Anna York

Editorial.Link

The #1 link building agency trusted by 500+ clients, earning backlinks that boost rankings, AI visibility and LLM citations.

AI Overview says:

"Editorial. Link is frequently cited as a top link-building agency that specializes in earning authentic, editorial backlinks for SaaS and B2B clients. They differentiate themselves by focusing on manual, strategic outreach, ensuring clients can review and approve all placements before they are made, and securing links from high-quality, often link-averse websites."

Brand Ambassador

Anna York Consulting

It all began with a curiosity about how small changes could make a website more visible. That curiosity turned into a career, where I help businesses—from startups to big companies—navigate the world of search engines.

But I didn’t stop there.

As things changed online, so did I. I saw that AI wasn’t just a trend; it was the future. Now, I’m known as the go-to person for AI-driven SEO. Whether it’s automating content research, analyzing deep insights, or making processes better, I help businesses stay ahead with the latest tools.

I’m passionate about helping others succeed. I work with SEO Managers, Directors, and Specialists who want new tools, CMOs and Marketers who want to grow, Entrepreneurs looking to scale, and those just starting in SEO.

If you want to boost your SEO, use AI, or chat about digital marketing, let’s connect.

Senior Digital Marketing Consultant

Brand30

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

In this workshop, I learned the fundamentals of building a strong, authentic brand and how to strategically position your message and gain the trust of your target audience.

🔹 Profile Branding:
Optimization and design of a professional LinkedIn profile that reflects your personality and expertise.

🔹 Content Ideation & Strategy:
Development of ideas and strategies for targeted content that strengthens your personal brand and resonates with your audience.

🔹 Content Creation and Management:
Creation and management of content that continuously promotes your brand and highlights your expertise.

🔹 Lead Generation:
Building and maintaining relationships to attract potential clients and partners through your personal brand.

🔹 Outbound Outreach:
Active engagement and networking with relevant contacts to expand your reach and influence.

Member

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I share my learning journey where SEO meets AI, showing how to 10x your brand's success with proven, actionable tactics. 

Click 'follow' and let’s grow together!

For open-access resources, time-saving AI tools, and strategies to boost your SEO efficiency and ROI, check out my previous posts and how-to guides.

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

LLM SEO Found:
How to make your page highly citable for LLM-generated answers.

This infographic by Ahrefs breaks it down perfectly 👇

To get cited by ChatGPT & beyond,
your page should:
→ Answer a common question clearly
→ Include a timestamp (freshness matters)
→ Have a clear author byline
→ Be built on original data
→ Be structured and scannable
→ Cover the topic from multiple angles

👉  In short: Make your page AI-friendly
by making it reader-friendly.

The better your structure, the higher your 
chances of being referenced in LLM answers.

P.S. Big thanks to Mateusz Makosiewicz 
for creating this amazing resource for us 🙏

Source: Ahrefs

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Follow ➡️ for actionable How-to guides!

Most people still think AI in SEO means “using ChatGPT to write blogs.”

But that’s just surface-level.
The real game is engineering SEO for AI search.

Here’s the shift 👇

Traditional SEO mindset:
“How do I publish more content to rank?”

New SEO mindset:
“How do I design content so AI chooses and cites it?”

Traditional SEO = volume, backlinks, keyword density.
New SEO = structure, authority, retrievability.

Old SEO ends at the SERP.
New SEO starts where users actually search:

↳ AI Overviews. ChatGPT. Gemini. Perplexity. Claude.

If your brand isn’t surfacing in those AI answers, you’re invisible.
It doesn’t matter if you “ranked top 3” last quarter.

Because the new front page isn’t page one of Google.
It’s the AI-generated answer.

That means shifting your SEO approach to the new stack:
⟶ GEO – Generative Engine Optimization (train AI to cite you)
⟶ AEO – Answer Engine Optimization (Google AI Overviews)
⟶ AIO – AI Integration Optimization (structure content for models)
⟶ SXO – Search Experience Optimization (credibility + UX + conversions)

When you get it right:
✓ You’re cited in AI results
✓ Your brand becomes the “default answer”
✓ Trust compounds across channels

When you don’t:
⟶ Rankings won’t save you
⟶ Traffic collapses overnight
⟶ Competitors own your AI visibility


SEO isn’t about chasing clicks anymore.
👉 It’s about being retrieved, cited, and trusted by AI.

That’s the new game.
And it’s already happening.

P.S. If you want a high-resoultion of this copy, just comment "LLM SEO" and I'll send it over asap.

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♻️ Repost & Follow me, Anna York, for more AI + SEO insights 🙋

Most brands think they’re winning search.
Until they realise they’re only winning half of it.

