Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

Ladybugz Interactive Agency, Boston MA

Ladybugz Interactive is a full service web + digital agency that can help your business strategize and succeed. We do web design, branding, SEO, content creation and social media marketing to custom WordPress responsive websites and eCommerce stores. 

Our team leaders know success, we have been doing this for over 20 years and counting. Our agency focuses mainly on B2B industries such as biotech, family owned, non-profit, education, construction, professional services and manufacturing.

Business Development and Go to Market Strategy

Loud-Hailer Inc. / BUKI

Loud-Hailer was founded in 2014 by a group of people who wanted to connect devices directly to each other, without a central network.

This seemingly simple but powerful thought led our team on a journey that pushed the limits of Bluetooth technology.

We wanted to give people the power to connect to others nearby without a carrier (Internet/Wi-Fi/cell) by using encrypted Bluetooth to share information or data. People can communicate in situations or locations with poor to no coverage.

Because we invented a way for Bluetooth to be 2 directional at once and with the encrypted Bluetooth mesh network, we discovered it can support endless use cases, such as: real time people tracing and tracking, contact tracing, indoor wayfinding, IoT functions without Internet, auto location aware functions, and more.

 Our technology will power our future world in ways we can’t even imagine today.

Sales and Go To Market Strategy

OpenRounds

OpenRounds is a platform serving private golf clubs and their members. Since coming to market in 2016 it has provided an access point for golfers belonging to clubs enrolled in the network, allowing these members to seamlessly explore and book golf accommodations at affiliated private clubs. Well established with club officers, golf professionals, PGA Section partners and golf management groups, OpenRounds is highly valued as a means to increase club utilization while deepening member engagement. The company’s platform is based on understanding the unique needs of each golf club and ensuring that member expectations are honored and upheld.

Advisor

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Growth Leader & Ambassador 

Modern Sales Pros

Member

Optimum Water New England

Optimum Water
A locally owned and family operated company, Optimum Water New England is helping companies kick the bottle habit and work healthier!

Why Optimum?Why Optimum?
Bottleless water and ice systems are a healthier, more environmentally friendly way to hydrate at work. Water is purified through our five-step filtration process, then perfectly chilled, heated, or made into ice. Our Touch-Free operation and antimicrobial CleanContact™ surfaces ensure that hands never touch the spout, preventing cross-contamination. And with our bottle-less system there are no jugs to lift or transport -reducing your workers compensation exposure and your carbon footprint.

• No handling or storing jugs
• Environmentally friendly alternative to bottles
• No workers compensation exposure
• Clean contact surfaces: no more cross contamination
• No biological contamination in the holding tank
• The best purified water available
• Quarterly, level billing - no fluctuating bills

How does it work?
Our five-step purification process ensures that every drop dispensed from your Optimum system is only the purest, freshest water. Our state-of-the-art systems are the best in the industry. 

Customer Focus
Everything we do at Optimum Water is about helping our customers.
• Superior hassle-free service
• No upselling & no hidden fees
• Friendly service after the sale
• Providing the freshest, cleanest water & ice available

Account Relationship Manager

On Touch Go

OTG is redefining the way SME's drive foot traffic Enabling brands to reach audiences in their own backyard with contextualized advertisements on a location-based smart-screen rideshare network.

Gradmor

Gradmor provides organizations advanced data and business intelligence to make better decisions around their employee, operations and growth initiatives.

Our organization is transforming the way HR and operation departments use data to solve their biggest challenges. We make advanced data accessible to help these teams run more efficient, effective HR initiatives. Our advanced data and insights enable us to provide groundbreaking solutions that help organizations operate at their highest level.

AlphaBBL

We are data nerds. AlphaBBL was started by three ex-IEA barrel counters with a combined experience of over 30 years in data mining and analysis. Our proprietary data mining algorithms combined with deep knowledge about oil storage nuances gives us a leading edge in onshore storage measurement.

Director of Sales

IngeniousIO

IngeniousIO is an innovative solutions leader in the AECO Industry. Providing a data-driven platform that enhances your entire project life-cycle by elevating efficiency and reducing your tech spend.

This Integrated cloud-based application is designed to manage daily operations within business development, project execution, and through completion. Manage your project and stay connected with all disciplines in real-time on one easy to use platform

At IngeniousIO, the objective is to eliminate internal and external fragmentation within the 10 trillion dollar AECO industry. How do we do this? By solving operational fragmentation one business and integrated project at a time.

Chief Sales Strategist

I love helping growth companies make meaningful connections with their customers.

Entrepreneurial business development and sales leader with 15+ years of success in early stage B2B enterprise SaaS companies. Experience in marketing and consultative selling (direct/indirect) SaaS and data solutions for retail, CPG, publishing, and technology markets. Able to build and nurture profitable relationships, manage teams and resources, and work collaboratively with peers, partners, and clients.

email jonathan.sroka@gmail.com

* Go To Market Strategist at Loud-Hailer, helping to pivot product, marketing, messaging, sales, and fundraising in post COVID world leading to 6 figures in sales and whole new GTM effots
* First sales leader at RevTrax where I grew the team from 2 to 6, increased recognized revenue in 2013 by 83% and more than doubled bookings. 
* Started the sales team at Sailthru and grew revenue from $20K to $500K in MRR in 18 months, grew the team to 4 people and helped secure a Series A raise $8M.

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Anna Furmanov

Jonathan Sroka

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