Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

JRM Web Marketing

JRM Web Marketing is a B2B website agency serving clients nationally. Under the expertise of our team of web developers, we specialize in providing tailored website solutions for B2B companies. Our services include website audits, creation or redesign, continuous maintenance, and adaptable web development support.

We focus on building strong partnerships with our clients and serving as a website partner for their marketing team. By improving website load times, optimizing web vitals, and enhancing user experience, we help increase lead conversions and ultimately drive revenue growth. Our solutions, crafted by our experienced web developers, also bolster their online presence, making it easier for their ideal buyer to find them. If you're looking to elevate your website's performance and drive tangible business outcomes, we're here to help. Feel free to reach out to us.

Founder & CEO

Bay View Funding

Bay View Funding provides businesses with up to $15 million in factoring facilities to meet their cash flow needs (B2B financing). Bay View Funding is highly regarded in the industry for their invoice financing services to businesses, in a wide range of industries, for more than three decades. 

•Provided innovative thought leadership and oversight of creative marketing campaigns.
•Partnered with the President, Director of Marketing/VP, National Sales Manager, vendors, and the business lines as a visionary partner in developing and implementing effective campaigns integrated with other marketing channels.
•Created and managed original marketing approaches (content messaging, positioning strategies, digital or content marketing, etc.) then evaluating and reporting on results. 
•Developed creative strategies to fuel business growth and customer segment optimization. 
•Promoted digital marketing best practices and use best practices to achieve business goals.
•Maintained digital marketing planning and implementation calendars.
•Overseeing brand development team, website traffic growth, website UI and UX.
•Supported Regional Sales Managers with custom marketing materials and online campaigns while assisting with in-house sales, fielding and tracking new business opportunities. 
•Managed a team of experienced web designers, web developers, and SEO specialists. 
•Led integration of Salesforce and HubSpot software to drive innovation and business growth.

Digital Marketing Manager

210 Promos

A success-driven promotional agency that provides customized marketing and creative solutions for businesses to meet their needs.

•Developed and implemented new promotional projects for clients. 
•Managed project teams and evaluated all project results. 
•Achieved company goals by closing small-sized business deals with monthly sales volume of $50k – $1Mil. 
•Redesigned existing marketing strategies in order to make client solutions more effective and efficient. 
•Developed and managed marketing campaigns that successfully averaged an increase of 35% in viewer turnout for regional staffing events.

Senior Account Executive

OgilvyAction

A marketing and advertising company that offers a wide spectrum of services including shopper marketing, trade marketing, experiential marketing, and sports entertainment to businesses of all sizes.

•Provided technical assistance to prospective clients during the presales process.
•Trained and managed staff members on all company products.
•Provided monthly metrics and evaluations to our regional clients and to corporate.
•Partnered with executive teams to assist in the marketing strategy of in-store promotional staffing at 23 regional locations. 
•Collaborated on a weekly basis with Project/Regional Marketing Manager on actual product sales and future sales forecasting.

Sales Team Lead

B2B Web Dev | Fixing Costly Website Issues & Driving Conversions | Founder at JRM Web Marketing

Is your B2B website holding back your marketing?

As a former corporate B2B marketer, I know how frustrating it is when:

• Your website doesn’t align with your marketing goals or convert buyers and customers.

• Simple updates take weeks to complete.

• Your website partner is unresponsive when you need urgent changes.

• The quality of work falls short, leading to missed opportunities.

That’s why I founded JRM Web Marketing.

We help B2B companies fix website issues and turn them into high-converting assets.

What We Do

• Website Creation or Redesign. High-performing sites built for B2B growth.

• Website Retainer. Flexible web design and development support to evolve with your business.

• Website Maintenance. Reliable, fast updates and issue resolution.

Why B2B Companies Work With Us:

• Fast, responsive support. No more waiting weeks for simple fixes.

• Seamless marketing integration. Your website works with your campaigns, not against them.

• A true partner, not just a vendor. We care about your business like it’s our own.

Let’s Fix Your Website and Drive Conversions
Message me on LinkedIn or book a meeting: jrmwebmarketing.com/book-a-meeting

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Anna Furmanov

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