Anna York

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I help brands and marketers stay visible as search shifts from clicks to AI answers.

At the intersection of SEO and AI, I create practical strategies so your content appears in AI answers, gets cited, and drives measurable ROI.

I’m currently writing Become AI Visible, a hands-on guide to being seen in AI systems.
Updates and early access are shared via the waitlist.

Member

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

12 elements your landing page needs to be visible in AI search 👇 

Most pages are built for Google only.
Not for ChatGPT.
Not for Perplexity.
Not for Gemini.

That means no visibility in AI answers.
No recommendations.
No new organic traffic.

Search has changed.
Ranking keywords is no longer enough.

You now need an AI-Visible landing page.

A page that does three things:

→ Builds trust for humans and AI
→ Answers real questions, not just keywords
→ Converts high-intent organic traffic

I’m currently writing Become AI-Visible.
A practical guide on how to show up inside AI answers.

This checklist is a direct excerpt from the guide.

Here’s my 12-point checklist 👇

1. Headline + subheadline
Clear outcome.
Entity-based language.
Specific audience.

Example:
“The AI-Powered SEO Strategy for B2B SaaS Teams.”

2. A real hero asset
Not a stock image.
A video, diagram, or data.
Something AI would actually cite.

3. Above-the-fold CTA
One clear action.
No scrolling needed.

4. Authority signals
Client logos.
Media mentions.
Podcast appearances.

5. Problem → solution in Q&A
Ask the question your buyer asks AI.
Answer it clearly.

6. Features → outcomes
What does this enable?
What changes after using it?

7. Case studies
Real people.
Real names.
Real numbers.

8. Clear pricing
No confusion.
Anchor price to value and ROI.

9. Final CTA + intent offer
Repeat the action.
Offer a high-value resource.

10. Human support
Live chat.
Clear contact.
Real experts behind the page.

11. SEO basics still matter
Speed.
Mobile.
Clean structure.

12. AI visibility elements
Entity schema.
Structured data.
Consistent messaging everywhere.


This is the new SEO.

I’m sharing updates and early access to Become AI-Visible via the waitlist.

👉  If you want the guide first, join here:  https://lnkd.in/exGt-VAK


P.S. When you join, you’ll also get a high-resolution infographic with a detailed explanation for each point.

—

 #AIVisible #SEO #AI #LLM #FutureOfSearch #DigitalMarketing

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Practical guides

Google dropped 10 Free AI Training every Marketer should know

No sign-up.
No theory.

Just workflows you can apply this week.

If you work in marketing, this is worth saving 🔖


1) Gemini Gems: Marketing Sidekick
Automate repetitive marketing tasks with agents.
Think: briefs, summaries, content prep, analysis.
↳ https://lnkd.in/g67UER6T

2) Pro Prompting in Google Workspace
How to use prompts inside Docs, Sheets, Gmail, Slides.
This is where AI actually saves time.
↳ https://lnkd.in/gQpHhmEV

3) Easy Content Generation with Gemini
Create drafts, variations, and content formats faster.
Useful for blogs, social, and internal docs.
↳ https://lnkd.in/gs8gQSG8

4) Personalization with Custom Prompts
Learn how to tailor AI outputs by audience, tone, and intent.
This is where generic AI turns into brand-aligned content.
↳ https://lnkd.in/gvqaw69U

5) Email Content Creation
Write, refine, and optimize emails with AI
Great for newsletters and campaigns.
↳ https://lnkd.in/g6uAJUCt

6) AI for Inbox Management
Use AI to prioritize, respond, and clean up inbox overload.
Underrated productivity win for marketers.
↳ https://lnkd.in/g56PR6hE

7) Exec Summaries with Gemini Gems
Turn messy notes and long documents into clear summaries.
Perfect for reporting, strategy docs, and stakeholder updates.
↳ https://lnkd.in/gqKYV-9B

8) Gemini Slide Summaries
Generate concise summaries from presentations in Slides.
Useful when decks pile up faster than time.
↳ https://lnkd.in/gaxGQctq

9) Create Docs in Seconds
Generate outlines and first drafts for Docs using AI.
Great starting point for SOPs, content, and strategy docs.
↳ https://lnkd.in/gCgFPpRm

10) Gemini Image-to-Sheets Hack
Extract data from images and convert it directly into Google Sheets.
Useful for audits, screenshots, and reports.
↳ https://lnkd.in/gN5xgm3u


Bigger picture:
AI isn’t replacing marketers.
It’s replacing manual work inside the tools we already use.

The advantage now isn’t “knowing AI.”
It’s designing better workflows.

P.S. Save this. You’ll come back to it. 🙋

6 of Google’s most powerful SEO tools (100% free)

Most SEO teams pay thousands for tools
that try to guess what Google wants.