There are two discovery channels now:

Google Search → where you rank
AI Search → where you get recommended

And here’s the uncomfortable truth:

You can dominate SERPs
and still be completely invisible
when buyers ask AI for help.

That’s the visibility gap no one’s measuring.
→ Ranking ≠ being suggested
→ Traffic ≠ trust
→ Keywords ≠ prompts

You don’t lose to competitors anymore.
You lose to whoever AI decides to recommend.

This is why Semrush One exists.

One place to see what:

→ AI says about your brand
→ Models recommend (you or someone else)
→ Prompts you appear in or miss entirely
→ Your visibility looks like across Google + AI

Traditional SEO stays critical.

AI search adds a second layer that didn’t exist before.
Semrush One is where both layers meet.

👉 Want the real picture?

Check your brand across Google + AI in one scan.

See where you show up.
See where you disappear.
See what AI really thinks of you.

P.S. Proud Semrush Partner

AI Search and Traditional SEO 

SpearPoint Marketing LLC

Principal Owner, Marketing Consultant

Brands and Brews Marketing Podcast

Host of the Brands and Brews Marketing Podcast. Where we talk about marketing - while drinking beer.

Podcast Host

Jessemcfarland.com

Marketing strategy and demand generation consulting services.
As well as monthly digital marketing such as: SEO, PPC, local search, and digital marketing services.

Marketing Consultant

VITAC

Created 2022 GTM plan and demand gen engine from ground up for the Media vertical at Verbit and VITAC – a human, SAAS, and AI company that provides accessibility and inclusive products and services.

Senior Director of Demand Generation

Net Health

[Acquired Optima Healthcare Solutions June 2019]
Director, Founder, and Head of Growth of Digital Marketing Solutions and Patient Engagement Marketing product lines at Net Health (SaaS healthcare solutions). 

Jesse's Journey at Net Health:

● 2016 - 2020: General Manager of BuildPT a startup marketing agency. Became the fastest growing digital marketing brand in physical therapy

● 2018: Optima Healthcare Solutions acquires BuildPT

● 2019: Net Health acquires Optima Healthcare Solutions and transitioned BuildPT to Net Health Digital Marketing Solutions

● 2019 - 2021: Radically grew ARR and expanded Digital Marketing Solutions into SNF, ALF, Hospice, Wound Care, and Hospital markets. Created new product line: Patient Engagement Marketing.

Highlights:

● 4900%+ increase in ARR from 2016 to 2020: 
    ◦ Created demand generation engine through thought leadership and multichannel content marketing campaigns via: Webinars, Blogging, SEO, PPC, email marketing, and trade shows

● Founder and P&L owner of two business/product lines: Digital Marketing Solutions & Patient Engagement Marketing
    ◦ Created BuildPT product line in 2016
    ◦ Rebranded BuildPT to Digital Marketing Solutions and revamped product line in 2019
    ◦ Founded Patient Engagement Marketing in 2021

● Innovative Leader in Healthcare SAAS Digital Marketing and Patient Engagement
    ◦ Webinar Presenter
    ◦ Panelist & Speaker

Director of Digital Marketing Solutions

BuildPT

Accelerated BuildPT into a top digital marketing agency within the physical therapy marketing vertical with 4900% revenue increase between 2016 and 2020.

I achieved this by:
● Creating and launching scalable digital marketing products for healthcare practices
● Developed a demand generation engine with a focus on industry leading thought leadership with webinars, speaking engagements, multichannel content marketing campaigns, and targeted paid advertising.
● Launched focused ABM campaigns targeting hospitals and enterprise practices

BuildPT was the fastest growing digital marketing agency in the physical therapy marketing space and was acquired by Optima Healthcare Solutions in October of 2018 and then Net Health in June of 2019. The BuildPT brand sunset in 2021 and transitioned to Net Health Digital Marketing Solutions.

Director of Marketing & General Manager

Smart Reach Digital - Powered by Entercom

Product Manager of: Website Development, SEO, & Social Media at Entercom Communications Corp. (NYSE: ETM) - a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events.

Manage all aspects of these products from the proposal to sales to fulfillment. This includes: sales training, vendor management, strategy, troubleshooting, process, billing, reporting, as well as the industry expert of these products for our 200+ radio stations in 25 markets across the country.

Product Manager - Digital Marketing 

ShopAtHome

Managed, created, and optimized SEM campaigns (Google Adwords, Bing Ads, AdRoll, and other 3rd party vendors)

Worked with a small team that successfully managed a $40 MM annual SEM budget for major retail brands that include: Macy’s, Target, Kroger, and more.

