Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

James C. Johnson, PHR

Quantum Hires

QuantumHires – Premier Provider of Data Infrastructure Engineering Talent

At QuantumHires, we specialize in connecting world-class companies with elite Data Infrastructure engineering professionals who drive innovation and enhance company culture. Whether you’re a tech startup or an established enterprise, we deliver exceptional talent tailored to your unique needs, ensuring rapid scalability and growth.

Our team takes a data-driven approach to recruiting, utilizing unconventional methods to uncover the most sought-after Data Infrastructure engineers. We operate as an extension of your team, providing seamless integration with your hiring process to ensure that every candidate is a perfect match.

Specialties: DevOps, Big Data, BI, ML, AI and more...

Why QuantumHires for Data Infrastructure Engineering?

Top-Tier Talent: We specialize in recruiting the best Data Infrastructure engineers in the industry.

Seamless Integration: We work as an extension of your HR to make the process smooth and efficient.

Recruiting as a Service: Flexible and agile solutions that adapt to your business needs.

Fast and Effective: We deliver quality candidates quickly without sacrificing precision.

On-Demand Hiring: Scalable recruitment to match the pace of your company’s growth.

Looking for Data Infrastructure engineering talent that will transform your analytics and your business? Let’s connect.

If you are looking for a better recruitment solution, let’s chat.
 ‪(708) 918-4072‬
Connect with me at james@QuantumHires.com
Book a call today: https://calendly.com/quantumhires/30min

Data Intrastructure Recruiter

Stirlingshire

Stirlingshire is seeking Top Producers to enjoy 100% of their Asset Management fees and commissions! Better for Clients/Better for Advisors ... Connect with me today to learn more about how you can earn your true worth!  james.johnson@stirlingshire.com

Financial Recruiter

CivicPlus

My Role:
Full Cycle Talent Acquisition. Seeking the Best Talent to drive forward the CivicPlus culture as we charge ahead in a fast-paced, growing and exciting government IT Solutions company.

Seeking: Full stack developers (SQL, ASP.NET-mvc, C#, Javascript, CSS, HTML5), inside and outside sales, web dev, graphic design, web content editors, product managers (product strategy), project management and more...., come join a growing company that makes a difference.

"The Integrated Technology Platform for Local Government"

CivicPlus is the integrated technology platform for local government, working with over 2,500 local governments including municipalities, counties, and municipal departments. CivicPlus has been selected by Inc. Magazine as “One of the Fastest-Growing Privately Held Companies in the U.S.” since 2011. For more information visit CivicPlus.com.
 
We have over 55,000 local government users
 
Our platform is utilized by 60m+ citizens


-Top Talent - Streamline and Redesign Hiring Process (Sourcing, Interviewing, Candidate Evaluation)
-Implement Applicant Tracking System

Talent Acquisition Manager

Kansas State University

As a Talent Acquisition Strategic Partner, I was tasked with managing Kansas State's full recruiting life cycle process from advertising to the first day of employment and to partner with the division of Human Capital Services and hiring managers to provide a highly qualified, and diverse talent pipeline through innovation and professionalism, as we here at K-State move toward our Vision 2025 goals.

Recruitment
•Consistently reduced hire costs, time to hire, referred stronger/more diverse candidates 
•Improved hiring manager screening skills through training and establishment of strategic hiring goals
•Practiced full cycle, high-volume recruitment for executive, faculty and professional staff to hire Top Talent
-Social Media brand manager for kstatejobs

Project Management
•Implement new applicant tracking system to streamline hiring process for university.
•Successfully introduced, trained and organized sourcing and recruitment strategies to increase efficiency of Talent Acquisition team.

CUPA-HR (College and University Professional Association) Midwest Region HR Excellence Award. This award honors transformative HR work in higher education, recognizing teams who have provided leadership resulting in significant and ongoing organizational change.

Talent Acquisition Strategic Partner

Great Plains Manufacturing, Inc.

Human Resources - Talent Acquisition and Employee Development; Corporate Recruitment Specialist, University Relations and Internship Director for Great Plains Manufacturing, Inc.

Responsibilities: 
-employee recruitment, training, leadership development, employee relations, and university relations.
-Responsible for interviews and hiring of all levels of employees including: Executive, Engineering, Manufacturing Management

Developed and implemented the following:
-Mentorship Program for incoming employees.
-Leadership Development Program for all levels of leadership throughout company.
-Internship Program while promoting and marketing with increased university relations.

Training / Staff Development / Employee Relations
-Reduced grievance filings through pro-active assessment of potential employee/manager morale issues
-Successfully conducted anti-harassment training and anti-discriminatory hiring practices for senior and line management and staff
-Conducted successful development, policy, benefit, orientation and strategic training for all employees

Human Resources | Corporate Talent Acquisition | Manufacturing Recruiter

The Arnold Group

As a valued executive recruiting leadership consulting partner, I leveraged experience, knowledge and assessment insights that empowered executives to optimize people, accelerated business and personal growth.

