Anna York

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

SEO used to be about keywords.

Now it’s about infrastructure.

AI is everywhere.

Prompts. Tools. Automations. Content at scale.

But most teams are still operating without a system connecting demand, decisions, execution, and feedback.

So AI feels powerful yet chaotic.
Content volume increases but growth doesn’t compound.
Experiments happen but nothing scales.

Because AI is being used as a tool.

Not as an operating layer.

Infrastructure means growth that runs without constant manual intervention.

That’s what I build.

I architect AI-powered SEO systems that turn organic growth into a self-improving engine.

Not isolated workflows.
Not scattered automations.

AI agents that continuously:

• Identify real search demand
• Prioritize based on business impact
• Orchestrate production across channels
• Feed performance data back into strategy

That feedback loop is what compounds.

That’s not automation.

That’s architecture.

As Founder of Growth Architecture Studio, I help founders and marketing teams move from scattered AI experimentation to a production-ready SEO engine in 3 weeks.

No hacks.
No generic prompt libraries.
No “AI for the sake of AI.”

Just systems designed to scale without adding headcount.

Over the past 9+ years, I’ve worked with startups, scale-ups, and enterprise teams, partnering with platforms like Semrush, Ahrefs, Pipedrive, AIOSEO, and Weglot.

Named one of LinkedIn’s Top 12 AI Voices to Follow.

AI is accessible to everyone.

Infrastructure isn’t.

If you’re ready to turn AI into leverage — not noise —
let’s build the system behind your growth.

Member

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

If you’re still celebrating ranking #1 on Google…

You might already be invisible.

Last quarter, a brand ranked #1.

Traffic still dropped.

Why?

Because one keyword now activates 4 visibility layers:

🔹 AI Overviews answering the query directly
🔹 Paid ads dominating above the fold
🔹 Maps capturing high-intent searches
🔹 Organic pushed further down

Ranking #1 ≠ Owning search anymore.

Search has shifted from SEO…
to full Search Experience Optimization.

Most brands optimize one layer.

The smart ones dominate all 4.

That’s exactly why I created an AI-Visible Playbook.

It breaks down:

• How to appear in AI Overviews
• How to protect organic CTR
• How to structure content for AI + SEO
• How to expand visibility beyond rankings

📩 Link in the comments


P.S. For deep Google Business Profile (GMB) strategy, I recommend following my colleague Mike Forgie. He’s a true specialist in that space.


P. P.S. Once you see the graphic with Google Maps, it becomes pretty clear it’s not Generative Engine Optimization. 
Even SEOs should take a day off from acronyms sometimes. 😉 💙

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Practical guides

Meta is hiring an SEO Strategy Manager for $152K–$213K!

Let that sink in.

One of the most advanced tech companies
…is investing heavily in SEO.

But SEO today isn’t just Google.

It’s everywhere people search.

TikTok → discovery 
YouTube → tutorials 
Reddit → opinions 
Google → answers 
LinkedIn → expertise 
Instagram → inspiration 
X → real-time insights 
Amazon → product research 
Pinterest → ideas


Because people don’t just Google anymore.
They search everywhere.

The real question is:

Where are you investing in visibility right now?

Is your About page ready for the AI era? 🤖

Smart people are now optimizing for what comes next:
👉 Answer Engines like ChatGPT, Perplexity, and Claude.

This is where AEO (Answer Engine Optimization) comes in.

Not keyword stuffing.
Not longer copy.

But structuring your content so AI systems can clearly understand:
– who you are
– what you do
– and why you’re the right answer to trust.

Here’s the overlooked part:

Your About page is the GOLD standard for this. 🔥 

It’s the primary source AIs use to form an opinion about your brand.

So if it’s vague, fluffy, or outdated
don’t expect to be cited.

I created a detailed infographic (see below 👇) 
that breaks this into 9 practical steps.

Here’s the short version:

The 9 pillars of an AEO-optimized About page

1️⃣ Question-based title tag
“Who is [Your Company]?” instantly signals intent to AI systems.

2️⃣ 40–60 word intro
A clear, standalone summary that can be quoted as-is.

3️⃣ Proof of expertise
Years of experience, awards, recognizable clients 
→ machine-readable trust (E-E-A-T).

4️⃣ Clear USP
3–4 concrete differentiators. No buzzwords.

5️⃣ Natural subheadings (H2/H3)
Written as real user questions, not SEO artifacts.

6️⃣ FAQ block
3–5 short answers (<60 words). 
Direct fuel for AI Overviews.

7️⃣ Team & author bios
 AIs connect people, entities, and credibility.

8️⃣ Contact + social links
 Use sameAs to connect your digital footprint.

9️⃣ Structured schema (JSON-LD)
 Person, FAQPage, etc.


Pro tips most miss:
 – Link internally to your strongest content
 – Keep references up to date (stale data kills trust)


If you had to start today:
What’s the first thing you’d fix on your About page? 👇

Most brands are underestimating one major shift:

AI search is multilingual by default.

And the data proves it.

