Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Fordham University School of Law

Leverage my content marketing, copywriting, SEO, and web design experience to advise my evolving communications team on web content best practices. This exciting new role allows me to build transparent workflows for better alignment for different cross-functional team members and stakeholders, including Center partners and faculty, so we can efficiently create and optimize website pages for prospective students, current students, and alumns.

• Leadership: Manage over 1,600 pages in CMS and consult 60 stakeholders, including internal directors and external partners
• Project Management: Streamline execution of marketing pages and website updates by leading alignment meetings with university online communications and Law School IT departments; published pages for over 15 campaigns, including Giving Day and MSL/MBA Dual Master of Business and Compliance program in one quarter 
• Collaborative: Lead design and development of pages for Law School partners and centers, including Scott Simpson Cross Border Institute; published new pages in one week by implementing a brief process and consulting development and IT teams
• Strategic: Design templates for centers event pages to optimize user experience and streamline page creation process in CMS; increased engagement rate by 19% and page views by 41% in one month 
•  Project Management: Launched faculty blog, accomplishments ticker, and podcast page in one quarter to spotlight publications and media presence

Web Content Manager

Acadium

🏆 I am a champion and connector for students and alums of Acadium Plus's digital marketing accelerator. I plan engaging community events to develop ambitious marketers so they can obtain a sustainable and rewarding career.

Community Manager

Content Honey

Content strategy and creation for HR Tech startups and social impact consultants who create better workplaces and drive change for good.

• Initiative: Launched, project-managed, and hosted Acadium Plus Podcast to share learnings of new digital marketing students and increase enrollment of the accelerator program 
• Project Management: Direct and execute multichannel content strategies, including email marketing, blogs, landing pages, and social media for clients
• Customer Service﻿: Consult clients on market trends and content best practices to provide recommendations for strategic initiatives

Clients include:
bombilla®
Helen Parker Consulting
The Percipio Company 
Canditech

Lead Content Strategist 

Compt

• Results-driven: Led Employee Benefits Trends webinar campaign for HR.com; drove downloads for Trend Report eBook by 5000% in one quarter 
• Collaborative: Collaborate on multi-disciplinary partner teams, including benefits experts, strategists, creatives and project managers to plan four webinar campaigns in one quarter
• Project Management: Interviewed customers, wrote copy, and edited video for customer story campaigns in collaboration with customer success team; generated over 700 MQLS in one quarter 
• Creative: Wrote long-form and short form copy and delivered content across various formats, including SEO pillar pages, blogs, webinar presentations, videos, eBooks, and website pages

Senior Content Marketing Manager

Joonko

• Leadership: Directed quarterly content strategy including topic
clusters for 3 customer personas; created 90-day calendar in 3
weeks by consulting product roadmap, SEO vendor and leading
brainstorming sessions
• Collaborative: Launched demand generation webinar within 3
weeks instead of 6 weeks; exceeded registration goal by 41% and
gained 20 MQLs
• Strategic: Migrated blog to Hubspot within 2 months with external
development team to streamline publishing process and improve
time on site and conversions
• Collaborative: Optimized content workflows by building project
briefs and timelines and leading weekly check-ins with marketing
and cross-functional teams, including product and design

Director of Content Marketing

Lytics

• Developed social video content to promote webinar replays; increased resource page traffic by 300% in 4 days
• Wrote copy for demo landing page; increased unique pageviews by 64% in one month 
• Managed and edited content, including technical guides, blog articles, landing pages, and social media ad copy, of agency writers and internal product marketing teams
• Edited product feature videos to 15-second cut downs for social channels; increased unique pageviews by 125% in one day

Content Marketing Manager 

Ignite Spot Accounting Services

• Directed and managed redesign of on-site blog, optimizing for mobile view and user experience by adding device type smart module, grid layout, search bar, and tagging system.
• Increased average webinar registrations by 486% in 3 months with email and social media promotion
• Increased Free Business Webinars page views by 258% and decrease bounce rate 15% in 1 month by updating video content and optimizing layout with anchor tags and quick links
• Increased FB followers by 27% in 1 month by scheduling weekly post promoting webinars, blog content, and company updates
• Developed quarterly content calendar including blogs, email campaigns, FB live videos, and live webinars

Digital Marketing Manager

• Increased webinar registrations by 879% in 4 days with targeted email campaign and lead quiz published on the website blog and promoted on social media  
• Doubled average webinar registrations in 1 day by writing an email copy focusing on benefits of new services.  Increased registration by 92% by sending follow-up email conveying scarcity of available spaces and publishing reminder Facebook post conveying a sense of urgency. Exceeded average webinar registration overall by 283%
• Increased resource page direct traffic by 70% and email traffic by 25% in one day by adding a promotional banner to the homepage and crafting email promoting new services
• Decreased resource page average bounce rate by 27% and increased time per pageview by 135% in 1 week by updating content daily and optimizing layout 
• Published resource page that attracted 239 unique pageviews in 1 week using HubSpot
• Drove resource pageviews by over 6000% in one day with an email blast including PS signature with CTA link to page

Content Marketing Writer

• Selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching
• 300 hours of immersive objective-based learning of critical digital marketing channels, strategic frameworks, and marketing career pathing
• Develop techniques in creating strategic digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns

Digital Marketing Accelerator

Junior Baby Hatter

• Generated 900+ backlinks and 20+ referring domains for Shopify website by writing over 60 targeted blogs on parenting, local family events, and kids fashion
• Wrote long-form article featuring the founder of strategic partner; increased unique visits by 783% in one day
• Increased website sales by 78% and email conversions by 33% in 1 week by creating a time-sensitive email drip campaign with optimized subject lines and CTAs 
• Developed brand persona for target customer to identify influencers; resulted in 4 new influencer partnerships that increased Instagram followers by 60% in 4 months

Founder & Content Marketing Manager 

Maker's Row

• Pitched and published a series of 1,000-word blog posts targeting startups and business owners; leveraged internal links and SEO keywords to increase organic search traffic by 30%
• Increased Facebook and Twitter engagement by 1100% in 1 month by writing long-form content that targeted entrepreneurs

Guest Blogger

Data-driven Content that Humans Love 💖 | Podcast Host ☕| Workflow Nerd ⚙️ | Building Brand Trust for your Impact-Driven Organization

Data-driven B2B Content Marketer with 9+ years of experience leading content strategy at high-growth tech startups in HR tech, Martech, and finance. Experienced leading in-house marketing teams and external vendors to deliver multi-channel campaigns. Project manager and podcast host with excellent communication and collaboration skills.

🎯 Strategic: Directed the development of product-led content, including videos and webinars, for Fintech partners, including Quickbooks Online, Divvy, and Bill.com. 

🤹‍♀️ Leadership: Directed agency and in-house writers, social media specialists, and designers to develop creatives for organic and paid social campaigns, landing pages, white papers, case studies, customer stories, and blog posts.

🚀 Entrepreneurial: Former founder with an intimate understanding of the full buyer's journey. Loves automating workflows to create space for innovation. Produces helpful content that drives revenue and brand trust. Six years of business development experience informs me how to position products based on their unique value proposition. 

🤫 My secret sauce to advancing my marketing career 👇🏾 https://acadium.com/acadium-plus/

taplio

The Battle

Anna Burgess Yang

Kisha Velazquez, MBA

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