Anna York

Editorial.Link

The #1 link building agency trusted by 500+ clients, earning backlinks that boost rankings, AI visibility and LLM citations.

AI Overview says:

"Editorial. Link is frequently cited as a top link-building agency that specializes in earning authentic, editorial backlinks for SaaS and B2B clients. They differentiate themselves by focusing on manual, strategic outreach, ensuring clients can review and approve all placements before they are made, and securing links from high-quality, often link-averse websites."

Brand Ambassador

Anna York Consulting

It all began with a curiosity about how small changes could make a website more visible. That curiosity turned into a career, where I help businesses—from startups to big companies—navigate the world of search engines.

But I didn’t stop there.

As things changed online, so did I. I saw that AI wasn’t just a trend; it was the future. Now, I’m known as the go-to person for AI-driven SEO. Whether it’s automating content research, analyzing deep insights, or making processes better, I help businesses stay ahead with the latest tools.

I’m passionate about helping others succeed. I work with SEO Managers, Directors, and Specialists who want new tools, CMOs and Marketers who want to grow, Entrepreneurs looking to scale, and those just starting in SEO.

If you want to boost your SEO, use AI, or chat about digital marketing, let’s connect.

Senior Digital Marketing Consultant

Brand30

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

In this workshop, I learned the fundamentals of building a strong, authentic brand and how to strategically position your message and gain the trust of your target audience.

🔹 Profile Branding:
Optimization and design of a professional LinkedIn profile that reflects your personality and expertise.

🔹 Content Ideation & Strategy:
Development of ideas and strategies for targeted content that strengthens your personal brand and resonates with your audience.

🔹 Content Creation and Management:
Creation and management of content that continuously promotes your brand and highlights your expertise.

🔹 Lead Generation:
Building and maintaining relationships to attract potential clients and partners through your personal brand.

🔹 Outbound Outreach:
Active engagement and networking with relevant contacts to expand your reach and influence.

Member

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I share my learning journey where SEO meets AI, showing how to 10x your brand's success with proven, actionable tactics. 

Click 'follow' and let’s grow together!

For open-access resources, time-saving AI tools, and strategies to boost your SEO efficiency and ROI, check out my previous posts and how-to guides.

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

LLM SEO Found:
How to make your page highly citable for LLM-generated answers.

This infographic by Ahrefs breaks it down perfectly 👇

To get cited by ChatGPT & beyond,
your page should:
→ Answer a common question clearly
→ Include a timestamp (freshness matters)
→ Have a clear author byline
→ Be built on original data
→ Be structured and scannable
→ Cover the topic from multiple angles

👉  In short: Make your page AI-friendly
by making it reader-friendly.

The better your structure, the higher your 
chances of being referenced in LLM answers.

P.S. Big thanks to Mateusz Makosiewicz 
for creating this amazing resource for us 🙏

Source: Ahrefs

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Follow ➡️ for actionable How-to guides!

Most people still think AI in SEO means “using ChatGPT to write blogs.”

But that’s just surface-level.
The real game is engineering SEO for AI search.

Here’s the shift 👇

Traditional SEO mindset:
“How do I publish more content to rank?”

New SEO mindset:
“How do I design content so AI chooses and cites it?”

Traditional SEO = volume, backlinks, keyword density.
New SEO = structure, authority, retrievability.

Old SEO ends at the SERP.
New SEO starts where users actually search:

↳ AI Overviews. ChatGPT. Gemini. Perplexity. Claude.

If your brand isn’t surfacing in those AI answers, you’re invisible.
It doesn’t matter if you “ranked top 3” last quarter.

Because the new front page isn’t page one of Google.
It’s the AI-generated answer.

That means shifting your SEO approach to the new stack:
⟶ GEO – Generative Engine Optimization (train AI to cite you)
⟶ AEO – Answer Engine Optimization (Google AI Overviews)
⟶ AIO – AI Integration Optimization (structure content for models)
⟶ SXO – Search Experience Optimization (credibility + UX + conversions)

When you get it right:
✓ You’re cited in AI results
✓ Your brand becomes the “default answer”
✓ Trust compounds across channels

When you don’t:
⟶ Rankings won’t save you
⟶ Traffic collapses overnight
⟶ Competitors own your AI visibility


SEO isn’t about chasing clicks anymore.
👉 It’s about being retrieved, cited, and trusted by AI.

That’s the new game.
And it’s already happening.

P.S. If you want a high-resoultion of this copy, just comment "LLM SEO" and I'll send it over asap.

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♻️ Repost & Follow me, Anna York, for more AI + SEO insights 🙋

Most brands think they’re winning search.
Until they realise they’re only winning half of it.

There are two discovery channels now:

Google Search → where you rank
AI Search → where you get recommended

And here’s the uncomfortable truth:

You can dominate SERPs
and still be completely invisible
when buyers ask AI for help.