Recruited for top Midwest companies in the following:

President, VP, GM, C-Suite
Healthcare (Executive, Physicians and Nursing Management)
Accounting (CFO/Controller)
Process Engineering/Plant Management (Manufacturing/Industrial)

Executive Recruiter | Professional Placement Division Manager

Management Recruiters of Sioux Falls, LLP

Executive Recruitment
Worked to recruit the very best candidates in order to help build great companies. I was very thorough in the pre-qualifying, interviewing, and reference check process. I adhered to the highest degree of business ethics; very confidential in my business dealings and results oriented.

Focus:
Agriculture
Engineering
Bio-Fuel
Accounting

Executive Search Consultant

Legacy Real Estate

Commercial, Investment, Development, Residential
Over $3,000,000 in sales/leasing of commercial and investment properties.

Broker Associate

Progressive Insurance

• Analyze and interpret state codified laws and insurance policy language proficiently.
• Researched, introduced, formed coalition to support Medical Records Copy Fee bill proposed to South Dakota State legislature.
• Negotiate with attorneys, vendors, providers to evaluate and resolve claims properly.
• Certified Insurance Claims Arbitrator and selected to reside on state arbitration panel.
·  Shattered monthly closing goals and previous record in July 2009 and again in January 2010.

Claims Representative

Kansas State Athletic Department

• Assisted in coordinating, managing and organizing NCAA athletic events. (Football, Volleyball, Basketball)
• Calculated and processed payroll and assisted in administration of over 200 employees.
• Liaison for sky box operations.

Coordinator - Events Management - Assistant Athletic Director

Partnering with Software CSuite/Founders/Investors to Streamline Hiring Mission Critical Employees who Enhance Company Culture using my proprietary Quantum Hires™ System

At QuantumHires, we know the struggles Data & Analytics Leaders face: tight deadlines, high demands, and a relentless need for specialized talent to keep projects on track. Since launching QuantumHires in 2019, my mission has been clear: to help data-driven organizations find and scale with elite data engineering and infrastructure talent—without the headaches and stress.

Our approach is different. We go beyond traditional recruiting, employing a targeted, AI-driven search to deliver the best candidates who not only meet technical qualifications but fit seamlessly into your company culture. Our proven process brings in candidates who have the expertise to fuel your growth and the adaptability to thrive in dynamic environments.

Our Results Speak Volumes:  
→ 12+ roles filled in 6 months, ensuring projects stay on course  
→ 50% faster time-to-hire, reducing downtime and recruitment costs  
→ Empowered clients to unlock data-driven insights, driving data accessibility and boosting operational efficiency by 20%
→ Enhanced clients' ability to scale data operations, improving data accessibility across teams and supporting faster, more informed decision-making.

Our proprietary Recruiting-as-a-Service (RaaS) model ensures you receive the highest-quality candidates who are fully aligned with your strategic goals. Using advanced screening, behavioral profiling, and a refined search methodology, we hand-deliver elite data infrastructure talent prospects directly to the offer stage—so you can focus on growth, not recruitment bottlenecks.

If you're ready to stop chasing candidates and start building a high-performing, reliable team that scales with your vision, let’s connect. 

If you’re ready to build & scale your Data and Analytics team, learn how I stood up a full team of data engineers and architects to built a data infrastructure from scratch in 12 months:

→ GO HERE: https://calendly.com/quantumhires/discovery-call

Founder/Fractional Recruiter/CEO

Quantum Hires is disrupting the technical talent industry to help growing software/SaaS/FinTech companies find top technical talent to face their toughest challenges.
 
As the Founder of Quantum Hires, I am looking to connect with executives that are looking for a unique recruiting solution. I work with tech/software startups with rapid growth/scaling. We comb unconventional areas of the web to uncover exceptional talent.
 
You know how frustrating it is overpaying for less than quality candidates?
 
Our recruiter model that works seamlessly as an extension of your team to attract quality candidates, quickly, and without placement or other fees.
Why Quantum Hires?
-Candidate Quality is our specialty
-Seamless integration as an extension of your HR
-Recruiting As A Service
-A Smarter Recruiting Solution
-Hiring On Demand
-Agile Recruitment
 
If you are looking for a better recruitment solution, let’s chat.
 
Connect with me at james@johnsonrecruitinggroup.com 
Book a call today: https://calendly.com/jamesfindstoptalent/30min
785.251.3585
Connect with me here on LinkedIn
*Johnson Recruiting Group rebranding/dba Quantum Hires

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Anna Furmanov

James C. Johnson, PHR

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