Search Engine Marketing Manager

51Blocks

Responsibilities: 
~ SEO Strategic Researcher/Account Analysis
~ Local Search Product and Department Manager
~ PPC & Paid Search Company Expert + Product and Department Manager
~ Managed a small team of SEO and Local Search Specialists

Digital Marketing Manager

McFarland Training

Owner

SEO Marketing Agency - thespearpoint.com | Helping entrepreneurs grow their business 🚀 | Podcaster 🎧

SaaS, B2B Ecommerce, Consulting Firms, Technology, and Cybersecurity:

These days, getting more traffic and qualified leads is as difficult as driving with a blindfold.

Their strategy isn’t targeting high-intent search terms.
They’re attracting the wrong audience for their services.
They’re failing to convert the traffic they do get into leads.
If you’re like most SaaS and B2B companies, you’ve tried:

❌ Basic blogging without keyword strategy
❌ Investing in paid ads without ROI
❌ DIY SEO efforts with limited results

But none of that works… especially in today’s economy, where everyone’s getting traffic but not enough conversions, and no one wants to commit to a long-term SEO strategy or invest in conversion optimization.

That’s why we help our customers increase inbound leads and generate demand using targeted SEO services.

Within 6 months, our team will help you to:

✅ Improve search rankings
✅ Increase conversion rates
✅ Improve Google My Business ratings
✅ Increase impressions and brand awareness

All that’s left for you to do is book a free demo.

More than 50 companies trust us with their SEO. Our clients typically double their leads within 6 months.

Here’s what 2 of our customers had to say:

“Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts.” — SaaS: CEO of Zen Supplie

“In a matter of just a few months, we went from landing on Google and Bing’s 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously.” — Ecommerce: Owner of Cuda’ Powersports

Ready to increase your leads? Book your 15-minute consultation and we’ll show you how: https://bit.ly/3ZIA15T

See you there!

----

Podcast host of the Brands and Brews Marketing Podcast - where we talk about marketing while drinking beer.   👉 brandsandbrews.com 👈


More about me...
👉 jessemcfarland.com 👈  

Experience:
● SAAS
● Healthcare
● Agency
● Media
● Legal
● Fitness
● Start Ups

Specialties:
✓ SEO
✓ PPC, SEM
✓ ABM
✓ Social Media Marketing
✓ Reputation Management & Local Search
✓ Content Marketing - Multi-Channel Campaigns
✓ Webinars
✓ Podcasts
✓ Customer Engagement & Patient Engagement
✓ Marketing Automation - Email Marketing
✓ Strategic Planning - Go To Market Planing
✓ Product Management
✓ Product Owner - Scrum
✓ Marketing Operations

Jesse McFarland

Social media doesn’t just build followers — it builds trust signals.

Even though social media isn’t a direct ranking factor, it plays a huge role in SEO and GEO.
Why?
Because when someone Googles your business, your social profiles often occupy multiple spots on Page 1.

If they’re inactive… outdated… or inconsistent?
Your brand looks invisible — or worse, untrustworthy.

But when your social profiles are active and aligned, they send powerful signals:
👉 Your business is legit
👉 Your brand is active
👉 Your online presence is alive and consistent

How to do it right:
✔ Keep your core profiles active: LinkedIn, Facebook, YouTube, Instagram
✔ Post regularly: updates, photos, behind-the-scenes content
✔ Use consistent branding across all platforms
✔ Link your profiles back to your website and Google Business Profile

A martial arts school with an active Facebook page, a YouTube channel full of training tips,
and community updates on LinkedIn looks alive.
Their competitor with only a dusty website?
They look invisible.

Owning your social real estate doesn’t just build community —
it reinforces brand legitimacy across search and boosts your SEO + GEO footprint.

This is Part 5 of my series:
Building a Brand that Wins for SEO & GEO → Own Your Social Real Estate

📅 Next up: Part 6 – Consistency Everywhere (NAP + Schema)

#SEO #LocalSEO #DigitalMarketing #BrandBuilding

Owner - Spearpoint Marketing | Conversion-Based SEO That Prioritizes Sales and Leads—Not Just Rankings.

Building a Brand that Wins for SEO & GEO - Part 5

This has been my best quarter ever for SEO leads from my own website.

Q4 is usually rough for agencies.
Budgets tighten. Decision-making slows. Pipelines dip.
Not this time.

Here’s what’s working 👇

1. Relentless page refinement
For the last 3 months I’ve been tweaking layouts based on historical conversion data and where I rank in Google Search Console. Headlines, CTAs, sections, order of content—if it doesn’t help conversions, it gets changed. Still plenty more to do.