That’s the visibility gap no one’s measuring.
→ Ranking ≠ being suggested
→ Traffic ≠ trust
→ Keywords ≠ prompts

You don’t lose to competitors anymore.
You lose to whoever AI decides to recommend.

This is why Semrush One exists.

One place to see what:

→ AI says about your brand
→ Models recommend (you or someone else)
→ Prompts you appear in or miss entirely
→ Your visibility looks like across Google + AI

Traditional SEO stays critical.

AI search adds a second layer that didn’t exist before.
Semrush One is where both layers meet.

👉 Want the real picture?

Check your brand across Google + AI in one scan.

See where you show up.
See where you disappear.
See what AI really thinks of you.

P.S. Proud Semrush Partner

AI Search and Traditional SEO 

Spruce Marketing for Entrepreneurs

Co-Founder

Rebels.ai

Rebels.ai is a rapidly developing startup creating custom AI solutions for businesses. 
The leadership of marketing and product management initiatives, including product positioning, go-to-market strategy, and communication with clients to improve the product.

Key responsibilities include:
-> Navigating the Exciting AI Space: development and execution of go-to-market strategies for custom AI solutions for businesses.
-> Driving Product Success: products positioning for market fit, seeking insights from clients, and continuously improving product offerings.
-> Communication & Content Expertise: communicating with clients, creating and managing both short-term and long-term content for the company's social media, sales materials, and website.
-> Mastering Marketing & Product Management: Utilizing my extensive experience in Multi-Channel Marketing, Content Marketing, Marketing Communications Planning, Brand Management, Product Marketing, and Digital Marketing

Marketing & Product Management Lead, Co-Founder

HypeFactory

International influencer marketing agency.
My main goal - to promote Hypefactory brand awareness and attract new leads.

Area of responsibility:

>> Digital promotion: paid search, SEO, display advertising, and social media advertising

>> Social Media strategy and content creation (LinkedIn, Twitter, Reddit, Medium) and distribution

>> Strategy and execution of entering new markets in Asia (China, Indonesia)

>> Agency brand development and support (visual identity, main RTBs, new services launch support)

>> Driving Quality leads, control in marketing automation tools (Hubspot)

>> Data Analysis and data-driven insights to optimize marketing campaigns performance (Google Analytics)

>> Market research and continuous track of industry trends, best practices, and competitors' activities. Interviews with clients, A/B testing

>> Team management, cross-functional team player, agencies management.

Marketing Lead

Nestlé

Group brand manager for the Baby food category with a wide portfolio of products and full responsibility for results and brand KPI.
- management and development of Infant Nutrition portfolio brands  
- supervising brands budgets (>7mio EUR/year),
- local execution of global strategy

Group Brand Manager (Marketing team lead)

Infant nutrition department, NAN (infant formula brand). NAN is a global Nestle brand.

Key achievements:
-Market share growth from 14,5% (feb 2017) to 21,5% (in 2020) on declining market
- Made NAN brand #1 in money on the market in 2020
-  Lead team of 3 people
-  Changed NAN brand positioning, identified main benefits important for consumers and developed new communication platform to break declining trend in market share 
-	Developed and executed new great campaigns to support
-	Developed strong pipeline for brand
-	Launched super premium segment in NAN product line
-	Launched national promo campaigns with high response rate
-	Executed big WOM campaigns to improve NAN brand image

Senior Brand Manager

Confectionary department.  Biggest Nestle brand in Russia - "Rossiya- generous soul" chocolate tablets brand.

Responsible for one of the biggest Nestle Infant Nutrition brands - GERBER.
Different products in the portfolio: purees, juices, biscuits, bars, etc.

Brand manager

Junior brand manager

Puig Prestige Beaute

Trade marketing manager

BWT Group

ZAO "METTEM-Technologies” (trade mark “BARRIER water filters”).

Product manager

Herwe PSA

Project manager

Turning Your Marketing Investments into Profit | 15+ years marketing experience | Marketing Agency co-founder | AI Startup co-founder

Marketing is not just a job for me, it's a passion! 
I love creating and executing strategies that help businesses grow, connect, and succeed. 

I've grown market share for brands in declining markets, increased quality leads by 300%, launched 10 new brands, and managed marketing budgets of over $7M per year and I love challenges!

With 15 years of marketing experience, I’ve mastered the art of growing businesses.

My work is focused on:

• Go-to-market strategies that get your brand noticed
• Product development that delivers real value
• Compelling content that connects with your audience
• Digital promotion that amplifies your reach
• B2B lead generation that fills your pipeline
• Performance marketing that drives results
• Brand marketing that builds lasting loyalty

Whether you're in B2B or B2C, I've got the experience and expertise to help you build a brand that attracts customers, investors, and top talent.

Ready to make it happen?

Let's chat! Send me a DM!

I can’t wait to help you take your business to the next level

taplio

The Battle

Anna York

Natalia Syzdykova🚀

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taplio

The Battle

Anna York

Natalia Syzdykova🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anna York's LinkedIn Performance

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Performance ScoreAnna York's LinkedIn Performance