Anna Burgess Yang

ABY Creative

I am a niche writer in fintech, banking, and product management. My areas of subject matter expertise include mortgage origination, commercial lending, risk management, payments, open banking, product ops, product analytics, and payroll technology.

Learn more: annabyang.com

𝗙𝗶𝗻𝘁𝗲𝗰𝗵/𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ramp, Mercury, Independent Banker, BankBeat

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Zapier, Mixpanel, Writer, Gorgias, OpenPhone

(and a lot more!)

Fintech Writer + Product-Led Content

Tinkering With Ideas

I share practical how-to guides: how to set up different tools, how to improve your workflows, and how to incorporate automation. Bi-weekly newsletter and weekly step-by-step tutorials. 

www.tinkeringwithideas.io

Chief Everything Officer

Campfire Labs

I developed relationships with current and potential clients, chatted about content strategy, scoped out projects, and worked with an amazingly talented team of creatives.

- Built out the sales function, including strategy and process
- Introduced a new retainer model to meet customer demand and increase average deal size

Account Director

Animalz

I provided high-quality content (blog posts, eBooks, pillar pages) for clients, with a specific focus on product management, product adoption, and product analytics. My background as a product manager put me in a unique position to write from knowledge and experience.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Appcues, Amplitude

Content Marketing Manager

Suntell

I was the intersection of products and services within the company.  I managed the customer service department, ensuring overall customer satisfaction from implementation to support.

Director of Customer Success

As a product manager, I identified ongoing product needs, including clearly identifying scope and resources.

Product Manager

Senior Implementation / Training Specialist

Park Bank

I conducted internal reviews for compliance exceptions and implemented a bank-wide risk management solution. I also processed mortgage loans, from underwriting to preparing loan docs for closing. Prior to that, I worked as a teller/customer service representative.

Loan Processor/Loan Operations

Freelance Fintech Writer + Product-Led Content | Operations Advice for Solopreneurs | Career pivots are fun. 🎉

I'm a freelance content marketer and journalist.
I share practical tips for solopreneurs.
I also like naps.

In 2021, I quit my job as a corporate executive at a fintech and pivoted to an entirely new career. 18 months later, I decided to bet on myself. I became a full-time freelance writer and solopreneur.

My solo business grew quickly because of my former exec experience. I can do more with my time because I know how to use tools and automate processes. Solopreneur life has always felt freeing for me, instead of overwhelming.

I want to empower other one-person businesses to take control of their time, streamline their processes, and free themselves from boring/tedious work.

I create resources for other solopreneurs including eBooks, courses, and my newsletter. I also provide 1:1 consulting for people looking to improve their business operations.

Gain freedom in your solopreneur life through optimization. Check out my resources here. ⏬

start.annabyang.com

Content Workflow Consultant

I help content creators, freelancers, and agencies manage their content - for themselves and their clients.

- I can build a 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝘁𝗼 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Publish a thing? I'll use automation to build a to-do for you on future date(s) to turn that blog post into two LinkedIn posts. Or turn a LinkedIn post into a Tweet. Or re-share a link to your Substack. Repurposing is easy. I'll make the repurposing calendar a piece of cake.

- I can build a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆. Everything you publish on your blog, Substack, newsletter, etc. will automatically feed into a list. I use automation to connect links to drafts, artwork, clients, and more. No more digging: one central location to manage all of your content.

- I can do a 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗥𝗲𝘃𝗶𝗲𝘄. We'll do a video call and you show me what you're currently doing. I'll prepare a doc with recommendations for improvement, tools to check out, and other tips to simplify your life.

Writer

Writer is where the world’s leading enterprises orchestrate AI-powered work. With Writer’s end-to-end platform, teams can build, activate, and supervise AI agents that are grounded in their company’s data and fueled by Writer’s enterprise-grade LLMs. From faster product launches to deeper financial research to better clinical trials, companies are quickly transforming their most important business processes for the AI era in partnership with Writer. 
 

As Writer's content marketing leader, I helm content marketing strategy across a variety of mediums, including social media, the Writer's Room blog, newsletters, and the Humans of AI podcast. I apply data and business-driven insights to developing best-in-class content that reaches and guides our target audience of enterprise decision-makers as they lead their organizations into the Age of AI. 

Responsibilities include: 

- Editorial direction and project management
- Managing our writing and podcast production team
- Planning content strategy to align with organizational vision and goals
- Maximizing existing content distribution and performance through repurposing and refreshing 
- Partnering with communications, product marketing, customer marketing, and lifecycle marketing teams to create integrated campaigns 
- Partnering with guest authors and internal subject matter experts across sales, customer success, people/recruiting, and product to infuse content with unique insights 

As one of Writer's top internal power-users, I’ve helped pioneer and operationalize approaches for using generative AI throughout the content planning and production process, dramatically accelerating campaign timelines from concept to launch and scaling our content distribution.

Senior Manager, Content and Community

The House of Weaver

Cross-functional role producing, delivering, and managing the next generation of humans. Duties include:
- Organizing and assisting clients with apparel, food, and hygienic practices
- Consulting and advisory services on topics as far-ranging as Minecraft, Pokemon, dinosaurs, and snacks.
- Collaboration with co-parent and other stakeholders to produce optimal behavioral and learning outcomes
- Interactive storytelling
- Unconditional emotional support and love

Mother of Two

I lead a team of 10+ content marketing managers to design and bring to life top-tier content marketing strategy for some of the fastest-growing companies in tech.

