Conversational AI platform combines with award-winning health education for the streaming age to deliver tailored digital health engagement that educates and activates healthcare consumers.

Marketing Director

Sr. Manager, Marketing Programs

Marketing Programs Manager

Connectivity, Inc.

Content Marketing Manager

Zoo Printing - Trade Printer

Built a great team that continued to drive business until acquisition by 4Over in 2016. 

Used a formula of PPC, content marketing, inbound strategies and targeted franchise outreach to help the company grow from approximately 30 million to 60 million in revenue on a tight marketing budget.

Marketing Manager

Los Angeles Hubspot User Group (HUG)

Organizing, marketing, and occasionally presenting at quarterly local HUG meetings focusing on inbound marketing.

Co-Leader

Think for a moment about selling your business. Is "sales and marketing" something you'd identify as an opportunity for a new owner? 

I analyze your business and create a sales and marketing plan that maximizes the value of your business.

These typically leads to one of the following:

- My team and I implement the strategy for you (costs money, maximizes value)
- You implement the strategy using your own resources (costs money, requires management, maximizes value)
-  I acquire your business and grow it using the same strategy (get paid upfront, lower exit value)

Let's chat about how I can help your business or if you would like to tap into my network.

taplio

The Battle

Anna Furmanov

Josh Ades

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