Anna York

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

SEO used to be about keywords.

Now it’s about infrastructure.

AI is everywhere.

Prompts. Tools. Automations. Content at scale.

But most teams are still operating without a system connecting demand, decisions, execution, and feedback.

So AI feels powerful yet chaotic.
Content volume increases but growth doesn’t compound.
Experiments happen but nothing scales.

Because AI is being used as a tool.

Not as an operating layer.

Infrastructure means growth that runs without constant manual intervention.

That’s what I build.

I architect AI-powered SEO systems that turn organic growth into a self-improving engine.

Not isolated workflows.
Not scattered automations.

AI agents that continuously:

• Identify real search demand
• Prioritize based on business impact
• Orchestrate production across channels
• Feed performance data back into strategy

That feedback loop is what compounds.

That’s not automation.

That’s architecture.

As Founder of Growth Architecture Studio, I help founders and marketing teams move from scattered AI experimentation to a production-ready SEO engine in 3 weeks.

No hacks.
No generic prompt libraries.
No “AI for the sake of AI.”

Just systems designed to scale without adding headcount.

Over the past 9+ years, I’ve worked with startups, scale-ups, and enterprise teams, partnering with platforms like Semrush, Ahrefs, Pipedrive, AIOSEO, and Weglot.

Named one of LinkedIn’s Top 12 AI Voices to Follow.

AI is accessible to everyone.

Infrastructure isn’t.

If you’re ready to turn AI into leverage — not noise —
let’s build the system behind your growth.

Member

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

If you’re still celebrating ranking #1 on Google…

You might already be invisible.

Last quarter, a brand ranked #1.

Traffic still dropped.

Why?

Because one keyword now activates 4 visibility layers:

🔹 AI Overviews answering the query directly
🔹 Paid ads dominating above the fold
🔹 Maps capturing high-intent searches
🔹 Organic pushed further down

Ranking #1 ≠ Owning search anymore.

Search has shifted from SEO…
to full Search Experience Optimization.

Most brands optimize one layer.

The smart ones dominate all 4.

That’s exactly why I created an AI-Visible Playbook.

It breaks down:

• How to appear in AI Overviews
• How to protect organic CTR
• How to structure content for AI + SEO
• How to expand visibility beyond rankings

📩 Link in the comments


P.S. For deep Google Business Profile (GMB) strategy, I recommend following my colleague Mike Forgie. He’s a true specialist in that space.


P. P.S. Once you see the graphic with Google Maps, it becomes pretty clear it’s not Generative Engine Optimization. 
Even SEOs should take a day off from acronyms sometimes. 😉 💙

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Practical guides

Meta is hiring an SEO Strategy Manager for $152K–$213K!

Let that sink in.

One of the most advanced tech companies
…is investing heavily in SEO.

But SEO today isn’t just Google.

It’s everywhere people search.

TikTok → discovery 
YouTube → tutorials 
Reddit → opinions 
Google → answers 
LinkedIn → expertise 
Instagram → inspiration 
X → real-time insights 
Amazon → product research 
Pinterest → ideas


Because people don’t just Google anymore.
They search everywhere.

The real question is:

Where are you investing in visibility right now?

Is your About page ready for the AI era? 🤖

Smart people are now optimizing for what comes next:
👉 Answer Engines like ChatGPT, Perplexity, and Claude.

This is where AEO (Answer Engine Optimization) comes in.

Not keyword stuffing.
Not longer copy.

But structuring your content so AI systems can clearly understand:
– who you are
– what you do
– and why you’re the right answer to trust.

Here’s the overlooked part:

Your About page is the GOLD standard for this. 🔥 

It’s the primary source AIs use to form an opinion about your brand.

So if it’s vague, fluffy, or outdated
don’t expect to be cited.

I created a detailed infographic (see below 👇) 
that breaks this into 9 practical steps.

Here’s the short version:

The 9 pillars of an AEO-optimized About page

1️⃣ Question-based title tag
“Who is [Your Company]?” instantly signals intent to AI systems.

2️⃣ 40–60 word intro
A clear, standalone summary that can be quoted as-is.

3️⃣ Proof of expertise
Years of experience, awards, recognizable clients 
→ machine-readable trust (E-E-A-T).

4️⃣ Clear USP
3–4 concrete differentiators. No buzzwords.

5️⃣ Natural subheadings (H2/H3)
Written as real user questions, not SEO artifacts.

6️⃣ FAQ block
3–5 short answers (<60 words). 
Direct fuel for AI Overviews.

7️⃣ Team & author bios
 AIs connect people, entities, and credibility.

8️⃣ Contact + social links
 Use sameAs to connect your digital footprint.

9️⃣ Structured schema (JSON-LD)
 Person, FAQPage, etc.


Pro tips most miss:
 – Link internally to your strongest content
 – Keep references up to date (stale data kills trust)


If you had to start today:
What’s the first thing you’d fix on your About page? 👇

Most brands are underestimating one major shift:

AI search is multilingual by default.

And the data proves it.

→ 56.96% of French prompts trigger at least one English query
→ 61.6% trigger two English queries
→ 60%+ of AI answers cite multiple domains

AI doesn’t:

→ Rank pages
→ Stay within one language
→ Respect local SERPs

It:

→ Fans out queries across languages
→ Retrieves from multiple markets
→ Synthesizes answers from authority signals

Which means:

Ranking #1 on Google ≠ being visible in AI answers.

If your brand isn’t selected by AI systems, you don’t exist.