→ 56.96% of French prompts trigger at least one English query
→ 61.6% trigger two English queries
→ 60%+ of AI answers cite multiple domains

AI doesn’t:

→ Rank pages
→ Stay within one language
→ Respect local SERPs

It:

→ Fans out queries across languages
→ Retrieves from multiple markets
→ Synthesizes answers from authority signals

Which means:

Ranking #1 on Google ≠ being visible in AI answers.

If your brand isn’t selected by AI systems, you don’t exist.

The strategic questions now are:

→ Which languages should you activate first?
→ When is local-language content decisive?
→ What increases citation probability across markets?
→ How do you measure AI visibility?

Weglot, Getfluence and Ahrefs are breaking this down 
📅 LIVE in a webinar on 5th March.

Using visibility data from 75,000+ brands and 50,000+ prompts.

If you operate internationally, this is no longer optional.

AI visibility is already multilingual.

Register now.

Link here: https://lnkd.in/eE3fhD2H

Well this certainly was a pleasant surprise and made my day. 🌼 

I was just named by Conductor as 1 of the 15 AI Search and AEO Experts to Follow in 2026.

Seeing this pop up in my inbox this morning definitely put a big smile on my face.

Incredibly humbled to be included alongside so many brilliant minds shaping how search is evolving in the AI era. 🙏 

Especially right now where AI is turning search upside down. 

Now more than ever we have to question old assumptions, experiment, learn fast, and rethink how discovery actually works.


Read the full list here:  https://lnkd.in/df-T_2YG

Aleyda Solís
Andy Lambert
Anna York
Barry Schwartz
Carley Lake
Eli Schwartz
Kate Vasylenko
Kelsey Libert
Lily Ray
Patrick Reinhart
Peter Rota
Rand Fishkin
Rebecca Thorburn
Ryan Law
Steven Schneider
Vincent DeCastro

SEO Marketing Agency - thespearpoint.com | Helping entrepreneurs grow their business 🚀 | Podcaster 🎧

Fitness, B2B, Professional Services, Ecommerce:

These days, getting more traffic and qualified leads is as difficult as driving with a blindfold.

Their strategy isn’t targeting high-intent search terms.
They’re attracting the wrong audience for their services.
They’re failing to convert the traffic they do get into leads.
If you’re like most B2B companies, you’ve tried:

❌ Basic blogging without keyword strategy
❌ Investing in paid ads without ROI
❌ DIY SEO efforts with limited results

But none of that works… especially in today’s economy, where everyone’s getting traffic but not enough conversions, and no one wants to commit to a long-term SEO strategy or invest in conversion optimization.

That’s why we help our customers increase inbound leads and generate demand using targeted SEO services.

Within 6 months, our team will help you to:

✅ Improve search rankings
✅ Increase conversion rates
✅ Improve Google My Business ratings
✅ Increase impressions and brand awareness

All that’s left for you to do is book a free demo.

More than 50 companies trust us with their SEO. Our clients typically double their leads within 6 months.

Here’s what 2 of our customers had to say:

“Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts.” — SaaS: CEO of Zen Supplies

“In a matter of just a few months, we went from landing on Google and Bing’s 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously.” — Ecommerce: Owner of Cuda’ Powersports

Ready to increase your leads? Book your 15-minute consultation and we’ll show you how: https://bit.ly/3ZIA15T

See you there!

----

Podcast host of the Brands and Brews Marketing Podcast - where we talk about marketing while drinking beer.   👉 brandsandbrews.com 👈


More about me...
👉 jessemcfarland.com 👈  

Experience:
● SAAS
● Healthcare
● Agency
● Media
● Legal
● Fitness
● Start Ups

Specialties:
✓ SEO
✓ PPC, SEM
✓ ABM
✓ Social Media Marketing
✓ Reputation Management & Local Search
✓ Content Marketing - Multi-Channel Campaigns
✓ Webinars
✓ Podcasts
✓ Customer Engagement & Patient Engagement
✓ Marketing Automation - Email Marketing
✓ Strategic Planning - Go To Market Planing
✓ Product Management
✓ Product Owner - Scrum
✓ Marketing Operations

Jesse McFarland

Want better SEO + GEO visibility and don’t know where to start?

Start with ⭐ reviews.

Reviews are one of the fastest trust signals you can build for:

Google Maps / local pack visibility

higher CTR + trust in organic search

better conversion rates when buyers are comparing options

But here’s the part most people skip…

Before you ask for reviews, make sure the foundation is solid:
✅ Awesome product/service (consistent quality + real value)
✅ Outstanding customer service (fast, human, helpful)
✅ A fully optimized Google Business Profile (accurate NAP, strong photos, active posts)

Then use the #1 review strategy:
Ask in person (or on a call).
Email works too — just not nearly as effective.

Make it ridiculously easy:

- send the review link (don’t make them hunt for it)
- keep it to 60 seconds
- give them a simple prompt for what to say:
“Mention what we helped you with + the result you got.”

#SEO #LocalSEO #GEO #GoogleBusinessProfile

Jesse M.

Owner - Spearpoint Marketing | Conversion-Based SEO That Prioritizes Sales and Leads—Not Just Rankings.

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