Anna Furmanov

I start up marketing at startups using the MaaS Method | host of Modern Startup Marketing podcast

You’re not missing data. You’re missing clarity.

AI made it easy to create more content, more dashboards, more noise. But it didn’t make it easier to understand what your buyers actually want. And that’s the real problem.

I fix the Clarity Gap that slows your growth, using buyer truth, not internal guesswork.

Marketing teams are suffering from a clarity crisis:
- messaging that doesn’t land
- pipeline that feels unpredictable
- deals that stall for “mysterious” reasons
- sales rewriting everything marketing creates

This is the Clarity Gap: the gap between what companies think buyers want and what buyers actually want.

And the cost of that gap is massive:
- wasted spend
- slower revenue
- confused buyers
- internal misalignment
- a GTM engine that feels like it’s working way too hard for the results it produces

I fix the Clarity Gap that slows your revenue.

I use deep, whole-person buyer insights (the stuff no dashboard can show you) to realign your ICP, refresh your narrative, and give your GTM team the clarity it needs to create demand, win more deals, and move faster.

When companies see the real truth behind why people buy, everything becomes easier — messaging, sales, roadmaps, campaigns, prioritization, growth.

If your GTM feels busy but ineffective, or you’re guessing more than you want to admit, it’s not a channel problem. It’s a clarity problem. 

Go to market using research, not assumptions.

★★★★★
“We had a 4X increase in sales and I 100% attribute that to those learnings I had with Anna.”
—Founder, EdLight

★★★★★
"What stood out most was her ability to uncover surprising insights and help the team sharpen our strategic bets. Anna is collaborative, organized, and grounded in how marketing work connects to tangible outcomes."
—VP of Marketing, Everyday Speech

★★★★★
"We were consistently impressed by her commitment to a user-centric marketing approach, with each step being deeply rooted in voice of customer research."
—Founder & CEO, Cognitive ToyBox

★★★★★
“What I appreciated most was how every part of her work tied back to the voice of the customer...She helped us operationalize that mindset, making our marketing more grounded, empathetic, and effective.
—Director of Growth Marketing, Everyday Speech

Founder

Helping venture-backed startup founders and marketing leaders implement marketing programs that drive revenue. Industries include: e-commerce, ed tech, higher ed tech, food tech, security tech, sales tech, martech, innovation tech, developer tech and more.

Whenever you’re ready, there are 3 ways I can help you:

👉🏻 Startup marketing strategy, execution and advising. I’m like your fractional Head of Marketing (25+ happy clients and mentees) >> www.furmanovmarketing.com

👉🏻 Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 

👉🏻 Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

AK Copywriting

When you see the copy on your website, do you try and look the other way?
Do you look forward to checking your conversion rates like a cold-shower?
Are your users churning like your stomach after a dodgy burger?

It’s because your copy isn’t hitting the mark.

I write clear, compelling, data-driven copy with the messaging your prospects need to hear to convert. And become loyal customers.

I’ll get up close and personal with their most pertinent pain-points and deepest desires. Then I’ll craft the perfect pitch to send them down the page with heads nodding on auto-pilot all the way to the checkout.

I want your business to grow. I care about your success. I’ve spent hundreds of hours and thousands of dollars to make sure you get the ROI you deserve.

Messaging Strategist & Conversion Copywriter

CopyTribe

As an alumnus of last years' course, the CopyTribe team reached out to me to moderate the Men's Slack Channel for this year's cohort. This includes - 

- Answering questions about copywriting and being a business owner.
- Supporting and encouraging the group the course.
- Reviewing copy assignments.

Moderator for Men's Slack Channel, CopyTribe 4.0

Vanquishing vague home page messaging for B2B SaaS 🔎 Certified SaaS Copywriter & Messaging Consultant 🔎 Copy Coach 🔎 Messaging Audits 🔎 Messaging Guides 🔎 Home pages 🔎 Need copy ASAP? Ask me about my VIP Day offer

Your product *is* unique. Your messaging isn’t. And it’s costing you conversions.

It’s time to fix that — 

I’ll help you figure out what to say to stand out in a crowded market and attract more ideal customers.

Fact: 78% of B2B SaaS buyers only demo 3 products.

If you can’t *clearly* communicate your differentiated value, you won’t make the shortlist. (Your competitors’ websites are already open in the next tabs.) 

- What's your ICP?
- Why do companies choose *you*?
- Which capabilities do top users love most?

Most B2B SaaS guess. The results? A bland, buzzwordy mess.

How so?

Because your most compelling messages aren’t created in your conference room. They live in the minds and mouths of your best customers. 

I help you reveal, refine, and *own* them.

✭ 𝗧𝗵𝗲 𝗺𝗲𝘁𝗵𝗼𝗱 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲:

- I meet with your founder and team members to go deep into your product, market, and mission
- Uncover your audience’s pains, desires, and JTBD through customer interviews, demo call & chat log analysis, review mining for VoC
- Craft a unique POV & hierarchy for your most effective messages
- Translate this strategy into a compelling homepage, core web pages & additional assets

✭ 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽:

🧭 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝘁
Optimize your homepage messaging & UX with actionable insights for improving clarity, specificity, relevance, differentiation, value, and credibility.
(Incl. video review, written report & re-write of 1 section.)

🧭 𝗖𝗼𝗿𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁
Clarify your ICP, craft a strategic narrative, nail your value props, own your onlyness, tackle objections, and create a brand voice that resonates. 

Using customer research, behavioral psychology, and copywriting best practices, I’ll transform your confused website messaging into high-converting clarity. 

🧭 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
Need to roll out or test your messaging across multiple assets? I work with your team to ensure your messaging stays consistent, on-brand, and optimized for conversion.

✭ 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂?
⚡A POV you can align on
⚡More sign-ups, demos & closed-wons
⚡Lower CAC 

✭ 𝗪𝗵𝗼'𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗳𝗶𝘁
Growing B2B SaaS with PMF + paying customers but messaging suffering from samey-SaaSitis. And a soft spot for some tough love.

✭ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲
Helios & Rafft (both acquired), n8n, Defendify, Neptune, Chargezoom, Clockshark, Coast

Sounds like we’re a fit?

✉️ adam@adamkirsch.co
🌐 adamkirsch.co
Let’s chat: https://calendly.com/adamkirsch/20min

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Anna Furmanov

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