Meanwhile, Google already tells you, for free.

If you want to win SEO in 2026, you don’t need more software.

You need to master these 6 tools:

1️⃣ Google Search Console
 This is Google talking to you directly.
→ Rankings, indexing, crawl issues, real queries.

2️⃣ Google Analytics 4
 Traffic doesn’t matter. Behavior does.
→ Engagement, drop-offs, conversions, and user journeys that explain why pages fail or win.

3️⃣ PageSpeed Insights
 Slow pages don’t rank. Period.
→ Core Web Vitals + exact fixes Google expects you to make.

4️⃣ Google Trends
 Search volume is lagging data.
→ Trends show demand before everyone else reacts.

5️⃣ Google Tag Manager
 Bad tracking = bad SEO decisions.
→ Full control over data without waiting on developers.

6️⃣ Looker Studio
 If insights aren’t visible, they don’t exist.
→ Dashboards that turn GSC + GA4 into decisions, not PDFs no one reads.


Hard truth:
These tools aren’t “beginner SEO.”
They’re the foundation of every serious SEO strategy.

Your turn:
 → Which one do you use daily?
 → Which one is still underused on your team?

Drop it in the comments. 👇 


P.S. Building "Become AI-Visible" , a practical guide to ranking inside AI answers.

👉 Sharing progress + early access via the waitlist ↓
https://lnkd.in/eCm-wuAf


----

#SEO #GoogleTools #SEO2026 #DigitalMarketing #SEOTools #AISEO

AI SEO Checklist (2026):
How to make your brand visible in AI search 👇

In 2026, visibility is about 
authority, clarity, and structure.

I’m currently writing Become AI-Visible.
A practical guide on how to show up inside AI answers.

This checklist is a direct excerpt from the guide.

The AI SEO Checklist (2026).
Here’s the breakdown 👇

1. Entity authority & brand definition
 AI doesn’t rank pages.
 It recognizes entities.

▫️ Consistent brand definitions everywhere
▫️ Topical clusters with strong pillar pages
▫️ Semantic internal linking
▫️ Wikipedia / Wikidata presence
▫️ Original research and case studies

2. GEO & citation strategy
 AI prefers answers, not fluff.

▫️ Answer-first content structure
▫️ High fact density
▫️ Authoritative citations
▫️ Expert quotes and testimonials
▫️ Zero ambiguity

3. Content structure & format
 If it’s hard to scan, AI skips it.

▫️ Short semantic paragraphs
▫️ Question-based headers
▫️ Lists, tables, step-by-steps
▫️ Deep FAQ sections
▫️ Video transcripts

4. Platform-specific optimization
 Each AI system pulls from different sources.

▫️  Google AI Overviews = E-E-A-T
▫️  Perplexity = Reddit + freshness
▫️  ChatGPT = Wikipedia-style clarity
▫️  Monitor global AI differences

5. Local SEO & multi-channel presence
AI validates you across the web.

▫️ NAP consistency
▫️ Optimized Google Business Profile
▫️ Local long-tail keywords
▫️ Local backlinks and citations
▫️ Updated directories

6. Owned channels & community
AI trusts brands with direct audiences.

▫️ Email list growth
▫️ Active communities
▫️ Interactive content
▫️ Referral loops
▫️ Live sessions and challenges

7. Technical & AI crawlability
If AI can’t crawl you, you don’t exist.

▫️ AI bots allowed in robots.txt
▫️ Schema (FAQ, HowTo, Article)
▫️ Fast, mobile-first pages
▫️ Server log monitoring
▫️ CDN compatibility

8. Monitoring & performance
What you don’t track, you can’t win.

▫️ AI citations and mentions
▫️ AI share of voice
▫️ AI bot traffic in GA4
▫️ Summary accuracy checks
▫️ Reverse-engineer what works

This is modern SEO.

I’m sharing updates + early access to 
Become AI-Visible via the waitlist.

👉 If you want the guide first, join here: 
https://lnkd.in/exGt-VAK


P.S. When you join, you’ll also get a 
high-resolution AI SEO Checklist 
with a detailed explanation for each point. 🙋

How to stay on top of search… 
even as AI replaces the top 10 results.

Search is moving faster than most teams realize.

The 10 blue links we chased?
AI is answering them now. 🤖

But your SEO foundation isn’t obsolete.

Look at this visual:

🔸 Left – Traditional SEO
User intent. 
Page experience. 
Keyword research. 

→ Still essential.

🔹 Right – AI & GEO
“Prompt gaps.” 
AI bot behavior. 
Passage-based content. 

→ Early adopters’ advantage.

