Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Creative Taxi

Creative coaching reimagined with inspiration, experience, and momentum. 🚕🫧

Chief Executive Officer

MSCHF

Internet wizard of mischief & creative vibes. 🪄💖✨

Union Blue & Co.

Make a mark. ✦ ⚒️

✦ Strategic Consulting: Go-to-Market Strategy, Talent Sourcing, Market Research, Community Engagement
✦ Creative Leadership: Brand Storytelling, Creative Direction, Team Leadership, Multi-Channel Marketing Campaigns 
✦ Coaching & Development: Career Coaching, Leadership Development, Vision Planning, Neurodiversity-Affirming Practices

Principal

TextNow

• Developed content roadmap to connect 10M+ monthly active users to free phone service, aligning marketing and UX/UI copy with brand messaging frameworks.
• Orchestrated multi-channel brand campaign paying off $50k worth of phone bills during the holidays. Generated millions of impressions while achieving a 400+ point increase in brand sentiment.

Sr. Strategist, Brand Marketing & Communications

Big Cartel

• Directed marketing strategy and creative leadership, driving product launches and revenue growth to $14M+ ARR.
• Managed marketing budget, team 1:1s, vendor partnerships, and initiatives driving $2.5 billion+ in artist sales.

Marketing Director

• Led organizational brand refresh, improving messaging clarity and consistency across channels with brand style guides and cross-functional team collaboration.
• Created the Art Works creative program and exceeded diversity targets while efficiently managing $120k project budget.
• Organized D&I working group and oversaw co-marketing campaigns for $100k+ of charitable donations.

Senior Brand Marketing Manager

• Drove 100%+ YoY site traffic growth collaborating with artists and partners including Fuzzco, Misc. Goods Co., Hallie Bateman, Malika Favre, and Skillshare. 
• Managed content marketing projects, including a $500k Google advertising campaign and UX/UI copywriting for apps and feature launches.

Marketing Program Manager

• Produced educational content including video tutorials and technical documentation to help artists sell more work while keeping more money in their pocket; 91%+ customer satisfaction rating.

Technical Support Specialist

Apple

• Team mentor for employee training and internal resource for new product launches.

Mentor

• Apple certified technician trained in Cupertino.

Genius

• Supported launch of iPhone.
• Selected as Family Room Specialist pilot member, later becoming a global Apple Retail experience.

Specialist

Columbus Blue Jackets

• Collaborated with NHL players, coaches, and staff to produce daily video features, including game breakdowns with Hall of Fame coach Ken Hitchcock.
• Launched one of the first YouTube channels in pro sports.

Website Video Production

Andy’s sparked creatives at Apple, Adobe, Big Cartel, and other global brands through coaching and creative leadership. At Big Cartel, he led marketing initiatives driving $2.5 billion+ in artist sales, and at Apple he supported the launch of iPhone. 

A Certified Small Giants Leader accelerating creativity worldwide, his thoughts have appeared in The Atlantic, USA TODAY, and Headspace. Best-selling author Shea Serrano once had this to say about Andy: “Go give him some money.”

Creative Taxi runs on premium fuel, never filler. Need a pick-up?? 📞 HAIL CREATIVE TAXI 🚕🫧

taplio

The Battle

Anna Burgess Yang

Andy Newman 🚕🫧

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