Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

I Want That!

It's time to end the unidirectional, transactional nature of digital commerce.  Customer Generated Offers build loyal, repeat buyers while preserving margins and driving profitable growth. Negotiation at Scale requires retailers to understand and optimize their customer portfolios.  I Want That! helps merchants build stronger portfolios and helps consumers to get the best value when shopping in digital commerce.

TBG Marketing

TBG Marketing provides a variety of management consulting and customer marketing services including e-tail, Retail, payments, professional services, not-for-profit and business-to-business marketing services.  Our services range from advanced analytics and data mining to creative development and product positioning.  And sometimes you just need some advice and we are good for that too.

President

2Checkout.com

Lead the development of a marketing and sales department at 2Checkout.com focusing on vendor acquisition, consumer marketing, partnership development, brand marketing and e-commerce marketing.

SVP, Chief Marketing Officer

Bill Me Later, Inc.

Provide strategic insights and access points into core verticals like direct response and catalog marketing to increase acceptance of Bill Me Later payment marks.

Senior Director, Marketing

Cinmar, LP

Manage direct marketing campaigns, implement payment solutions, manage public relations efforts and agencies, build strategic, collaborative partnerships to drive brand sales.

Director, Marketing

Alliance Data Systems

Manage the day-to-day tactical and long-term strategic direct marketing initiatives of assigned client portfolios.

Account Manager

Develop new business relationships cross-selling existing Alliance Data retail customers with database marketing solutions and prospecting for new portfolio clients.

CRM Consulting & Development

When you hit 30 years of experience some call you old, others call you seasoned.  And since I have mad cooking skills, I’m going with seasoned, salt in the bead and a little pepper in the fire.  I have spent my career working in around and with retailers.  Here’s what I have learned along the way;

The Growth Mindset is everything you need to be successful personally and professionally.  Grateful, Giving, Passionate, Inspiring, Connected, Accountable, Opportunistic. Everything you need you learned in third grade, be sure to thank a teacher.

Influential Leadership is the best system of leadership.  There are three imperatives to leaders; Performance, Engagement, Influence. If you engage people but fail to perform, your leadership fails.  If you influence others and lose engagement and performance, your leadership fails.  Influential Leadership is about what you do, what I do, and what we do together.  It’s this culture that allows risk taking, personal and professional growth and committed employees and partners.


When you take number one and number two together, you can build an amazing retail business focused on serving the needs and wants of customers with profitable, sustainable growth.  A magnet business that draws customers and people to your brand.

I have built my career around a stable mindset, a power leadership system and a laser focus on customers.  Customer Generated Offers, Customer Portfolio Management, Customer Analytics that drive Actionable Insights.  Join me along the journey to build profitable, sustainable retail businesses focus on serving customers.

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The Battle

Anna Furmanov

Chris Daly

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