💚 Center – The Sweet Spot
This is where fundamentals meet AI-ready strategies.
E-E-A-T. 
Site architecture. 
Structured data.

→ Machines love it. Humans engage with it.

Teams doubling down here?
They build brands machines trust and humans love.

So… where is your team investing this quarter?
Left 🔸   Right 🔹 Center 💚

---


P.P.S. Full explanation -> Read the full article 👇

P.P.S. Visual inspired by Screaming Frog.

Most marketing teams are still optimizing for 2022. But when AI answers the user’s question directly, the old SEO playbook doesn’t just fail, it disap

Open article: How to stay on top of search… even as AI replaces the top 10 results by Anna York • 2 min read

How to stay on top of search… even as AI replaces the top 10 results

SEO Marketing Agency - thespearpoint.com | Helping entrepreneurs grow their business 🚀 | Podcaster 🎧

Fitness, B2B, Professional Services, Ecommerce:

These days, getting more traffic and qualified leads is as difficult as driving with a blindfold.

Their strategy isn’t targeting high-intent search terms.
They’re attracting the wrong audience for their services.
They’re failing to convert the traffic they do get into leads.
If you’re like most B2B companies, you’ve tried:

❌ Basic blogging without keyword strategy
❌ Investing in paid ads without ROI
❌ DIY SEO efforts with limited results

But none of that works… especially in today’s economy, where everyone’s getting traffic but not enough conversions, and no one wants to commit to a long-term SEO strategy or invest in conversion optimization.

That’s why we help our customers increase inbound leads and generate demand using targeted SEO services.

Within 6 months, our team will help you to:

✅ Improve search rankings
✅ Increase conversion rates
✅ Improve Google My Business ratings
✅ Increase impressions and brand awareness

All that’s left for you to do is book a free demo.

More than 50 companies trust us with their SEO. Our clients typically double their leads within 6 months.

Here’s what 2 of our customers had to say:

“Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts.” — SaaS: CEO of Zen Supplies

“In a matter of just a few months, we went from landing on Google and Bing’s 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously.” — Ecommerce: Owner of Cuda’ Powersports

Ready to increase your leads? Book your 15-minute consultation and we’ll show you how: https://bit.ly/3ZIA15T

See you there!

----

Podcast host of the Brands and Brews Marketing Podcast - where we talk about marketing while drinking beer.   👉 brandsandbrews.com 👈


More about me...
👉 jessemcfarland.com 👈  

Experience:
● SAAS
● Healthcare
● Agency
● Media
● Legal
● Fitness
● Start Ups

Specialties:
✓ SEO
✓ PPC, SEM
✓ ABM
✓ Social Media Marketing
✓ Reputation Management & Local Search
✓ Content Marketing - Multi-Channel Campaigns
✓ Webinars
✓ Podcasts
✓ Customer Engagement & Patient Engagement
✓ Marketing Automation - Email Marketing
✓ Strategic Planning - Go To Market Planing
✓ Product Management
✓ Product Owner - Scrum
✓ Marketing Operations

Jesse McFarland

In 2026, “publish more content” is not a strategy.

If search engines and AI can’t clearly understand and trust your brand, everything downstream underperforms:
content, rankings, conversions, even sales cycles.

This is Phase 1 of my 90-Day Brand-First B2B SEO Roadmap:
Brand foundations + entity cleanup (Weeks 1–4)

What this phase actually does:

Tightens your brand story

Fixes trust and clarity gaps on your site

Cleans up entity signals (GBP, citations, schema, sameAs)

Removes technical issues that silently block growth

Next week I’ll share Phase 2: Brand Proof + Demand Engine.

Comment ROADMAP if you want the full 90-day plan.

#SEO #B2BMarketing

Owner - Spearpoint Marketing | Conversion-Based SEO That Prioritizes Sales and Leads—Not Just Rankings.

B2B SEO Roadmap for 2026 Phase 1

Beware of the SEO noise on LinkedIn.

Every day I see countless posts about SEO & Organic traffic dying.
🔹 Zero-click searches
🔹 Less traffic in 2026
🔹 “SEO is no longer about traffic”
🔹 Etc. etc.

Sure, traffic may be harder to come by.
There are more ways to search now, many of them outside the Google SERP.

But here’s what I’m actually seeing.

Most of my established customers were impacted in March of 2025.
Around Q3, and into Q4 2025, organic traffic started growing again.

Yes, some new tactics are involved.
Yes, branded searches are higher than ever.

But guess what?
We’re still delivering traffic and I don’t see that slowing down.

Now, traffic isn’t our main KPI.
Leads and revenue are.

Still, I’m a little tired of the noise.
Or maybe I’m just cranky today.

Either way, I’ll leave you with this:

Always take the SEO / GEO noise on LinkedIn with a grain of salt.
Meanwhile, nearly all of my customers are increasing organic traffic.

