Anna Furmanov

Furmanov Marketing Consulting

Positioning and messaging that's backed by customer research. 

Most positioning and messaging is driven by assumptions (Assumption Marketing). FMC is a customer insights and strategy firm that helps B2B startups translate their confusing business jargon into simple and clear positioning and messaging that your buyers will understand.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 faster sales cycle
👉 closed deals

Founder

Building With Buyers

47k+ downloads + rated Top 5% podcast globally + very close to 5 stars

Host

Navattic

Navattic lets people get hands-on with your product earlier in the buying journey through no-code interactive demos.

Marketing Advisor

Riverside.fm

Riverside is your all-in-one podcast and video platform, and they just launched Magic Clips which is their AI powered video clips maker for social media.

Ambassador

Alumni Ventures

Limited Partner

MKT1

FuelK12

Helping edtech companies build scalable revenue engines to drive meaningful growth. Customers include Seesaw, Branching Minds, Pear Deck, Yoga Ed, Thimble, Graspable Math, Marker Learning and more.

Marketing Instructor

Forum Ventures

Startup Mentor

SignalFire

GrowthMentor

Growth is tough, and sometimes, you just want to talk to someone. Get unstuck quickly with 1:1 advice from vetted startup mentors. Check out my 5-Star reviews: https://app.growthmentor.com/mentors/anna-furmanov

Mentor

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

Most early stage startups face the same problem: 

People who need your product don’t understand what it is or why it matters, so they end up not caring.

Why?

We stuff our websites with business jargon to sound like we know what we're doing. We assume we know our customers and how to talk to them about our differentiating value. We end up over-explaining what the product can do (company-focused) instead of what problem it solves (buyer-focused).

And as the company grows, the focus moves further away from customers and more towards building the product and sales activities. As a founder, you FEEL like you've gotten plenty of customer signal already.

Big mistake.

The most successful startups are *obsessed* with their customers.

We are dismissing our customers, yet customers are the key to unlocking the next round of growth for our company. They bought your product when nobody else would. Do you know what makes them unique and what motivated them to buy?

A superficial understanding of your customers causes buyer indifference, team frustration, and slow growth. I help solve these problems by conducting and analyzing customer conversations to create positioning and messaging your buyers will understand and act on.

So you get:

👉 deeper engagement with customers and prospects
👉 consistent, memorable messaging
👉 increased inbound to demos
👉 better sales conversations
👉 differentiated positioning
👉 increased word of mouth
👉 closed deals

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
“Highly recommend Anna to any startup looking to up their marketing game."
—Head of Growth, Navattic

★★★★★
"I especially appreciated the work she did up front to get to know us, our product, and our customers. Strong recommend for any startup." 
—Founder, Copybara

Book a call here: https://calendly.com/furmanovmarketing/45min

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

FutureMakers

FutureMakers energizes learners and educators with powerful, purposeful play. We are a Baltimore-based team of coaches and product designers that help innovative schools and agencies integrate material-rich STEAM experiences and collaborative open-ended play. Our classroom-tested design challenges ensure small hands with big ideas activate their imaginations, grow confidence, and strengthen positive social and emotional skills.  In other words, we design stuff with love so teachers and kids can make fun cool things.

Chief Executive Officer

See Forever Foundation

Developed and operated programming for students enrolled in general and special education tracks at a nationally recognized school within the District of Columbia's residential juvenile detention center.  Program tracks included visual art, 3-D design, craft and applied metalworking, shop-based woodworking, introductory carpentry, GED math and GED english. Supervised team of instructors covering a range of pre-vocational and humanities concentrations.

Director of Career Institutes

Covenant House Greater Washington

Developed and managed an earned income enterprise and pre-employment training program focused on traditional and fine woodworking, wood products and custom recognition items.  Managed a staff of 4 and a large team of volunteers who served over 50 young people annually as they transitioned from homelessness to stable housing and employment.

Director, Artisans Program

Have you ever asked yourself: 

Is there **too much hands-on learning** happening in my K-8 programs and classrooms? 

I’ve had the opportunity to dedicate nearly 30 years to helping leaders and educators experience the joy of hands-on, project-based teaching they signed up for.  I've helped school districts, library systems, and youth-serving organizations trust, support and confide in to educators who want learners to tinker, build and make things to keep.

Today, I'm leading FutureMakers, and we make playful engineering kits called Sparks. We're defining a whole new education category: hands-on social and emotional learning.   I’m proud our team and that we manufacture Sparks in Baltimore. MD.  I'm humbled by the thousands of educators we’ve supported over the past twelve years.

Let me know if some Sparks would help you help learners and educators.  Happy to send some your way for free. 

taplio

The Battle

Anna Furmanov

Matt Barinholtz

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