Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Lead With Sash

Lead With Sash is a mission driven initiative, a dream that has been slowly brewing over the last few years. With LWS, I aim to help students, interns and early career professionals with the tools & systems they need to excel in marketing + build original thinking that is critical in today's AI age.

Writer

HOUZ

HouzMaster

Tailwind

Marketing Lead

Senior Marketing Manager

Marketing Consultant

Activate Conscious Thinking

Marketing Specialist

Grant's India

Social Media Manager

Intervue.io

Fractional Marketing Lead

Student Circus

- Worked directly with the Founders to further organic growth 
- Managed £200 - £400 in ad budget & Improved website performance & student sign-ups by 50%
- Built Social Media Communication for 'Career Ignition Hub' & increased LinkedIn followers & engagement by 50%
- Achieved 500 collective event registrations via social media (organic)- Coordinated with external teams for new product launch and drive 300+ event registrations via social media

Senior Marketing & Growth Manager (UK)

NMIMS Jyoti Dalal School of Liberal Arts

- Developed Digital Marketing curriculum for final year liberal arts students.
- Educated 300+ Students in Brand Development & Digital Marketing.
- Mentored 15+ Students with their Independent Research Project.

Professor

Bombay Marketers 

- Monitored campaign performance, built strategies, implemented solutions, tracked performance and optimized for brand goals for 25+ brands across various verticals such as Edtech, Fintech, Healthtech, Ecommerce, etc
- Executed multi platform Digital Advertising Campaigns managing Rs.50L+ avg monthly budget for multiple brands. 
- Generated 20Cr+ in annual ad revenue for Fabric Pandit.
- Increased lead quality by 85% running Google Search Campaigns for iSvasth Project raising ROAS from 3x to 6x.
- Worked cross functionally between brands & internal agency team.
- Prepared weekly performance reports. Analyzed paid media campaigns to develop, execute, test, and report on paid media strategies.
- Worked with 500+ Content Creators across India.

Founder & Marketing Head

K. J. Somaiya College Of Arts And Commerce

- Collaborated with Head of BMS Department to create a 3 month extensive course for Digital Marketing Subject.
- Executed new teaching methods & team based projects for the 100+ students.
- Empowered Students to choose the digital pathway to learn and grow their skillsets

Curriculum Director

A writer who also draws. Helping students, interns and early career professionals with micro learnings in B2B marketing and cultivate original thinking.

Breaking glass ceilings in heels (or sneakers, depending on the mood).

Strategist by instinct, storyteller by craft — I build word worlds, products, and communities that move businesses & people forward.

taplio

The Battle

Anna Burgess Yang

Saakshi Mhadgut

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