#SEO #GEO

Work hard. Build the business. Chase the goals.

But don’t forget what actually matters.

This is me and my son Maximus at a recent Broncos game.
One of those moments you don’t get back and wouldn’t trade for anything.

Work is important.
Putting in the effort matters.
But success means very little if you miss the moments that matter most.

As we head into 2026, my reminder is simple.
Work hard. Stay driven.
But prioritize time with your family and the people you care about.

Those meaningful moments are the real wins.

And don’t forget to root for the Broncos in the playoffs.

#Entrepreneurship #SEO #BroncosCountry

Want SEO to pay off in 2026?
Fix the pages buyers see right before they book a call.

Most B2B teams do the opposite:
They publish more content… while their highest-intent pages stay generic, thin, or unclear.

This is Phase 2 of my 90-Day Brand-First B2B SEO Roadmap:
Brand Proof + Demand Engine (Weeks 5–8)

Here’s the sprint:

Week 5: Brand Proof Library + High-Intent Pages
Identify 3–5 revenue-critical offers and build one page per offer with:

- ICP-specific headline
- problem → solution → outcome
- process in 3–5 steps
- proof (logos, quotes, mini case studies)
- primary CTA + low-friction micro CTA:
Add an evaluation asset like “[Your Brand] vs [Competitor]” or “Best [category] platforms for [ICP] in 2026”.

Week 6: Thought Leadership at Scale (Fuel for AEO + LMO)
Pick one strategic topic cluster and publish:

- 1 pillar guide
- 3–7 supporting pieces (FAQs, how-tos, comparisons, checklists)
Structure them for AI answers with short definitions, clear headings, and original frameworks.

Week 7: Reputation Engine (Reviews + Testimonials + Proof)
Build a review system across the platforms that matter (GBP, G2/Clutch/Capterra, directories).
Ask at key moments, make it easy, and respond to every review.

Week 8: Own Your Social Real Estate (Branded SERP Control)
Clean up your LinkedIn, YouTube, X, and Reddit presence so when someone searches your brand, you own the screen.
Publish a simple cadence: proof, POV, and helpful micro-content pulled from your pillar pages.

Phase 2 isn’t about “more SEO activity.”
It’s about making your brand the obvious choice when buyers are evaluating vendors.

Want the full 90-day roadmap?
Comment ROADMAP and I’ll send it.

#SEO #B2BMarketing

B2B SEO 90 Day Roadmap for 2026

As your business grows, your family time won’t “happen” you have to design for it.

SpearPoint Marketing LLC is growing, and I’m grateful for the momentum.

But every year, one of my core resolutions stays the same:
Make time with my family.

In theory, that gets harder as responsibilities stack up.

In practice, it’s doable if you:

Plan ahead (put family time on the calendar first)

Delegate (hand off what doesn’t require you)

Build coverage (so the business doesn’t pause when you step away)

This year we’ve been leaning into more of those small moments that matter, like a pickleball match on a workday afternoon with my wife and son.

And in 2026, I’m keeping that priority.

What’s one resolution you’re committing to in 2026?

#Entrepreneurship #Family #SEO

Will B2B SEO work in 2026?

A lot of B2B teams are asking this as AI search changes the game.

So here’s a simple real-world answer from 2025:

We work with B2B companies spending $80K+/month on paid ads.
And even then, 30%+ of their qualified leads came from organic search.

Their SpearPoint SEO investment? $3K/month.

If your competitors zig — try zagging.

Paid is rented attention.
SEO is owned demand.

And in 2026, I’d rather own more of the pipeline.

If you want more owned demand in 2026, DM me and I’ll share a simple 90-day SEO game plan.

#B2BSEO #SEO #DemandGen

It's 2026, and we're still using different language and clever and not-so-clever acroynms for the same thing:

- trying to optimize for getting appeared in AI tools like ChatGPT, Perplexity, Claude, AI Overviews, etc.

What's the deal people...

Some of us are going the extra mile trying to say that these terms have a different meaning.
- That's fine, but can we at least have an umbrella term.

We're better than this.

Let's find a term or acroynm we can all use.

Vote in the poll.

And if none of these fit, drop what you’re calling it in the comments.

#SEO #GEO #AEO #LMO #Whatever...

The author can see how you vote. Learn more

taplio

The Battle

Anna York

Jesse McFarland

Followers

Posts

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Performance ScoreAnna York's LinkedIn Performance

Performance ScoreJesse McFarland's LinkedIn Performance

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taplio

The Battle

Anna York

Jesse McFarland

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anna York's LinkedIn Performance

Performance ScoreJesse McFarland's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnna York's LinkedIn Performance