Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Fantasy Fangirls

Two sisters, Nicole and Lexi, dive deep into your favorite fantasy books – talking about lore, characters, insights, and theories of beloved stories.

Fantasy Fangirls is a Top Charts podcast with more than 2.5 million downloads, 60,000 weekly listeners, and 7,000 5-star reviews. Its community is like one big book club with your best friends!

Co-Host and Co-Founder

Fractional Customer & Product Marketer / Marketing Freelancer

Act-On Software, Inc.

Launched 2 product enablement programs (email and webinar series) for customers, which have been a strong contribution to increased MoM product activity and customer retention.

Product Marketing & Customer Enablement

Managed day-to-day customer marketing responsibilities while our Sr. Customer Marketing Manager was on maternity leave.

Amplified our customers’ success stories via video, event speaking, media coverage, etc., to reach new audiences.

Interim Customer Marketing Manager

Oversaw and unified all brand communications and advanced its consistent, integrated messaging and design.

Managed our public relations program by leading strategy, thought leadership, announcements, and securing coverage.

Go-to-market project manager to impactfully roll out new product features, partnerships, use cases, etc., and worked closely with the product, sales, and marketing teams, executives, media and analysts.

Conducted analyst relations to build our product’s credibility in top industry reports like the Gartner Magic Quadrant and Forrester Wave.

Ran our organic social media and launched an employee social advocacy program for expanded brand reach through authentic engagement.

Marketing Communications Manager

Primary point of contact for brand communications, awareness, and strategy, as well as media and analyst relations, social media, and go-to-market project management.

PR Manager

Bureau Veritas

Generated Facilities Division PR content, including high-profile contract announcements, social media posts, and email blasts. Created and executed digital campaigns for events, recruitment, and brand awareness; i.e. “Building Safety Month” with partnered industry leader. Responsible for designing and ordering print advertisements. Spearheaded messaging campaign for rebuilding efforts after the Sonoma County fires, targeted at homeowners to understand next steps following property loss.

Lead Proposal Specialist on all phases of proposals; vetted all nationally incoming bids, oversaw assignment and all quality control, legal review of sample contracts, researched client needs and incumbent, composed entirety of proposals and forms, tracked delivery, and interview/acceptance/follow-up process.

Managed and facilitated all stages of contracts for all Facilities Division – West. Oversaw daily projects and training for the Facilities Division national marketing team. Events coordinator for all West region, while overseeing events nationally. Traveled 20% for exhibitor attendance, brand ambassadorship, and business meetings/trainings across the country.

National Marketing and Business Development Specialist

Merlot Marketing, Inc.

Day-to-day operations of client PR programs, promotions, campaigns, and projects, integrating traditional PR with social media to optimize results. Added daily value by recommending creative ideas, strategies, and solutions that contributed to the growth and success of client business.

Spearheaded award-winning national and local social media campaigns with on-brand content and targeted advertising. Facilitated all phases of monthly news releases: research, writing, formatting, editing, distribution, targeted pitching, and effective repurposing. Built relationships with media and regularly coordinated client editorial coverage in publications such as The Washington Post, The New York Post, Modern Luxury, and House Beautiful.

Coordinated and promoted partnerships with clients; including nonprofit organizations, product donations on popular design TV series, and competitions hosted alongside media publications. Provided weekly PR and social media reports for clients, continuing to think outside the box and bring in new strategic recommendations. Served as the media liaison at international trade shows such as KBIS, organizing 30+ appointments with editors of outlets like The Wall Street Journal, Traditional Home, Hearst Media Group, and Architectural Digest.

Public Relations and Marketing Coordinator

Blanket Marketing Group

Managed clients' daily social media content, engagement, and outreach to target audiences. Increased overall accounts' social media followings and continued to exponentially grow client brand outreach via organic methods. Formulated and implemented digital strategies customized for each client, which requires in-depth research, digital consultation, and creative approaches. Responsible for all in-house writing projects. Created and reviewed with clients their monthly report comprised of website traffic and social media analytics. Responsible for research, writing, and publishing client blog posts. Networked as agency representative at local and statewide events.

Media & Digital Content Coordinator

Amica Mutual Insurance

Managed client accounts with professionalism, efficiency, and integrity. Continuously multi-tasked between correspondence, writing new policies, and processing files. Provided outstanding customer service and built enduring relationships. Obtained new business through client consultation. Educated customers about the best coverage options to fit their individual needs. Passed the 4 required state licensing exams in half the allotted time and all on first attempt. First in my training class to be granted underwriting authority.

Associate Account Representative

Conscious Alliance

Content manager during the redesign of the website. Reestablished the blog to connect with target audience, provide insight of the organization's active efforts, and gain support through sympathetic stories and relevant facts about hunger in today's society. Identified a void in media presence and wrote multiple news releases that were persistently distributed, which resulted in media recognition in many cities where events occurred. Responsible for growing our web presence through social media. Prepared necessary materials and itinerary for off-site events. Managed and cataloged all in-kind donations. Applied teamwork, professionalism, and interpersonal skills from server jobs to an office setting.

taplio

The Battle

Anna Burgess Yang

Lexi Ayala

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