The strategic questions now are:

→ Which languages should you activate first?
→ When is local-language content decisive?
→ What increases citation probability across markets?
→ How do you measure AI visibility?

Weglot, Getfluence and Ahrefs are breaking this down 
📅 LIVE in a webinar on 5th March.

Using visibility data from 75,000+ brands and 50,000+ prompts.

If you operate internationally, this is no longer optional.

AI visibility is already multilingual.

Register now.

Link here: https://lnkd.in/eE3fhD2H

Well this certainly was a pleasant surprise and made my day. 🌼 

I was just named by Conductor as 1 of the 15 AI Search and AEO Experts to Follow in 2026.

Seeing this pop up in my inbox this morning definitely put a big smile on my face.

Incredibly humbled to be included alongside so many brilliant minds shaping how search is evolving in the AI era. 🙏 

Especially right now where AI is turning search upside down. 

Now more than ever we have to question old assumptions, experiment, learn fast, and rethink how discovery actually works.


Read the full list here:  https://lnkd.in/df-T_2YG

Aleyda Solís
Andy Lambert
Anna York
Barry Schwartz
Carley Lake
Eli Schwartz
Kate Vasylenko
Kelsey Libert
Lily Ray
Patrick Reinhart
Peter Rota
Rand Fishkin
Rebecca Thorburn
Ryan Law
Steven Schneider
Vincent DeCastro

Spruce Marketing for Entrepreneurs

Co-Founder

Rebels.ai

Rebels.ai is a rapidly developing startup creating custom AI solutions for businesses. 
The leadership of marketing and product management initiatives, including product positioning, go-to-market strategy, and communication with clients to improve the product.

Key responsibilities include:
-> Navigating the Exciting AI Space: development and execution of go-to-market strategies for custom AI solutions for businesses.
-> Driving Product Success: products positioning for market fit, seeking insights from clients, and continuously improving product offerings.
-> Communication & Content Expertise: communicating with clients, creating and managing both short-term and long-term content for the company's social media, sales materials, and website.
-> Mastering Marketing & Product Management: Utilizing my extensive experience in Multi-Channel Marketing, Content Marketing, Marketing Communications Planning, Brand Management, Product Marketing, and Digital Marketing

Marketing & Product Management Lead, Co-Founder

HypeFactory

International influencer marketing agency.
My main goal - to promote Hypefactory brand awareness and attract new leads.

Area of responsibility:

>> Digital promotion: paid search, SEO, display advertising, and social media advertising

>> Social Media strategy and content creation (LinkedIn, Twitter, Reddit, Medium) and distribution

>> Strategy and execution of entering new markets in Asia (China, Indonesia)

>> Agency brand development and support (visual identity, main RTBs, new services launch support)

>> Driving Quality leads, control in marketing automation tools (Hubspot)

>> Data Analysis and data-driven insights to optimize marketing campaigns performance (Google Analytics)

>> Market research and continuous track of industry trends, best practices, and competitors' activities. Interviews with clients, A/B testing

>> Team management, cross-functional team player, agencies management.

Marketing Lead

Nestlé

Group brand manager for the Baby food category with a wide portfolio of products and full responsibility for results and brand KPI.
- management and development of Infant Nutrition portfolio brands  
- supervising brands budgets (>7mio EUR/year),
- local execution of global strategy

Group Brand Manager (Marketing team lead)

Infant nutrition department, NAN (infant formula brand). NAN is a global Nestle brand.

Key achievements:
-Market share growth from 14,5% (feb 2017) to 21,5% (in 2020) on declining market
- Made NAN brand #1 in money on the market in 2020
-  Lead team of 3 people
-  Changed NAN brand positioning, identified main benefits important for consumers and developed new communication platform to break declining trend in market share 
-	Developed and executed new great campaigns to support
-	Developed strong pipeline for brand
-	Launched super premium segment in NAN product line
-	Launched national promo campaigns with high response rate
-	Executed big WOM campaigns to improve NAN brand image

Senior Brand Manager

Confectionary department.  Biggest Nestle brand in Russia - "Rossiya- generous soul" chocolate tablets brand.

Responsible for one of the biggest Nestle Infant Nutrition brands - GERBER.
Different products in the portfolio: purees, juices, biscuits, bars, etc.

Brand manager

Junior brand manager

Puig Prestige Beaute

Trade marketing manager

BWT Group

ZAO "METTEM-Technologies” (trade mark “BARRIER water filters”).

Product manager

Herwe PSA

Project manager

Turning Your Marketing Investments into Profit | 15+ years marketing experience | Marketing Agency co-founder | AI Startup co-founder

Marketing is not just a job for me, it's a passion! 
I love creating and executing strategies that help businesses grow, connect, and succeed. 

I've grown market share for brands in declining markets, increased quality leads by 300%, launched 10 new brands, and managed marketing budgets of over $7M per year and I love challenges!

With 15 years of marketing experience, I’ve mastered the art of growing businesses.

My work is focused on:

• Go-to-market strategies that get your brand noticed
• Product development that delivers real value
• Compelling content that connects with your audience
• Digital promotion that amplifies your reach
• B2B lead generation that fills your pipeline
• Performance marketing that drives results
• Brand marketing that builds lasting loyalty

Whether you're in B2B or B2C, I've got the experience and expertise to help you build a brand that attracts customers, investors, and top talent.

Ready to make it happen?

Let's chat! Send me a DM!

I can’t wait to help you take your business to the next level

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Anna York

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