2. Heavier trust signals
I’ve added more reviews, case studies, and testimonials and made them way more visible across key pages. Social proof shouldn’t be buried in a tab or footer.

3. Going all in on the right markets
I doubled down on B2B and Fitness—the spaces I enjoy and already rank in. Built content pillars that support the industry service pages and tightened up the messaging + trust signals around those offers.

4. Gated content (yep, I said it)
My Free Fitness SEO Playbook is gated behind name + email.
I don’t chase anyone with sequences… but about 50% of people who download it end up asking for a demo.
Say what you want about gated content—but it’s working.

5. Treating my own SEO like a client
Growth this year meant my own SEO slipped. Now I have more internal resources (actual people, not just tools), and I’m making my own site a priority again. There’s still a LOT left to do.

Even us SEOs need to do a better job of doing our own SEO.

Peace ✌️

#SEO #CRO #Conversions

If your business info isn’t consistent across the web, Google won’t trust you.

And if Google can’t trust your data…
you won’t rank — no matter how good your content is.

Most businesses don’t lose local visibility because of competition.
They lose it because their brand data is a mess.
Different phone numbers… mismatched addresses… outdated listings…
Small cracks that create big trust problems for both users and algorithms.

Clean, consistent data is one of the strongest signals you can send to Google’s entity system.
It tells search engines:
👉 “This is a real business.”
👉 “These details are accurate.”
👉 “You can confidently match us to this location.”

How to do it right:
✔ Audit your NAP (Name, Address, Phone) across every directory
✔ Fix errors and outdated listings
✔ Use schema markup to reinforce correct business information
✔ Add sameAs markup linking your site to verified social profiles

When your brand info is tight and aligned,
Google trusts you more — and ranks you higher in local search and Maps.

A restaurant with different phone numbers on Yelp and Google creates confusion.
But a competitor with perfectly consistent NAP everywhere (plus schema)
wins the local pack almost every time.

Consistency = credibility.
Credibility = rankings.

This is Part 6 of my series:
Building a Brand that Wins for SEO & GEO → Consistency Everywhere (NAP + Schema)

📅 Next up: Part 7 – Thought Leadership at Scale

#SEO #LocalSEO #GEO

Brand that Wins for  SEO & GEO PART 6

Reviews are more than social proof — they’re a ranking factor.

In local SEO, reviews are one of Google’s strongest trust signals.
They impact your visibility in the Map Pack, your click-through rate, and whether customers believe your brand is credible.

This might be my favorite part of the entire series — because reviews do double duty.
They don’t just build reputation; they build rankings.

How to do it right:
✔ Ask consistently — make it part of your process
✔ Reply to every review — Google notices, customers appreciate
✔ Showcase reviews on your website and social channels
✔ Focus on steady growth, not quick spikes

A gym with 115 five-star reviews, actively engaging with customers,
outperforms competitors with fewer reviews, lower ratings, or weak engagement.

Guess who gets the click?

This is Part 4 of my series:
Building a Brand that Wins for SEO & GEO → Reviews: Your Reputation Engine

📅 Next up: Part 5 – Own Your Social Real Estate

#SEO #LocalSEO #GEO

Building a Brand that Wins for SEO & GEO Part 4 (Reviews)

Top 5 Reasons Blogging Still Matters in 2026 (Especially for Business Owners)

Every year someone says “blogging is dead.”
But here’s the truth: it’s still one of the most valuable things you can do for your business.

If you run a company, here’s how blogging directly benefits you in 2026:

1. Your customers still use Google (and SEO is alive and well)
People still search.
People still compare.
People still want answers.
Blogs help you show up for the questions your ideal customers are typing into Google right now.

2. You get discovered inside AI tools (AEO)
AI engines need content to cite.
If you don’t publish helpful, original insights, you won’t appear in ChatGPT, Perplexity, or any other AI assistant.
Blogging gives these tools something to pull from — and that gets you visibility you can’t buy.

3. You build authority faster
Customers trust the brand that teaches, explains, and simplifies.
A consistent blog makes you the go-to expert in your space… before the sales call even happens.

4. You create long-term assets that keep working
A strong blog post can drive traffic and leads for years.
It compounds.
It stacks.
It quietly grows your business 24/7 while you focus on everything else.

5. You fuel your entire content ecosystem
One blog can become:
→ LinkedIn posts
→ Emails
→ Short videos
→ Training materials
→ Podcast topics
→ Sales enablement content
Creating once and repurposing everywhere saves you time and makes you more consistent.