Content Team Lead

Associate Content Strategist

WordWeaver Freelance LLC

As a full-time freelancer working with e-commerce and B2B SaaS startups, I partnered with founders and brands to forge emotional connections with potential buyers and inspire product users to take action toward their desired success. 
- Deepened target audience understanding and product-market fit for pre-launch DTC and early-stage B2B SaaS clients by performing consumer and user research, developing key user/buyer personas and customer journey maps.
- Articulated core messaging, brand stories, voice, and tone through the creation of brand voice guidelines.
- Grew website traffic, social media engagement, product adoption, and subscriptions using “human-centered content strategy”- a methodology inspired by design thinking.
- Improved search engine results and expanded reach of existing content following best practices for SEO content audits, content writing, content repurposing, community engagement, and promotion
- Planned and oversaw the implementation of editorial calendars for multi-channel content marketing campaigns on client blogs, podcasts, and YouTube video channels.
- Improved website conversion rates using customer-driven copywriting based on user/buyer research. 
- Increased trial-to-paid/lead-to-customer conversions through the creation of onboarding and lead nurture email sequences based on real-world milestones in the customer lifecycle.

Check out wordweaverfreelance.com to learn more.

Digital Content Marketing Strategist and Copywriter

Inflection Point with Lauren Schiller

Inflection Point With Lauren Schiller is a nationally syndicated PRX public radio program and podcast that explores the stories of women rising up and helping others to rise with them.

After participating in a podcast accelerator for public radio program creators, my client sought to further her reach and capacities by bringing me on as a creative partner and audience engagement strategist.

My responsibilities include:

Season planning
Story planning and editing
Content marketing strategy
Script writing
Podcast description writing
Blog post writing
Social media content writing, branded visual content creation, and content curation
Facebook group moderation and content
Crowdfunding strategy (in progress)

My client reports that since hiring me, her listening audience has been growing month after month (each podcast episode receives at least 11K listeners and the radio stations carrying the show have doubled). Since launching The Inflection Point Society Facebook group in March, we are now at over 300 members, with more joining every day.

Story Editor and Content Strategist

Total Expert

The cross-functional role with an enterprise-level fintech encompassed strategizing and producing content at the crossroads of brand marketing, sales enablement, and customer experience.

- Applied consumer insights from the world of finance and banking to develop positioning and messaging of software products for sales and marketing professionals in the financial services industry.
- Collaborated with Product, Marketing, Sales, and Creative teams to develop marketing communications for product launches and sales demos (web and landing page copy, slide decks, one-sheeters, release notes, press releases, blog posts, emails).
- Mapped and identified content gaps across the entire customer lifecycle.
- Created product marketing content roadmap and editorial calendar for Q3 2020

Product Marketing Content Writer

Foundr Magazine

As one of the fastest-growing publications for novice and emerging entrepreneurs on the planet, Foundr offers a treasure-trove of resources, courses, interviews and articles to help anyone get started running a business. As a contributing writer I'm assigned a variety of marketing and sales-centered topics. My typical piece runs around 2500 words, including original research and quotes directly sourced from marketing experts.

Contributing Writer

Tagalys

Helped an e-commerce app company to “de-jargon” their web copy, create a better user experience for website visitors, and increase conversions for product demos. 
Conducted customer interviews using the Jobs To Be Done framework to discover pain points and use cases. 
Created user/buyer personas, voice and tone guidelines based on data collected in the user research phase.
Mapped customer journey and created wireframes for website rewrite.
Delivered re-written copy for home, pricing, and product pages.

Branding and Content Strategist 

Demio

Created a customer-centered SEO content marketing strategy to help my client achieve the top two positions in organic search results for keywords related to evergreen webinars. 
Worked closely with co-founders to identify the key customer pains driving the search for evergreen webinar marketing tools.
Developed and assigned a cluster of pain-driven topics to team members, guest writers, and freelance writers.
Interviewed subject matter experts as original source material for content.
Wrote a 3,000+ word comprehensive guide, along with 5 blog and guest posts.
Created lead nurture and affiliate marketing webinar invite email sequence

Content Marketing Strategist and Content Writer

Pixc

Designed brand voice guidelines and rewrote website copy to help a photo editing app for e-commerce to attract and convert more up-market customers.
Performed Jobs-To-Be-Done interviews, surveys, and marketing analytics to develop a buyer persona for an up-market segment of Pixc's customer base.
Articulated company mission, values, voice, and tone in a brand voice guidelines document.
Created a customer journey document based on data collected from Google Analytics, Hotjar, JTBD interviews, and survey results.
Designed wireframes and wrote web copy for home, pricing, about, and product pages.

Content Leader at Writer | Host of Humans of AI podcast | People-first, curiosity-led, purpose-driven

I'm passionate about helping companies create a meaningful impact in the world.  And the best way to make meaningful impact is through building relationships with the people who need and will love their products the most.

Here’s what I bring as a content marketing leader:

A people-first approach to everything from management to audience research.

A deep understanding of the mechanics of storytelling.

An insatiable sense of curiosity about people, learning, and technology. 

A crafty sense of strategic planning—I’m a natural systems thinker who sees the processes necessary to achieving big-picture outcomes.  

A history of successful collaborations with product design, sales, and customer success teams. 

A journalistic approach to writing— turning primary research and subject matter expert interviews into engaging stories and actionable insights.

taplio

The Battle

Anna Burgess Yang

Alaura Weaver 🌈♾️

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