Blogging in 2026 isn’t “old school.”
It’s a strategic advantage — especially when everyone else is relying only on AI shortcuts.

If your competitors zig… try zagging.
Teach. Publish. Share. Build. It works.

Want help turning blogs into true SEO and AEO assets? DM me.

This is my kids’ basketball team.
Same group of kids I coach in football — relentless, physical, aggressive, and confident.

We’re easily the smallest team in the league…
but we overwhelm opponents with swarming defense and nonstop pressure.

It’s not about size.
It’s about chemistry, preparation, and mindset.
These kids have played together for years — they trust each other, play fast, and know how to turn teamwork into a competitive edge.

It reminds me a lot of business (and SEO):
You don’t need to be the biggest agency or company to win.
You just have to move faster, think smarter, and stay unified around a clear strategy.

Just like here at SpearPoint Marketing: Small teams win all the time — because they’re hungry.

#Leadership #Teamwork #SEO

Started Thanksgiving morning the best way I know how… with my family, running the local Turkey Trot.

Fitness isn’t just about performance. It’s about presence.
Sharing miles, laughs, and challenges together builds the kind of connection that lasts far beyond the finish line.

Family and health are two things I’ll never take for granted.

Don’t work too hard and have a wonderful weekend.

#FamilyTime

Proof that small businesses can outrank the big guys.

Today when you search “Top Personal Training Studio in Denver” on ChatGPT…
you’ll see Fight Gravity Fitness — one of my clients — right at the top. 💪

They’re a small personal training studio competing against much larger fitness brands — including one nearby with multiple locations and a huge marketing budget.

We didn’t get there by flooding the web with generic content.
We got there by building digital authority the right way:
✅ Strong digital branding
✅ Solid reputation & reviews
✅ Quality backlinks
✅ Unique positioning that stands out in the fitness market

That’s what real SEO + GEO (Generative Engine Optimization) looks like in action.
You don’t need to be the biggest — just the most trusted and recognized.

🔥 Want to learn how to get results like this for your business?
DM me — I’ll show you how.

#SEO #GenerativeEngineOptimization #GEO

Experts don’t become experts because they’re better.
They become experts because they show up.
Consistently.
Confidently.
Everywhere their audience pays attention.

If you want to dominate SEO and GEO, you can’t stay quiet.
Thought leadership is one of the strongest brand signals you can send to Google and to your market.

When you publish insights, answer questions, share expertise, and show up across multiple platforms, you create:
👉 Branded searches
👉 Natural backlinks
👉 Mentions across the web

These signals tell Google:
“This isn’t just a business. This is a trusted authority.”

How to do it right:
✔ Publish guides and FAQs on your website
✔ Post consistently on LinkedIn with your own perspective
✔ Repurpose insights into podcasts, videos, or live talks
✔ Guest blog on sites your audience actually reads

A chiropractor who creates helpful content, turns it into videos, and speaks at local running clubs is not just sharing ideas.
They are building expert status, and Google responds to that.

When you show up everywhere your audience is, you become the obvious choice online and offline.

This is Part 7 of my series:
Building a Brand that Wins for SEO & GEO: Thought Leadership at Scale

Next up: Part 8, Partnerships and Collaborations

#SEO #GEO #ThoughtLeadership

Building a Brand That Wins Part 7

Conversion-Based SEO starts the moment a visitor lands and trust decides whether they stay.

SEO brings the right traffic.
But trust signals?
They turn that traffic into conversions.

When someone hits your homepage, they’re making an instant judgment:
“Do I trust this brand enough to take the next step?”

That’s why trust signals need to sit right next to your CTAs, not buried at the bottom of the page.

The closer they are, the less friction the user feels — and the faster they move.

Strong trust signals include:
✅ Reviews & testimonials
✅ Client logos
✅ Industry certifications
✅ Case studies or success metrics
✅ Guarantees or credibility badges

In Conversion-Based SEO, the content that surrounds your CTA is just as important as the CTA itself.
Confidence powers conversion.

Here’s how we do it on our own site 👇
- Customer Testimonial
- Industry Review Sites
- Client Logos
-> Surrounding Both Conversion Buttons...

Traffic gets them to your site.
Trust gets them to say yes.

#ConversionBasedSEO #CRO #SEO

Trust Signals on Homepage: Example of Conversion-Based SEO

taplio

The Battle

Anna York

Jesse McFarland

Followers

Posts

Engagements

Likes

Performance ScoreAnna York's LinkedIn Performance

Performance ScoreJesse McFarland's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anna York

Jesse McFarland

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anna York's LinkedIn Performance

Performance ScoreJesse McFarland's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnna York's LinkedIn Performance